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Poorly Designed Website Impacts Your Business

Business Lacking: It Could Be The Result of Bad Website

Web Development

Website design is an important step in business development. A responsive website is essential if you want to see your business grow. A Bad website design can be disastrous for your business and web development.

Such websites can cause more damage than good to your brand. They can turn off potential leads, make it difficult to convert them, and create a negative impression of your brand. Your business will suffer if your website isn’t designed for users.

Because websites are often confusing or distracting due to their information, you must keep the website quite attractive and user-friendly. Websites are designed to appeal to more people and increase their popularity.

Here’s How a Bad Website Hurts Your Online Business

Online businesses should offer a one-stop station for everything that people expect. The website must be responsive, easy to use, attractive, user-friendly, and have valuable content. It should be a balance of professional and visual appeal.

Check out below how your bad website can hurt your online business:

  • Lack of Trust

Your website’s appearance is a significant factor in gaining customers’ trust. It is basically the first impression on the viewer. Your business will lack if it fails to attract customers to its website. Grammatical errors, poorly written content, and other issues can be a big turnoff for many. They’ll look elsewhere if they can’t find the information they need. The site should be simple to navigate. Therefore, it is important to hire web development services to make your website look professional. A bad website with a poor design will cause customers to abandon your company and look for another one.

  • Poor User Experience

Bad UX can lead to lost conversions, ultimately detrimental to your business. Every page on your website should clearly state its purpose. You should ensure that your website directs users in the right order if your goal is to offer digital services to potential customers. Bad UX means that users cannot find the information they need. Thus, focus that your website must provide the information the users seek when they visit your page. They may leave your site and go to another one in seconds. Avoid taking such risks and hire a website design and development services for better assistance.

  • Don’t Let Online Inaccuracy Hurt Your Credibility

Customers will never be impressed by a poorly designed website full of ads, pop-ups, and errors. At worse, customers will lose confidence in your business if they don’t like the website. Your website will lose customers quickly if it doesn’t have a strong call-to-action, is difficult to navigate, or takes too long to load. They will leave your website if they find it challenging to find what they need. People today lack patience and can’t wait for what they want. Keeping such things in mind, always focus on building confidence among your customers by providing them with what they want on your website.

  • Poor Brand Image

Your website is your online business’s face. All your marketing efforts, such as banner marketing, pay-per-click, email marketing, and SEO, will come together at one point – your website. Website design is not only about providing information to customers. It’s also about the “wow!” factor. Many websites incorporate videos with looped clips in the background to grab people’s attention instantly. Visitors will not associate with your brand if your website seems uninteresting.

  • Makes You Look Outdated

Many business owners mistakenly believe that a website can be a business expense. While this may have been true in the old days, it is better to keep things current these days. Make sure to update your website regularly to reflect any recent changes. These include contact information regarding price lists and any new or modified products or services. 

Missing such a thing damages your SEO and shows that you aren’t up to date with technological advances. People might believe you don’t care enough about your product to update your website. 

This is a standard for online presence. It will increase your chances of customers engaging with your site and spending more time there.

  • Missing Out on Leads

Anyone visiting your website is actively looking for information about your products. You want to capture not only their attention but also their contact information. You’re missing out if your website doesn’t achieve this. Your contact information should be prominently displayed on every page of your website. It is also smart to keep in touch with customers continuously. Ask people to sign up on your website for your mailing list. Or like your Facebook Page. You will get more signups if you offer something valuable, like access to discounts or an e-book full of useful information.

What Can You Do? Hire Website Development Services

To make your website more appealing to customers, use striking layout designs, attractive graphics, fonts, and colors. The success of your business depends on the website. You need a website development company that meets your requirements, including satisfied content development, publishing and developing productions, and a website information section and management process. 

Your website design requires a lot of attention. You can feel professionalism by contacting the company and interacting with them about your development. This will allow you to see their approach to any client projects and give you a better idea of their abilities.

The most trustworthy, reliable, and creative website development agency can help you achieve great heights in any field. The team includes highly skilled developers with extensive experience who can finish your projects on time.

Conclusion

These are just a few ways bad website design can damage your business. You should not be focusing on how to lower the cost of your website. It is not all about price. It is more about your brand, online visibility, and reputation. Bad website design can ruin all your efforts, whereas an attractive and user-friendly website will make you reach great heights.

WEB DESIGNING TRENDS

Tips to Successful Web Designing for B2B Companies

Web Design

As technology advances, it’s not incorrect to state that for most consumers, a company’s website is their initial point of contact with them. Therefore, a B2B website developed by a website design company plays a crucial role in marketing and lead creation. An effective B2B web design starts with getting to know the visitors’ mindsets, objectives, and interests before diving into any design details.

Consumers are accustomed to sites that are both fascinating and useful. You should hire professional website design services to create a B2B website that exceeds your consumers’ expectations and grab their attention.

What is an Aesthetic Website Design?

To put it simply, aesthetic designs are those that focus on a product’s visual look. There are several ways in which an aesthetic design reflects a company’s brand identity. Website design & development services can organically represent the business’s basic values by including desirable components in the website that resonate with target consumers.

What Are the Most Important Elements of a Successful B2B Website?

1. A Robust Foundational Strategy

For a website to be useful, both to its owner and to its users, it must have a specific goal. That’s why it’s important to have a well-defined plan in place. Developers should know:

  • Who is the intended audience?
  • What pages are essential, and what value will they add?
  • What distinguishes the company, and hence the website, from its competitors?
  • What kind of image do they wish to project?
  • What are the company’s objectives, and what role will the website play in achieving those goals?

Without a clear strategy in place, it’s too obvious for a website to collapse into a collection of unconnected or irrelevant pages contained inside a single domain.

2. A Focus on Prospective Customers

It’s important to remember that the ideal consumer should always be researched thoroughly. An excellent website is designed to meet the needs and interests of the target audience. Developing buyer personas that are specific to your company is usually a smart idea because they might differ widely from sector to industry. A website’s conversion rate is higher when it is targeted at clients who are a good fit for the company’s products or services.

3. Keywords

Nowadays, Search Engine Optimization (SEO) is the most important factor in every business. Getting organic traffic to a well-optimized website will need a lot of hard work. To save the day, keywords are at hand. A website’s most important pages should have keywords that are relevant to its target audience and may be found through search engines. 

With keyword research, it is possible to find terms or phrases that receive high search traffic yet do not have a lot of competition, which may help a website stand out.

4. Intuitive User Interface

In today’s digital environment, user experience is everything. There will be a high bounce rate if the site is hard to browse or cumbersome in its design. Short attention spans and lack of patience are two of the most common characteristics of today’s consumers. Consumers want to be able to quickly locate what they need. 

5. Social Proof

Testimonials and case studies, two common forms of social proof, might be the final push for a potential customer to make a purchase decision. Customers like hearing what other people have to say about a product or service they’ve purchased. How many times have you chosen a restaurant based on a positive web review or the recommendation of a friend? When it comes to B2B marketing, the same holds true. When a corporation can show that its prior customers were satisfied, it will notice an increase in sales.

Aesthetic Web Design Ideas

1. Reputation Squad

Small and medium-sized businesses might benefit from Reputation Squad’s online monitoring service. They employ a variety of mouse-sensitive animations that are both beautiful and functional, which is precisely what you’d anticipate from a monitoring company. Their landing page is divided into many sections that may be scrolled through inside a “page.”

2. Asana

The website of Asana is fantastic since it takes people to where they want to go exactly. It’s minimalistic, easy to use, and free of clutter. On their homepage, a huge call-to-action is ready to entice visitors to buy their items.

3. Ultimaker

Ultimaker, a 3D printing firm, provides a clean and simple website with lots of whitespaces to allow their brief demonstration films and high-resolution images to take center stage. Moreover, they keep their content simple and direct, so visitors understand exactly what they do and how they accomplish it in just a few words.

4. Magnetica

Magnetica not only has an eye-catching homepage, but they also explain highly technical MRI technologies in an approachable manner. Every product page has an “Email us” CTA at the bottom, and there is a unique CTA that follows consumers on every page they visit.

5. Grammarly

B2B web design is well-exemplified by Grammarly. For example, it has fast scrolling, minimalistic design, and animation. However, its most notable characteristic is its flat layout, which takes up the full display. This improves mobile device responsiveness and loading speeds. When it comes to conveying data, a flat design is ideal.

6. Kekselias

Kekselias is portfolio management and financial analytics service for corporate asset managers that specialize in macroeconomic and market research. When a mouse hovers over an element, it gets highlighted.

It contains a scrolling list of recent articles and a basic “read the post” button. There is a drop-down menu in the upper right corner of the screen. When you click on the menu, you’ll be taken to three subpages outlining the company’s offerings.

7. Blake Envelopes

Despite the fact that envelopes aren’t the most fascinating product on the market, every company need them. On Blake’s homepage, you may quickly and easily locate what you’re looking for.

The search option is the first thing you see. You have the option of specifying the color, size, type, and measurements. Then use their huge product catalog to quickly locate what you’re looking for!

8. D.FY

D.FY uses attractive videos to demonstrate the information and to communicate its message. Videos are becoming common on website homepages. Rather than using a lot of “about us” stuff, this is a wonderful option. D.FY’s site is an excellent illustration of how video can be used to create a story.

9. Pics.io

Pics.io is a cloud-based solution for managing digital media. You’ll find plenty of information on how to utilize their product on their website, which is easy to navigate. They demonstrate how simple it is to share and save your digital assets with Pics.io.

Conclusion

We hope these examples provide you with some fantastic design and data presentation ideas for your own B2B website. Web design services in York can help you develop a brand style guide so that you can effectively communicate your business’s identity and values.

web portal development

What Exactly is A Web Portal & Why Is It Beneficial To A Company?

Web Design, Web Development

“What is a web portal?” is a reasonable question to ponder. Similar phrases like the corporate portal, business portal, digital portal, and others are used often. At first, it might be challenging to understand all of the different words.

However, all of these names speak to the same thing: a single gateway for exchanging information and accomplishing business activities by workers, partners, and consumers. 

So, what exactly is a web portal?

A well-designed web portal serves as a doorway to the internet that users may connect with. Search, email, chat, play, and buy are just a few of the features available via a single point of entry that is meant to be quick and convenient for users.

Companies employ portals as part of their marketing strategy to fulfill customer demand in today’s business environment. The advantages of utilizing a web portal, rather than merely having a website development online, will be discussed in this article.

What are the advantages of company web portals?

Improved Customization

Most online portals have systems that enable users to alter the material to suit their tastes and requirements. By doing so, you’re making it easier to keep track of all of your essential data.

Opportunities to Learn

If you’re a B2B or B2C company, portal platforms may help you educate your prospective customers/users. This is a new trend in online development that presents new marketing prospects. Thanks to these tools, even if things go wrong unexpectedly, you’ll never be left behind again while attempting new approaches or improving on existing ones.

Connection to a Larger Audience of Leads

Businesses may connect with their consumers and business partners using web portals. Businesses may benefit from this by increasing their consumer base and establishing a favorable internet reputation for their company.

Accessible From Any Location

For organizations, web portal development may be a boon since it gives a user-friendly interface for their employees, partners, and customers, allowing them to access the information from wherever they are and on whatever device they have. Because of this, individuals may more easily make adjustments and update information as needed, which leads to increased productivity.

User-friendly, Centralized, and Efficient

It’s all about making the user’s experience as pleasant as possible. Centralizing essential pages into a single location allows for a solid organic link structure. Because of this, all of the company’s material can be accessed using a single URL, login, and password.

Boosted Communication 

We all understand how important it is to provide accurate information to our customers and business partners. You have the option of customizing information that may be of benefit to your team, business associates, or customers. Using web portals to communicate with clients and coworkers is a smart move, and they open the door to additional commercial ideas by making communication easier.

Promotes a Sense of Community Between Clients

Your consumers will appreciate having a second means of contacting and communicating with your company if you use client portals. Customer retention is boosted when they get timely updates on the progress of their orders, questions they have answered, or other connected topics.

Analytical Tools For Obtaining Reliable Data

It’s a great approach to monitoring the overall health of your business. In a single window, you can see where you need to improve or where you can develop without having to bother with data analysis since it all flows right into the system!

An Increase in Efficiency

Everything you need to keep track of your project or sale is at your fingertips. There’s no need to go through many emails to see what you and your coworkers or customers agreed on since they’re all in one convenient location.

Improved Interaction with Clients

Client portals allow clients to handle issues independently, which saves them time and effort during website design services. Because service providers do not want to waste time and money dealing with difficulties that a computer program can address, it’s a no-brainer victory for them!

Source of Reliable Information 

Incorrect material on your client portal is far less likely with excellent content management. Only the most recent copies of papers, including the correct branding and signatures, may be shared thanks to the consolidation of firm information.

Conclusion 

The advantages of using a web portal are many: from collaboration to customer service to brand identification. Because most businesses encounter the same difficulties, well-designed enterprise portals typically provide high ROI.

Web portals are a fantastic approach to increasing your company’s visibility. To take the next step in your organization, consider creating a web portal that will enable customers and partners to access vital information from any location and time while also boosting customer service.

Making a bespoke web portal is not a simple task, but it is achievable with the help of EcoYork’s team of web developers with extensive expertise! 

Our Top Achievements from 2017

Our Top Achievements from 2017

press release

As we look back at 2017, we would like to extend our appreciation for you helping make our 8th year in business such a success! It’s because of you that we’ve achieved so much in 2017.

During the Holiday Season we like to think of those who have made our achievements possible. Those achievements are because you helped share the experience you’ve had with our web development company, and we Thank you.

Our Top Achievements from 2017:

Eco York achieved a lot of our goals in 2017, and without you those goals never would have came to fruition. We want to Thank Each and Every One Of You!

What have we been up to in 2017?

Best Wishes for a Happy Holiday and Safe New Year!

Your partner in Developing Websites that Save Time and Money,

Mark Lane

President Eco York, LLC

Simple ways to promote your business

Simple ways to promote your business

Business Advice

In today’s economy it’s important to look at the advertising opportunities out there and choose the ones that work best for you to help promote your business. However there are certain advertising techniques that shouldn’t be ignored and should be used by every business.

Do you currently have a website?

If you don’t currently have a website you should. No matter what industry you are in, your current and potential customers are going to do some research on your business, and the first thing they’ll likely do is go to the web. A website is essential to setting yourself apart from other businesses in the same industry. It gives your potential customer an opportunity to learn more about your business, and an opportunity for you to sell yourself and your services. If you would like a professional website done for your business, check out our portfolio and contact us today!

Do you have business cards?

Every business should have business cards, but not everyone goes about their business cards in the right way. There are certain things that should be on your business card, which include your name, email address, website, phone number, and the services you provide. Your business cards should also be printed by a professional printing company. We use Penny Press of York for all of our printing needs.

What type of Email Address do you use?

An email address can tell alot about your company, and sometimes how long you’ve been around. If you aren’t using an email address which includes your domain name, then you are really missing out on marketing your business the way it should be marketed. If someone sees bobscontracting@yahoo.com for example on your business  card you may be turning customers away because they don’t feel that you’re ultimately a legit business. Not only would you be turning potential customers away, but you’re losing the ability to market your website every time someone asks for your email address. An ideal email address for Bob’s Contracting would be bob@bobscontracting.com. This makes his email address personable (bob) but also professional and markets their website. If you already own the domain name, setting up the email address is fairly simple.

Do you utilize Social Media?

Social Media is a HUGE opportunity for a business to get it’s name out there and also market themselves on a daily basis. The main Social Media sites every business should be apart of include Facebook, Twitter, Linkedin, Google + as well as Youtube. Check out our Blog post on Integrating Social Networking into your Business for more information on the different social networks available to you.

There are many opportunities that are sometimes missed by a business when it comes to advertising. We hope the suggestions above will help you promote your business and utilize the advertising opportunities that are available at low costs.

Your partner in living a greener life,

Mark Lane

President Eco York, LLC

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