Social Media Marketing Archives

Actionable Strategies in 2023 to Improve Your Social Media Presence

May 9, 2023Social Media Marketing

The number of social media users in April 2023 is 4.8 billion, reports Datareportal. That’s nearly 60% of the current population of the world.

Do you need anything more to understand how integral social media is to your business? People use social media to interact with brands, share their thoughts, and find opinions that matter.

This unique positioning of social media makes it a key ingredient to the success of your business.

And if you don’t know what you must do, here are a few actionable strategies for social media optimization to enhance your online visibility in 2023.

Why is a strong social media presence important?

Let’s first understand the importance of building a respectful reputation on social media before learning the strategies to do so.

Of course, there are many reasons, but we are discussing only the most crucial ones:

Improve your brand awareness

A strong social media presence significantly contributes to brand awareness.

Constantly creating and uploading useful, engaging content effectively captures the attention of potential customers and leaves a lasting impression on them. When coupled with strategic brand messaging, it helps grow your business online.

You will reach a wider audience by establishing your business on various social media platforms using engaging content.

Grow your organic traffic

Users are always searching for content that helps them resolve their concerns. And if you can do that, they will come to your website for similar content.

When you share valuable and relevant content on social media platforms, users click through the same to reach your website.

Providing high-quality content that resonates with your target audience consistently attracts more visitors who can easily be converted into loyal customers over time.

Understand your audience

Businesses want to help their customers find the best solution for their issues.

However, you must understand the audience and their pain points to create the solution they need. Social media provides valuable insights and analytics to help you gain a deeper understanding of your audience.

You can analyze your audience’s demographics, interests, and engagement patterns to funnel down to know what they really like.

Based on the insights you arrive at, refine your marketing strategies, and you will understand what your audience needs.

Build better relationships

Social media is all about creating and nurturing relationships with your audience. This strategy helps you convert them into loyal customers in the future.

A strong social media presence brings you a lot of opportunities to build better relationships with your audiences.

This has helped us build stronger and lasting relationships with our clients in the social media marketing field. And we have learned that creating content and engaging with the audience on the posts and comment sections helps the audience know that you are reachable on your social media.

If you can do this, you will improve your business’s reputation, which is a great way to further your business cause.

It makes your customer service more accessible

A strong social media presence enables you to provide timely and accessible customer service.

Many customers prefer reaching out to brands through social media platforms for inquiries, feedback, or issue resolution. At Eco York, this happens many times, as our clients contact us via our social media channels.

By promptly responding to customer queries and concerns, you demonstrate your commitment to excellent customer service. This can significantly enhance your reputation and customer satisfaction.

It helps your brand stay current and updated

There is no doubt that social media is a dynamic and ever-evolving landscape.

As a social media marketing agency in York, PA, we have navigated through the changes in social media multiple times.

And it has helped us immensely.

When you actively participate in social media conversations and stay up to date with industry trends, you can position your brand as knowledgeable and relevant.

And your audience would love this.

Sharing timely and insightful content demonstrates your expertise and keeps your audience informed. This further establishes your brand as a trusted source of information.

It helps you target your campaigns better

Social media platforms offer advanced targeting options, allowing you to reach specific demographics, interests, and behaviors with your marketing campaigns.

This is one of the strategies that we use at Eco York when serving our clients.

We have used these capabilities to a great extent and effectively delivered content that reaches the most relevant audience, increasing the chances of engagement, conversions, and overall campaign success.

Build a Strong Social Media Presence: Actionable Strategies in 2023

When businesses approach us to help them with their social media marketing, one of the first things we do is to understand their audience and business.

Our team created a set of action plans to help our clients create a strong bond with their audience. These strategies can be replicated for any business.

The following strategies have been tested and proven at Eco York over the years.

Have active social media accounts

Create accounts on all relevant social media platforms and ensure that your business has a presence online.

The following two approaches work very well:

Research and identify the platforms where your target audience is most active and create engaging profiles that reflect your brand identity.
Regularly update your accounts with fresh and compelling content to maintain an active and vibrant online presence.

This gets you to an audience that’s ready to engage with your brand and become a part of the journey.

Engage with your audience regularly

We have learned that active engagement is key to building a strong social media presence.

We prioritize responding to comments, messages, and mentions in a timely, personalized manner for all our clients. This works every single time.

You can also take this a notch ahead by asking questions, seeking feedback, and actively participating in discussions related to your industry.

Show genuine interest in your audience’s opinions and create a sense of community.

Build and manage a community

If you ask us what the best social media strategy is, we will say creating a community around your brand and services.

You can do this by fostering a sense of community among your followers by creating groups or communities centered around common interests or values related to your brand. Encourage members to share their experiences, ask questions, and support one another.

Actively moderate these communities to ensure a positive and engaging environment.

Take advantage of trendy content

While there are businesses that take advantage of trendy content, many businesses don’t. At Eco York, we always take advantage of trendy content to further our clients’ social media reach.

You can use the following to make your social media content even more interesting.

Stay updated on the latest social media trends and leverage them.
Monitor trending hashtags, challenges, or viral content that aligns with your brand and audience.
Incorporate these trends into your content strategy to increase visibility and engagement.

However, ensure that the trend aligns with your brand values and doesn’t compromise your authenticity.

Build relationships and not followers

Your social media handle is a tool to reach out to your audience so that you can build a lasting relationship with them.

Hence, focusing on cultivating genuine relationships with your audience rather than solely focusing on gaining followers is the right social media strategy.

You can foster brand loyalty and create brand advocates who will organically promote your business only when you build relationships.

Automate social media publishing

There are so many automation tools that you can use to streamline your social media management. They help schedule posts in advance to maintain a consistent presence without being overwhelmed by manual posting.

However, you must exercise caution and ensure that your automated content is still relevant and timely. Personalizing your messages whenever possible to maintain authenticity and avoid sounding robotic will also help you.

Always remember that your audience follows you because you help them, and if you lose focus, they will leave you.

Mistakes to Avoid While Improving Social Media Presence

Many businesses do their social media marketing without the help of any agency. While that’s perfectly possible, you could make several mistakes.

During our experience, we have found the following mistakes that many businesses make.

Not having a social media strategy

Many businesses don’t have a social media strategy. This will affect your efforts adversely due to the lack of a framework or focus.

Buying social media followers

Buying followers on social media is a trend that has been there for many years. Doing so will not bring you any good, as these followers are not interested in your business.

Failing to assess the performance

No matter what you do online, you must assess its performance. Regularly analyzing your social media performance metrics helps you gain insights into what’s working and what’s not. Based on a thorough social media audit, you can improve your strategy.

Not optimizing posts for each platform

Different social media platforms have unique characteristics and user preferences. You must tailor your content and messaging to suit each platform’s format and audience expectations.

Focusing on quantity instead of quality

The quality of your posts trumps the quantity of your posts. Hence, your priority must always be quality. Posting irrelevant or low-quality content can decrease engagement and damage your brand’s reputation.

Conclusion

We can say from our experience as a social media marketing company in York, PA, it is hard to thrive in today’s digital world without having a social media presence. Creating a strategy to face the challenges in the social media realm and building a strong presence is key to sustained business growth.

While achieving this growth without the help of an established business, would be hard as you may be competing with businesses with a team to help with their social media.

Therefore, if you are looking for a social media marketing services provider, Eco York can help you. Our SMM services in York have helped numerous businesses online and will help your business grow online.

Contact our support team to learn about our social media management in York and how we can grow your revenue via social media.

How Social Media Marketing Is Changing The Face Of Business In The Post-Covid Era

July 22, 2022Social Media Marketing

Major changes in the lifestyle of people after the advent of the pandemic can be recognized. There is a rise in the digitization of commerce and entertainment and the usage of social media. Hence most social networking sites have become a major source of information for people. Many businesses have jumped on the bandwagon of a good online presence because of that.

The major role that Social Media Marketing has played

Social media has become an important part of the daily life of people around the world. When they are home-bound with not a lot of work, social media usage saw a spike. Businesses can thrive in an online setup and are countering the unique challenges they are facing. Also, everyone is facing a unique opportunity to make their online presence more prevalent. Brands are working on digital marketing strategies more than they have ever done. And so, social media has become a boon by providing a platform for people to market their products and services to a large number of people.

How are Entrepreneurs making their Social Media Marketing strategies after the pandemic?

A lot of business owners and entrepreneurs shifted to an online medium during the pandemic. And have been consistently working to optimize their business on social media platforms as well.

For instance, social media have become a great place to have conversations and engage in a better way with the audience. Here are some common activities seen by successful entrepreneurs to make the best use of social media for their business, and you can do it too:

Share Fresh content: You can share useful information, advice, and also some light-hearted memes and current affairs posts. Your customers would be able to resonate well with your content and will allow you to come out of the crisis in a strong manner.
Collaboration is important: You can collaborate with either other brands or influencers to connect with most of the audiences. At times it becomes easier to promote your content to others as they have already gained the trust, and people can trust you too.
Ads can be a booster: People often confuse ads with advertisements and consider them to only be used for products and services. However, ads on social media platforms can be for a business or a person both. You can either sell your product, get leads or just boost your profile to get more engagement.

You can also avail of social media marketing services to help you with the same. The boost in the use of social media is likely to continue for a long time.

How can you enhance the presence of your brand with the help of social media marketing?

Since social media marketing has become quite important for businesses, you can follow a few tips to enhance your online presence. You need to remember that you need to lay your foundation now. This will prevent you from scrambling for a plan after the world settles into new normal.

Increase your social media visibility

If you use it in a good way, social media is a powerful tool. It is versatile, and you can use it for many purposes like raising brand awareness, generating leads, and many more. No matter what your business goals are, you need to have an effective strategy in place to thrive in the changing world. Hence, make sure that your content resonates with your customers and keeps them engaged for a long time. To enhance the visibility of your brand, you can appoint a small company to do so. With professional help, you can do this task more effectively.

Make an emotional connection with your customers

When you create an emotional connection, people will feel more encouraged to interact with your brand. You can inspire them through the crisis and interact with them actively on Twitter, Instagram, or other media. Let your customers become an inherent part of your brand by involving them in various activities.

Try not to be opportunistic

People see a change in their everyday routines. They are also working from home. Hence, social media has become a crucial tool for connectivity. It’s neither the time nor the place for a brand to engage in internet self-promotional efforts. Doing this would be unpleasant for your audience. Instead, turn this into a chance to assist your consumers. In a nutshell, be present.

Have consistency

Establish specific guidelines for the messaging you want to send and the outcomes you desire from your social media activity. Take note that your consumer is paying close attention to your company’s stance and how it reacts in these unique circumstances. You can avail of SMM services and get your strategies from a professional.

Be Proactive

You need to have a proactive approach when you are anticipating the future of your business. A lot of businesses fail because they do not have a good plan for the future in place. You need to make sure that you have services that stand out and will continue standing out in the future. This will help you retain your customer base for a long period.

We stay connected even when we are physically not present with each other. As a businessperson, you can leverage this for your as well as your customer’s benefit. The pandemic is a new phenomenon for the world, and it has unfolded many new things. COVID-19 has become a defining moment for brands for marketing. One must use this medium to seize the opportunity to be successful.

Elevate Your Social Media Marketing Game with these Social Media Habits

August 24, 2021Social Media Marketing

Believe it or not, your target audience is on social media more than ever compared to the past few years. It has become a platform for your audience to express their uncertainties and thoughts about your products or services.

And that is the reason we’ve seen a shift in the way businesses promote their products or services on social media. Unlike traditional marketing methods, social media platforms empower customers to have a conversation with companies directly. This helps organizations to show off how well they are at providing an exceptional customer experience. Therefore, it is considered mainstream for digital marketers to boost their digital marketing efforts. Roughly 70% of businesses are leveraging social media marketing services, but not all manage to use social media platforms to their full potential.

Social Media Marketing is all about TEAM EFFORTS!

It is not enough to pass instructions on a social media campaign to your team. After all, social media campaigns and social media advertising is not a kid’s toy to play with easily. It gives the best results when assigned the best of the social media marketing services providers. A rock-solid social media marketing plan requires strategic execution to fulfill the business objectives. And adopting social media marketing best practices can help you elevate your marketing efforts. That said, below are a few highly effective social media marketing habits you must adopt in 2021.

Always RESPOND to message – It is a thumb rule for everyone. Specifically when you are managing multiple social media platforms for your business. It is important to make sure that you’re responding to all the direct messages your audience is sending to you. When it comes to the social media platform, expectations are very high in terms of response time. If someone sends you a message, they’re most likely to expect an answer within a day or two. Hence, develop a habit of responding to messages as soon as you receive them.

Set social media marketing GOALS – Unclear goals or business objectives are a big reason why many social media marketing campaigns get failed. Social media advertising is costlier. And to justify the budget, one should set realistic goals or business objectives. This habit will help you gauge the progress you made using social media marketing services and help you identify gaps that need to be filled to achieve desired success.

CONTESTS can help you boost awareness about your brands or services – Yes, that is 100% true! When you are leveraging social media platforms to promote your products or services, arranging contests could be an ideal approach to boost awareness about it. Rolling out different contests on social media platforms will not just increase the number of followers but will also help you attract potential customers interested in your products or services. You can also club it with a social media influencer to get the maximum benefit from it. Following this habit on a regular basis will help you with more traffic, sales, and engagement with your target audience.

Establish deep connections using VIDEOs – You cannot deny the power of videos on social media. The rapid growth of Instagram Live, TikTok, and YouTube proves that videos are still charting high when it comes to social media marketing. There are a lot of statistics available online that show that visuals drive excellent engagement since it enables companies to interact directly with their social media users. Moreover, it is a good option for brands to get instant feedback.

Think of AUTOMATING POSTs – You may be using a calendar and planner for your social media campaign or strategies. But have you given thought to automate the posts? Adopting this habit will help you save a lot of time you spend posting on social media. It is the most optimized approach to share content over the social media platform. Moreover, you can leverage tools like CoSchedule, Zapier, and HootSuite for such automation.

Maintain CONSISTENCY in your social media profile – You might have different social media strategies for different networks. But it is important that you never be inconsistent when it comes to your social media profile. Make a habit of keeping your profile updated and complete all the time. Moreover, ensure that your username, images, and links are consistent across different social media platforms. This will help you boost the trust of your target audience in your brand or services.

Don’t entertain the TROLLs – Recently, the trend of trolling on social media is very common. However, such negative feedback creates negative and toxicity. And you cannot do anything about it. Troll’s ultimate goal is to provoke you and ingest baseless complaints. No matter how much you try to respond, they will never be satisfied. In such a case, make a habit of ignoring such negative feedback and moving on.

Also Read – Turn Today’s Top Social Media Platforms into Business Marketing Channels

Whichever social media platform you use, one thing you should remember is that social media is a medium to connect and interact with people who are familiar with your brand or services. You should never feel shy or afraid to let your brands and services get attention through it. Following a few simple habits mentioned above could help you get great results on your social media marketing services investment. Looking for a helping hand to streamline your social media marketing efforts? Ask our social media experts for a full-proof social media marketing plan!

Social Media Best Practices to Boost Your Personal Brand

March 2, 2021Social Media Marketing

Brands often work breathlessly to leverage social media platforms to boost revenue and online visibility. A few more clicks, more likes, and an ample amount of sharing are what every organization expects when using social media management services.

But social media marketing is a lot more than just likes, comments, and posts. It is more to the world of branding. Now imagine what happens when a brand is a person instead of any product or service you’re offering? When it’s all about you think about personal branding, you must opt for a different approach to get desired results on social media channels.

Why should you think about “Personal Branding”???

Personal branding is crucial for all types of businesses because it greatly helps improving sales, lift the online reputation, and increase trust-level. Social media platforms play a major role in boosting personal branding efforts. Having a strong personal brand on different social media channels not only cements your thought leadership but also helps you bring some attention to your company and the products that you offer.

According to one research, it is found that approximately 90% of customers trust information from the known people while making a buying decision. Therefore, it is crucial for organizations or individuals to build strong connections using various social media features.

But the question is, how? Here’re different ways you can make it happen!

Find and explore the right kind of social media groups!

When it comes to building groups related to your industry or offerings, you will get a lot of options on social media platforms. If you will be able to find the right type of groups that can help you demonstrate your area of expertise, it would be easy for you to share your experience and establish brand authority. However, make sure you get the groups where you can find the target audience instead of following some crowded groups where your rivals are already performing social media marketing for their own products.

Don’t forget to diversify your content

One of the biggest challenges for the people on social media is that they hardly get 140 characters to communicate their message! This means you have to think a lot about how you wish to portray yourself on social media platforms. When it comes to personal branding, you have to think about how you treat people. Try to share some light humor or something else other than just work within those 140 characters. This will allow people to connect with you on personal grounds and will have a positive experience with you.

Engage or Interact Regularly

Building a brand on social media channels take a lot of effort, and it should be considered a full-time job! Every day you have to share and produce a variety of content to boost your engagement with the target audience. You can decide about the frequency and types of content-based social media audience. Whether weekly or alternate days, you must engage and interact on social media platforms without fail.

Observe and Learn from Influencers

Connecting and discussing with social media influencers is a smart move to enhance your personal branding and visibility on social media channels. But it is not something you will be leveraging soon. It will require some time, and you will have to develop a bond with influencers before they initiate work with you. You do have to perform some research about influencers and analyze their networks. Also, try to study the type of content they share and how followers are responding to it. This way, you can learn about establishing your brand from the influencers.

You’re here to SELL YOURSELF!

Yes, that is correct! You should always remember that you are here to sell yourself. What sets you apart from everyone else on social media platforms is your confidence. It is important that you deliver a pitch that convinces people on social media channels. Try to figure out well you can present yourself in 30 seconds and leave your mark on the audience. You can do this by adding humor in your tone or build personality traits suitable to your industry.

Do not hesitate to ask questions

Questions are great ways to initiate engagement and increase the visibility of your brand. Of course, the engagement will be a little slow and require some time, but it will be steady. You should keep your eyes open for any new opportunity to initiate discussion or answer queries from the followers. This will lead to a great conversation.

Last but not the least, do work on the keywords and your name!

Like conventional social media marketing for any product or service, you should consider working on the keywords and related phrases for your personal brand. Try to create alerts for the common keywords pertaining to your area of expertise. This will make sure you don’t miss out on any potential opportunity to get new business or responding to the followers on social media channels.

Also Read – Can Social Media help your Business Grow?

That’s all for now!

A reputation is difficult and time-consuming to build, but it takes just a few blunders to spoil on the social media platforms. Building a successful personal brand through social media could be a daunting task. But following a few simple tricks discussed in this post will make sure you always go far from where you are at present. Which social media channels you have found to be most useful for your personal brand? Looking for social media management services? Share your views and needs in the comments below!

Turn Today’s Top Social Media Platforms into Business Marketing Channels

February 2, 2021Social Media Marketing

With more than 3.81 billion active social media users all over the world, social media platforms have become an important communication channel for the business of shapes and sizes. Today, many leading brands have acknowledged the influencing power and marketing capabilities of social media platforms.

Whether it is about increasing brand awareness, engaging customers, attracting a new audience, or boosting conversations, businesses today leverage social media marketing services. On the end-users’ front, it is found that 48% of the consumers willing to buy when they get their queries answered on social media platforms. Moreover, 46% of the consumers consider promotions, and 42% of them can be converted if they found informational content.

These stats are sufficient to help you understand how social media marketing plays a vital role in the field of marketing. But the question is HOW??? You have performed all the research about great social media platforms you have leverage from. But if you don’t know how you can utilize the social media platforms, you hardly get any benefit from social media marketing services. In this blog post, we will discuss different ways you can convert social media platforms into a business marketing channel.

Start building your CHANNELS as early as possible!

One of the very first things you can do to leverage social media platforms is to create a channel as soon as possible. Don’t wait till you launch your products or services online! It is always advisable to create social media accounts and start establishing your presence even before you launch your business online. You can do this by sharing industry insights and different products you are going to deal with. Moreover, you should start interacting with your industry on social media platforms. This can be a great way to establish a strong social media presence.

Connect, interact, and build relationships with social media INFLUENCERS

Just like the social media channels, you should build strong relations with social media influencers. Try to find bloggers and journalists discussing and posting various information about your industry. You can initiate by simply commenting on their posts and sharing them on your channel.

Go for SOCIAL NEWS

Social news is a personalized news forum provided by various leading social media platforms like Twitter or Facebook. As a part of your social media marketing, you can use this as a way to engage users with information or stories you share. Many leading platforms often use different sources to gather new stories and information. You can think about voting, liking, or commenting on stories posted about your industry. This can be a great way for the marketing companies in York, PA, to enable more personalized news for the target audience and grab their attention.

Think of VIRAL MARKETING

Viral marketing is all about new sites, blogs, and social media platforms to increase awareness of your brand. If you have hired a digital marketing agency, they can help you encourage the target audience to voluntarily share your advertising messages by means of words of mouth via social media platforms. You can use different ways to carry out viral marketing, such as video clips, text messages, or engaging flash games. Marketing agencies York PA can design a viral marketing strategy based on the high social networking potential of the internet users. Viral marketing can be a useful technique when it comes to social media marketing since it is inexpensive and helps businesses spread over the internet in a short time span.

Leverage PAID ADS

The ultimate goal of opting for social media marketing services is to reach potential customers as much as possible. And it wouldn’t cost much to reach a wider audience. You can always think of using paid advertisements as a part of your social media marketing strategy. There are various leading social media platforms charging some minimum amount for ads. You cannot expect everything free when planning to win social media.

Don’t forget to use SOCIAL MEDIA MARKETING TOOLS

To scale up your social media marketing campaign, you will require something more than simply engaging, posting, and sharing. You cannot dominate social media without using automated tools. Such tools can be a great way to find useful content, schedule posts, and even help you measure the effectiveness of your social media marketing campaign. There are a plethora of free and premium tools available in the market that offer a variety of features. Try to figure out which one is right for you by consulting your digital marketing agency.

CAUTION

Of course, following these tricks can be a great way to convert any social media platform into a marketing channel. It can bring remarkable success to your business. But while you do all these and many more things on social media, it is important that you take proper cautions. You may have spent a lot on social media marketing York, but even a small mistake can break your brand! Always think twice before experimenting with anything with social media or get in touch with a professional digital marketing agency to help you with your social media marketing campaign.

Can Social Media help your Business Grow?

September 5, 2020Social Media Marketing

As per Statistica, the number of active monthly social media users worldwide is projected to reach 3.02 Billion by 2021. That is one-third of the world’s population, accessible from your screens.

With a drastically growing population on various social media platforms, brands need to maintain a strong digital presence. The digital presence today, is not limited to corroborating your existence and legitimacy as a business, but if used effectively, it can result in exponential business growth.

So here are some tips to help your business, reap the benefits of good social media marketing.

1) Engage with the Trends

Businesses are often rigid with their content and very scared to experiment. But the latest successful social media strategies teach us about the importance of engaging with the trends and significant, applicable current affairs.

Content like this makes the consumer believe that the business is engaging in a meaningful conversation with them and not just trying to sell them products. Such content receives a lot of engagement organically and has the potential to get viral, giving your brand massive exposure at minimal to no cost.

2) Start selling online

Creating an online marketplace for prospective customers to easily browse through your products, services, and easily place an order with your company can be a game-changer in your business expansion plan. If you are a small business that does not want to invest in your own e-commerce website, consider selling your products, services on platforms like Facebook Marketplace, Instagram, Amazon, Etsy, etc.

3) Integration and Cross-platform Marketing

Driving traffic from one social media profile/ page to another is a good way to grow your base organically. Link all your profiles to your website, emails, and other social media profiles. Try creating content that drives your followers from one platform, to interact with you on another platform.

Use the right keywords and hashtags to optimize your brand page and reach out to your clients and immediate circle to interact with your brand, when you start. Some word of mouth can give your brand an initial organic push that it needs.

4) Create content that drives engagement

One of the easiest ways to create and maintain a responsive base is by running engagement posts such as contests or polls. Contests can nudge participation from the followers if there is some gratification in the form of a discount, gift offered for the winner. Contests are a good opportunity to create user-generated content as well. The participants can be encouraged to provide reviews, feedback, pictures of them using the product, etc.

Another good way of ensuring a passerby follows you, is by offering some discount coupons or other offers.

5) Paid Marketing

Organic reach and engagement have drastically declined, as the new algorithms heavily support and promote paid engagements. All major social media platforms offer paid ad spaces. These platforms also allow one to carefully curate a target audience to reap maximum value for their money.

Audiences can be targeted based on general factors such as gender, age, geography, demography, etc. to more advanced factors such as preferences, hobbies, profession, institution, etc. A general or a bad target audience often results in generating less and bad leads. Every badly targeted campaign is a missed opportunity and wasted money. Do keep in mind that the more layers you add to your target audience, the more expensive the ad space. Thus it is important to strike a balance between a too generic vs a too targeted audience.

6) The importance of retargeting campaigns

Most brands concentrate on lead generation campaigns, once enough brand awareness is created. As fruitful as these campaigns might be, a large number of leads drop out and do not convert into customers. Consumer behavior studies suggest that most people are not ready to make a purchase when visiting your website for the first time. They might add things to their Wishlist/ Cart and leave the website, without making a purchase. This is where lead nurturing can be a good solution for regaining old cold leads and converting them into customers.

Retargeting involves tracking cookies that save a user’s activity on distinct web pages. If a lead clicks on your website through a Facebook ad, visits the product page, and then leaves, applications like Facebook Pixel can track this behavior. Facebook will then display targeted ads to that specific customer. The ads will likely be centered on the product of interest to the customer. This overtime nurturing can give them that extra nudge they need to finally make a purchase.

7) Analyze, Learn and Apply

Invest in tools that help with tracking and analyzing your consumer behavior, providing valuable insights for your business. Most social media platforms do provide analytics at no additional cost.

These insights can help you understand what kind of content your audience is and is not responding well to helping you to modify future content accordingly.

Social media plans cannot be uniform across companies and industries. No one solution fits all. However, more often than not, the application of these few tips has shown promising results in the past.