website performance, feedback is essential to understand how we can improve. And that is exactly what web analytics tools provide. It helps you assess how your website is performing and provides you with detailed information on how you can improve it.
Web Analytics tools are extremely important tools for digital marketing experts. Such tools help you get an insight into various website critical information. When you are running an online business, you must know what your customers are doing when they land on your site, how much business you could have made from a website, and so on.
How Web Analytics Tools Could Help you?
- Helps you identify key issues within your site. This is the very first reason why most digital marketing services providers use these tools. It helps you identify any or all issues within a site. Later, you can rectify all such problems and ensure they won’t be repeated again in the future.
- Helps you know where your target audience is from. You can easily identify your top traffic sources and make sure you are prepared for them to cater to their needs.
- Set realistic goals for your online business. You can easily set up and track your online business goals and actively measure them without fail.
With web analytics tools, you can surely improve the performance of your website. But the first and most important step towards a performance-driven site is to have a quality tool. And to help you with your hunt, we’ve come up with a list of popular web analytics tools you can use for your website. Let’s take a look at each of them in more detail.
1) Google Analytics
One of the very first and renowned analytics tools is Google Analytics. It offers a lot of information, such as website traffic, insights about the target audience, and integrations with other popular Google products like AdSense and Adwords.
With Google Analytics, you can easily find your visitors geographically, the total number of visits on a daily basis, measure your online revenue, and monitor active visitors on your website. One of the major plus points of Google Analytics is that it offers a whole host of features to the digital marketing services providers for free that some competitors are taking money for. You can either use the standard or premium version based on your needs.
2) Wix Analytics
It is a great alternative to Google Analytics. It helps you with general website performance metrics as well as detailed website analytics. You can easily get insights about your website’s traffic trend and drill down more with the help of a myriad of metrics and comprehensive reports.
Moreover, you can get insights about where your visitors are coming from, how they get to your site, which pages of your website they stay on, and so on. You can also analyze your online revenue and visitor trends and optimize your digital marketing campaigns accordingly. Either you can use the free version or can go for a premium version with some fixed charges per month.
3) Adobe Analytics
If you have different sources to pull data from, Adobe Analytics is something you will love. It empowers you to bring data from virtually anywhere and consolidate it all in one place. This makes it an incredibly robust tool for the SEO agency looking for more advanced tools.
Starting from the website, digital, and audience analytics to data collection from different channels, you will be able to collect and assess a wide range of information without any hassle. In terms of pricing, it may vary from business to business. However, you can request a demo of a tool.
If you want to try out the visual aspect of Adobe Analytics, Mixpanel is something you must go for. It allows you to visualize your data free of cost. You can even get insights on your users and their journey on your website with the help of its tracking feature. Moreover, you can make a group of users and perform a comparison on the go.
One of the unique features of Mixpanel is that it helps you build your own plan. Based on the digital marketing plans, you can either upgrade or downgrade. And pricing may vary based on your business needs.
It is yet another analytics platform that provides you with a dashboard for live traffic and to upload different content and measure how they are performing. One of the interesting features of Chartbeat is that it provides a whole host of mobile-friendly features. Whether you want to integrate Facebook or Google AMP, you can do it on the go.
Moreover, if your business is having a mobile app, you can integrate it with Chartbeat and track its performance. Isn’t it interesting? For pricing, you may have to request the Chartbeat team to provide a demo and subscription option since no concrete information they are providing in terms of the pricing of their product.
If you are new to using analytics to track the performance of your website, it can be fascinating to start mining data on your site and decide your social media strategies. The tools discussed in this blog post can help you craft your digital marketing campaigns more effectively by analyzing how your site performs.
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