Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands.
Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results –and our efforts do not go unnoticed. SEOblog.com recently awarded our PPC firm as one of the Best PPC Companies in the United States in 2021.
“SEO is no longer about keyword stuffing and trying to trick Google to get better rankings,” said Mark Lane, president of Eco York. “It’s all about developing a user experience that is data-driven. Customers are searching for a solution to rank for specific results. It’s a combination of science and art to successfully rank a website.”
Our PPC managers stay abreast of the latest marketing trends and industry developments to help more businesses boost their digital performance. From paid advertising and SEO to web development and social media marketing, we make sure all our marketing solutions are geared towards achieving our clients’ goals in the most efficient way possible.
“Mark and his team put my vision together perfectly. They conducted business with professionalism and promptness. Thank you!”
– Katelyn Aldridge | Client
SEOblog.com, a leading thought-leadership website and directory for the best SEO companies, published the “2021 Best PPC Companies in the United States” in late March. Each PPC company was vetted based on expert certifications, client list, online rankings and industry experience, among other qualitative and quantitative factors in its ranking system.
We are pleased to be identified as one of the best PPC companies in the United States by SEOblog.com. Thanks to all our clients, partners and our Eco York team for their continued support to our PPC firm.
Get in touch with our PPC experts to know more about our digital marketing services. You may also write a review on SEOblog.com about your experience with Eco York by clicking here.
Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.
In this Infographic, I’m going to share with you 8 Useful tips on how to drive more traffic to your website.
Invest in Advertising
Get active on Social Media
Have you thought of SEO?
All you need is ORM
Interact with your Customers
Create Interesting Content
Landing Pages matter
Maintain Consistency
Conclusion
We hope that these tips will provide you how to drive more traffic to your website. Also, don’t forget to check out our Search Engine Optimization services that we provide as well.
Search engine optimization isn’t a second thought for businesses today to gain the attention of Google and other search engines. But do you know that getting attention from the search engines starts at the very beginning of your website design? Yes, that is true! No matter how good your website is designed, but if it is not optimized for search engines, hardly any business gets a chance to hit the charts in search engine rankings.
So, how to improve your website design without compromising the SEO quotient? Well, adjusting your existing website takes extensive efforts, but enabling a few best practices keeping in mind the SEO marketing while improving your website design could be a substantial time-saver.
Lacing local SEO optimization in the early website development phase of your website may bring great results. However, if you are a little late in search engine optimization, SEO website design guidelines discussed here in this post can help you rank higher without breaking the customer experience.
SEO-friendly Website Design Guidelines:
Search engine optimization and website design work together effortlessly if the website design agency follows the basic guidelines discussed below.
Work on website architecture
Believe it or not, but website structures have a significant impact on the way your site appears in search engines. Website architecture is all about how all the web pages on your website are linked with each other. If you will get in touch with any SEO consultant, you will come to know that simple website architecture is all preferred by the popular search engines.
If you have architecture like the one shown above, Google or any other search engines will find it difficult to index the web pages of your site. Therefore, it is important that you get website architecture corrected with the help of a website design agency.
Sensible and SEO-friendly URLs
When you have started your online business, your website might be having a limited set of URLs, but as you grow, the URLs will increase for new sections or pages of the website. It is possible that the URLs might contain numbers or any vague terms, which makes them less meaningful. This will heavily affect the way search engines follow the new URLs.
For example,
www.sample.com
www.sample.com/s123/
www.sample.com/s1222/21s
The above set of URLs are difficult for the search engines to understand and are less human-friendly. Therefore, it is crucial to use sensible naming conventions to provide more context for search engines and users. Make sure that the web design agency you hire follows this while adding and designing any new pages for your website.
Make web pages fully indexable
It is very important that Google can index all the web pages and contents of your website to make it visible in the search results. Here’s what you can do to make your website pages indexable:
Use Alt Text for the images on your website. No search engine understands or identifies the images. Therefore, any local SEO optimization service provider will suggest you use the alt attribute to describe what an image is about.
Don’t hide any content. Many times, website design often uses several forms and expandable menus where some of the contents are hidden behind it. This can add difficulties for the search engines to index such hidden content. Therefore, it is important that you ask the website design agency to help you keep all your content visible and open to help search engines crawl such contents easily.
Ensure the seamless navigation
Navigation of your website is equally important when it comes to search engine optimization. It is important that navigation of your website should not make the visitors think. And if the users don’t find what they are looking for on your website, they will simply move to the next website of your competitor. Therefore, make sure your site has neat and clean navigation.
Canonical tags are useful
While designing your website, it is possible that you end up having different pages having similar content. However, you want a specific page to be considered for SEO marketing. Also, it is important that you don’t get caught in the trap of duplicate content. And that’s where canonical tags come to rescue! It will tell search engines whether to index any page or not. Make sure you ask an SEO consultant to use canonical tags as and where applicable to improve your website design for search engine optimization.
User experience is everything
Do you know that 89% of buyers shop from your competitor in the event of poor user experience? Well, it is always important to understand that you optimize your site to fulfill the user needs. But it is more important to know that Google search engine is also one of your users and it is the only user who can help you make your site visible. And user experience is the key to rank your site higher in the search results. To improve the user experience, you can simply follow a few tricks like:
Think of a mobile-first design.
Go for descriptive page titles
And work on link building strategies
Closing notes…
Remember, SEO works best in conjunction with website design, and improving your design is not a daunting task if you follow these guidelines. There are a lot of moving parts when it comes to designing an SEO-friendly website. But it requires SEO services from the experts. Want to make your website design SEO-compatible? Get in touch with us now!
Themarketing industry is never stagnant! It is dynamic and keeps changing every day – with new trends, technologies, and tactics. To succeed in digital marketing and SEO company in York as a whole, the SMBs must adapt forward-thinking. The small businesses should always stay up to date with new developments and innovations in the industry – after all, you would never like to feel dropped-off by the competitors!
But before we get into the trend analysis, let’s look at some interesting small business marketing statistics:
Almost 25% of small businesses have planned to start investing in digital marketing in 2020.
Small businesses will lookout for new ways to reach potential customers. Approximately 22% of small businesses are planning to market using a mobile app to connect with their customers.
8% of the small businesses have planned to start using augmented or virtual reality.
Today, many small businesses are experimenting to gain a competitive edge over their rivals. A great way to remain in the competition with limited resources is to keep your eyes on the latest innovations and trends in the field of digital marketing. In 2020, due to the coronavirus outbreak and volatile economic conditions, we can expect some of the biggest changes to hit the marketing world. While some might be very relevant, others might surprise you and push to you give new directions to your content marketing or social media marketing activities for the year to come.
With that said, here are the digital marketing trends marketing companies in York PA should know to evolve and raise in 2020.
Paid Voice Search will mature
Voice search advertising has been the most preferred choice for marketers at this moment. If you look at the recent statistics from Amazon, they claimed to sell more than 100 million Alexa devices. Also, it is found that 20% of searches are made with the help of voice assistants. The local businesses and eCommerce sites have witnessed great benefits of incorporating paid voice search in the marketing strategy. With the help of proper tone in the written contents, focusing on long-tail keywords, and schema markups can greatly help small businesses leverage from exceptional benefits from paid voice search.
The rising influence of Artificial Intelligence
The use of artificial intelligence might seem an impractical approach for marketers, but it is no more a fantasy approach. With the help of a few tools available in the market today, it is possible for small businesses to utilize the historical customer data and gain actionable insights. However, it is important to understand that incorporating AI into your marketing strategy won’t make any decision on your behalf. Instead, it will be useful to analyze past data and leverage from the recommendations to understand whether a specific marketing campaign or strategy will work for you or not.
WiFi Marketing to dominate the future
It is globally known that free WiFi is all about improving customer experience. The concept of WiFi marketing will enable new opportunities for small businesses while offering a great customer experience. However, smart marketing is not all about gathering information but is more about understanding the important information collected for the SEO company in York. With the help of information collected the small business marketing teams can easily make offers to the customers based on their preferences. Moreover, with the help of information collected, you already know that the customer has visited your physical location and performed more actions than they would ever perform online.
Intelligent use of conversational marketing
This is one of the most exciting marketing trends these days, which brings together smart device adoption and innovative search query processing. According to the latest Gartner hype cycle, conversational marketing is a major innovation along with Artificial Intelligence.
Based on the forecast from Gartner, conversational marketing is considered among the top three trends going to hit the mainstream in the next two to five years. The trend will not only enable interactions between companies and customers but will also bring a personal touch in the marketing by the means marketing tone used by the marketers. Combining AI and machine learning technologies, small businesses can easily enable marketing companies in York PA to design marketing campaigns based on consumer behavior.
Chatbots can do wonders for digital marketers
During 2020, chatbots are going to be the most significant addition in the digital marketing strategies of small businesses. Unlike conventional content marketing or social media marketing where the user interacts with static content, this AI-powered technology uses instant messaging and real-time interaction with the consumers. Today, customers prefer to get instant responses to their query and human-like interactions. According to a recent survey, it is found that 63% of participants preferred chatbots to communicate with a business or brand. Many popular brands today leverage from the chatbot to boost their marketing efforts and will continue in the future as well.
Programmatic Advertising will see a great demand ahead
With a plethora of digital marketing channels and campaigns, rarely any small business can get time to manage them effectively. Therefore, programmatic advertising will be an anchor for small businesses to pave the way for a successful marketing strategy in the future. Such advertising could be a great way for small businesses to buy or sell different types of media.
Though the year is suffering from coronavirus pandemic and economical crisis, the small businesses can plan-out their digital marketing strategy considering the trends discussed in this post. What’s your take on this? Do you think conventional content marketing or social media marketing can curb the challenges posed by COVID-19 and help small businesses to embark on their marketing journey with ease? Confused? Get experts from the SEO company in York to work on your digital marketing strategy now!
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