In today’s economy it’s important to look at the advertising opportunities out there and choose the ones that work best for you to help promote your business. However there are certain advertising techniques that shouldn’t be ignored and should be used by every business.
Do you currently have a website?
If you don’t currently have a website you should. No matter what industry you are in, your current and potential customers are going to do some research on your business, and the first thing they’ll likely do is go to the web. A website is essential to setting yourself apart from other businesses in the same industry. It gives your potential customer an opportunity to learn more about your business, and an opportunity for you to sell yourself and your services. If you would like a professional website done for your business, check out our portfolio and contact us today!
Do you have business cards?
Every business should have business cards, but not everyone goes about their business cards in the right way. There are certain things that should be on your business card, which include your name, email address, website, phone number, and the services you provide. Your business cards should also be printed by a professional printing company. We use Penny Press of York for all of our printing needs.
What type of Email Address do you use?
An email address can tell alot about your company, and sometimes how long you’ve been around. If you aren’t using an email address which includes your domain name, then you are really missing out on marketing your business the way it should be marketed. If someone sees bobscontracting@yahoo.com for example on your business card you may be turning customers away because they don’t feel that you’re ultimately a legit business. Not only would you be turning potential customers away, but you’re losing the ability to market your website every time someone asks for your email address. An ideal email address for Bob’s Contracting would be bob@bobscontracting.com. This makes his email address personable (bob) but also professional and markets their website. If you already own the domain name, setting up the email address is fairly simple.
Do you utilize Social Media?
Social Media is a HUGE opportunity for a business to get it’s name out there and also market themselves on a daily basis. The main Social Media sites every business should be apart of include Facebook, Twitter, Linkedin, Google + as well as Youtube. Check out our Blog post on Integrating Social Networking into your Business for more information on the different social networks available to you.
There are many opportunities that are sometimes missed by a business when it comes to advertising. We hope the suggestions above will help you promote your business and utilize the advertising opportunities that are available at low costs.
Your partner in living a greener life,
Mark Lane
President Eco York, LLC
