Web Design Archives

A Guide to Choosing the Right Color Palette and Fonts for Your Website in 2023

June 19, 2023Web Design

Choosing the right color palette and fonts for your brand or website is imperative to create a visually appealing and memorable identity. Aesthetics plays a crucial role in capturing the attention of your target audience in today’s digital world.

Every business tries to create a brand identity and set itself apart from the competition, and color palettes and fonts play a huge role in helping them achieve it. It may be hard for you to understand as a business person.

That’s why we are delving into the process of selecting the appropriate colors and fonts and helping you choose the same in this blog.

Importance of Choosing the Right Color for Your Brand/Website

Colors are important for a business or brand as they can communicate emotions, influence perceptions, and establish a strong connection with your audience.

Let’s explore why selecting the right color is important for your business:

Colors help establish a unique brand identity by evoking specific emotions and conveying the desired personality. Choosing the right colors can align your brand’s visual representation with its core values.
The right color scheme can make your brand and website more memorable. Colors differentiate your brand from competitors and leave a lasting impression on your audience.
Colors have the power to evoke emotions and influence how your audience perceives your brand. You can communicate the intended emotions and strengthen your brand image by choosing colors to emote the audience.

How to Choose the Right Color for Your Website/Brand

Choosing a color combination for your brand and website is crucial, as your website and branding have huge roles to play in helping you grow. Therefore, associating it with colors must be done after thorough consideration.

Here are a few ways to choose a suitable color for your brand and website.

Establish your brand identity

Whether you aim to evoke trust, excitement, or serenity, the right colors can help you align your brand’s visual representation with its core values. Colors can convey a specific mood or personality, allowing you to effectively shape your brand’s identity.

The right color will help establish your brand identity and differentiate your business from the rest of the market.

Hence, think about what identity you want for your brand and pick a color accordingly.

Look for inspiration

Choosing the right color is a challenging process. Having worked with several clients with the same, we know that it is a tedious process.

The best way is to look for inspiration and what big brands have done. You can also explore various platforms, including websites, magazines, or even nature itself.

Observe color combinations that catch your eye and consider if they might fit into your brand or website’s overall aesthetic.

Choose your primary color

The best way to pick your brand colors is by selecting a primary color that embodies the essence of your brand. Based on your primary color, you can build your entire color palette.

While doing so, you must ensure that the chosen primary color aligns with your brand’s personality and differentiates you from competitors.

Once you have set the foundation, it would be easier for you to move forward and pick a few colors that match your primary color and brand identity.

Explore the meaning of the color

Each color holds inherent symbolism and cultural associations. For instance, red often signifies passion or urgency, while blue evokes a sense of calmness or professionalism.

Understanding the psychological impact of colors can assist you in choosing hues that align with your brand’s message and echo with your target audience.

Associating your brand with a color that oozes out value will help you place your brand effortlessly into the minds of your audience.

Choose the secondary colors

Secondary colors complement the primary color and add depth. They bring a unique sense of versatility to your overall design.

You may choose various techniques, such as using analogous, complementary, or triadic color schemes. Go ahead and experiment with different combinations.

This way, you will be able to find the perfect balance between primary and secondary colors that enhances your brand’s visual appeal.

Test your colors and finalize

Once you have established your primary and secondary colors, it is time to rest their compatibility. This is crucial to test their compatibility across different devices and mediums.

Keep in mind that colors can appear differently on various screens or in print, so conducting thorough testing ensures consistency and a seamless user experience.

After finalizing the overall tone and texture of the colors you have selected, you can go ahead and fix them as your brand colors.

Importance of Choosing Fonts for Your Brand/Website

Just like colors, fonts also play a crucial role in making your website unique and different from your competitors. Having a consistent font can help your business:

Have a defined semantic feel
Ensure a singular reading experience
Distinct feel on multiple devices

How to Choose the Right Font for Your Brand/Website

While color attracts attention, typography is the vehicle that delivers your message effectively. Fonts are important to ensure better readability, legibility, and overall aesthetics of your brand or website.

Let’s explore how you can select the right font:

Find inspiration and study fonts

As with colors, gathering inspiration and studying different fonts is important. You can do this in many ways, such as exploring typography trends, checking successful brands, etc.

This will help you identify fonts that align with your brand’s image and values. If you can dedicate some time to do this, you will gradually understand its nuances.

And you can easily pick a font that suits your brand.

Choose fonts for legibility

Each character in your brand name must be easily distinguishable. This is referred to as legibility. Whether it is your name, slogan, etc., audiences must be able to read it.

When choosing fonts for your brand or website, prioritize legibility to ensure your audience can read your content effortlessly.

Avoid overly ornate or complex fonts that may hinder readability, especially in smaller font sizes or on different devices.

Compare typefaces side-by-side

Typography involves a myriad of choices, from serif to sans-serif, script to display fonts. Compare them side-by-side to evaluate their legibility and overall compatibility while choosing fonts.

Analyze the tone and message you want to convey through branding and ensure that the selected fonts effectively reflect what you want to communicate the way you want to.

Choose the proper font size

Another critical factor in delivering your message effectively is the size of the font. Strike a balance between readability and visual hierarchy. If you don’t pay attention to the font size, it can either become too large or too small, which are both problematic.

Ensure your font size is appropriate for different devices, accommodating various screen sizes without compromising legibility.

Mind line height and spacing

Line height, also known as leading, determines the space between lines of text. Adequate line height enhances readability, preventing text from appearing crowded or overwhelming.

Also, check the spacing between letters and words, ensuring they are visually pleasing and contribute to the overall clarity of your content.

Fine-tune fonts for readability

Readability is how easy it is to comprehend the blocks of text. If it is easy to read, it has a higher readability.

In our opinion and experience, it is the first element you must consider when choosing your typography. When picking typography, you must pay profound attention to factors such as letter spacing, line length, and paragraph spacing.

Aim for an optimal balance that facilitates smooth reading experiences and encourages engagement with your content.

Test readability and legibility

Before finalizing your font choices, conduct thorough tests to assess the readability and legibility of your content.

View your website or brand materials on different devices and evaluate how well the fonts perform across various platforms. Adjustments may be necessary to ensure a consistent and delightful reading experience for your audience.

Finalize the typography only after conducting enough testing and experiments.

Conclusion

Selecting the right color palette and fonts for your business or website is a meticulous process that requires careful consideration. By understanding the importance of color psychology and conducting thorough tests, you can create a visually captivating and cohesive brand identity.

However, working with an agency offering affordable web design in York is the best option if you want to do it professionally. Thanks to our impeccable team, Eco York has developed a strong reputation as a reliable website design agency in York. Our experience with some of the leading businesses and brands in the local and international markets makes us your ideal choice.

We create flawless designs that help our clients get more visitors as we focus on delivering better user experiences on the websites. We also offer custom website design services fitting the aesthetic and brand philosophies of the client. If you want to work with the best and get cost-effective web design, Eco York is your best option.

Contact us to find out how we can help your business grow.

Website Redesign: Reasons, Benefits, and Best Practices in 2023

May 19, 2023Web Design

Are you a business looking to thrive in today’s fast-paced digital landscape? If yes, you know how important it is to make full advantage of your website.

If you are thinking, how do we even do that, you are not alone.

At Eco York, many of our clients keep asking similar questions as they want to keep successfully navigating the changes in the digital world one after the other.

Now, to answer your question, the most important part of your online growth strategy is your website. You must make it effectively represent your business values, engage users, and drive conversions.

If your website falls short in any of these aspects, it is time for a redesign.

In this blog, let’s explore the key reasons why a website redesign is worth considering and the advantages it brings.

Reasons for Redesigning: Why You Should Redesign Your Website

From our experience as an affordable web design company in York, we have found different businesses have different reasons to redesign their website.

You can check some of the most common reasons we have come across:

The current site looks old school

This is a common reason we have heard our clients talking about. When everything around business changes, the site must also look modern and fresh. Trends come and go in the ever-evolving world of web design.

Having outdated aesthetics and the lack of modern design elements create a negative perception of your brand.

Users expect visually appealing and contemporary websites. Thus, an outdated appearance may make them question your credibility and professionalism.

The site has a poor user experience

Businesses that want to keep their users satisfied and happy need to always deliver impeccable user experiences. Smart businesses know that user experience (UX) is paramount for a successful website.

Most of the clients that come to us talk about how users complain about the site being very hard to navigate and use.

In addition to having a hard-to-navigate layout, being slow, lack of intuitive capabilities, etc., also compromise the user experience to a great experience.

Ideally, your site must be able to optimize the user journey, ensuring a seamless and enjoyable experience that keeps them engaged and encourages them to buy.

Not mobile-friendly

In 2023, there will be 6.8 billion people using mobile phones, according to Oberlo. This means that a majority of your traffic comes from smartphones—more than 60%, to be exact.

And the number is likely to go higher, and with the increasing dominance of mobile devices, having a mobile-friendly website is no longer optional but essential.

Not making your site mobile-friendly alienates visitors to your site, as well, because their experience on the mobile is not optimized.

With a responsive design, your website can adapt to various screen sizes seamlessly, improving usability and user experience.

This helps your business, as the site will bring more traffic, conversions, and revenue.

Not reflecting your business now

Over the years, many of our long-term clients have made significant changes to their line of business, strategy, or even their entire business model.

There are businesses that have even revamped their entire business operations.

As businesses evolve, their brand identity, values, and offerings may change. And it may not reflect on your existing website, which might affect your online reputation.

This is where working with a website redesign agency to redesign your website is important. Doing so will help you ensure to create an excellent brand identity, conveying the right message to your audience.

Managing content has become hard

In order to maintain the relevance and usefulness of your website for your users, it’s important to consistently publish new content. However, older websites may not have a reliable CMS to make content management easy.

As search engines change and become more advanced, publishing content regularly is crucial, and without a robust CMS, it could be very difficult.

However, a web redesign can help in this regard. If you work with a web design and development company, they will integrate the best CMS into your site, streamlining content management.

This saves time, enhances productivity, and enables you to deliver fresh and relevant content consistently.

Lack of modern and adequate features on your site

All users want the most modern features on their brands’ sites. They want to share their feedback, share content on social media, chat with customer service, etc.

These features may not always be available on your older website, which will impact the user experience and conversion rates.

Adding these features with the help of an agency offering web design in York can help you enhance user experience and traffic to your site.

Inadequate security features

Ensuring the safety of your website and user data is crucial, as cybersecurity has become a huge concern for all businesses. According to Forbes, cybercrimes are expected to cost a whopping USD 8 trillion in 2023 and 10.5 trillion in 2025.

If your current website lacks robust security measures, it becomes vulnerable to attacks, compromising your reputation and potentially causing financial losses.

When you redesign your website, you can incorporate cutting-edge security features to safeguard your data and offer peace of mind to your users.

Advantages of Redesigning Your Website

Now that we’ve explored the reasons behind redesigning your website let’s delve into how this process can benefit your business.

It improves your website image

When you redesign your website, you can convey professionalism, trustworthiness, and a commitment to excellence. A well-designed and visually appealing website elevates your brand image and establishes credibility, which leads to more traffic and revenue.

Delivered better user experience

A website redesign focuses on enhancing the user experience. This ensures that your visitors easily find the information they need, navigate effortlessly, and interact intuitively.

By providing a seamless and enjoyable experience, you increase user engagement, reduce bounce rates, encourage repeat visits, and foster positive word-of-mouth referrals.

It improves sales and conversions

When you redesign your site, you are optimizing the user journey. This, in turn, helps you improve usability and create an environment that nudges visitors toward taking desired actions.

When your design helps your users easily navigate and interact with the site, session time increases, and conversions follow.

It improves SEO and site performance

Redesigning your site is your best opportunity to create a great SEO foundation, if you don’t already have one. You can implement SEO best practices, ensuring that your website is properly optimized for search engines.

There are many things you can do to make your site’s SEO better.

A well-optimized website ranks higher in search engine results and leads to increased visibility and organic traffic.

Add new, adequate features to improve the site

You can reassess your website’s functionality and identify areas for improvement when looking to redesign your site. This includes integrating interactive elements, social media integration, advanced search capabilities, personalized user experiences, etc.

These new features and technologies will enhance the functionality of your website and provide your users with the capabilities they want.

When your site offers such excellent features, people will come, spend time, and convert.

Offers top-notch security

Redesigning your website helps you improve your site’s cybersecurity features and capabilities.

A website redesign provides an opportunity to reinforce security measures and protect your website and user data from potential threats.

Implementing SSL certificates, robust firewalls, secure payment gateways, and regular security updates helps safeguard sensitive information. This will build trust with your audience.

Conclusion

Redesigning your website is more than just a cosmetic makeover. It is a business strategy to align your business with the modern preferences and expectations of your customers.

When you are going ahead with such a strategy, working with an experienced agency offering web design in York, PA is crucial. Having already delivered responsive web design fitting diverse businesses of our clients for years, Eco York has become a reputed name in the market.

Eco York has an extensive arsenal of advanced technology infrastructure, expert professionals, and unrivaled industry insights to help you. If you want to work with an agency that has delivered web design services for years, Eco York is the one to go with.

Contact our support team to start strategizing your website redesign affordably.

The Power of Typography in Web Design for Better Visual Language

April 6, 2023Web Design

Web design has become an essential aspect of branding in today’s technology-driven business world. The advances in UI design in the last few years have been unprecedented. As AI has also started contributing to designing, we are in the golden era of web design.

Despite the focus on designing, typography remains one of the most crucial aspects of web design. Typography can be used to improve the design and make it more user-friendly.

If you are a business looking to hire web design services for your brand, here are a few things to know about typography and its importance in web design.

What is typography?

In simple words, typography refers to how words are arranged in a design to improve their readability, legibility, and navigation on websites. It is a visual technique to blend the texts and design to create a seamless user experience.

As websites and other branding materials are primarily created for users to read and consume, typography has a considerable role in rendering any design value-adding.

Let’s look at some of the main typefaces in typography.

Main typefaces in typography

If you are not familiar, a typeface is all about a letter’s style, weight, and width. There are four major typefaces, as given below:

Serif

These types of typefaces are more consistent and used officially. They are also very conventional.

Sans serif

These are simpler and informal typefaces. Sans serif is also more casual, and as a result, it is preferred for web designing.

Slab serif

The primary goal of a slab serif typeface is to grab the users’ attention. It is thicker and bolder.

Script

Script typeface usually emulates the swishes and curls of handwriting. It is generally reserved for important titles and special occasions.

What makes typography important in web design?

As discussed above, typography is an important aspect of web design. As design and text need to go hand in hand to make the right impact, every web design agency must know how to take advantage of the same.

However, businesses must also know why typography is important and how it helps their design make the right impact.

Helps with consistency.

With typography, it becomes easier to maintain consistency across your design. No one wants to visit a website with no consistency in its typography. It is unprofessional and less user-friendly.

Improves readability.

At the end of the day, people visit your website to read and learn about your products or services. Typography is the most prominent element that helps them read better. And if you mess up your typography, there is no point in developing a website.

Helps establish recognition.

There are businesses that create their own typography and stick to the same across their branding and design efforts. This can hugely benefit your brand as it helps generate recognition and identity in the market.

Attracts the reader’s attention.

With the help of inventive and user-friendly typography, you can always attract attention from users. And people don’t like complications. When your typography is focused on user-friendliness, it makes them want to read your text and connect with your brand.

Ensure hierarchy in the design.

Another way typography helps is to establish a hierarchy in the design. Not every text deserves the same attention as the others. When you use typography to its full potential, it communicates to the users what is important and what is not. This helps users make quick decisions, which everyone loves.

Mistakes to avoid in typography

Although website design services companies are numerous in the market, the number of mistakes in the industry is also common. Hence, if you are a business owner developing a website for your business, you must be careful about these mistakes.

Here are a few mistakes that you must avoid to make your design impactful and texts more value-adding to the users.

No line-height

Reading becomes problematic when there is insufficient space between lines. In fact, no one wants to read text with no line height, even if the design is perfect.

Improper tracking

Another mistake to avoid is not ensuring a uniform spacing between words. When there is no tracking, it becomes difficult for the readers to read as they need to search for the following terms.

Misalignment

Failing to align text for better readability is another mistake you must avoid. The alignment must be picked to make it easier for the readers to read.

Contrast imbalance

The contrast between the text and the background must be adequate to make the text more readable. Lack of contrast or too much contrast makes reading hard. The idea is to find a balance between the same.

No guidelines for typography

When designing a website, web designers must establish a typography guideline that brands can follow when designing other designs for the same brand. This helps ensure consistency across all designs.

Best typography practices for web design

Having a comprehensive and defined set of practices can help businesses and web design agencies avoid the mistakes we have talked about.

Here are a few elements you can keep in mind and discuss with your web design company to focus on when developing your website design and choosing web designing fonts.

Focus on user-friendliness.

Texts are written to be read and consumed by the users. Hence, ensuring user-friendliness is one of the most important practices you must adopt when designing your website.

Maintain hierarchy.

Always maintain a clear and defined hierarchy with your typography. It makes reading easier. It lets the users ponder what is important and skim what is not.

Constant text density

Another critical practice that you can develop is to ensure a constant text density. Failing to do so can make your text unreadable.

Use of whitespace.

Using enough whitespace is another practice you can adopt to improve your designs. It bolsters your design’s readability to a great extent.

Focus on elements.

In a chunk of text, there would be different elements like links, quotes, etc. Highlighting these points can skyrocket the readability of your text and improve your overall design.

Conclusion

Undoubtedly, web design has a massive role in determining your business’s online success. If you have a great website design with the best typeface for websites, you are already on the right path to online success. On the other hand, if you cannot choose the right web typography, all your investments may be meaningless.

You need to work with experienced agencies offering website design services. Eco York is a pioneer agency offering web design in York. We have worked with local and international brands to meet their goals perfectly.

When you work with us, we deliver customized web design services in York, PA to help you meet your goals without compromise.

If you wish to know more, please contact us.

13 Simple Web Design Tips to Convert Visitors into Paying Customers

January 31, 2023Web Design

Your business website is your online marketing and sales machine. The more visitors you attract to your customers organically or through paid advertisements, the better your chances of increased business.

However, not all your visitors are going to convert into paying customers. In fact, lower conversion rates are a huge headache for most businesses.

Are you a business that wants to convert more visitors to paying customers and grow your business? If yes, keep reading to learn all the web design tips you can use to enjoy higher conversion rates on your business website.

Web design tips to improve your conversion rates

Every business wants to sell its services or products as much as possible and grow. The best way to do that is to attract customers to your website and entice them to buy your products or services.

However, improving conversion rates is a challenge that all businesses face.

Here are a few tips that you can use when you work with a web design & development company to ensure that your visitors are converting:

Go with a consistent branding style

One of the biggest mistakes most businesses make when designing their website is failing to adhere to a consistent branding style. An inconsistent style confuses visitors and creates a trust issue with the brand.

When a visitor feels that your website is inconsistent with branding, they may just click away.

Leverage the rule of thirds

With shorter attention spans, visitors now are looking for the best services or products in a short span of time. Therefore, you must be able to draw visitors to your website from the very first moment they land on your website.

You can do this by following the rule of thirds, where you put the most important and solution-focused information where the visitors can see it.

Limit the choices to the visitors

While having choices is a great thing for most visitors, having too many options on your website can just overwhelm them. These choices may encourage them to click back as they would not want to analyze the options available and make a decision.

They come to your website for answers, and it would be counteractive if you provided them with multiple choices.

Therefore, always limit your visitors’ choices when they land on your website. Make it easier for them to make the ultimate purchasing decision.

Make the navigation simple and easy

No one lines to keep clicking on links to jump from one to another all the time. Such a navigation would make the visitors feel bored and cheated as they don’t get the desired result.

Therefore, always make your navigation easy and simple. Visitors must be able to journey through your website easily and come back to the original location fairly easily.

Keep this in mind when you position your internal pages and avoid putting them deeper into your site’s menu.

Showcase your glowing customer reviews

Social proof is something that most visitors are looking for now. The best way to showcase the same is to display customer reviews on your website’s home page.

As this is something that most visitors would see when they get to your landing page, it can have a positive impact on their minds.

Hence, ask your web page design agency to create your website with enough space for customer reviews.

Take advantage of lead magnets

Not all visitors can be converted to paying customers at the first contact itself. Therefore, using lead magnets can be a great way to attract customers, groom them with your content and offerings, and convert them.

Many businesses integrate lead magnets on their homepage to encourage visitors to click and share their email addresses.

You can add these email addresses to your newsletter community and gradually convert them.

Use breadcrumbs

Every visitor expects to have a unique and moving user experience on your website. Using breadcrumbs is an effective way to enhance user experience on your website.

Not only does it make navigating through your website easy, but it also makes the visitors go back to the previous one pretty easily.

Having a clear breadcrumb on your website also encourages your visitors to visit more pages and get a better understanding of what you offer and why you are the best.

Make your web pages load faster

No one wants to visit a website that takes forever to load. When your website takes more than three seconds, your visitor will bounce and go to your competitor. That is not the ideal business situation you want for your business, right?

Therefore, when you work with your web design agency, ensure that they make the website easier to load.

In addition to satisfying the users’ expectations, websites that load faster can also add SEO value to your website. This can help your business with better organic rankings and online traffic.

Use color psychology

Another web design tip that you can use to improve your conversion rate is color psychology. There are certain colors that are associated with certain emotions, values, and reactions from the visitors.

If you can use the same effect in your website’s design, it will help you better influence the visitors positively and convert them.

So when trying to design your next website or landing page, talk to your web design agency about using color psychology in the design.

Have enough whitespace

Many businesses do not understand the importance of having whitespace on their website. Hence, they cram every bit of content on the page, which will bring down the user experience significantly.

Therefore, plan the design of your website with respect to the content you want to publish in the same.

Ensure that there is a balance between content, design, and whitespace to deliver the most harmonious experience to the visitor.

Keep the webpage organized

Always follow a structured pattern for your web page and the content on it. The page has to flow naturally to provide the information that the user needs.

If it breaks the natural flow, the visitor may get confused and will click away from your website to your competitor’s website.

Hence, always pay attention to the organization of the page and the content on the page.

Ensure that the site has a simple design

It is advised that your website always goes with a simple design, which is better for user experience and aesthetic appearance. A design with heavy design elements, unless your service warrants it, might turn off your visitor.

This can lead to a higher bounce rate, which is not good at all for your business or organic rankings.

Include an FAQ section

When a visitor lands on your landing page, they may have a range of questions despite the information you have given on the page. Hence, adding an FAQ section is an excellent way to address their concerns.

An FAQ section would help them address their concerns and get the answers to the most common questions they have about your services or products.

When visitors can find answers to most of their concerns regarding the service or product you offer, they are more likely to buy from you.

Conclusion

As a business, you must take advantage of every way possible to impress your users and convert them to paying customers. Having an exceptionally designed and developed website is important in this regard.

Hence, when you hire a web design and development company, ensure that you convey your expectation of the website with respect to visitor conversions. If you are looking for an agency offering web design services in York, PA, Eco York can help you.

As an experienced web design and search engine optimization company in York, Eco York has helped numerous businesses from diverse industries over the years.

If you wish to learn more about our services, talk to our client support team now.

The Role of Web Design in Business Growth: Statistics

January 9, 2023Web Design

The pace at which new websites are designed and created for businesses to attract users has been steadily increasing without any signs of slowing down. Thanks to the penetration of high-speed internet, websites have undergone a tremendous metamorphosis in terms of how they look, function, and perform.

The impeccable experiences assured by these websites are due to the advances happening in the responsive web design and development field.

As a business, when you are trying to design and develop your website, you need to understand what makes a website work.

That’s why we bring you exciting and insightful web design statistics on the latest web design technologies, trends, and consumer preferences and behaviors.

But before that, let’s understand why web design is important for a business.

Importance of Web Design for a Business

A well-designed website can be a crucial tool for businesses of all sizes. A good web design can help a business to attract and retain customers while establishing its credibility and professionalism.

Here are some of the key benefits of having a well-designed website for your business:

Improved user experience

A website that is easy to navigate and use will keep visitors on the site for longer periods of time, increasing the chances of them becoming customers.

Better search engine rankings

Websites that are well-designed and optimized for search engines are more likely to rank higher in search results, leading to more traffic and potential customers.

Increased customer engagement

A well-designed website can engage and educate customers about your products or services, leading to increased sales, which is the objective of having a website.

Better business credibility

A professional-looking website can help to establish trust and credibility with potential customers. As trust is a crucial aspect of online sales and business, always develop a professional website with excellent design.

Higher brand representation

A website is often the first point of contact between a business and a potential customer. A well-designed website can help you effectively communicate your brand and values to visitors.

Creating a well-designed business website is imperative for businesses of all sizes to grow and sustain. It can help attract and retain customers, establish credibility, and effectively communicate your brand to visitors.

Interesting Web Design Statistics to Design Better Websites

In order to underscore the above points, here are a few interesting web design statistics you can keep in mind while designing your website.

People prefer to browse beautiful websites

That’s not surprising, right? A survey by Adobe revealed that users want to have beautifully designed websites over ones with simpler designs. What’s even more surprising is that it constitutes 59% of the global audience. So if you want to impress your audiences, go beautiful.

Website designs decide the first impression

They often say that the first impression is the best. We don’t know if that goes with everything, but with web designs, it definitely has huge importance, as found in a study published on ResearchGate. It states the design is the element that influences the first impression of 94% of visitors.

Users form an opinion about your website in .05 seconds

You may already know that the speed of the website is critical to your website’s performance. Therefore, when designing your website, ensure that it has all the right design and content elements to help the users make the right opinion about your website.

Usability is most important for people in designing

Per Statista, the usability of a website is the most important aspect of the website design for 60% of people as they need to find out about the products and services they are looking for on the website. Therefore, having a clean interface that’s easy to navigate makes the website more usable. Therefore, when you start website design and development for your website, keep these elements in mind.

Visitors want to see service/product info on the homepage

According to a report by Ko Marketing, 86% of visitors want to see information about the services and products offered by a company on the website homepage when they land on the site. This is a key insight that every business needs to pay heed to during their web design phase if they want to reduce their bounce rate and improve user experience.

Videos make visitors stay longer on websites

According to Forbes, having videos on a website keeps the users on the site for 88% longer than otherwise. Therefore, when you decide to work on website design and development of a new website, keep this insight in mind to make your visitors stay longer on your website.

Uses pay attention more to the left of the page

In a rather unique and insightful report, Nielsen Norman Group says that people visiting a website spend 80% of their time paying attention to the left side of the page. Hence, when you design your website next time, ensure that crucial info about the service and products must be on the left side of the site while navigational info can be on the right side.

Image quality is crucial for most shoppers

In a report, Meero says that 90% of shoppers consider the quality of images on an eCommerce website to be crucial in their decision to buy online. Therefore, next time you design your eCommerce website, pay attention to the images used not only on your website sections but also for your product description purposes.

Conclusion

Without a well-designed and intuitive website, you cannot grow your business in today’s technology-driven world. This is why you need to consider a range of elements when creating a new website or redesigning your existing business website.

We hope that these statistics improve your fundamental understanding of how to design and develop your business website. Knowing these statistics will help you make a better website that not only can grow your business but also impress the audience for sustained business growth.

And if you are looking for a reliable web design and development agency to help you create a unique website, Eco York is the best option. Having aided numerous businesses over the years in designing impeccable websites, we can do that for you, too.

Talk to us to learn more about how we can help you.

Common Elements that Every Successful Website Design Has

September 9, 2022Web Design

In order for a website to be successful, it must have a well-designed interface that is easy for users to navigate. Aesthetics are also important in order to create a pleasing user experience.

However, creating a functional and informative site is the most important element of successful website design.

Users should be able to find what they are looking for quickly and easily on your website. The layout should be intuitive and logical, and all information should be easy to access.

Why good web design is important?

In today’s digital world, your website is often the first impression people will have of your business. That’s why it’s crucial to have a website that is not only professionally designed but also user-friendly and informative.

A well-designed website will help you stand out from your competitors and give users the information they need to decide on doing business with you.

Good web design is also integral for good SEO (Search Engine Optimization). Search engines use algorithms to determine which websites should show up in search results, and those algorithms take into account factors such as the quality of your website’s design.

By designing your site well, you can improve your chances of appearing higher in search results and getting more traffic to your site.

Ultimately, good web design is essential for any business that wants to succeed in today’s digital age.

Investing in professional web design services can help you create a site that makes a great first impression, ranks well in search results, and provides users with the information they need.

Commons elements in any successful website design

These elements help them make an informed decision about doing business with you.

If you are looking to revamp your website design and hire a professional web design agency, keep these elements in mind before you begin;

Easy navigation

Your website’s navigation should be easy for users to understand and use. The most common navigation element is a menu bar, which can be found at the top of most websites.

This bar usually contains links to the different pages on your site. Another common navigation element is a breadcrumb trail.

This allows users to quickly and easily find the information they are looking for on your website without clicking through every page.

Mobile-friendly design

A mobile-friendly design is one of the most important aspects of a successful website. In today’s world, more and more people are using their mobile devices to access the internet.

Meaning if the website is not designed with a mobile audience, you could miss out on a lot of potential traffic and customers.

This is important because people use all kinds of different devices to access the internet, from small smartphones to large tablets.

If your site is not responsive, it will look choose and difficult to navigate on smaller screens.

A creative and action-inducing CTA

Make sure your CTA is creative and action-inducing!

Your CTA is one of the most important aspects of your website design. It should be clear and concise and compel visitors to take action. Here are a few tips for creating an effective CTA:

Keep it short and sweet
Use active language
Be clear about what you want visitors to do
Make it visually appealing
Test the CTA

Effective video integrations

When it comes to website design, there are certain elements that can make or break a site. One of those elements is video integration.

A video is a powerful tool that can help engage visitors and keep them on your site longer. If you have a personal brand or you’re representing a company, a short introduction video is a great way to build trust and credibility with potential customers.

With a complex product or service, a short explainer video can help break down the key points so that people can understand what you’re offering.

When used correctly, videos can also help improve your SEO.

Ample white space in designing

In design, white space is the area between elements on a page. It is important to use white space effectively to create a balance between the various elements on a page and improve the design’s overall look.

By using light colors for your background and dark colors for your text, you can create a striking effect that makes your text stand out.

This is an effective way to grab attention and ensure that your readers can easily read your content. Another way to use white space is to create visual interest.

You can do this by using differently shaped elements or by varying the size of your text blocks. By creating visually interesting designs, you can keep your readers engaged and ensure they keep coming back for more.

Accessibility elements

It is important for any website design to take into account the various accessibility elements that may be required for some users. These can include features such as text-to-speech, high contrast mode, and adjustable font size.

While not all users will require these features, it is important to consider them in order to ensure that your website can be accessed by everyone.

By including these elements in your design, you can ensure that everyone can enjoy your website, regardless of their ability.

Mobile-friendliness

The vast majority of internet users now access the internet through a mobile device such as a smartphone or tablet.

This means that it is essential for any website to be mobile-friendly in order to ensure that it can be accessed by everyone.

There are a number of ways to make a website mobile-friendly, such as using responsive design or creating a separate mobile version of the site.

Whichever option you choose, it is important to test your site on a range of different devices to ensure that it works correctly.

Website speed

Websites that load quickly are essential for a good user experience. No one wants to wait around for a slow website to load, and if your site is slow, people will likely leave before they even see what you have to offer.

You can do a few things to improve your website speed, including optimizing your images, using a content delivery network (CDN), and minimizing your code.

Keeping your code clean and concise will also help improve loading times. This means minifying your CSS and JavaScript files and eliminating any unnecessary code.

Conclusion

All in all, these are the key characteristics that your website should have if you want it to be successful. How many of these boxes does your current website check off? Are there any areas that you need to work on?

If so, don’t fret — with a little bit of time and effort and the help of a professional web design company, you can ensure that your site has everything it needs to succeed.

If you want to know more about it, contact Eco York a web design agency right here!

Tips to Successful Web Designing for B2B Companies

April 20, 2022Web Design

As technology advances, it’s not incorrect to state that for most consumers, a company’s website is their initial point of contact with them. Therefore, a B2B website developed by a website design company plays a crucial role in marketing and lead creation. An effective B2B web design starts with getting to know the visitors’ mindsets, objectives, and interests before diving into any design details.

Consumers are accustomed to sites that are both fascinating and useful. You should hire professional website design services to create a B2B website that exceeds your consumers’ expectations and grab their attention.

What is an Aesthetic Website Design?

To put it simply, aesthetic designs are those that focus on a product’s visual look. There are several ways in which an aesthetic design reflects a company’s brand identity. Website design & development services can organically represent the business’s basic values by including desirable components in the website that resonate with target consumers.

What Are the Most Important Elements of a Successful B2B Website?

1. A Robust Foundational Strategy

For a website to be useful, both to its owner and to its users, it must have a specific goal. That’s why it’s important to have a well-defined plan in place. Developers should know:

Who is the intended audience?
What pages are essential, and what value will they add?
What distinguishes the company, and hence the website, from its competitors?
What kind of image do they wish to project?
What are the company’s objectives, and what role will the website play in achieving those goals?

Without a clear strategy in place, it’s too obvious for a website to collapse into a collection of unconnected or irrelevant pages contained inside a single domain.

2. A Focus on Prospective Customers

It’s important to remember that the ideal consumer should always be researched thoroughly. An excellent website is designed to meet the needs and interests of the target audience. Developing buyer personas that are specific to your company is usually a smart idea because they might differ widely from sector to industry. A website’s conversion rate is higher when it is targeted at clients who are a good fit for the company’s products or services.

3. Keywords

Nowadays, Search Engine Optimization (SEO) is the most important factor in every business. Getting organic traffic to a well-optimized website will need a lot of hard work. To save the day, keywords are at hand. A website’s most important pages should have keywords that are relevant to its target audience and may be found through search engines.

With keyword research, it is possible to find terms or phrases that receive high search traffic yet do not have a lot of competition, which may help a website stand out.

4. Intuitive User Interface

In today’s digital environment, user experience is everything. There will be a high bounce rate if the site is hard to browse or cumbersome in its design. Short attention spans and lack of patience are two of the most common characteristics of today’s consumers. Consumers want to be able to quickly locate what they need.

5. Social Proof

Testimonials and case studies, two common forms of social proof, might be the final push for a potential customer to make a purchase decision. Customers like hearing what other people have to say about a product or service they’ve purchased. How many times have you chosen a restaurant based on a positive web review or the recommendation of a friend? When it comes to B2B marketing, the same holds true. When a corporation can show that its prior customers were satisfied, it will notice an increase in sales.

Aesthetic Web Design Ideas

1. Reputation Squad

Small and medium-sized businesses might benefit from Reputation Squad’s online monitoring service. They employ a variety of mouse-sensitive animations that are both beautiful and functional, which is precisely what you’d anticipate from a monitoring company. Their landing page is divided into many sections that may be scrolled through inside a “page.”

2. Asana

The website of Asana is fantastic since it takes people to where they want to go exactly. It’s minimalistic, easy to use, and free of clutter. On their homepage, a huge call-to-action is ready to entice visitors to buy their items.

3. Ultimaker

Ultimaker, a 3D printing firm, provides a clean and simple website with lots of whitespaces to allow their brief demonstration films and high-resolution images to take center stage. Moreover, they keep their content simple and direct, so visitors understand exactly what they do and how they accomplish it in just a few words.

4. Magnetica

Magnetica not only has an eye-catching homepage, but they also explain highly technical MRI technologies in an approachable manner. Every product page has an “Email us” CTA at the bottom, and there is a unique CTA that follows consumers on every page they visit.

5. Grammarly

B2B web design is well-exemplified by Grammarly. For example, it has fast scrolling, minimalistic design, and animation. However, its most notable characteristic is its flat layout, which takes up the full display. This improves mobile device responsiveness and loading speeds. When it comes to conveying data, a flat design is ideal.

6. Kekselias

Kekselias is portfolio management and financial analytics service for corporate asset managers that specialize in macroeconomic and market research. When a mouse hovers over an element, it gets highlighted.

It contains a scrolling list of recent articles and a basic “read the post” button. There is a drop-down menu in the upper right corner of the screen. When you click on the menu, you’ll be taken to three subpages outlining the company’s offerings.

7. Blake Envelopes

Despite the fact that envelopes aren’t the most fascinating product on the market, every company need them. On Blake’s homepage, you may quickly and easily locate what you’re looking for.

The search option is the first thing you see. You have the option of specifying the color, size, type, and measurements. Then use their huge product catalog to quickly locate what you’re looking for!

8. D.FY

D.FY uses attractive videos to demonstrate the information and to communicate its message. Videos are becoming common on website homepages. Rather than using a lot of “about us” stuff, this is a wonderful option. D.FY’s site is an excellent illustration of how video can be used to create a story.

9. Pics.io

Pics.io is a cloud-based solution for managing digital media. You’ll find plenty of information on how to utilize their product on their website, which is easy to navigate. They demonstrate how simple it is to share and save your digital assets with Pics.io.

Conclusion

We hope these examples provide you with some fantastic design and data presentation ideas for your own B2B website. Web design services in York can help you develop a brand style guide so that you can effectively communicate your business’s identity and values.

What Exactly is A Web Portal & Why Is It Beneficial To A Company?

March 4, 2022Web Design, Web Development

“What is a web portal?” is a reasonable question to ponder. Similar phrases like the corporate portal, business portal, digital portal, and others are used often. At first, it might be challenging to understand all of the different words.

However, all of these names speak to the same thing: a single gateway for exchanging information and accomplishing business activities by workers, partners, and consumers.

So, what exactly is a web portal?

A well-designed web portal serves as a doorway to the internet that users may connect with. Search, email, chat, play, and buy are just a few of the features available via a single point of entry that is meant to be quick and convenient for users.

Companies employ portals as part of their marketing strategy to fulfill customer demand in today’s business environment. The advantages of utilizing a web portal, rather than merely having a website development online, will be discussed in this article.

What are the advantages of company web portals?

Improved Customization

Most online portals have systems that enable users to alter the material to suit their tastes and requirements. By doing so, you’re making it easier to keep track of all of your essential data.

Opportunities to Learn

If you’re a B2B or B2C company, portal platforms may help you educate your prospective customers/users. This is a new trend in online development that presents new marketing prospects. Thanks to these tools, even if things go wrong unexpectedly, you’ll never be left behind again while attempting new approaches or improving on existing ones.

Connection to a Larger Audience of Leads

Businesses may connect with their consumers and business partners using web portals. Businesses may benefit from this by increasing their consumer base and establishing a favorable internet reputation for their company.

Accessible From Any Location

For organizations, web portal development may be a boon since it gives a user-friendly interface for their employees, partners, and customers, allowing them to access the information from wherever they are and on whatever device they have. Because of this, individuals may more easily make adjustments and update information as needed, which leads to increased productivity.

User-friendly, Centralized, and Efficient

It’s all about making the user’s experience as pleasant as possible. Centralizing essential pages into a single location allows for a solid organic link structure. Because of this, all of the company’s material can be accessed using a single URL, login, and password.

Boosted Communication

We all understand how important it is to provide accurate information to our customers and business partners. You have the option of customizing information that may be of benefit to your team, business associates, or customers. Using web portals to communicate with clients and coworkers is a smart move, and they open the door to additional commercial ideas by making communication easier.

Promotes a Sense of Community Between Clients

Your consumers will appreciate having a second means of contacting and communicating with your company if you use client portals. Customer retention is boosted when they get timely updates on the progress of their orders, questions they have answered, or other connected topics.

Analytical Tools For Obtaining Reliable Data

It’s a great approach to monitoring the overall health of your business. In a single window, you can see where you need to improve or where you can develop without having to bother with data analysis since it all flows right into the system!

An Increase in Efficiency

Everything you need to keep track of your project or sale is at your fingertips. There’s no need to go through many emails to see what you and your coworkers or customers agreed on since they’re all in one convenient location.

Improved Interaction with Clients

Client portals allow clients to handle issues independently, which saves them time and effort during website design services. Because service providers do not want to waste time and money dealing with difficulties that a computer program can address, it’s a no-brainer victory for them!

Source of Reliable Information

Incorrect material on your client portal is far less likely with excellent content management. Only the most recent copies of papers, including the correct branding and signatures, may be shared thanks to the consolidation of firm information.

Conclusion

The advantages of using a web portal are many: from collaboration to customer service to brand identification. Because most businesses encounter the same difficulties, well-designed enterprise portals typically provide high ROI.

Web portals are a fantastic approach to increasing your company’s visibility. To take the next step in your organization, consider creating a web portal that will enable customers and partners to access vital information from any location and time while also boosting customer service.

Making a bespoke web portal is not a simple task, but it is achievable with the help of EcoYork’s team of web developers with extensive expertise!

Handful Ways to Evaluate the Web Design Agency for Your Design Needs

August 31, 2021Web Design

A successful web design project begins with the selection of a qualified and right web design agency. A website overhaul is a substantial undertaking for any business or organization, and you want someone expert to help you enhance the value, reach, and impact of your online presence.

Whether you are in need of designing a website from scratch or want to revamp your existing website design, it is crucial to find the right website design company. But how to find someone matching your thought process and follow your vision when there are thousands of web development companies claiming to be the best one for your needs?

When it comes to selecting a website design agency, you cannot blindly pick someone claiming to be a big shot or the experienced one. If you are hiring any web design company without any proper research or homework, the result could be a waste of time, effort, and money. The first thing you need to do is to identify your business requirement in order to find a company that is capable of delivering the solution you are expecting and that too within your budget. With that in mind, let’s have a look at some of the most basic things you need to consider to find the right web development company for your design project.

Find a web design agency that understands your business!

To provide you the desired outcome for your website design project, it is important that the web design agency you hire understand specific trends, challenges, customers, and your business objectives. Make sure the agency you choose is not only familiar with technology but also aware of your industry and willing to learn something from you.

Figure out what all services they offer

If you need more than a normal website for your business, you must find a Web Development Company that offers a full range of services. Look for a company that is not just capable but has proven expertise in web design, development, and marketing services. Having everything covered in a single package is more convenient and beneficial for you. Moreover, having an agency that offers everything will ease project execution, communication, and implementation.

Don’t forget to check out the company’s portfolio!

Checking the company portfolio is the most basic exercise one should perform while searching for a website design agency. Any experienced or established web development company will have a detailed portfolio of their past projects. Try to have a look at the portfolio to assess the quality and creativity of their designs. In case you are hiring a web designer, you can ask him to submit his work portfolio or samples that are similar to the industry you serve in. It helps you understand what size and type of projects the company has executed in the past. You will also come to know if they have enough experience and specialization in designing a website in your industry vertical.

Do they follow the latest design trends?

The first thing everyone notices when they land on your homepage is the design of your website, the typography used, and the overall look and feel. So, it is important to make sure that the web design company you hire is familiar with all the latest design trends to help you get the responsive website design for your business. Start from flat design, scrolling to parallax; the design agency you hire should be aware of all the possible elements that can help you get an enticing website.

Have a look at customer reviews/feedback

To know more about any website design agency, the best thing you can do is to check what their clients are saying. Review sites and social media platforms could be the best source to figure out about the company’s reputation and the way they have handled the project so far. You can review as much feedback as possible but make sure you filter out biased ones. Try to have a look at testimonials on the company website.

Don’t forget to check out the company culture

The website design agency should understand your industry and domain, but it is important to check their company and work culture. You should check how well their culture, work pace, and personalities match with your thought process before getting into a partnership with any web development company. As a client, you should have a clear understanding of what all values, visions, and behavior agencies have and how they can benefit you.

Buckle Up to hire the best website design company for you…

Finding the right web design agency is not a kid’s toy. You must take enough time to research and inquire about any specific service provider before entering into a web design partnership. Following a few handy tips mentioned in this blog post will surely help you save a lot of time, money, and effort. Looking for a website design agency for your design needs? Talk to our design experts to know how well you can benefit from us.

Essential Web Design Tips to Improve Design of Your Website

June 29, 2021Web Design

Let’s accept the fact, we all need our website to be a hotspot for sales and help us pay off the marketing efforts we put into it. Whether you have tight boots on a budget or have an enterprise-grade operation to rub your business, a rock-solid website opens the door for massive success for your business.

If your website is poorly designed, the chances are higher that you will lose a major chunk of leads. They will easily look out for others that will cause you to lose against your competitors. To attract your target audience, you need a professionally designed website that will convert one-time visitors into permanent customers. A good website puts the visitors first and considers different ways to entice them.

You’ve invested heavily in your website design and development, but now you have to think about delivering the excellent user experience they’re expecting from you with the help of professional web design services. In this post, we will provide you with professional web designing tips that will not only help you create a great design but also will help you make it a huge success for your business.

Your website should reflect your brand…

Your website is a reflection of what you do. And thus, it is very important that it depicts your brand in the best possible way. Make sure the web design company you have hired designs the website keeping your brand in mind because it will be remembered by your visitors. Right from graphic design, colors, and fonts to content, every element of web design should remind your target audience about your brand.

Your website speed is IMPORTANT!

It is an undeniable fact that the speed of your website is a crucial factor in determining its success. Starting from the bounce rate to conversions and revenue, it affects everything. While designing your website, it is important that the custom web design services provider you have hired consider performance and speed aspects. The higher the speed of your website, the more visitors it will bring to your business.

Simplicity is the key to success…

Whether you are investing in search engine optimization or pay-per-click campaigns, your ultimate goal is to redirect more and more people to your homepage to learn about your business. The homepage of your website is something that every visitor sees when they land on your website. Therefore, it is important that web designers you have hired design a homepage that is simple yet effective. Don’t try to overwhelm your visitors with a lot of information and unwanted glitters. Make sure the homepage of your website includes only necessary information that interests your audience.

Think of “Functional” navigation…

Navigation is an important web design and development element. People usually use navigation when they wish to find something on your website. If they can’t find what they want easily, they will simply move to the next website of your competitor. Therefore, it is important to keep the navigation simple and easy to navigate. Make sure you get broad headings with specific subheadings while designing your website to make it meaningful.

Design your site in a way to make it easy to skim…

There will be plenty of leads that will skim your website to find the relevant information. Most of the users are interested in specific information, and thus, they will prefer to go through a quick scan of your website to check if they find the required information or not. Therefore, it is important to design a website in a way that makes it easy for the users to skim pages. You follow a few of the best practices during web design and development of your site, such as having small paragraphs, using graphics to highlight specific information, choosing the right size of fonts, and more.

Don’t forget to include visual elements…

Visual elements are a vital part of web designing. You would never want your website to be bombarded with a lot of text only. This will greatly affect leads coming to your site. Make sure you include different visual elements like photos, videos, and infographics to grab the attention of your target audience. It will help you make your website more engaging for the target audience.

Call-to-action is an important asset…

Many businesses often overlook the call to action while designing their website. However, it is an important piece of your website since it will trigger your leads to take action. If you have hired a professional web design and development services provider, they will help you incorporate a call to action while designing a website, but if they don’t, make sure you pinch them using a call to action at the right place in your website.

Also Read – Factors You Must Consider While Selecting a Web Development Company

Your website is a gateway to bring a lot of business opportunities. While most of the web designing aspects that lead to a successful website are linked with the user experience and your brand, web designing tips discussed in this blog post will help you refine the design of your website to achieve better results. Looking for custom web design services? Get in touch with our web designers to know how they can help you make your website successful.