SEO is a challenging nut to crack. In a nutshell (pun intended), SEO is about increasing your site’s visibility in the digital world. There are diverse ways a brand can do that. While strategies have come and gone, the emphasis on providing the best experience to users has always remained the same.
The world of social media and short-video platforms like TikTok has created a new way of online promotion—influencer marketing. Every other brand is talking about influencer marketing and how it is helping them engage with their audience in ways they never thought possible.
It’s a great way for a brand to connect with its target audience on an organic level. And thanks to its effectiveness, influencer marketing has grown from a mere strategy to an industry by itself worth USD 16.4 billion in 2022.
But what exactly is “influence”, and how can it be used to promote your brand and improve your SEO?
Well, don’t worry! We are here to help you with all you need to know about influencer marketing, and why you should consider using it as part of your SEO strategy.
What Is Online Influencer Marketing?
In short, online influencer marketing is leveraging the power of an influencer’s audience to increase brand awareness and sales. Here, a brand partner with an influencer to create content that is then shared by the influencer’s loyal audience.
The content is typically video, which is easier to share and makes it more likely to be seen by more people. As a result, people interested in the topic may see the video and purchase the product or service.
It’s important to note that online influencer marketing does not involve hiring a celebrity to promote your brand. Instead, you partner with a known influencer.
This way, the content is likely to be more relatable and successful.
Online Influencer Marketing and Organic SEO
Now that you know what online influencer marketing is, the next logical question is how to use it to drive organic SEO. To answer that question, let’s start with the basics of Search Engine Optimization.
There are many complex theories and techniques to optimize a website’s SEO and rank on Google’s first page. However, most of them are not particularly relevant to modern SEO strategies.
Modern SEO is all about finding a balance between creating great content and building a relationship with Google—and there is no better way to do that than through the power of influencers.
When a brand partners with an influencer, it creates high-quality content that is then shared by the influencer’s followers. As a result, more people may see and share the content. And once those people see the content, they may share it with their own followers, creating a viral effect.
If you are strictly saying that SEO is about helping content to be seen by people online, influencer marketing is where it gets real.
Why Use Online Influencer Marketing for SEO?
Now that you know what online influencer marketing is and how to use it to boost SEO, it’s time to find out why you should use it. Let’s look at some of the major advantages of online influencer marketing as part of your SEO strategy.
Quality and engaging content
If you want organic results from your SEO efforts, you must create high-quality content that engages your audiences or people who want to use your products and services. Quality and engaging content is the face of any influencer marketing, just like social media marketing.
You need to manage your reputation to get your content found and shared. And working with an influencer is one of the best ways to manage and improve your reputation. Good influencers come with a certain image and network, and their goodwill will seep into your brand, as you associate with them.
Create brand followers
When you partner with an influencer, you can build relationships with their followers, who may become brand advocates. You need to know that the influencers’ followers are extremely loyal and will support you through thick and thin.
Drive organic traffic
When a popular online influencer shares details about your brand in one of their videos, this can instantly improve the organic traffic to your website. In turn, this will boost your SEO, as traffic to your website is seen as a good sign in the eyes of leading search engines.
Get quality backlinks
Influencer marketing can help you get backlinks from high-quality sources, which can help you rank higher in search engine results pages. It is hard to get quality backlinks from websites that have higher DA. If the online influencer has a website with a higher DA, it can help you immensely with your SEO efforts.
How to Incorporate Influencer Marketing into Your SEO Strategy
Now that you know the advantages of online influencer marketing and why you should use it, it’s time to learn how to incorporate it into your SEO strategy.
Partner with a credible influencer.
To boost your SEO, you need to make sure that the content you share is relevant, helpful, and interesting to your target audience.
Choose the right type of influencer.
There are better ways to go about it than choosing a random influencer. You want to choose the right type of influencer for your content and business.
Here are a few popular types of influencers you can use to boost your SEO:
- Bloggers: These influencers are an important source of both authority and brand equity. They can directly help you with backlinks, as well. Here are a few popular types of influencers you can use to boost your SEO:
- Reviewers: Using a reviewer as an influencer for your content will help you boost your authority as well as your trustworthiness.
- Video creators: Video creators are an important source of both quality content and engagement. They can help you build loyal followers, as well.
- SM personalities: Social media personalities are a great source of traffic, especially when paired with other forms of online marketing.
Use influencer testimonials.
Another great way to incorporate influencer marketing into your SEO strategies is by using influencer testimonials. This can go a great way in creating a better brand image in the audience, and the result would be better organic traffic.
Create exclusive offers with influencers.
Providing exclusive offers to the audience of the influencer can be a great way to improve your organic SEO. It will make the influencer and their audience happy and can bring you more traffic and sales.
Tips to Leverage Influencer Marketing to Improve Your SEO
It is not an easy task to use the potential of influencer marketing to improve your website’s SEO efforts. However, having the right strategy is key.
Here are a few tips to help you leverage influencer marketing with respect to your SEO.
Build the right content strategy.
Create content that’s engaging, top-notch, and optimized for search engines. Build a strategy that can directly help your brand meet its marketing objectives. The content strategy will dictate how your content is developed, shared, and consumed by the audience.
Always plan ahead.
Make sure you schedule your influencer marketing campaigns ahead of time so that you can ensure maximum reach and impact. Plan how you are going to match the potential demand for your products and services not to let people down when you have a sudden surge in demand.
Test and measure results.
When you run any type of campaign or marketing, it is imperative that you measure the results. Evaluate the impact of your influencer marketing campaigns regularly to ensure that they are achieving the desired results.
Leverage the influencer’s network.
One of the major reasons that you associate with a known influencer is their network. Hence, the content must be able to leverage the network that the influencer has. The strategy must be to leverage the influencer’s network to amplify your reach and promote your content effectively.
Keep in mind that influencer marketing takes time and effort to succeed, so don’t expect overnight results. Be patient and keep track of your progress over time to see the most effective results when combined with your other SEO endeavors.
At the end of the day, you want to make sure that the content your brand shares is relevant, useful, and interesting. This will help you to boost your organic SEO while also increasing brand equity and improving your reputation. You can accomplish this by partnering with online influencers.
By creating high-quality content, you can drive more traffic to your site and increase your click-through rate (CTR). Moreover, successful online influencer partnerships can also help to boost your organic rankings on Google.
By using these tips and tricks, you can quickly and easily boost your website’s traffic from search engines. If you are looking for a reliable SMM or SEO agency to help you with the same, Eco York is the best.
Talk to us to learn more about how we can help you with SEO.