When quality assurance for a website is discussed, it is usually regarding the checklists of items and steps required for creating a functional website before it goes live. But that’s not reality! For a digital business, quality assurance is not a one-time process. Instead, it is pretty much needed consistently throughout the lifecycle of a website. Your website is your business counter and thus, it should function smoothly.
You might have invested a lot of money and time to get your website up and running with the help of any professional web development company. But all your efforts will go in vain if it doesn’t work as expected or if it is full of bugs. If you look at the statistics, you will find that 67% of consumers consider bad user experience as the main reason for churn. It is also suggested by the World Quality Report that every digital organization should spend at least 25% of its development budget for quality assurance.
Okay, but what’s Website Quality Assurance?
Website quality assurance is a mandatory procedure followed by a custom software development company in the design and development of a website or web application. It is crucial to deliver the user experience expected by the target audience. It is performed to test the functionality of a website or web application and identify issues or glitches in design, development, and user interface while measuring the user experience.
It helps web development companies to make sure nothing is overlooked in terms of features and functionalities before launching a website. However, just because a website is launched doesn’t mean the quality assurance process is over. Every software development company should understand that website QA and testing are never over. Even if you update a small element in the GUI, or change the content, it is a must that you have gone through a complete quality assurance cycle to ensure your website runs seamlessly.
HOW often should you go for website quality assurance?
Well, this is purely dependent on your website size and complexity. However, a thumb rule is to carry out the quality assurance once a week at least. This will help you identify uncertain issues or bugs on the website before it puts customer experience on toll or affect your marketing efforts. This might make you think about what the minimum things are you should test on your website?
WHAT you should TEST on your website?
|Broken links||Inappropriate Content|
|Speed & Uptime of your website||Any mistakes in spelling|
|Missing Meta Data & Tags||Image Alt text|
|Space on the server||Inquiry form|
WHY you should perform Website Quality Assurance?
Helps you protect your online REPUTATION
The digital landscape is slippery and launching a buggy website in the market can greatly affect a company’s reputation and credibility. Web development companies can safeguard the websites by performing rigorous testing of various features, functionalities, and user experience elements.
Boost Customer Experience
In this competitive online market, retailers need to establish a rock-solid foundation of long-term customer satisfaction. Performing quality assurance at regular intervals will ensure that your website is not having technical glitches impacting the user experience. It will help you find different ways to deliver maximum usability while delivering optimal customer experience.
Make sure your products/services keep improving
The quality assurance is all about consistently improving in terms of offerings and standards of delivering services. With seamless navigation and clear-cut functionalities, it would be easy to engage with potential customers and understand their expectations. This way the online retailers can gauge their customer’s expectations and innovate more to upgrade their offerings. This will keep the customers happy and loyal to their business.
Save your TIME and MONEY
Of course, it is more time-consuming to fix the errors instead of finding them. A custom software development company requires more time to fix the errors if they can happen. According to one analysis, it is found that fixing errors on production may take 150 times longer than fixing it in the early stages. This indirectly affects the cost factor. The more time it takes to fix the errors, the more money you will lose. Establishing a robust QA process will help you eliminate last moment shocks and will also save money since everything is well-tested before a website is launched.
Delivers consistent results
Consistency is KEY for any online business to achieve sustainable growth. The quality assurance will make sure everything on the website, starting from the logo, content, images, and user interface, is in line with the company’s business or brand. This will make sure the customers or visitors of your website don’t get confused about your offering and strengthen your brand.
We all have different ways of maintaining quality. However, having the right kind of website quality assurance process in place will make sure your online business constantly improves and refines. What’s your take on this? Do you need a web development company to fulfill your quality assurance requirements? Get in touch with a custom web development company to know how it helps you.