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All businesses use Google Analytics to track their website’s performance on Google. If you are a business that’s been using Universal Analytics to track your SEO, SEM, Google ads, etc., you would have known that it stopped working in July 2023. Hence, you need to know what the latest version, Google Analytics 4, is all […]
Managing a project successfully is a challenge that every business must go through. However, no business must do it manually as there are diverse project management tools in the market. As there are numerous solutions available in the field, picking the best software or the most suitable one can be a bit tricky. If you […]
Confused about going with a blog vs. a podcast? Both podcasts and blogs are extremely useful tools for engaging with your audience. They help you build a strong online presence, build communities, and grow your business. However, what’s the best option for your business? Blog or podcast? Although both get talked about in the business […]
SaaS companies have always encountered unique challenges when it comes to marketing. These challenges include dealing with lengthy sales cycles and the need to focus on giving product demonstrations. During Covid-19, numerous businesses were forced to completely transform their strategies, day-to-day operations, and their approaches to digital marketing. As there was a notable increase in […]
In today’s highly competitive business world, PPC or Pay-Per-Click ads have become the go-to marketing strategy for businesses. No matter if you are a small or large e-commerce business, PPC ads are something you cannot overlook when trying to scale your business. However, it is a complex marketing area that can overwhelm you if you […]
In an era defined by digital transformation, social media has emerged as a formidable force in helping businesses grow and expand. In 2023, the total ad spend on social media stands at an impressive $72.3 billion. It is more than a platform to share personal moments. It is a powerful tool that can drive success […]
Thanks to the rapid growth of smartphone usage, businesses must make their websites mobile-friendly to ensure a seamless user experience for mobile users. More than anything, users expect businesses to show up on their mobile devices and deliver the best user experience. Although this is paramount for businesses to meet these expectations of the users, […]
Choosing the right color palette and fonts for your brand or website is imperative to create a visually appealing and memorable identity. Aesthetics plays a crucial role in capturing the attention of your target audience in today’s digital world. Every business tries to create a brand identity and set itself apart from the competition, and […]
Social media is a powerful tool that can benefit your business in numerous ways. Ignoring social media means disregarding many opportunities for business growth and development. Although various social media platforms can help your business, you must also know that each platform requires a different approach to work. Achieving your desired results can be challenging […]
Thanks to the release of ChatGPT in the last quarter of ChatGPT by Open AI, the world has been talking about AI and its impact on businesses. During the discussion, as a software company in York, PA, Eco York found how AI can transform the entire software development process very interesting. We believe that AI […]
