The marketing industry is never stagnant! It is dynamic and keeps changing every day – with new trends, technologies, and tactics. To succeed in digital marketing and SEO company in York as a whole, the SMBs must adapt forward-thinking. The small businesses should always stay up to date with new developments and innovations in the industry – after all, you would never like to feel dropped-off by the competitors!
But before we get into the trend analysis, let’s look at some interesting small business marketing statistics:
- Almost 25% of small businesses have planned to start investing in digital marketing in 2020.
- Small businesses will lookout for new ways to reach potential customers. Approximately 22% of small businesses are planning to market using a mobile app to connect with their customers.
- 8% of the small businesses have planned to start using augmented or virtual reality.
Today, many small businesses are experimenting to gain a competitive edge over their rivals. A great way to remain in the competition with limited resources is to keep your eyes on the latest innovations and trends in the field of digital marketing. In 2020, due to the coronavirus outbreak and volatile economic conditions, we can expect some of the biggest changes to hit the marketing world. While some might be very relevant, others might surprise you and push to you give new directions to your content marketing or social media marketing activities for the year to come.
With that said, here are the digital marketing trends marketing companies in York PA should know to evolve and raise in 2020.
Paid Voice Search will mature
Voice search advertising has been the most preferred choice for marketers at this moment. If you look at the recent statistics from Amazon, they claimed to sell more than 100 million Alexa devices. Also, it is found that 20% of searches are made with the help of voice assistants. The local businesses and eCommerce sites have witnessed great benefits of incorporating paid voice search in the marketing strategy. With the help of proper tone in the written contents, focusing on long-tail keywords, and schema markups can greatly help small businesses leverage from exceptional benefits from paid voice search.
The rising influence of Artificial Intelligence
The use of artificial intelligence might seem an impractical approach for marketers, but it is no more a fantasy approach. With the help of a few tools available in the market today, it is possible for small businesses to utilize the historical customer data and gain actionable insights. However, it is important to understand that incorporating AI into your marketing strategy won’t make any decision on your behalf. Instead, it will be useful to analyze past data and leverage from the recommendations to understand whether a specific marketing campaign or strategy will work for you or not.
WiFi Marketing to dominate the future
It is globally known that free WiFi is all about improving customer experience. The concept of WiFi marketing will enable new opportunities for small businesses while offering a great customer experience. However, smart marketing is not all about gathering information but is more about understanding the important information collected for the SEO company in York. With the help of information collected the small business marketing teams can easily make offers to the customers based on their preferences. Moreover, with the help of information collected, you already know that the customer has visited your physical location and performed more actions than they would ever perform online.
Intelligent use of conversational marketing
This is one of the most exciting marketing trends these days, which brings together smart device adoption and innovative search query processing. According to the latest Gartner hype cycle, conversational marketing is a major innovation along with Artificial Intelligence.
Based on the forecast from Gartner, conversational marketing is considered among the top three trends going to hit the mainstream in the next two to five years. The trend will not only enable interactions between companies and customers but will also bring a personal touch in the marketing by the means marketing tone used by the marketers. Combining AI and machine learning technologies, small businesses can easily enable marketing companies in York PA to design marketing campaigns based on consumer behavior.
Chatbots can do wonders for digital marketers
During 2020, chatbots are going to be the most significant addition in the digital marketing strategies of small businesses. Unlike conventional content marketing or social media marketing where the user interacts with static content, this AI-powered technology uses instant messaging and real-time interaction with the consumers. Today, customers prefer to get instant responses to their query and human-like interactions. According to a recent survey, it is found that 63% of participants preferred chatbots to communicate with a business or brand. Many popular brands today leverage from the chatbot to boost their marketing efforts and will continue in the future as well.
Programmatic Advertising will see a great demand ahead
With a plethora of digital marketing channels and campaigns, rarely any small business can get time to manage them effectively. Therefore, programmatic advertising will be an anchor for small businesses to pave the way for a successful marketing strategy in the future. Such advertising could be a great way for small businesses to buy or sell different types of media.
Though the year is suffering from coronavirus pandemic and economical crisis, the small businesses can plan-out their digital marketing strategy considering the trends discussed in this post. What’s your take on this? Do you think conventional content marketing or social media marketing can curb the challenges posed by COVID-19 and help small businesses to embark on their marketing journey with ease? Confused? Get experts from the SEO company in York to work on your digital marketing strategy now!