hello@ecoyork.com

Developing Solutions that Save Time and Money

Tag: social media marketing

Social Media

How To Create an Effective Social Media Calendar for 2024

Social Media Marketing

Everything is digitalized in today’s world, and to keep up with the pace you need to level up your social media experience for your customers. You can use a social media calendar to organize and structure your social media posts.

What Is a Social Media Calendar?

A social media calendar helps you keep your social posts and presence intact. It could be made in a simple spreadsheet or by using different tools. You can map out the order of your content such as which type of content will be posted on which day, then at what time it will be posted or when it will go live on the page.

You can also go for a complex social media calendar where you can add the number of hashtags to be included or any specific link or image to be added. It might seem like a lot to figure out but once you are done with the social media calendar you will feel more organized and have a proper vision and structure for your work.

How To Create A Social Media Calendar

Follow these simple steps to create a social media calendar

Conduct a Social Media Audit

Conducting a social media audit for your company to review and understand the current social media performance is the first step in the social media planning calendar process.

To analyze which kind of content has worked well and which didn’t will help you make informed decisions for ongoing content design. Look for the key performance indicators such as customer engagement, follower count, views and impressions, etc.

Identify Your Target Audience

To have a better positioning of your content, you need to have an understanding of your target audience. In the social media planning calendar process having a target audience will influence a better strategy for content as well as branding.

Customizing your content accordingly to suit the needs and preferences of your customers will help them feel connected with your content, making them feel heard and listened to.

Plan What To Include In The Calendar

Understanding and planning what type of content your audience will love to see on your page is important. Include such content on your page.

Suppose your target audience is teenagers and early adults you can go for video and infographic content. You can also keep a mix of blogs and videos to keep your audience engaged.

Choose The Platform And Posting Frequency

Now that you are all set with your audience and form of content for the next part of the social media planning calendar process, you need to choose the platforms and the number of times you want the post to be up on your pages.

If you are in a B2B business, then your ideal choice would be LinkedIn, Facebook, and YouTube. If you are a B2C business then you can go to Instagram, TikTok, and even Facebook. It can depend on the target audience as well for targeting youngsters you can post on Instagram, YouTube, and TikTok. To target middle adults and old-generation, people use Facebook as it is the platform mostly used by them.

You may need to figure out and adjust the number of times you will be posting in a week as it varies from one platform to another. For Instagram and TikTok you may need to post daily but for platforms like Linkedin, you can post twice or thrice a week.

Create The Calendar

Make a calendar that will be easy to read and understand just not for you but also for the other employees at your social media agency or business.

Use a spreadsheet or any other tool to create your social media calendar, and keep your format simple with some of the major headings such as date, day, time, type of content, and so on.

Schedule and Publish Post

You are all set and ready with your social media posting calendar. You can use some automated posting tools to ease your work. Analyze your social media calendar well and start posting.

Tools Used For Creating A Calendar

Listed below are some of the easy-to-use tools that will help you create your social media posting calendar.

Spreadsheets or Google Sheet

It is the most convenient tool that allows you to create and format your social media calendar. It offers several features such as color formatting, several filters for screening your content, and helps you organize the calendar.

You can also share it easily among your team and colleagues.

Google Calendar

After reading your social media calendar on Google Sheets you can keep a check on your schedule of posting the content by using Google Calendar.

Even if you forget to put up the post the Google Calendar won’t forget. It will send you a notification alert at the scheduled time and date to remind you about the posting.
You can also share it with your peers for better productivity.

Canva for Creating Content

Canva is an easy content-creating tool. It has a wide range of free and paid templates for various content such as infographics, videos, and so on. It also provides you with several quality images and graphics to use while creating your content.

The designs made in Canva can easily be shared among your colleagues and team for review and modification.

Benefits of Social Media Calendar

Organization

It helps you maintain a structure and keep your work organized, to make sure you don’t miss out on any important date or time of posting your content.

Time-saving

Having a pre-planned and organized social media calendar would save a significant amount of time and avoid the hassle of creating content at the last minute.

Efficient workflow

As you can share the calendar with everyone the whole team will be aware of the plan and there won’t be a gap in your communication. This will lead to a well-managed and efficient workflow.

Post consistently with ease

To maintain a strong online presence among your customers so that they do not forget you among the competition, you need to be consistent and a social media calendar would help you do that easily.

Planning strategic campaigns in advance

It will align your content with your marketing goals by planning and executing strategic
campaigns, you can also track your progress.

Using occasion-based marketing

To connect with your audience in a more personalized manner you can create and schedule the posting based on different occasions or National holidays.

Conclusion

Utilizing these steps and creating a well-structured and planned social media calendar for your social media agency or business will help you stay ahead of the competitive market. Understanding your customers’ needs, wants and preferences is the key to creating a useful calendar as doing market research would help you analyze your target audience and help cater to their needs in an improved and personalized way through your content.

Doing all these by yourself can be overwhelming at times, so if you are looking for the best social media content planner to ease your work, visit our page Eco York to learn more about our customized and affordable services that will help you transform your business. Our services would offer you with just the solution you are looking for.

social media marketing

How Hashtags Can Boost Your Social Media Reach?

Social Media Marketing

Hashtags help by categorizing information and allowing people outside your immediate following to find it. By utilizing hashtags efficiently, you can join conversations and access popular topics, flourishing a connection with niche communities interested in specific themes. Hashtags make it easier to track campaign success and audience participation. They provide valuable insights into your social media strategy. Using appropriate hashtags can elevate your social media profile and turn your profile from obscurity to notoriety. Consistently using hashtags can also build a recognizable brand identity, and help in creating a cohesive online presence. Ultimately, hashtags are a game-changer for social media success.

What Is a Hashtag?

A #hashtag is what makes a post searchable. This makes it possible for users to locate content about a certain subject or trend. Using hashtags helps you reach readers beyond your direct following. They help you reach a larger audience interested in related topics and can be used to launch campaigns or promote events. The right hashtags in your social media marketing strategy allows you to join in on hot conversations.

It also boosts interaction on social media. Carefully selecting trending hashtags can improve your online visibility. It can establish connections with a wider audience that is interested in the subjects you cover. Engage with content under your chosen hashtags to build community.

The Significance of Hashtags

Hashtag gives you more reach. You get more engagement with your posts. Performance tracking becomes more accurate.

Increased Visibility and Reach

A larger audience might find your material thanks to hashtags. This implies that by reaching out to specific communities and popular subjects, your material can reach audiences beyond just your following. You can raise the possibility that a wider, more engaged audience will view your posts by utilizing trending and pertinent hashtags.

Enhanced Interaction

Using hashtags boosts engagement. People who follow hashtags share, like, and comment more on tagged content. Hashtags help your posts reach a broader audience interested in specific topics. This can lead to increased visibility and interaction on social media platforms. By strategically using hashtags, you can enhance your content’s impact and reach online. The increased interaction with your post can increase its visibility even more because social media algorithms favor material with higher interaction rates. Using famous hashtags to interact with your material can help put it in the middle of well-attended conversations, which will increase visibility.

Building Community and Brand Recognition

Developing a unique hashtag for your business enhances community and brand recognition. When you use this hashtag in audience posts, they’re more likely to adopt it. This generates user-generated content, naturally promoting your business across platforms. This may result in a more unified brand image and a devoted following that takes part in your efforts and spreads the word about you.

Learning The Four Characteristics of an Effective Hashtag

These four essential characteristics of a successful hashtag can help you increase interaction and connect with more people.

1. Relevance

A good hashtag needs to be associated with your content. It must accurately convey the post’s subject, idea, or message. You can make sure that people who are truly interested in what you have to offer see your material by using relevant hashtags. Hashtags like #FitnessTips or #WorkoutMotivation, for example, would be more relevant if you were blogging about a fitness program than more general ones like #Fun or #Daily.

2. Popularity

The exposure of your work can be greatly increased by including popular hashtags in addition to specialty ones. The hashtags that people use and search for most frequently are considered popular. They can help you engage in more discussions. This increases the chance of more people seeing your post. To avoid your content getting lost among irrelevant posts, balance popularity with relevance.

3. Specificity

Specific hashtags attract niche audiences, boosting interaction among like-minded individuals. For example, #VeganRecipes targets passionate vegan cooks more effectively than broad tags like #Recipes. This focused approach builds dedicated followers, enhancing engagement and fostering loyalty to your content. By using specific hashtags, you can cultivate a community around shared interests, increasing interaction and sustaining audience commitment over time.

4. Uniqueness

Developing original hashtags for your campaigns or business might help you stand out from the competition and develop a distinctive character. You must use unique hashtags as they are excellent for promoting brands or marketing campaigns.

The Process To Choose The Best Hashtags

Here’s how to choose the best hashtag for your marketing initiatives on social media:

1. Understand Your Audience

Before selecting hashtags, you must be aware of your target market. Examine their habits, interests, and often-used hashtags. To reach your target audience, use relevant hashtags in your posts. These hashtags help your content reach the right people. Understand your audience better by using social media analytics tools. These tools reveal insights into their interests and behaviors. By analyzing this data, you can tailor your content effectively. Understanding your audience improves engagement and strengthens your online presence.

2. Look Up Popular Hashtags

Keep up with popular hashtags in your industry or campaign. These can be found easily on social media platforms like Instagram and Twitter, highlighting current topics. Link your content to these hashtags to boost its visibility. This strategy helps your posts reach a wider audience and engage more effectively with current online discussions.

3. Utilize Research Tools for Hashtags

Use resources like RiteTag, Hashtagify, or Keyhole to locate relevant hashtags. These tools provide data on related tags and popularity. They help locate hashtags with moderate competition and high engagement. This increases the visibility of your content. Experiment with trending and niche hashtags to optimize your campaign. Monitor which ones perform best for your content strategy.

4. Examine Rivals and Influencers

Examine the hashtags being used by influencers in the industry and your rivals. You can learn useful hashtag methods by examining their well-received posts. Look for popular hashtags that are effective and think about using them in your campaign. Additionally, you can get ideas for tapping into more extensive debates and trends within your field by seeing how influencers use hashtags.

5. Create Branded Hashtags

Create original, branded hashtags for your initiative. Branded hashtags spread campaign awareness and support user-generated content. Ensure your hashtag reflects your message, is easy to spell, and is memorable. Encourage followers to use it in their images for community engagement and campaign visibility. This fosters a sense of community and enhances campaign reach and impact.

Conclusion

You can greatly boost exposure, interaction, and follower growth by carefully choosing and adding popular and relevant hashtags to your posts. You may engage with specialized communities, join bigger conversations, and monitor the effectiveness of your initiatives with the aid of hashtags. Your social media presence will change as you become an expert hashtag user, increasing traffic and interaction with your content.

At EcoYork, the best social media marketing agency, we specialize in enhancing social media presence and campaigns for any size companies. Our goal is to maximize your reach and visibility. Whether you need to engage a broader audience or boost business visibility, we’re here to assist you.

social media and seo

How To Combine Social Media and SEO to Boost Online Success

Digital Marketing

A complete approach is necessary for success in the ever-evolving digital landscape of the internet. This approach should make use of multiple tactics. Social media marketing and search engine optimization (SEO) are prominent strategies today. 

Each of these alone can greatly improve your internet visibility. They work in concert when partnered with each other. Your business can grow to new heights with this synergy. This article looks at the synergies between SEO and social networking. This digital marketing strategy offers useful advice and doable strategies for realizing both platforms’ greatest potential.

The Partnership Between Social Media and SEO

For success online, search engine optimization (SEO) is an art and science. Optimizing your website for search engines (SERPs) entails raising its rating. This improvement helps generate more organic traffic. It entails technical tweaks, backlink development, content production, and keyword optimization. This digital marketing strategy uses techniques specific to the user base and usage patterns of each platform.

Despite being perceived as distinct concepts, social media marketing and SEO are closely related. Through generating links, raising engagement metrics, and increasing traffic, social media improves SEO. SEO enhances social media visibility through better search engine visibility. Understanding this synergy helps create a powerful, integrated online SEO strategy for greater success.

Reasons To Prove Social Media’s Importance in SEO

Social media and SEO are complementary to one another. Comprehending this correlation is crucial for enhancing your digital footprint and augmenting website traffic. The following ten factors demonstrate why social media is crucial for SEO:

A Rise In Website Traffic

Social media networks are vital for boosting website visitors. They help you reach a broad audience by sharing relevant content regularly. This extends beyond search engine reach, attracting visitors who might not otherwise find your site. Engaging with users through social media builds brand visibility and fosters a community around your content. It’s a powerful SEO strategy for driving traffic and increasing online presence effectively.

Increased Recognition of the Brand

Increasing brand recognition is the most crucial marketing social media strategy and what’s better than social media for the same? Your brand gets more identifiable as more people interact with your content and as your social media presence increases. More branded queries on search engines as a result of increased brand awareness can boost your SEO.

Distribution of Content

Social media excels in spreading content widely, a key advantage. Sharing articles, blogs, and info boosts visibility and reach. Increased sharing enhances the chances of influential figures noticing your work. They may then link back to your content, further amplifying its impact and reach. This interconnected network of sharing fosters broader engagement and exposure, crucial in today’s digital landscape where visibility often translates into opportunities for growth and influence.

Better Engagement Indicators

SEO is heavily influenced by engagement metrics like likes, shares, comments, and time spent on a website. Search engines interpret high social media engagement as a sign that your material is worthwhile and pertinent to users. Users that are brought to your website by your social media material might have a good effect on your SEO through their interactions with it (longer session times, low bounce rates).

Opportunities for Link Building

Backlinks are vital for SEO and might be abundant in social media. The possibility that other websites will link to your material rises when it is shared on social media. Search engines view these backlinks as endorsements of the caliber and applicability of your material, which increases the authority of your website.

Faster Indexing

Social media activity serves as a signal for fresh content to search engines, which helps quicken the indexing process. Search engines can find and index fresh content faster when it is shared on social media. Quicker indexing makes your content searchable earlier, which enables it to begin driving traffic and interaction much more quickly.

Improved Regional Search Engine Optimization

Social networking sites can greatly improve your local SEO efforts, especially ones like Facebook and Instagram that include location-based features. Ensuring consistency throughout the web may be achieved by regularly updating your social media profiles with correct Name, Address, and Phone Number (NAP) information. 

Content Created by Users

Encouraging your audience to produce and distribute brand-related content can improve your SEO by generating more social signals and backlinks. In addition to providing search engines with new and varied content to index, user-generated content—such as testimonials, reviews, and social network posts—also fosters community and trust around your company. This natural material can increase website traffic and enhance your search engine ranking in general.

Authority and Credibility of a Brand

Users become more credible and trusting when they observe your material being extensively discussed and shared. Improved brand recognition can result in more people searching directly for your business and more people engaging with your content, which is good news for search engines.

Search Engine Optimization for Social Media Accounts

You can boost online visibility by optimizing social media profiles for search engines. Use relevant keywords in posts, hashtags, and profiles to aid search engine indexation. This enhances how search engines understand and rank your social media content, increasing visibility to potential audiences.

How to Successfully Combine SEO and Social Media For Better Results?

When combining social media and SEO, it’s important to take a calculated approach such that both platforms complement one another. Here’s a thorough how-to for effectively combining these two potent tools for improved outcomes:

Include Keywords in Your Social Media Posts

Start by using pertinent keywords in your social media material to optimize the effect of your social media activities on SEO. Using focused keywords in your social media posts, accounts, and hashtags is part of this. Adding keywords that your target audience is likely to use in your content helps search engines comprehend its context. 

Distribute Excellent Content

The foundation of both SEO and social media success is high-quality content. Make an effort to produce material for your audience that is useful, instructive, and captivating. This could include articles, films, infographics, and blog entries that speak to the interests and problems of your audience. 

Interact with the People in Your Audience

Interacting on social media is crucial. Engage in industry discussions, answer inquiries, and respond to comments. High interaction levels build brand loyalty and signal content relevance to search engines. This engagement helps establish credibility and authority in your field. It also encourages ongoing interest and trust among your audience. These efforts contribute to a stronger online presence and better visibility for your content.

Use Social Media to Create Links

Backlinks boost SEO. Social media is a key source. Share your work widely. Ask others to link back. Content like instructions, infographics, and research gets links easily. It’s effective for building your online presence and improving search rankings. These strategies leverage social platforms for organic growth and visibility.

Enhance Accounts on Social Media

Make sure all of your social media profiles are search engine optimized. Make sure your bio, descriptions, and profile tags contain pertinent keywords. Include a link to your website. Add a clear company description. This boosts website traffic. It also enhances visibility on social media. Your profiles become more visible in search results. This social media strategy drives more visitors to your site. It ultimately improves online presence.

Keep An Eye On Social Signals

Social signals like likes, shares, and comments are crucial for SEO. They impact search rankings and reflect user engagement with your content. Regularly monitor these metrics to gauge social media performance. Use this data to refine your content strategy based on audience preferences and interests. By analyzing these signals, you can optimize your content for better engagement and visibility on search engines. This approach ensures your efforts align closely with what resonates most with your audience, enhancing overall effectiveness.

Make Use of Social Media Advertisements

Investing in social media advertising can expand your content’s reach significantly. It boosts website traffic and enhances content exposure. Promoted posts and targeted ads generate valuable backlinks, amplifying content visibility and engagement. This strategy not only increases online presence but also strengthens brand authority. By strategically allocating resources to social media campaigns, businesses can achieve substantial growth and improve their digital footprint effectively. Choose audience segments and keywords for your social media ads based on how they fit into your SEO plan.

Produce Content That Can Be Shared

Optimizing your content for social media sharing is crucial to increasing search engine optimization. Make helpful and aesthetically pleasing material (such listicles, films, and infographics) that people will want to share with their friends. Content that can be shared enhances the possibility of obtaining social signals and backlinks.

Working Together with Influencers

Collaborating with influencers enhances your material’s legitimacy and reach. Influencers, trusted by their followers, expand your audience effectively. Their sharing can boost backlinks, engagement, and traffic to your content, yielding significant benefits. Building relationships with influencers in your niche can lead to sustained growth and visibility for your brand. This strategy leverages established trust and credibility, amplifying your content’s impact across digital platforms.

Examine and Modify

For your combined SEO and social media strategy to be successful, ongoing analysis and modification are essential. Adjust your strategy based on these findings to enhance effectiveness over time. By leveraging these resources effectively, you can ensure your efforts are aligned with your goals and achieve better results in your marketing campaigns.

Conclusion

Combining social media with SEO is a potent force that can greatly increase your online success. You can design a unified, integrated strategy that optimizes your exposure, engagement, and traffic by realizing how these two tactics work best together and putting this article’s advice into practice. To accomplish your business objectives and maintain an advantage over your competitors, begin utilizing the power of social media and SEO right now.

Eco York is comprised of experienced professionals in navigating the intricacies of social media integration and SEO. Our skilled team can create a plan tailored to your company’s goals to ultimately yield long-term benefits and success.

Social Media Budget

How To Set A Social Media Budget For Your Business Needs

Social Media Marketing

Social Media Budget

For successful businesses, whether small or large, maintaining a proper social media budget is important. Social media budget refers to the allocation of funds to each of the social media campaigns or activities that can benefit the business in promoting their products and services in the market.

Social media budgeting is a useful technique to plan how much money a brand can spend on making content, advertising, tools and software subscriptions, and human resource salaries. A social media budget is generally created for a specific period, like a month, quarter, or even a year.

Businesses can benefit from social media budgeting for these reasons:

  • It will help them distribute all the funds evenly across all social media platforms to avoid excessive spending in a single area.
  • A budget aligns social media strategies with what the business can actually afford by making realistic goals.
  • A budget will allow brands to track the performance of their social media efforts to measure the return on investment and ensure that the team members are contributing effectively.
  • With a proper social media budget, brands can allocate each fund to successful strategies only to adjust to future trends and market changes.

Investing in social media strategies can cost businesses more, but with the proper budgeting, they can minimize the risk of losing excess money which can be used in other useful activities.

“51.9 billion social media users are there in the world which is 60% of the world’s population”

The Fixed Social Media Budget

  • Some businesses set a fixed budget for their social media strategies and marketing, a predetermined amount they invest across all the activities over a year.
  • This type of budgeting helps businesses set a clear number to invest on social media. It remains constant for each type of activity whether there is a change in market trends or other external factors.
  • It gives a sense of predictability and stability to the brands to focus on the other key tasks after allocating their funds.
  • These are constant in nature and cannot be influenced by other variables.

The Variable Social Media Budget

  • Variable social media budgets can be changed and formulated according to the business needs and market trends.
  • It is more flexible in nature and can be adjustable according to the campaign’s performance and other factors.
  • If a particular campaign is not performing well then the business can reduce its amount and allocate it to other useful activities. If a campaign works well then it can invest more in it for success.

On a monthly basis, a business can easily spend over $600 to $2500 on social media marketing and advertising.

Project-based marketing can cost these businesses around $500 to $55000 per project. Or, if a business is investing in it for an hourly basis, then it can be around $40 to $ 400 per hour.

“Globally, businesses are spending around $72000 to $ 127000 per year on social media marketing activities”

Factors That Influence Your Social Media Budgeting Decisions

In the current digital marketing space, businesses need to understand the importance of proper budgeting for their social media marketing strategies. There are several factors that businesses should consider before making a final marketing budget:

Business Objectives

Budget allocation to social media marketing can differ from business to business, whether small or large. A social media marketing strategy for small businesses may be to reduce costs and aim for brand awareness and more traffic. For large businesses, it can be a medium to scale globally and generate more leads. Businesses should first set their priorities and objectives to start allocating funds for marketing.

Target Audience

It is important to understand your target audience according to their demographics, interests, and behavior to allocate a budget efficiently. Brands can focus on those areas where their target audience reacts more and engages by making content that resonates with them. Businesses can use the insights and market research to create a personalized plan for social media campaigns.

Social Media Platforms

Budgeting for social media includes all the platforms and areas where the content can reach its audience. So for that, they need to create a content strategy and ad campaigns by considering the available resources and funds. Set the budget according to the platform performance and engagement metrics.

Research Your Competition

It is necessary to research the competitors to create a social media budget. Study the key areas where competitive advantage can be gained to create unique selling points with proper content strategy. Analyzing the competitor’s content and long-term plan can help businesses set clear budgets for their marketing campaigns.

Available Resources

Sometimes businesses have minimum resources to start with social media marketing. So, make a marketing budget according to the available resources and funds to ensure a balance between all the marketing needs and to avoid unnecessary spending.

Creating a Content Strategy

A detailed content marketing strategy can help businesses to set a fixed budget to be allocated to all the activities associated with it. Understand all the requirements like creating content, collaborating with influencers, spending on advertisements, or making sponsored content to target more audiences. It will help in making a budget that caters to the specific needs of the business.

Software and Tools For Marketing

Investing in lucrative and intuitive tools, equipment, and software is essential for a business to make quality content for its audience. Clearly identify which tools and software your business will need, and make a list of it to allocate a dedicated amount to each of them per year.

Invest in Human Resources

For unique and engaging content, hire a social media consultant or a team of marketing experts who can guide you in making valuable content. This can cost you more, so analyze well before investing your money. It can include their monthly salary, training cost, and other additional fees to make regular content for your business.

Social Media ROI

From the past campaign and marketing performance, analyze the ROI for the future to make an informed decision related to budgeting and effectively targeting. Invest more funds in those areas which yield the highest returns for your business.

Get Started With a Detailed Social Media Budget

To create a detailed social media budget for your business you need to understand brand goals and objectives, study the market and target audience behavior, study the competitors, hire a marketing team or specialists, gather available resources, identify brand USP, and choose the relevant social media platforms to invest your time and money in. By following these steps, businesses can make an effective and well-structured budget for their social media activities.

Looking for a trusted team that can help you design a customized plan? Contact us at Eco York, as our experts can help you identify key trends and factors that can effectively benefit from your budget. We can help you minimize excessive costs and create a detailed marketing strategy to amplify your social media presence across all platforms. Reach out today!

Social Media Marketing

Elevate Your Social Media Marketing Game with these Social Media Habits

Social Media Marketing

Believe it or not, your target audience is on social media more than ever compared to the past few years. It has become a platform for your audience to express their uncertainties and thoughts about your products or services.

And that is the reason we’ve seen a shift in the way businesses promote their products or services on social media. Unlike traditional marketing methods, social media platforms empower customers to have a conversation with companies directly. This helps organizations to show off how well they are at providing an exceptional customer experience. Therefore, it is considered mainstream for digital marketers to boost their digital marketing efforts. Roughly 70% of businesses are leveraging social media marketing services, but not all manage to use social media platforms to their full potential. 

Related Reading – Social Media Best Practices to Boost Your Personal Brand

Social Media Marketing is all about TEAM EFFORTS!

It is not enough to pass instructions on a social media campaign to your team. After all, social media campaigns and social media advertising is not a kid’s toy to play with easily. It gives the best results when assigned the best of the social media marketing services providers. A rock-solid social media marketing plan requires strategic execution to fulfill the business objectives. And adopting social media marketing best practices can help you elevate your marketing efforts. That said, below are a few highly effective social media marketing habits you must adopt in 2021.

Always RESPOND to message – It is a thumb rule for everyone. Specifically when you are managing multiple social media platforms for your business. It is important to make sure that you’re responding to all the direct messages your audience is sending to you. When it comes to the social media platform, expectations are very high in terms of response time. If someone sends you a message, they’re most likely to expect an answer within a day or two. Hence, develop a habit of responding to messages as soon as you receive them.

Set social media marketing GOALS – Unclear goals or business objectives are a big reason why many social media marketing campaigns get failed. Social media advertising is costlier. And to justify the budget, one should set realistic goals or business objectives. This habit will help you gauge the progress you made using social media marketing services and help you identify gaps that need to be filled to achieve desired success.

CONTESTS can help you boost awareness about your brands or services – Yes, that is 100% true! When you are leveraging social media platforms to promote your products or services, arranging contests could be an ideal approach to boost awareness about it. Rolling out different contests on social media platforms will not just increase the number of followers but will also help you attract potential customers interested in your products or services. You can also club it with a social media influencer to get the maximum benefit from it. Following this habit on a regular basis will help you with more traffic, sales, and engagement with your target audience.

Establish deep connections using VIDEOs – You cannot deny the power of videos on social media. The rapid growth of Instagram Live, TikTok, and YouTube proves that videos are still charting high when it comes to social media marketing. There are a lot of statistics available online that show that visuals drive excellent engagement since it enables companies to interact directly with their social media users. Moreover, it is a good option for brands to get instant feedback.

Think of AUTOMATING POSTs – You may be using a calendar and planner for your social media campaign or strategies. But have you given thought to automate the posts? Adopting this habit will help you save a lot of time you spend posting on social media. It is the most optimized approach to share content over the social media platform. Moreover, you can leverage tools like CoSchedule, Zapier, and HootSuite for such automation.

Maintain CONSISTENCY in your social media profile – You might have different social media strategies for different networks. But it is important that you never be inconsistent when it comes to your social media profile. Make a habit of keeping your profile updated and complete all the time. Moreover, ensure that your username, images, and links are consistent across different social media platforms. This will help you boost the trust of your target audience in your brand or services.

Don’t entertain the TROLLs – Recently, the trend of trolling on social media is very common. However, such negative feedback creates negative and toxicity. And you cannot do anything about it. Troll’s ultimate goal is to provoke you and ingest baseless complaints. No matter how much you try to respond, they will never be satisfied. In such a case, make a habit of ignoring such negative feedback and moving on.

Also Read – Turn Today’s Top Social Media Platforms into Business Marketing Channels

Whichever social media platform you use, one thing you should remember is that social media is a medium to connect and interact with people who are familiar with your brand or services. You should never feel shy or afraid to let your brands and services get attention through it. Following a few simple habits mentioned above could help you get great results on your social media marketing services investment. Looking for a helping hand to streamline your social media marketing efforts? Ask our social media experts for a full-proof social media marketing plan!

Simple ways to promote your business

Simple ways to promote your business

Business Advice

In today’s economy it’s important to look at the advertising opportunities out there and choose the ones that work best for you to help promote your business. However there are certain advertising techniques that shouldn’t be ignored and should be used by every business.

Do you currently have a website?

If you don’t currently have a website you should. No matter what industry you are in, your current and potential customers are going to do some research on your business, and the first thing they’ll likely do is go to the web. A website is essential to setting yourself apart from other businesses in the same industry. It gives your potential customer an opportunity to learn more about your business, and an opportunity for you to sell yourself and your services. If you would like a professional website done for your business, check out our portfolio and contact us today!

Do you have business cards?

Every business should have business cards, but not everyone goes about their business cards in the right way. There are certain things that should be on your business card, which include your name, email address, website, phone number, and the services you provide. Your business cards should also be printed by a professional printing company. We use Penny Press of York for all of our printing needs.

What type of Email Address do you use?

An email address can tell alot about your company, and sometimes how long you’ve been around. If you aren’t using an email address which includes your domain name, then you are really missing out on marketing your business the way it should be marketed. If someone sees bobscontracting@yahoo.com for example on your business  card you may be turning customers away because they don’t feel that you’re ultimately a legit business. Not only would you be turning potential customers away, but you’re losing the ability to market your website every time someone asks for your email address. An ideal email address for Bob’s Contracting would be bob@bobscontracting.com. This makes his email address personable (bob) but also professional and markets their website. If you already own the domain name, setting up the email address is fairly simple.

Do you utilize Social Media?

Social Media is a HUGE opportunity for a business to get it’s name out there and also market themselves on a daily basis. The main Social Media sites every business should be apart of include Facebook, Twitter, Linkedin, Google + as well as Youtube. Check out our Blog post on Integrating Social Networking into your Business for more information on the different social networks available to you.

There are many opportunities that are sometimes missed by a business when it comes to advertising. We hope the suggestions above will help you promote your business and utilize the advertising opportunities that are available at low costs.

Your partner in living a greener life,

Mark Lane

President Eco York, LLC

Ecoyork scroll pop up
Eco york Exit