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Digital Marketing Trends

Digital Marketing Trends That Will Reshape Digital Marketing Landscape in 2021

SEO

The COVID-19 pandemic has left us with a deep scar and had a deep impact on businesses of all shapes and sizes. And digital marketing is not an exception in it. Since people across the globe are relying on and using online platforms to make the purchase of everything, digital marketing has become a vital need for their survival. Various virtual platforms have replaced in-person consumer experiences, and thus, it has become crucial for businesses to rework their digital marketing strategies and digital marketing campaigns to make the most out of it.

Since everything is virtual and relied heavily on technology, being a digital marketing agency, it is not possible to stick to the digital marketing plans they have followed so far. The ambitious concepts like artificial intelligence, voice search engine optimization, and data-driven marketing are now becoming the top priorities and leading digital marketing trends for businesses to survive in 2021. 

To help you get ready for 2021 and ahead, we’ve taken a look at a few of the most anticipated digital market trends that you must prepare for. Have a look at this blog to discover key digital marketing trends you should keep an eye on in 2021 to survive in this pandemic situation.

Related Reading – 8 Useful Way To Increase Website Traffic

NO-CLICK SEARCH – A new shift to attract more visitors!

The search engines are the heart of the digital marketing industry. Usually, potential customers enter their queries in the search engine and navigate to the specific URL to get the information. However, recent enhancements in the search engine have eliminated the need to click on the specific link since they display a few of the top results on the search result page itself. This is great to improve the customer experience, but it would add a little extra complexity for the digital marketing services providers. 

VISUAL SEARCH – Giving a new way to optimize Image and Video for SEO

Probably, you may think it is nothing new, but hold on! Searching images and videos have been an old wine to drink, but did you know you can submit existing images for search? Or can you take original photos and search for the context? Well, it is nothing but a visual search. Visual search will be the future of search engine optimization and will change the overall SEO landscape. To reap the benefits of visual search, make sure your digital marketing strategies include image and video SEO campaigns.

INTERACTIVE CONTENT – It will be recognized as a best practice.

Of course, this has been around us for a while, but it will be considered as a best practice to enable more engagement and user enjoyment for the customers. Interactive content such as open-ended questions, surveys, polls, etc., can be a turning point to boost your digital marketing services. Moreover, including interactive content as a part of your digital marketing strategies will help you increase the customer experience.

CUSTOMER SEGMENTATION – Segregation will be a key to achieve desired results.

Customer segmentation is not new but quite popular among digital marketing agencies. Instead of designing fewer marketing campaigns, a digital marketing agency should focus on targeting a general audience and have many marketing campaigns for a specific audience. Customer segmentation helps digital marketing experts to group their target audience based on certain parameters. This will empower you to design content and digital marketing strategies suitable to your target audience’s preferences.

VOICE SEARCH – An increasing use of voice search will transform digital marketing strategies in 2021!

Do you know that 50% of all searches will be conducted using a voice command by 2021? Today, 72% of the shoppers own voice-enabled speakers and use them to carry out their day-to-day activities. And many more numbers show that voice-based search will be a key digital marketing trend in 2021. It provides useful information that people are looking for using audio content. Incorporating a voice-based search in a digital marketing strategy is not just about being into the race of winning the marketing world, but it is more about providing a unique and optimized customer experience to boost brand loyalty.

BROWSER PUSH NOTIFICATION – A key digital marketing trend to watch for in 2021.

The recent amendments in GDPR (General Data Protection Regulations) and increasing use by online stores have fueled the popularity of browser-based push notifications in recent years. Today, the youth prefer different ways of communication with lesser touchpoints when searching for any specific brand. Browser push notifications have been used extensively by online stores to increase conversations. This way, you can easily engage your target audience and convert them. The digital marketing agency can use images and CTAs to boost conversations and bring unbelievable results.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, there you’ve it! The digital marketing sphere is constantly changing. Knowing the possible digital marketing trends is crucial for your digital marketing strategies. Make sure you do have a look at the above-mentioned trends while forming digital marketing plans for 2021! Looking for a helping hand to boost your digital marketing campaigns? Get in touch with our experts now!

Marketing Trends

Think New, Think future – Small Business Marketing Trends to Rule 2020

SEO

The marketing industry is never stagnant! It is dynamic and keeps changing every day – with new trends, technologies, and tactics. To succeed in digital marketing and SEO company in York as a whole, the SMBs must adapt forward-thinking. The small businesses should always stay up to date with new developments and innovations in the industry – after all, you would never like to feel dropped-off by the competitors! 

But before we get into the trend analysis, let’s look at some interesting small business marketing statistics:

  • Almost 25% of small businesses have planned to start investing in digital marketing in 2020. 
  • Small businesses will lookout for new ways to reach potential customers. Approximately 22% of small businesses are planning to market using a mobile app to connect with their customers.
  • 8% of the small businesses have planned to start using augmented or virtual reality.

Today, many small businesses are experimenting to gain a competitive edge over their rivals. A great way to remain in the competition with limited resources is to keep your eyes on the latest innovations and trends in the field of digital marketing. In 2020, due to the coronavirus outbreak and volatile economic conditions, we can expect some of the biggest changes to hit the marketing world. While some might be very relevant, others might surprise you and push to you give new directions to your content marketing or social media marketing activities for the year to come. 

With that said, here are the digital marketing trends marketing companies in York PA should know to evolve and raise in 2020.

Paid Voice Search will mature

Voice search advertising has been the most preferred choice for marketers at this moment. If you look at the recent statistics from Amazon, they claimed to sell more than 100 million Alexa devices. Also, it is found that 20% of searches are made with the help of voice assistants. The local businesses and eCommerce sites have witnessed great benefits of incorporating paid voice search in the marketing strategy. With the help of proper tone in the written contents, focusing on long-tail keywords, and schema markups can greatly help small businesses leverage from exceptional benefits from paid voice search.

The rising influence of Artificial Intelligence 

The use of artificial intelligence might seem an impractical approach for marketers, but it is no more a fantasy approach. With the help of a few tools available in the market today, it is possible for small businesses to utilize the historical customer data and gain actionable insights. However, it is important to understand that incorporating AI into your marketing strategy won’t make any decision on your behalf. Instead, it will be useful to analyze past data and leverage from the recommendations to understand whether a specific marketing campaign or strategy will work for you or not. 

WiFi Marketing to dominate the future

It is globally known that free WiFi is all about improving customer experience. The concept of WiFi marketing will enable new opportunities for small businesses while offering a great customer experience. However, smart marketing is not all about gathering information but is more about understanding the important information collected for the SEO company in York. With the help of information collected the small business marketing teams can easily make offers to the customers based on their preferences. Moreover, with the help of information collected, you already know that the customer has visited your physical location and performed more actions than they would ever perform online.

Intelligent use of conversational marketing

This is one of the most exciting marketing trends these days, which brings together smart device adoption and innovative search query processing. According to the latest Gartner hype cycle, conversational marketing is a major innovation along with Artificial Intelligence.

Gartner

Based on the forecast from Gartner, conversational marketing is considered among the top three trends going to hit the mainstream in the next two to five years. The trend will not only enable interactions between companies and customers but will also bring a personal touch in the marketing by the means marketing tone used by the marketers. Combining AI and machine learning technologies, small businesses can easily enable marketing companies in York PA to design marketing campaigns based on consumer behavior. 

Chatbots can do wonders for digital marketers

During 2020, chatbots are going to be the most significant addition in the digital marketing strategies of small businesses. Unlike conventional content marketing or social media marketing where the user interacts with static content, this AI-powered technology uses instant messaging and real-time interaction with the consumers. Today, customers prefer to get instant responses to their query and human-like interactions. According to a recent survey, it is found that 63% of participants preferred chatbots to communicate with a business or brand. Many popular brands today leverage from the chatbot to boost their marketing efforts and will continue in the future as well.

Programmatic Advertising will see a great demand ahead

With a plethora of digital marketing channels and campaigns, rarely any small business can get time to manage them effectively. Therefore, programmatic advertising will be an anchor for small businesses to pave the way for a successful marketing strategy in the future. Such advertising could be a great way for small businesses to buy or sell different types of media.

Though the year is suffering from coronavirus pandemic and economical crisis, the small businesses can plan-out their digital marketing strategy considering the trends discussed in this post. What’s your take on this? Do you think conventional content marketing or social media marketing can curb the challenges posed by COVID-19 and help small businesses to embark on their marketing journey with ease? Confused? Get experts from the SEO company in York to work on your digital marketing strategy now!

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