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How Website Maintenance and Support Can Help Your Online Business?

November 11, 2021Web Development

You don’t only need a website to advertise the products and services you are offering, but you also need it to build your brand image and get customer feedback. Many business owners often consider website development as a one-time investment, but here is the catch! Website development is never a tap-and-play game, instead, it is a continuous process that keeps going on and on.

You must need to update and maintain your website regularly to ensure your website works seamlessly without any glitches. If you do not consider regular monitoring and maintenance of the website, it would be difficult to ensure your online business achieves optimum visibility. Routing website maintenance support is an excellent opportunity to fine-tune your website content, keep your website updated with the latest security patches, and help you make your website bug-free.

Website maintenance is not a daunting task if carried out with the help of a professional website maintenance company. In fact, it is beneficial for many reasons. In this blog post, we are going to take a look at the significance of website maintenance services and how they can help businesses increase online traffic for their website.

Significance of Website Maintenance and Support

Enhance website security and protection

Believe it or not, hackers are continuously on the lookout to find out the security loopholes in your website. Opting for website maintenance services can help you discover problems on your site at a very early stage and you can easily address them to prevent cybersecurity attacks. With the help of regular updates on passwords, removing outmoded programs, and timely backups, you can easily enhance website security and protection.

Bring exceptional customer experience

One of the major reasons for WordPress website maintenance is to keep the themes updated. Otherwise, your website may not load faster on the newer browser versions. Regular website maintenance and support will ensure your themes are updated and bring an exceptional customer experience for the visitors.

Reliable backup of your website data

With the help of website maintenance services, you can always have a reliable backup of your website data. This could be useful when your website crashes or you are facing some challenges keeping your website up and running. You can hire a professional website maintenance company to help you take backup of the source code after each update and website content (including text, images, or videos files). It helps you prevent the loss of files, content, or plugins on your site.

Helps you make your site compatible with the latest technology

Website development technologies are evolving rapidly these days to deliver a better user experience. Therefore, it is required for the companies having an online presence to keep an eye on the latest technologies and trends and update their site to be compatible with them. It will help you make your site run smoothly on all devices.

Enhance search engine rankings

One of the major benefits of website maintenance and support is that it helps you enhance your website’s search engine rankings. It ensures that your website adheres to the latest SEO best practices. With the help of website maintenance services, you can make suitable changes to the website by conducting technical SEO audits on a regular basis. You can also get rid of redirection errors, broken links, or Meta descriptions.

Helps you save huge in terms of costs

Website development is a costly venture to deal with. Not just development, but once your website is live, you may have to spend some money keeping it running smoothly and securely. Any outage could cost you a lot and affect your Brand image. With proper website maintenance services, you can easily avoid such outages or unforeseen circumstances that may affect your website.

Some handy tips to improve website traffic

Above, we have seen how website maintenance and support could help your business improve online traffic. Here are a few handy ways you can increase your website traffic:

Opt for a robust SEO strategy

From analyzing Google’s first page, relevant and quality links, listing keywords, defining the target audience, and user-friendly site structure to leveraging various social media platforms, you must have a properly planned SEO strategy to ensure your website ranks higher in the search engines and brings maximum traffic.

Leverage paid to advertise

Another great way to boost your website traffic while maintaining your website is to set up paid advertising campaigns. With the help of online traffic ads using engaging content, you can easily grab the attention of the customers and bring them to your site. However, you may have to spend more money to set up and run such paid campaigns.

Go for video marketing

Search engines love engaging content and there is nothing better than video content. 93% of marketers consider video content marketing as an integral part of their marketing strategy.

Managing high traffic requires a lot of effort involving keeping your site up-to-date and functioning smoothly. And that’s where you will need a professional website maintenance company. A professional website maintenance services provider like us ensures your website is secure, backed up properly, and optimized for search engines.

Want to know how we can help you with website maintenance and support? Let’s talk about how to fine-tune your site.

How SEO Marketing Can Be a Helping Hand For Small Businesses?

July 27, 2021SEO

You’re setting up a new venture and have a checklist of things you will require to get your business going. You got the website of your choice, you have an idea about products or services to be listed on a website, and you are good to go “DIGITAL.”

But hold on! The most important thing you might have missed is to bring customers. You can’t be into an online business if you don’t have customers. The only way to make your website meaningful is to bring visitors or customers. As a small business owner, you know how difficult it is to make a noticeable entrance into the digital landscape. With so many brands vying for attention, how would you make a difference? Do you think your target audience would reach you out for the solution they seek, or larger shark tanks will snatch them from you?

Well, practically, it is enticing to compete with rivals or already established brands. But one thing is sure that you can attract new customers to your online business with the help of search engine optimization. Having a proper SEO strategy and experts working for you could be a sure-shot way to improve the visibility of your website in the search engine result pages.

SEO marketing is the only way using which small businesses can increase their brand awareness and boost traffic to their website. But beyond that, SEO services can also help you build a social community and rock-solid digital presence. In this blog post, we will discuss the important SEO aspects for small businesses and what all small businesses can gain from search engine optimization.

Essential SEO Services for Small Business….

Both on-page and off-page elements play a vital role in your overall search engine rankings, and you must consider these two while creating an SEO strategy.

On-Page Search Engine Optimization. On-page SEO marketing can help you optimize various elements of your website, including title tags, meta descriptions, or body contents, affecting your search engine ranking. You can optimize them and include relevant keywords to improve your chances to rank higher in the search result.

On the other hand, off-page search engine optimization can help small business owners to work upon various outside elements such as links. When any small business owner opts for professional SEO services, they can help them in link building and other activities to bring more traffic to their website.

How can SEO marketing help small businesses?

Help small businesses to gain a competitive edge. There are billions of people who use the internet to find relevant information or to shop for products or services of their choice. As a small business owner, it is a daunting task to leave a long-lasting impression and keep visitors coming to your website. With the help of small business SEO services, you can easily place your brand in a good position without spending much. It can greatly help you increase exposure and give you an edge over your rivals.
Improved conversion rates. Search engine optimization helps you make your website easy to read, surf, and user-friendly. When your website has smooth and user-friendly navigation, it will become easy to attract potential customers. This will ,in turn, help you improve the conversion rate of your website.
Increase brand awareness. When you position yourself higher in the search engine result pages, you are on your way to increase brand awareness. And it is the only thing that matters for small business owners. When your website appears on the first page of the popular search engines, your target audience is going to trust your brand more than other competitor brands. Therefore, it is a must that every small business should invest in SEO services.
Bring in MORE relevant information. Have you ever tried to search for something, and you are unable to find it on the first, second, or third page of your website? It is frustrating, isn’t it? The culprit is a lack of appropriate SEO marketing practice. Following the SEO marketing techniques rightly would put your website in a position where customers will be finding answers to their common questions easily on the search engines.
Gets you closer to a MOBILE audience. Mobile is everywhere; it is not a new thing. Google announced that mobile-friendliness is the next big thing to consider for better ranking. This means making your website mobile compatible is a must thing to survive in the world of digital marketing. Small businesses can employ appropriate SEO marketing strategies to maximize their mobile reach in the future.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, does search engine optimization benefit and work for small businesses???

The answer is a big yes! Search engines keep imposing new challenges for businesses to deliver information precisely and more accurately. To keep your small business rolling, it is important to provide meaningful information with an appropriate SEO strategy. However, it is important to note that SEO marketing is a serious time investment and may require some breathing time to boost your brand’s online visibility and bring more leads. When SEO is managed properly by a professional SEO agency, it pays you off with long-term value and improved brand awareness. Want to have a robust SEO strategy for your startup or small business? Get in touch with our SEO marketing experts to help you out.

SEO Checklist – How To Optimize Blog Posts For SEO

April 22, 2021SEO

This infographic will give you a clear understanding of how to optimize better blog posts. You don’t need to commit to the entire checklist either. Look for areas that you might be lacking in, and apply the said tips appropriately. The results will speak for themselves!

When optimizing your blog for SEO, there are tons of different tips, tricks, and techniques that can be used. So it’s important to note this is not a comprehensive list of SEO best practices. The following SEO checklist focuses on the on-page SEO efforts that will improve visibility and search rank for your blog posts.

Now let’s take a look at six steps to optimizing a blog for SEO.

Blog SEO Checklist: The Essentials

1. Craft a proper title
2. Plan your links beforehand
3. Do your research
4. Consider FAQs
5. Account for other blog elements
6. Optimize your URL

Use this Checklist to Optimize Your Blog

When you get ready to write your next blog post, have this list handy and walk through it step by step. You’ll begin to realize that it doesn’t take much to boost your search rankings. By being intentional about the words you choose, the format you use, and the topics you write about, you’ll begin to see your blogs rank higher and attract more traffic.

All these items in this SEO blog checklist will become second nature to you as you evolve as a blogger. These tips will serve you at any point in time, guaranteeing solid results for pages both big and small, so take note now!

SEOblog.com Names Eco York Among Best PPC Companies in the United States in 2021

March 31, 2021press release

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands.

Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results –and our efforts do not go unnoticed. SEOblog.com recently awarded our PPC firm as one of the Best PPC Companies in the United States in 2021.

“SEO is no longer about keyword stuffing and trying to trick Google to get better rankings,” said Mark Lane, president of Eco York. “It’s all about developing a user experience that is data-driven. Customers are searching for a solution to rank for specific results. It’s a combination of science and art to successfully rank a website.”

Our PPC managers stay abreast of the latest marketing trends and industry developments to help more businesses boost their digital performance. From paid advertising and SEO to web development and social media marketing, we make sure all our marketing solutions are geared towards achieving our clients’ goals in the most efficient way possible.

“Mark and his team put my vision together perfectly. They conducted business with professionalism and promptness. Thank you!”

– Katelyn Aldridge | Client

SEOblog.com, a leading thought-leadership website and directory for the best SEO companies, published the “2021 Best PPC Companies in the United States” in late March. Each PPC company was vetted based on expert certifications, client list, online rankings and industry experience, among other qualitative and quantitative factors in its ranking system.

We are pleased to be identified as one of the best PPC companies in the United States by SEOblog.com. Thanks to all our clients, partners and our Eco York team for their continued support to our PPC firm.

Get in touch with our PPC experts to know more about our digital marketing services. You may also write a review on SEOblog.com about your experience with Eco York by clicking here.

Industry-best Practices to Improve SEO-Friendliness of Your Website Design

October 16, 2020SEO

Search engine optimization isn’t a second thought for businesses today to gain the attention of Google and other search engines. But do you know that getting attention from the search engines starts at the very beginning of your website design? Yes, that is true! No matter how good your website is designed, but if it is not optimized for search engines, hardly any business gets a chance to hit the charts in search engine rankings.

So, how to improve your website design without compromising the SEO quotient? Well, adjusting your existing website takes extensive efforts, but enabling a few best practices keeping in mind the SEO marketing while improving your website design could be a substantial time-saver.

Lacing local SEO optimization in the early website development phase of your website may bring great results. However, if you are a little late in search engine optimization, SEO website design guidelines discussed here in this post can help you rank higher without breaking the customer experience.

SEO-friendly Website Design Guidelines:

Search engine optimization and website design work together effortlessly if the website design agency follows the basic guidelines discussed below.

Work on website architecture

Believe it or not, but website structures have a significant impact on the way your site appears in search engines. Website architecture is all about how all the web pages on your website are linked with each other. If you will get in touch with any SEO consultant, you will come to know that simple website architecture is all preferred by the popular search engines.

If you have architecture like the one shown above, Google or any other search engines will find it difficult to index the web pages of your site. Therefore, it is important that you get website architecture corrected with the help of a website design agency.

Sensible and SEO-friendly URLs

When you have started your online business, your website might be having a limited set of URLs, but as you grow, the URLs will increase for new sections or pages of the website. It is possible that the URLs might contain numbers or any vague terms, which makes them less meaningful. This will heavily affect the way search engines follow the new URLs.

For example,

www.sample.com

www.sample.com/s123/

www.sample.com/s1222/21s

The above set of URLs are difficult for the search engines to understand and are less human-friendly. Therefore, it is crucial to use sensible naming conventions to provide more context for search engines and users. Make sure that the web design agency you hire follows this while adding and designing any new pages for your website.

Make web pages fully indexable

It is very important that Google can index all the web pages and contents of your website to make it visible in the search results. Here’s what you can do to make your website pages indexable:

Use Alt Text for the images on your website. No search engine understands or identifies the images. Therefore, any local SEO optimization service provider will suggest you use the alt attribute to describe what an image is about.
Don’t hide any content. Many times, website design often uses several forms and expandable menus where some of the contents are hidden behind it. This can add difficulties for the search engines to index such hidden content. Therefore, it is important that you ask the website design agency to help you keep all your content visible and open to help search engines crawl such contents easily.

Ensure the seamless navigation

Navigation of your website is equally important when it comes to search engine optimization. It is important that navigation of your website should not make the visitors think. And if the users don’t find what they are looking for on your website, they will simply move to the next website of your competitor. Therefore, make sure your site has neat and clean navigation.

Canonical tags are useful

While designing your website, it is possible that you end up having different pages having similar content. However, you want a specific page to be considered for SEO marketing. Also, it is important that you don’t get caught in the trap of duplicate content. And that’s where canonical tags come to rescue! It will tell search engines whether to index any page or not. Make sure you ask an SEO consultant to use canonical tags as and where applicable to improve your website design for search engine optimization.

User experience is everything

Do you know that 89% of buyers shop from your competitor in the event of poor user experience? Well, it is always important to understand that you optimize your site to fulfill the user needs. But it is more important to know that Google search engine is also one of your users and it is the only user who can help you make your site visible. And user experience is the key to rank your site higher in the search results. To improve the user experience, you can simply follow a few tricks like:

Think of a mobile-first design.
Go for descriptive page titles
And work on link building strategies

Closing notes…

Remember, SEO works best in conjunction with website design, and improving your design is not a daunting task if you follow these guidelines. There are a lot of moving parts when it comes to designing an SEO-friendly website. But it requires SEO services from the experts. Want to make your website design SEO-compatible? Get in touch with us now!

Tag: SEO Service