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social media and seo

How To Combine Social Media and SEO to Boost Online Success

Digital Marketing

A complete approach is necessary for success in the ever-evolving digital landscape of the internet. This approach should make use of multiple tactics. Social media marketing and search engine optimization (SEO) are prominent strategies today. 

Each of these alone can greatly improve your internet visibility. They work in concert when partnered with each other. Your business can grow to new heights with this synergy. This article looks at the synergies between SEO and social networking. This digital marketing strategy offers useful advice and doable strategies for realizing both platforms’ greatest potential.

The Partnership Between Social Media and SEO

For success online, search engine optimization (SEO) is an art and science. Optimizing your website for search engines (SERPs) entails raising its rating. This improvement helps generate more organic traffic. It entails technical tweaks, backlink development, content production, and keyword optimization. This digital marketing strategy uses techniques specific to the user base and usage patterns of each platform.

Despite being perceived as distinct concepts, social media marketing and SEO are closely related. Through generating links, raising engagement metrics, and increasing traffic, social media improves SEO. SEO enhances social media visibility through better search engine visibility. Understanding this synergy helps create a powerful, integrated online SEO strategy for greater success.

Reasons To Prove Social Media’s Importance in SEO

Social media and SEO are complementary to one another. Comprehending this correlation is crucial for enhancing your digital footprint and augmenting website traffic. The following ten factors demonstrate why social media is crucial for SEO:

A Rise In Website Traffic

Social media networks are vital for boosting website visitors. They help you reach a broad audience by sharing relevant content regularly. This extends beyond search engine reach, attracting visitors who might not otherwise find your site. Engaging with users through social media builds brand visibility and fosters a community around your content. It’s a powerful SEO strategy for driving traffic and increasing online presence effectively.

Increased Recognition of the Brand

Increasing brand recognition is the most crucial marketing social media strategy and what’s better than social media for the same? Your brand gets more identifiable as more people interact with your content and as your social media presence increases. More branded queries on search engines as a result of increased brand awareness can boost your SEO.

Distribution of Content

Social media excels in spreading content widely, a key advantage. Sharing articles, blogs, and info boosts visibility and reach. Increased sharing enhances the chances of influential figures noticing your work. They may then link back to your content, further amplifying its impact and reach. This interconnected network of sharing fosters broader engagement and exposure, crucial in today’s digital landscape where visibility often translates into opportunities for growth and influence.

Better Engagement Indicators

SEO is heavily influenced by engagement metrics like likes, shares, comments, and time spent on a website. Search engines interpret high social media engagement as a sign that your material is worthwhile and pertinent to users. Users that are brought to your website by your social media material might have a good effect on your SEO through their interactions with it (longer session times, low bounce rates).

Opportunities for Link Building

Backlinks are vital for SEO and might be abundant in social media. The possibility that other websites will link to your material rises when it is shared on social media. Search engines view these backlinks as endorsements of the caliber and applicability of your material, which increases the authority of your website.

Faster Indexing

Social media activity serves as a signal for fresh content to search engines, which helps quicken the indexing process. Search engines can find and index fresh content faster when it is shared on social media. Quicker indexing makes your content searchable earlier, which enables it to begin driving traffic and interaction much more quickly.

Improved Regional Search Engine Optimization

Social networking sites can greatly improve your local SEO efforts, especially ones like Facebook and Instagram that include location-based features. Ensuring consistency throughout the web may be achieved by regularly updating your social media profiles with correct Name, Address, and Phone Number (NAP) information. 

Content Created by Users

Encouraging your audience to produce and distribute brand-related content can improve your SEO by generating more social signals and backlinks. In addition to providing search engines with new and varied content to index, user-generated content—such as testimonials, reviews, and social network posts—also fosters community and trust around your company. This natural material can increase website traffic and enhance your search engine ranking in general.

Authority and Credibility of a Brand

Users become more credible and trusting when they observe your material being extensively discussed and shared. Improved brand recognition can result in more people searching directly for your business and more people engaging with your content, which is good news for search engines.

Search Engine Optimization for Social Media Accounts

You can boost online visibility by optimizing social media profiles for search engines. Use relevant keywords in posts, hashtags, and profiles to aid search engine indexation. This enhances how search engines understand and rank your social media content, increasing visibility to potential audiences.

How to Successfully Combine SEO and Social Media For Better Results?

When combining social media and SEO, it’s important to take a calculated approach such that both platforms complement one another. Here’s a thorough how-to for effectively combining these two potent tools for improved outcomes:

Include Keywords in Your Social Media Posts

Start by using pertinent keywords in your social media material to optimize the effect of your social media activities on SEO. Using focused keywords in your social media posts, accounts, and hashtags is part of this. Adding keywords that your target audience is likely to use in your content helps search engines comprehend its context. 

Distribute Excellent Content

The foundation of both SEO and social media success is high-quality content. Make an effort to produce material for your audience that is useful, instructive, and captivating. This could include articles, films, infographics, and blog entries that speak to the interests and problems of your audience. 

Interact with the People in Your Audience

Interacting on social media is crucial. Engage in industry discussions, answer inquiries, and respond to comments. High interaction levels build brand loyalty and signal content relevance to search engines. This engagement helps establish credibility and authority in your field. It also encourages ongoing interest and trust among your audience. These efforts contribute to a stronger online presence and better visibility for your content.

Use Social Media to Create Links

Backlinks boost SEO. Social media is a key source. Share your work widely. Ask others to link back. Content like instructions, infographics, and research gets links easily. It’s effective for building your online presence and improving search rankings. These strategies leverage social platforms for organic growth and visibility.

Enhance Accounts on Social Media

Make sure all of your social media profiles are search engine optimized. Make sure your bio, descriptions, and profile tags contain pertinent keywords. Include a link to your website. Add a clear company description. This boosts website traffic. It also enhances visibility on social media. Your profiles become more visible in search results. This social media strategy drives more visitors to your site. It ultimately improves online presence.

Keep An Eye On Social Signals

Social signals like likes, shares, and comments are crucial for SEO. They impact search rankings and reflect user engagement with your content. Regularly monitor these metrics to gauge social media performance. Use this data to refine your content strategy based on audience preferences and interests. By analyzing these signals, you can optimize your content for better engagement and visibility on search engines. This approach ensures your efforts align closely with what resonates most with your audience, enhancing overall effectiveness.

Make Use of Social Media Advertisements

Investing in social media advertising can expand your content’s reach significantly. It boosts website traffic and enhances content exposure. Promoted posts and targeted ads generate valuable backlinks, amplifying content visibility and engagement. This strategy not only increases online presence but also strengthens brand authority. By strategically allocating resources to social media campaigns, businesses can achieve substantial growth and improve their digital footprint effectively. Choose audience segments and keywords for your social media ads based on how they fit into your SEO plan.

Produce Content That Can Be Shared

Optimizing your content for social media sharing is crucial to increasing search engine optimization. Make helpful and aesthetically pleasing material (such listicles, films, and infographics) that people will want to share with their friends. Content that can be shared enhances the possibility of obtaining social signals and backlinks.

Working Together with Influencers

Collaborating with influencers enhances your material’s legitimacy and reach. Influencers, trusted by their followers, expand your audience effectively. Their sharing can boost backlinks, engagement, and traffic to your content, yielding significant benefits. Building relationships with influencers in your niche can lead to sustained growth and visibility for your brand. This strategy leverages established trust and credibility, amplifying your content’s impact across digital platforms.

Examine and Modify

For your combined SEO and social media strategy to be successful, ongoing analysis and modification are essential. Adjust your strategy based on these findings to enhance effectiveness over time. By leveraging these resources effectively, you can ensure your efforts are aligned with your goals and achieve better results in your marketing campaigns.

Conclusion

Combining social media with SEO is a potent force that can greatly increase your online success. You can design a unified, integrated strategy that optimizes your exposure, engagement, and traffic by realizing how these two tactics work best together and putting this article’s advice into practice. To accomplish your business objectives and maintain an advantage over your competitors, begin utilizing the power of social media and SEO right now.

Eco York is comprised of experienced professionals in navigating the intricacies of social media integration and SEO. Our skilled team can create a plan tailored to your company’s goals to ultimately yield long-term benefits and success.

Seo Tips

SEO Tips for Moving Companies: Reach the Right Audience with SEO to Win Big in Your Location

SEO

Creating and using a top local SEO strategy helps moving businesses connect with the right audience and build their local clientele. No moving business can grow without the help of local SEO. Therefore, you must work on your local SEO strategy tailored to your moving business.

Resorting to SEO strategies that all other businesses constantly use may not work for you. You have a highly specific target audience, and your local SEO must cater to their needs.

Don’t worry if you are struggling with your moving business local SEO, and we have you. Here are a few actionable local SEO tips you can use for your moving business.

Let’s start.

Why Is Local SEO Important for Your Moving Business?

Before you invest your time, money, and effort in using the tips we discuss, you must realize why you should do so to better understand what you are getting yourself into.

Whether you are doing it yourself or hiring a local SEO agency, a thorough understanding of why you do it encourages better focus.

So, what are the advantages?

Reach The Right Audience

Local SEO enables you to reach your target audience—in this case, people looking for moving services. This assures more ROIs for your SEO efforts as it will take you to people who are more likely to convert.

Improve Local Visibility

Optimizing your site for local search helps you appear on local search results. This allows local searches to find your moving services quickly. And this leads to higher traffic and more conversion.

User Experience

A huge part of local SEO involves optimizing your website for a better user experience. Hence, when local searchers find your business, they can quickly find your phone number, business hours, email, etc.

Competitive Advantage

Not all your competitors are going to invest in local SEO. Therefore, you have a competitive advantage in the location for moving businesses. This allows you to reach your target audience and grow the revenue.

Better Mobile Results

People are increasingly searching for moving services in their local area using mobile phones. As local SEO focuses immensely on mobile, this enables you to reach users faster. And in the moving industry, quick service is always a winner.

Tips for Local SEO for Moving Businesses

Now that you understand why local SEO is crucial for moving businesses, let’s check the best local SEO tips.

Search For Local Keywords

Keywords are one of the staples of your SEO—local or not. If you target the wrong keyword, you miss everything. To grow your moving business locally, you need to find keywords that local target audiences are searching for.

Once you identify these keywords, optimize your website around these keywords, and create content using these keywords.

Optimize Google My Business (GMB) Listing

GMB has a huge influence on your local SEO. Often when people search for moving businesses in your area, Google shows the GMB listing, provided you have a great listing.

Optimize your listing with adequate information as follows:

  • Accurately display business name, address, phone number, and email id.
  • Add high-quality images of your trucks, fleet, office, etc.
  • Choose the right category for your business.
  • Create and optimize engaging descriptions with the right keywords.

On-Page SEO

Another effective way to optimize your website for local SEO is to use location-specific keywords for on-page optimization.

Use local keywords on meta descriptions, meta titles, header tags, etc. You can also create landing pages for specific locations and use keywords specific to that area.

These keywords will help search engines understand your moving services are location-specific. And they will rank your pages for relevant local searchers by users.

Content Development

Your content needs to address the full-funnel concerns of a customer looking for information on moving and relocation. The content must include how-to guides, tips, best practices, etc.

The content must also have local keywords and include them as naturally as possible.

After developing the content, syndicate the content across local platforms and forums.

Optimize Website For Mobile

Individuals are using their mobile phones to search for products and services. Therefore, your website must be mobile-friendly.

Ensure faster navigation and loading speed. Make it easier for visitors to gather your business information and user reviews. The faster you can solve user questions, the better.

Google also takes mobile optimization as a ranking factor. So, it helps on that front as well.

Use Local Structured Data Markup

Strategically use schema markup on your website to help search engines. The markup must include information about your business, such as email, phone, address, etc.

This helps search engines understand what your business is all about.

When you have schema markup on your website, search engines display the page with rich information that’s easier for the searchers to understand.

And you get higher click-through rates.

Local Link Building

One of the best SEO strategies for moving businesses is to build backlinks from local companies, directories, and businesses.

When you have backlinks from local businesses, Google takes it as a signal to rank your moving business locally. You can use local anchor texts suitable for your moving business.

You can also join hands with local organizations for mutual benefits through cross-promotions, collaborations, link exchanges, etc.

Online Reputation Management

Although most moving businesses do not think about this as a local business strategy, you must. All your customers cannot be satisfied at all times. Various circumstances may lead to a negative experience.

And as a moving business that’s responsible, you need to address them. If there is a negative review on your social media pages or Google reviews, respond to the user.

Try to understand what the issue is and solve it. It will surely improve your brand image locally, showing that you care about your customers.

Use Local Citations

Always ensure that your business information is the same and updated across multiple platforms like directories. If you have changed your address, mobile phone, etc., update it across all directories.

You can use tools like Moz Local or BrightLocal to manage the citations for local SEO.

Having accurate, updated business information in directories shows you are genuine and care about helping your customers.

Geotags And Local Keywords In Images

Consistently add geotags to your images before you upload them to your website. The geotags of your vehicles, office, fleet, etc., help search engines understand you are a local business.

You also need to use descriptive alt text for your images with local keywords. This ensures that search engines understand your local presence.

And when users search for your moving services locally, that’s going to help you a lot with ranking.

How Should You Select a Local SEO Agency for Moving Business?

SEO requires expert knowledge and skills to be successful. No matter what you do or invest, without an expert, it can all go to waste. Therefore, you need to choose an experienced agency that is an expert in local SEO for your moving business. The online presence and success of your business depends on it.

How do you choose the best local SEO agency for moving business?

Do Local Research

Search for local SEO agencies in your area, or agencies specializing in serving moving businesses.

Use the following to find potential agencies:

  • Search engines
  • Social media
  • Industry directories

Check For Local Reviews

Find and read reviews and testimonials from past clients to gauge the agency’s reputation. Look for the results they have achieved for other moving businesses specifically.

Ask the agency for case studies that demonstrate their ability to deliver on their promises.

Visit Google for more reviews from users.

Check Their Portfolio

Review the agency’s portfolio. This helps you understand if they have experience working with moving businesses or similar niches.

This can indicate their expertise in catering to your specific needs.

Evaluate Services Offered

When working with an agency, you need all the help you can get for optimizing SEO. Hence, ensure that they provide all the following services:

  • Google My Business optimization
  • On-page and off-page SEO
  • Local link building
  • Content creation
  • Local directory list optimization

Choose an agency that can customize their services accordingly as per your need as a moving business.

Ask About Their Approach

Inquiring about the agency’s approach to local SEO is a great way to assess its capabilities.

They should be willing to explain their strategies and how they plan to achieve your goals. While detailed information is not needed, a sensible and viable approach from them is important.

Avoid agencies that promise quick fixes or black-hat tactics. These can lead to penalties from search engines.

Discuss Reporting And Communication

Regular communication and transparent reporting are essential for a successful partnership. Clarify how the agency communicates progress and reports on results.

Ensure that you are both on board with the right tools that let you communicate freely, openly, and clearly.

Budget Considerations

Determine your budget for local SEO services and discuss it with potential agencies.

Be wary of agencies that significantly underpin their services, as this could indicate a lack of expertise or a willingness to cut corners. And don’t also go with highly expensive agencies that may break your bank.

The best idea is to go with someone who can offer custom solutions for your moving business.

Conclusion

Reaching local users and searchers is essential for the success of your moving business, and local SEO plays a huge role in it. That’s why investing in the right local SEO is integral to your moving business.

If you are looking for such an agency, Eco York is among the best local SEO agencies for moving businesses. We have years of experience, diverse clients, a strong portfolio, etc., to help you.

Speak to our client service team to learn more about our local SEO services for moving companies and to build a strong local SEO strategy for your business.

Contact us for a free consultation.

SEO ADA Compliance

Optimize an ADA-Compliance Website for SEO: Here Is How You Can Do It Correctly

SEO

As a business owner, it’s essential to ensure that your website is visually appealing and user-friendly, and compliant with the Americans with Disabilities Act (ADA). Apart from being the right thing to do, it can also tremendously impact your search engine optimization (SEO) and business growth.

However, it is far from easy. You must have a strategy to get it right and follow certain conventions to improve your website’s SEO with ADA compliance.

Following the best ADA compliance practices can boost your website’s ranking in search results and make it more accessible to a wider audience.

This blog will go over the best ways to optimize an ADA-compliant website for SEO. Whether you are just starting to build your website or looking to make improvements, this guide will provide you with the insights you need to succeed.

What is ADA compliance?

ADA compliance refers to making websites and digital content accessible to individuals with disabilities, such as visual, hearing, mobility, or cognitive impairments. ADA compliance aims to ensure that everyone has equal access to information and functionality on the internet.

It has become a legal requirement in most parts of the world. Therefore, when businesses develop their websites, ADA compliance is a must for many reasons, which we will discuss briefly.

Why is ADA compliance important for SEO?

There are several reasons why ADA compliance is crucial for SEO.

One of the major reasons is that Google and other search engines have stated that they consider ADA compliance as a ranking factor, despite not being a direct one. This means that compliant websites may have an edge in search results over others that are not.

In addition, ADA compliance helps you also avoid costly lawsuits.

What are the advantages of ADA compliance to your business?

As a business, you may now be thinking if ADA compliance has any advantages. Well, there are many advantages to doing so.

Here are five key benefits:

Legal compliance

One of the main advantages of an ADA-compliant website is that it helps you avoid legal issues. The ADA is a federal law that prohibits discrimination against individuals with disabilities, including by websites and digital content.

As you make your website compliant, you are not violating the ADA and avoid any legal consequences that may occur otherwise.

Improved brand reputation

By making your website ADA-compliant, you can demonstrate your commitment to these values and improve your brand image. It shows that you are committed to inclusivity and accessibility, which can be attractive to customers and stakeholders.

Improved user experience

An ADA-compliant website ADA improves the user experience for individuals who are blind, deaf, or have limited mobility or cognitive impairments. When your website is accessible to these users, you ensure that they can fully engage with the site and take advantage of all that your business has to offer.

This will create a more inclusive digital space.

Increased traffic

Search engines like Google consider ADA compliance an indirect factor affecting user experience, and they use it for ranking. Therefore, websites that comply with the ADA may appear higher in search results than those not ADA-compliant. This is because Google wants to deliver the best user experience on their searches.

Therefore, by ensuring ADA compliance on your site, you may also improve your search engine ranking to reach a wider audience.

Potential cost savings

When your website complies with the ADA, it can lead to cost savings in the long run. If you are not compliant and receive a complaint or lawsuit, the costs of resolving the issue can be high.

By proactively making your website adhere to ADA frameworks, you can avoid these costs and potentially save money in the long run.

How to optimize an ADA-compliant website for SEO

So, how can you ensure that your website is ADA-compliant and optimized for SEO?

Here are a few key steps to follow:

Use alt text for images.

Alt text is a description of an image that appears when the image is not able to be displayed. This is paramount for individuals who are blind or have low vision, as they rely on screen readers to navigate websites.

By providing alt text for your images, you can help ensure that your content is accessible to these users.

Make your website mobile-friendly.

With the increasing use of smartphones and tablets to access the internet, it’s crucial to ensure that your website is mobile-friendly. This includes ensuring that your website is responsive, meaning that it adjusts to the size of the device it is being viewed on.

Use headings and subheadings.

Use descriptive headings and subheadings to help search engines understand the content on your website. Headings and subheadings help to break up your content and make it easier to read. They also make it easier for screen readers to navigate your website.

Use descriptive link text.

Link text is the text that is used to link to another webpage. It’s vital to use descriptive link text so that users and screen readers understand where the link will take them.

Avoid using “click here” as link text, as it does not give any context about the link’s destination.

Add video and transcription tags.

Incorporating video content on your website can be a great way to engage users and provide additional information. One way to do this is by adding video and transcription tags to your website. Video tags allow you to provide a transcript of the audio in your video, making it accessible to users who are deaf or hard of hearing.

You can also include closed captions or subtitles for users who cannot listen to the audio.

Use sitemaps, table of contents, etc.

On-site sitemaps, tables of contents, and breadcrumbs are all helpful tools for making your website more accessible and easier to navigate.

Sitemaps allow users to easily see the structure of your website and find the content they are looking for. Table of contents and breadcrumbs can help users understand the hierarchy of your website and where they are within your site.

By including these elements on your website, you can help make it easier for users with disabilities to navigate and find the information they need.

Conclusion

By following these practices, you can ensure that your website is ADA-compliant and optimized for SEO. This will help you not only avoid legal troubles but also improve your search engine ranking and reach a wider audience.

However, optimizing your website ADA-compliant for search engines can be challenging. You need an established SEO agency to help you with the same. This is where Eco York can make all the difference to your business.

As one of the most experienced agencies offering SEO consulting Services, Eco York can make ADA compliance a part of your SEO strategy.

Talk to us to learn more about our SEO services. Contact us now.

Influencer Marketing Boost SEO

What Is Influencer Marketing and How to Use Influencer Marketing to Boost SEO?

SEO

SEO is a challenging nut to crack. In a nutshell (pun intended), SEO is about increasing your site’s visibility in the digital world. There are diverse ways a brand can do that. While strategies have come and gone, the emphasis on providing the best experience to users has always remained the same.

The world of social media and short-video platforms like TikTok has created a new way of online promotion—influencer marketing.  Every other brand is talking about influencer marketing and how it is helping them engage with their audience in ways they never thought possible.

It’s a great way for a brand to connect with its target audience on an organic level. And thanks to its effectiveness, influencer marketing has grown from a mere strategy to an industry by itself worth USD 16.4 billion in 2022.

But what exactly is “influence”, and how can it be used to promote your brand and improve your SEO?

Well, don’t worry! We are here to help you with all you need to know about influencer marketing, and why you should consider using it as part of your SEO strategy.

What Is Online Influencer Marketing?

In short, online influencer marketing is leveraging the power of an influencer’s audience to increase brand awareness and sales. Here, a brand partner with an influencer to create content that is then shared by the influencer’s loyal audience.

The content is typically video, which is easier to share and makes it more likely to be seen by more people. As a result, people interested in the topic may see the video and purchase the product or service.

It’s important to note that online influencer marketing does not involve hiring a celebrity to promote your brand. Instead, you partner with a known influencer.

This way, the content is likely to be more relatable and successful.

Online Influencer Marketing and Organic SEO

Now that you know what online influencer marketing is, the next logical question is how to use it to drive organic SEO. To answer that question, let’s start with the basics of Search Engine Optimization.

There are many complex theories and techniques to optimize a website’s SEO and rank on Google’s first page. However, most of them are not particularly relevant to modern SEO strategies.

Modern SEO is all about finding a balance between creating great content and building a relationship with Google—and there is no better way to do that than through the power of influencers.

When a brand partners with an influencer, it creates high-quality content that is then shared by the influencer’s followers. As a result, more people may see and share the content. And once those people see the content, they may share it with their own followers, creating a viral effect.

If you are strictly saying that SEO is about helping content to be seen by people online, influencer marketing is where it gets real.

Why Use Online Influencer Marketing for SEO?

Now that you know what online influencer marketing is and how to use it to boost SEO, it’s time to find out why you should use it. Let’s look at some of the major advantages of online influencer marketing as part of your SEO strategy.

Quality and engaging content

If you want organic results from your SEO efforts, you must create high-quality content that engages your audiences or people who want to use your products and services. Quality and engaging content is the face of any influencer marketing, just like social media marketing.

Reputation management

You need to manage your reputation to get your content found and shared. And working with an influencer is one of the best ways to manage and improve your reputation. Good influencers come with a certain image and network, and their goodwill will seep into your brand, as you associate with them.

Create brand followers

When you partner with an influencer, you can build relationships with their followers, who may become brand advocates. You need to know that the influencers’ followers are extremely loyal and will support you through thick and thin.

Drive organic traffic

When a popular online influencer shares details about your brand in one of their videos, this can instantly improve the organic traffic to your website. In turn, this will boost your SEO, as traffic to your website is seen as a good sign in the eyes of leading search engines.

Get quality backlinks

Influencer marketing can help you get backlinks from high-quality sources, which can help you rank higher in search engine results pages. It is hard to get quality backlinks from websites that have higher DA. If the online influencer has a website with a higher DA, it can help you immensely with your SEO efforts.

How to Incorporate Influencer Marketing into Your SEO Strategy

Now that you know the advantages of online influencer marketing and why you should use it, it’s time to learn how to incorporate it into your SEO strategy.

Partner with a credible influencer.

To boost your SEO, you need to make sure that the content you share is relevant, helpful, and interesting to your target audience.

Choose the right type of influencer.

There are better ways to go about it than choosing a random influencer. You want to choose the right type of influencer for your content and business.

Here are a few popular types of influencers you can use to boost your SEO:

  • Bloggers: These influencers are an important source of both authority and brand equity. They can directly help you with backlinks, as well. Here are a few popular types of influencers you can use to boost your SEO:
  • Reviewers: Using a reviewer as an influencer for your content will help you boost your authority as well as your trustworthiness.
  • Video creators: Video creators are an important source of both quality content and engagement. They can help you build loyal followers, as well.
  • SM personalities: Social media personalities are a great source of traffic, especially when paired with other forms of online marketing.

Use influencer testimonials.

Another great way to incorporate influencer marketing into your SEO strategies is by using influencer testimonials. This can go a great way in creating a better brand image in the audience, and the result would be better organic traffic.

Create exclusive offers with influencers.

Providing exclusive offers to the audience of the influencer can be a great way to improve your organic SEO. It will make the influencer and their audience happy and can bring you more traffic and sales.

Tips to Leverage Influencer Marketing to Improve Your SEO

It is not an easy task to use the potential of influencer marketing to improve your website’s SEO efforts. However, having the right strategy is key.

Here are a few tips to help you leverage influencer marketing with respect to your SEO.

Build the right content strategy.

Create content that’s engaging, top-notch, and optimized for search engines. Build a strategy that can directly help your brand meet its marketing objectives. The content strategy will dictate how your content is developed, shared, and consumed by the audience.

Always plan ahead.

Make sure you schedule your influencer marketing campaigns ahead of time so that you can ensure maximum reach and impact. Plan how you are going to match the potential demand for your products and services not to let people down when you have a sudden surge in demand.

Test and measure results.

When you run any type of campaign or marketing, it is imperative that you measure the results. Evaluate the impact of your influencer marketing campaigns regularly to ensure that they are achieving the desired results.

Leverage the influencer’s network.

One of the major reasons that you associate with a known influencer is their network. Hence, the content must be able to leverage the network that the influencer has. The strategy must be to leverage the influencer’s network to amplify your reach and promote your content effectively.

Keep in mind that influencer marketing takes time and effort to succeed, so don’t expect overnight results. Be patient and keep track of your progress over time to see the most effective results when combined with your other SEO endeavors.

Conclusion

At the end of the day, you want to make sure that the content your brand shares is relevant, useful, and interesting. This will help you to boost your organic SEO while also increasing brand equity and improving your reputation. You can accomplish this by partnering with online influencers.

By creating high-quality content, you can drive more traffic to your site and increase your click-through rate (CTR). Moreover, successful online influencer partnerships can also help to boost your organic rankings on Google.

By using these tips and tricks, you can quickly and easily boost your website’s traffic from search engines. If you are looking for a reliable SMM or SEO agency to help you with the same, Eco York is the best.

Talk to us to learn more about how we can help you with SEO.

Local SEO and Voice Search SEO

What is the Difference Between Local SEO and Voice Search SEO?

SEO

We know that you are trying to rank your website on leading search engines and that you know what SEO or Search Engine Optimization is.

So we are not going to talk about SEO in general but two important aspects of SEO;

  • Local SEO, and
  • Voice Search SEO

As people are perpetually online on their smartphones, businesses are chasing them. Although large eCommerce businesses were doing it significantly, local and smaller businesses have also stepped up their game.

It is where small businesses must understand what local SEO and voice search SEO are, how they differ from each other, and how to take advantage of them to improve their online presence.

If you are on board to learn more about it, let’s begin.

What is Local SEO?

As the name implies, local SEO is a search engine optimization strategy where the focus is on helping your business be more visible on local search results.

The intent of local SEO is to help people in your neighborhood find you when they search for a service you offer locally so that they can walk right into your physical store.

It is a more hands-on approach that focuses on selling products and services to the local community with the help of search engines like Google and Bing.

How to Carry Out Local SEO?

Search engines and SEO, in general, have evolved over the years. They have gotten a lot smarter than they used to be. One of the first things you want to do when you are going to do local SEO for your business is to hire an SEO expert.

Once you do that, you need to discuss what you want to achieve, how your business is going, and your local SEO targets.

When you establish the expectations, let your SEO service provider do their work.

There are a lot of businesses that do their own local SEO, and it is absolutely fine. However, if you do not know the progress, it makes sense to hire an SEO service.

If you are going at it alone, the following steps will help you immensely.

Steps in Local SEO

  • Start with a local SEO site audit
  • Optimize the website and its content
  • Use and optimize Google My Business
  • Create content that focuses on local users
  • Use geo-identifies on your site like a street address
  • Leverage social media for local SEO benefits
  • Use local directories and citation platforms
  • Host and attend local community events
  • Make your website mobile-friendly

Importance of Local SEO

Local SEO has become extremely important for businesses as it brings the following advantages to businesses;

  • It helps you build a strong online image
  • Local SEO improves business sales
  • It helps you get more in-store visitors
  • Local SEO helps bolster trust in users
  • It helps you leverage local shopping
  • Local SEO can help you become a local brand
  • It helps you become more competitive in the market

What is Voice Search SEO?

When smartphones became prevalent, people started searching on the phone by typing in their queries. Fast forward now, people are talking into their phones, voice assistants, cars, smartwatches, etc., and interacting with them.

It is reported that 27% of people online use voice search on their mobile phones.

Voice search is more convenient and on the go. It opens up a lot of opportunities for businesses to optimize their website and content for voice search based on the contextual and natural language of the people searching.

That’s where voice search SEO comes into place.

How to Carry Out Voice Search SEO?

An essential thing to consider when optimizing your website for voice search is to understand that they are dynamic. Unlike text searches, voice searches are conversational.

They are more natural, like how people talk.

Hence, optimizing your website and its content around this natural semantic that people are comfortable using to search is important.

Further, you also need to understand that voice search comes naturally to people, unlike typing a long keyword.

Well, you might this confusing to understand and incorporate into your optimization efforts. And the best thing to do is to work with an SEO expert who knows this.

Steps in Voice Search SEO

When you are optimizing your business for voice search, take care of the following elements to ensure that you are on the right path;

  • Make sure that you are optimizing your content for rich answers
  • Never forget to re-imagine and structure your content for voice search
  • Incorporate conversational language into your website for voice search
  • The focus must be on long-term keywords and their variations
  • Ensure that your website is mobile-friendly and fast-loading

Importance of Voice Search SEO

As technology becomes more and more accessible to people, they need it to help them carry out even the simplest of tasks—like finding the best local restaurant near them.

Voice search SEO has become a crucial element for businesses as it helps them;

  • Deliver quicker answers to user queries
  • Acquire more traffic to their website
  • Improve their local search rankings
  • Boost their eCommerce sales and businesses
  • Get a slice of the market ahead of your competition

Correlation Between Local SEO and Voice Search SEO

By taking effective advantage of local SEO and voice search SEO, businesses can now improve their website’s reach and bring in businesses.

As more and more people are using voice search to find products, services, and stores near them, local businesses now have the chance to be on top of their game.

While this may mean competition, it will encourage you to innovate, improve, and better your offerings.

And the result is happier customers, who want to come more.

Conclusion

While local SEO and voice search SEO are great for your business, going at it alone can spell doom for you. You need to have a great strategy that will work for your business and the audience.

And you will need a company offering SEO consulting services to help you with that. Without a clear direction, even if you know what you are doing, you will not succeed.

Therefore, once you decide to take the SEO route and want to improve your local online presence, hire an SEO service provider and work together.

You will see better results for your business sooner rather than later.

If you need a hand with it, you can also speak to Eco York’s support team.

SEO Strategies

Should You Have Different SEO Strategies for Different Search Engines? Here is Everything You Need to Know

SEO

Every business wants to be ranked on the first page of most Search Engine Results Pages (SERPs). The higher the rank, the better the traffic–this leads to more business.

To enjoy such high search ranks, businesses usually devote a lot of their time and efforts to Search Engine Optimization. However, thanks to numerous search engines operating in the world, there is a persistent question that keeps popping up in the minds of businesses—should one have a single SEO strategy for all search engines or multiple ones for a search engine?

In all honesty, it is a challenging question to consider. But we are trying to understand the question and find an effective answer to this dilemma.

Keep reading to find out!

Importance of Search Engine Optimization

Now that we’ve covered some of the basics behind SEO, it’s time to address why it’s so important.

First—let’s address the obvious: Without optimization, your website will not be found by anyone. Therefore, you will not be able to generate any online revenue, and you will have to close your business immediately.

Secondly—businesses don’t fully know SEO: Even if you have an amazing product, but no one knows about it, you won’t get a single sale. Moreover, most people don’t know the correct SEO ways.

When trying to rank on a search engine, you must remember that every other website is trying to rank higher on search engines. And with nearly 2 billion websites worldwide, the competition for top rankings is very real.

What Are the Leading Search Engines in the World?

It is helpful to know which search engines you’re working with to find out how effective your SEO strategies will be. After all, different engines have different needs and different requirements to rank a website.

Knowing the search engines and which search engine you want to rank for is key in making the right strategy. 

The following are the world’s most popular search engines:

Google

Google is the most popular search engine in the world, with more than a billion search queries made daily. Google is used for 83% of all web searches.

Bing

Coming at a distant second place, Bing is the second most popular search engine in the world, accounting for 2.83% of searches happening in the online world.

Yahoo

Amounting to 1% of web searches, Yahoo comes in third place. After Google and Bing, Yahoo is one of the most used search engines in the world.

Baidu

The Chinese counterpart of Google, Baidu, is to China what Google is to the world. A huge majority of web searches in China happen through Baidu.

Yandex

The biggest search engine in Russia, Yandex, is the most used search engine in Russia enjoying a huge market share like Baidu in China.

DuckDuckGo

Although a new search engine, DuckDuckGo has grown in popularity thanks to its privacy-focused service.

Important Ranking Factors of Different Search Engines

Now that you know which search engines you are working with, you can find out their primary ranking factors and how to take advantage of them.

As mentioned above, these are the major ranking factors for different search engines.

Let’s try to understand each of them:

Google’s top search ranking factors

  1. The quality of the content
  2. Site’s mobile-friendliness
  3. The loading speed of pages
  4. User’s site experience
  5. On-page optimization
  6. Quality external links
  7. Internal link structure

Bing’s top search ranking factors

  1. The loading speed of pages
  2. Site’s mobile-friendliness
  3. Location of the user
  4. Quality of backlinks
  5. The freshness of the content
  6. Social signals
  7. User Engagement

Yahoo’s top search ranking factors

  1. Content on the site
  2. External links to the site
  3. Social signals to the website
  4. Technical SEO done right
  5. Mobile-friendliness

Baidu’s top search ranking factors

  1. The user experience of the site
  2. Relevance of website
  3. Legal and inappropriate content
  4. Internal links
  5. Quality external links
  6. Original, unique content
  7. Metadata

Yandex’s top search ranking factors

  1. Meta details
  2. Geo-targeting
  3. Age of website’s domain
  4. Quality external backlinks
  5. Quality of the content
  6. Mobile-friendliness
  7. User Engagement

DuckDuckGo’s top search ranking factors

  1. Quality external links
  2. Location of the user
  3. Social signals
  4. Mobile-friendliness
  5. Quality of the content

While these may seem too much for you, an SEO consulting services company Eco York would know how to tackle these for your business effortlessly.

Should You Have a Different Strategy for Different Search Engines?

As we have seen above, each search engine has a unique set of factors to help them evaluate and rank websites. These general guidelines will help you determine whether a particular SEO strategy will succeed for your specific situation.

Before you start testing different SEO strategies and comparing their results, you must take a step back and look at your website from an objective perspective.

If you are running a website in China, it has to follow Baidu’s SEO factors more vigorously because that will bring results. If you work with an SEO agency, they will know what needs to be done.

Therefore, it is a case-based evaluation that you need to do based on the market you are trying to do. Hence, state your goals before optimizing your website for any particular search engine. Then proceed.

Finally, as everyone believes, create original and unique content that your user will love and attract high-quality backlinks from credible sources. Search engines will follow.

Conclusion

We hope you can better decide what SEO strategies to use for your website with all these factors, based on the search engine prevalent in your market. 

If you can do that, you are well on your way to successfully boosting your organic traffic and increasing online sales.

In the end, search engine optimization is one of the most important aspects of internet marketing. Without it, you will never be able to get your website in front of as many people as possible.

And when you do it, do it with poise and smartly.

Website Maintenance

How Website Maintenance and Support Can Help Your Online Business?

Web Development

You don’t only need a website to advertise the products and services you are offering, but you also need it to build your brand image and get customer feedback. Many business owners often consider website development as a one-time investment, but here is the catch! Website development is never a tap-and-play game, instead, it is a continuous process that keeps going on and on.

You must need to update and maintain your website regularly to ensure your website works seamlessly without any glitches. If you do not consider regular monitoring and maintenance of the website, it would be difficult to ensure your online business achieves optimum visibility. Routing website maintenance support is an excellent opportunity to fine-tune your website content, keep your website updated with the latest security patches, and help you make your website bug-free.

Website maintenance is not a daunting task if carried out with the help of a professional website maintenance company. In fact, it is beneficial for many reasons. In this blog post, we are going to take a look at the significance of website maintenance services and how they can help businesses increase online traffic for their website.

Significance of Website Maintenance and Support

Enhance website security and protection

Believe it or not, hackers are continuously on the lookout to find out the security loopholes in your website. Opting for website maintenance services can help you discover problems on your site at a very early stage and you can easily address them to prevent cybersecurity attacks. With the help of regular updates on passwords, removing outmoded programs, and timely backups, you can easily enhance website security and protection.

Bring exceptional customer experience

One of the major reasons for WordPress website maintenance is to keep the themes updated. Otherwise, your website may not load faster on the newer browser versions. Regular website maintenance and support will ensure your themes are updated and bring an exceptional customer experience for the visitors.

Reliable backup of your website data

With the help of website maintenance services, you can always have a reliable backup of your website data. This could be useful when your website crashes or you are facing some challenges keeping your website up and running. You can hire a professional website maintenance company to help you take backup of the source code after each update and website content (including text, images, or videos files). It helps you prevent the loss of files, content, or plugins on your site.

Helps you make your site compatible with the latest technology

Website development technologies are evolving rapidly these days to deliver a better user experience. Therefore, it is required for the companies having an online presence to keep an eye on the latest technologies and trends and update their site to be compatible with them. It will help you make your site run smoothly on all devices.

Enhance search engine rankings

One of the major benefits of website maintenance and support is that it helps you enhance your website’s search engine rankings. It ensures that your website adheres to the latest SEO best practices. With the help of website maintenance services, you can make suitable changes to the website by conducting technical SEO audits on a regular basis. You can also get rid of redirection errors, broken links, or Meta descriptions.

Helps you save huge in terms of costs

Website development is a costly venture to deal with. Not just development, but once your website is live, you may have to spend some money keeping it running smoothly and securely. Any outage could cost you a lot and affect your Brand image. With proper website maintenance services, you can easily avoid such outages or unforeseen circumstances that may affect your website.

Some handy tips to improve website traffic

Above, we have seen how website maintenance and support could help your business improve online traffic. Here are a few handy ways you can increase your website traffic:

Opt for a robust SEO strategy

From analyzing Google’s first page, relevant and quality links, listing keywords, defining the target audience, and user-friendly site structure to leveraging various social media platforms, you must have a properly planned SEO strategy to ensure your website ranks higher in the search engines and brings maximum traffic.

Leverage paid to advertise

Another great way to boost your website traffic while maintaining your website is to set up paid advertising campaigns. With the help of online traffic ads using engaging content, you can easily grab the attention of the customers and bring them to your site. However, you may have to spend more money to set up and run such paid campaigns.

Go for video marketing

Search engines love engaging content and there is nothing better than video content. 93% of marketers consider video content marketing as an integral part of their marketing strategy.

Managing high traffic requires a lot of effort involving keeping your site up-to-date and functioning smoothly. And that’s where you will need a professional website maintenance company. A professional website maintenance services provider like us ensures your website is secure, backed up properly, and optimized for search engines.

Want to know how we can help you with website maintenance and support? Let’s talk about how to fine-tune your site.

SEO Marketing for small business

How SEO Marketing Can Be a Helping Hand For Small Businesses?

SEO

You’re setting up a new venture and have a checklist of things you will require to get your business going. You got the website of your choice, you have an idea about products or services to be listed on a website, and you are good to go “DIGITAL.”

But hold on! The most important thing you might have missed is to bring customers. You can’t be into an online business if you don’t have customers. The only way to make your website meaningful is to bring visitors or customers. As a small business owner, you know how difficult it is to make a noticeable entrance into the digital landscape. With so many brands vying for attention, how would you make a difference? Do you think your target audience would reach you out for the solution they seek, or larger shark tanks will snatch them from you?

Well, practically, it is enticing to compete with rivals or already established brands. But one thing is sure that you can attract new customers to your online business with the help of search engine optimization. Having a proper SEO strategy and experts working for you could be a sure-shot way to improve the visibility of your website in the search engine result pages.

SEO marketing is the only way using which small businesses can increase their brand awareness and boost traffic to their website. But beyond that, SEO services can also help you build a social community and rock-solid digital presence. In this blog post, we will discuss the important SEO aspects for small businesses and what all small businesses can gain from search engine optimization. 

Related Reading – Digital Marketing Trends That Will Reshape Digital Marketing Landscape in 2021

Essential SEO Services for Small Business….

Both on-page and off-page elements play a vital role in your overall search engine rankings, and you must consider these two while creating an SEO strategy.

On-Page Search Engine Optimization. On-page SEO marketing can help you optimize various elements of your website, including title tags, meta descriptions, or body contents, affecting your search engine ranking. You can optimize them and include relevant keywords to improve your chances to rank higher in the search result.

On the other hand, off-page search engine optimization can help small business owners to work upon various outside elements such as links. When any small business owner opts for professional SEO services, they can help them in link building and other activities to bring more traffic to their website.

How can SEO marketing help small businesses?

  • Help small businesses to gain a competitive edge. There are billions of people who use the internet to find relevant information or to shop for products or services of their choice. As a small business owner, it is a daunting task to leave a long-lasting impression and keep visitors coming to your website. With the help of small business SEO services, you can easily place your brand in a good position without spending much. It can greatly help you increase exposure and give you an edge over your rivals.
  • Improved conversion rates. Search engine optimization helps you make your website easy to read, surf, and user-friendly. When your website has smooth and user-friendly navigation, it will become easy to attract potential customers. This will ,in turn, help you improve the conversion rate of your website.
  • Increase brand awareness. When you position yourself higher in the search engine result pages, you are on your way to increase brand awareness. And it is the only thing that matters for small business owners. When your website appears on the first page of the popular search engines, your target audience is going to trust your brand more than other competitor brands. Therefore, it is a must that every small business should invest in SEO services.
  • Bring in MORE relevant information. Have you ever tried to search for something, and you are unable to find it on the first, second, or third page of your website? It is frustrating, isn’t it? The culprit is a lack of appropriate SEO marketing practice. Following the SEO marketing techniques rightly would put your website in a position where customers will be finding answers to their common questions easily on the search engines.
  • Gets you closer to a MOBILE audience. Mobile is everywhere; it is not a new thing. Google announced that mobile-friendliness is the next big thing to consider for better ranking. This means making your website mobile compatible is a must thing to survive in the world of digital marketing. Small businesses can employ appropriate SEO marketing strategies to maximize their mobile reach in the future.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, does search engine optimization benefit and work for small businesses???

The answer is a big yes! Search engines keep imposing new challenges for businesses to deliver information precisely and more accurately. To keep your small business rolling, it is important to provide meaningful information with an appropriate SEO strategy. However, it is important to note that SEO marketing is a serious time investment and may require some breathing time to boost your brand’s online visibility and bring more leads. When SEO is managed properly by a professional SEO agency, it pays you off with long-term value and improved brand awareness. Want to have a robust SEO strategy for your startup or small business? Get in touch with our SEO marketing experts to help you out.

SEO Checklist

SEO Checklist – How To Optimize Blog Posts For SEO

SEO

This infographic will give you a clear understanding of how to optimize better blog posts. You don’t need to commit to the entire checklist either. Look for areas that you might be lacking in, and apply the said tips appropriately. The results will speak for themselves!

When optimizing your blog for SEO, there are tons of different tips, tricks, and techniques that can be used. So it’s important to note this is not a comprehensive list of SEO best practices. The following SEO checklist focuses on the on-page SEO efforts that will improve visibility and search rank for your blog posts. 

Now let’s take a look at six steps to optimizing a blog for SEO.

Blog SEO Checklist: The Essentials

1. Craft a proper title
2. Plan your links beforehand
3. Do your research
4. Consider FAQs
5. Account for other blog elements
6. Optimize your URL

SEO Checklist

Use this Checklist to Optimize Your Blog

When you get ready to write your next blog post, have this list handy and walk through it step by step. You’ll begin to realize that it doesn’t take much to boost your search rankings. By being intentional about the words you choose, the format you use, and the topics you write about, you’ll begin to see your blogs rank higher and attract more traffic. 

All these items in this SEO blog checklist will become second nature to you as you evolve as a blogger. These tips will serve you at any point in time, guaranteeing solid results for pages both big and small, so take note now!

Best PPC Companies in the United States

SEOblog.com Names Eco York Among Best PPC Companies in the United States in 2021

press release

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands.

Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results –and our efforts do not go unnoticed. SEOblog.com recently awarded our PPC firm as one of the Best PPC Companies in the United States in 2021.

“SEO is no longer about keyword stuffing and trying to trick Google to get better rankings,” said Mark Lane, president of Eco York. “It’s all about developing a user experience that is data-driven. Customers are searching for a solution to rank for specific results. It’s a combination of science and art to successfully rank a website.”

Our PPC managers stay abreast of the latest marketing trends and industry developments to help more businesses boost their digital performance. From paid advertising and SEO to web development and social media marketing, we make sure all our marketing solutions are geared towards achieving our clients’ goals in the most efficient way possible.

“Mark and his team put my vision together perfectly. They conducted business with professionalism and promptness. Thank you!”

– Katelyn Aldridge | Client

SEOblog.com, a leading thought-leadership website and directory for the best SEO companies, published the “2021 Best PPC Companies in the United States” in late March. Each PPC company was vetted based on expert certifications, client list, online rankings and industry experience, among other qualitative and quantitative factors in its ranking system.

We are pleased to be identified as one of the best PPC companies in the United States by SEOblog.com. Thanks to all our clients, partners and our Eco York team for their continued support to our PPC firm.

Get in touch with our PPC experts to know more about our digital marketing services. You may also write a review on SEOblog.com about your experience with Eco York by clicking here.

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