Ever heard of CRO, also known as Conversion Rate Optimization? This is a metric that indicates how many visitors can one convert to a sale. This wholly and solely depends on whether or not the visitors consider your website to be trustworthy. One of the most important aspects of website development and design is the trust that is established with its visitors. To earn trust, that too online, isn’t easy. This process starts even before the customer’s process of buying starts. When building a website, it’s the minute details that count. It can be something as small as having a trust badge or enhancing user experience when they are using the website.
As we embrace a fast-moving digital era, it is important to make sure your website is absolutely trustworthy to the visitors who visit it. Initially, it might seem difficult to know how to build websites that customers trust. So, without further ado, let’s dive right into quick hacks and facts as to how one can make a website trustworthy. These hacks are applicable to all types of website development.
Hacks To Make Your Website Trustworthy
An essential factor in website development and design is to establish trust with the visitors. Trust plays a key role in increasing purchases across any website. They only tend to take action when they feel confident about the legitimacy of their website. Here are eight ways in which you can make your website legitimate and build trust with your customers.
1. Always Ensure Security Is The Top Priority
It is not rocket science to understand that any website that can easily be hacked is also one that can be trusted. So, the first thing would be to have a secure website. If a developer fails on the security aspect, it is not only risking your clients’ data but it also makes your business vulnerable to financial risks. A good way to ensure this would be to have an SSL Certificate. A key highlight here would be that you can obtain this certificate free of cost from the web builder. Now that you have the security, it is time to flaunt it. It can be badges or security seals even. Another way of ensuring security is to have regular updates. This helps one to get rid of bugs.
2. Showcase Customer Reviews and Testimonials
Another important aspect of including trust in your website is highlighting customer reviews. All of us would be lying if we didn’t scroll down every time we saw a product online to see what other customers had to say about the same product. A massive amount of trust with visitors is built on your website if they already are assured that the previous ones have had a good experience. The first step to this is to ask for customer reviews. Collect them all together with platforms like Yotpo. Now all you have to do is flaunt them on your website. Make sure to get their full names and pictures. These serve as social proof to anyone who visits the website.
3. Put Forward Honest and Transparent Pricing
Be it any pricing, the product pricing, or the shipping charges that you put, be clear and transparent about it. Nobody wants an extra charge when the product is in the card added without them knowing what it is for. The last thing you would want is for the customer to feel that they are deceived. From step one make sure all the pricing is upfront and clear – this includes taxes and delivery charges. Make sure that the customer knows what they are stepping into and how much they would have to pay in total.
4. Enrich User Experience
One of the easiest ways to establish trust with you in the process of website development and design is to enhance user experience (UX). Better updated and optimized websites are one way of developing trust. Customers who have ease in navigating around the website or even have options like personal customization make more purchases because trust is already established. Here two other important things to consider are the speed and performance of one’s website – If the website takes a lot of time to load, the customer automatically tends to lose interest. And, make sure to have regular checks with online tools, like Google PageSpeed Insights, to keep your websites fast, up and running.
5. Render Fantastic Customer Support
No matter how many rights are done in running your business, there are so many wrongs to expect. The common of these is to have a missing package or having the wrong item delivered. When this situation arises, it is important to have excellent customer service that is on the go to help any customers in need. In such cases, if the customers feel ignored or neglected they tend to lose trust. Make sure that the customer support team is available across various platforms like email, mobile phone, and social media platforms. With being available across various platforms, it is also of prime importance to respond to their queries and questions at the earliest. Another good addition would be to have FAQ’s for the customers that can help answer a few questions.
6. Make Use of Trust Seals And Certifications
Logos and seals from known reputed companies that ring a bell as soon as seen do contribute to building instant trust. These seals and logos can be put forth in a lot of places like the footers, the banner, or even on social media handles across various platforms. Another way of getting the customers to trust you is to include trusted payment methods like PayPal or Google-pay to enhance ease from the customer’s side. With all of these, flaunt whatever awards or accolades that your company has received. This contributes to the credibility of your website.
7. Put A Face To Your Page
Putting a real face on the people behind the website helps enhance trust with customers in the process of website development and design. It is advised to have an about page which is the first thing that the customer checks on the website. Here one can share about themselves and their team. Make sure to include templates that include pictures and videos.
8. Focus on the Website’s Design
When it comes to website development and design make sure the design is the one to stand out. No one will want to trust a lousy-looking website. A good website looks professional, which can directly contribute to legitimacy in the user’s eye. The use of UX visuals can also enhance the design of the website. The thought process that can occur to any user would be as simple as an organization that cares about their products and services also tends to care about their customers.
Conclusion
Building credibility and trust on a website is not an easy task, and can take some amount of time. But over time, there are visible positive results; including the above-mentioned 8 ways that can contribute to building trust with visitors. The one common thread amongst all the offered suggestions is that it puts the customer first. They honor the concept of the Customer is King. This helps in building trust in the long run for the company with its visitors.
You can collaborate with professional website developers at Eco York to bring your online presence to life. With more than 10 years of experience, we have helped numerous businesses build reliable websites that help attract customers. So, get in touch with us to take a step towards building trustworthy websites for your business and customers.
