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Digital Marketing Trends

Digital Marketing Trends That Will Reshape Digital Marketing Landscape in 2021

SEO

The COVID-19 pandemic has left us with a deep scar and had a deep impact on businesses of all shapes and sizes. And digital marketing is not an exception in it. Since people across the globe are relying on and using online platforms to make the purchase of everything, digital marketing has become a vital need for their survival. Various virtual platforms have replaced in-person consumer experiences, and thus, it has become crucial for businesses to rework their digital marketing strategies and digital marketing campaigns to make the most out of it.

Since everything is virtual and relied heavily on technology, being a digital marketing agency, it is not possible to stick to the digital marketing plans they have followed so far. The ambitious concepts like artificial intelligence, voice search engine optimization, and data-driven marketing are now becoming the top priorities and leading digital marketing trends for businesses to survive in 2021. 

To help you get ready for 2021 and ahead, we’ve taken a look at a few of the most anticipated digital market trends that you must prepare for. Have a look at this blog to discover key digital marketing trends you should keep an eye on in 2021 to survive in this pandemic situation.

Related Reading – 8 Useful Way To Increase Website Traffic

NO-CLICK SEARCH – A new shift to attract more visitors!

The search engines are the heart of the digital marketing industry. Usually, potential customers enter their queries in the search engine and navigate to the specific URL to get the information. However, recent enhancements in the search engine have eliminated the need to click on the specific link since they display a few of the top results on the search result page itself. This is great to improve the customer experience, but it would add a little extra complexity for the digital marketing services providers. 

VISUAL SEARCH – Giving a new way to optimize Image and Video for SEO

Probably, you may think it is nothing new, but hold on! Searching images and videos have been an old wine to drink, but did you know you can submit existing images for search? Or can you take original photos and search for the context? Well, it is nothing but a visual search. Visual search will be the future of search engine optimization and will change the overall SEO landscape. To reap the benefits of visual search, make sure your digital marketing strategies include image and video SEO campaigns.

INTERACTIVE CONTENT – It will be recognized as a best practice.

Of course, this has been around us for a while, but it will be considered as a best practice to enable more engagement and user enjoyment for the customers. Interactive content such as open-ended questions, surveys, polls, etc., can be a turning point to boost your digital marketing services. Moreover, including interactive content as a part of your digital marketing strategies will help you increase the customer experience.

CUSTOMER SEGMENTATION – Segregation will be a key to achieve desired results.

Customer segmentation is not new but quite popular among digital marketing agencies. Instead of designing fewer marketing campaigns, a digital marketing agency should focus on targeting a general audience and have many marketing campaigns for a specific audience. Customer segmentation helps digital marketing experts to group their target audience based on certain parameters. This will empower you to design content and digital marketing strategies suitable to your target audience’s preferences.

VOICE SEARCH – An increasing use of voice search will transform digital marketing strategies in 2021!

Do you know that 50% of all searches will be conducted using a voice command by 2021? Today, 72% of the shoppers own voice-enabled speakers and use them to carry out their day-to-day activities. And many more numbers show that voice-based search will be a key digital marketing trend in 2021. It provides useful information that people are looking for using audio content. Incorporating a voice-based search in a digital marketing strategy is not just about being into the race of winning the marketing world, but it is more about providing a unique and optimized customer experience to boost brand loyalty.

BROWSER PUSH NOTIFICATION – A key digital marketing trend to watch for in 2021.

The recent amendments in GDPR (General Data Protection Regulations) and increasing use by online stores have fueled the popularity of browser-based push notifications in recent years. Today, the youth prefer different ways of communication with lesser touchpoints when searching for any specific brand. Browser push notifications have been used extensively by online stores to increase conversations. This way, you can easily engage your target audience and convert them. The digital marketing agency can use images and CTAs to boost conversations and bring unbelievable results.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, there you’ve it! The digital marketing sphere is constantly changing. Knowing the possible digital marketing trends is crucial for your digital marketing strategies. Make sure you do have a look at the above-mentioned trends while forming digital marketing plans for 2021! Looking for a helping hand to boost your digital marketing campaigns? Get in touch with our experts now!

SEO Service

SEO Marketing Strategies That Boost Website Ranking

SEO

The efficient Search Engine Optimization advertising and marketing techniques need to be applied to enhance your website ranking as well as see profit rise. Without dragging it, even more, let me discuss listed below a few of the very best SEO advertising and marketing approaches that we have implemented for all our clients thus far. This checklist is a combination of both On-Page, as well as Off-Page SEO Techniques, pointed out in no specific order.

  1. Publish Blog Posts Regularly
  2. Improve Your On-Page Website Structure
  3. On-Page Content is Required
  4. Optimize for Huge Lists of Keywords
  5. Do Comprehensive Competitor Analysis
  6. Local SEO

SEO Marketing Strategies That Boost Website Ranking

Related Reading – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

Conclusion

As we know, SEO is rapidly evolving. Business owners and marketers have to adapt and fast, but it’s still possible to give your website the edge over your competition. Make sure to spend time on the fundamentals of solid content creation and copywriting and stay on top of technology trends as well as the impact of things like backlinks, site speed, and schema.

There’s a lot to consider, but remember, you don’t need to become the world’s top SEO expert overnight. Make an effort to understand even the basics of SEO, and you’ll see a big difference in your website’s click-through rates, engagement, and, of course, rankings.

SEO Company

5 Reasons Why SEO Is Important For Your Business

SEO

The following reasons will help you understand the importance of SEO for any business, including yours.

  1. Visibility
  2. Better User Experience
  3. Good Conversation Rate
  4. Brand Credibility
  5. Mobile-Friendly

5 Reasons Why SEO is important for your business

Conclusion

SEO is a valid tactic that can boost your sales through the roof from the smallest startups to the largest enterprises. It is not the fastest approach, but it’s also not heavy on investment when compared to other marketing strategies. Even though it often seems like a game of cat and mouse with Google and their algorithm changes, SEO will remain an important part of every business in the foreseeable future.

Increase Website Traffic

8 Useful Way To Increase Website Traffic

SEO

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

In this Infographic, I’m going to share with you 8 Useful tips on how to drive more traffic to your website.

  1. Invest in Advertising
  2. Get active on Social Media
  3. Have you thought of SEO?
  4. All you need is ORM
  5. Interact with your Customers
  6. Create Interesting Content
  7. Landing Pages matter
  8. Maintain Consistency

8 useful way To Increase Website Traffic

Conclusion

We hope that these tips will provide you how to drive more traffic to your website. Also, don’t forget to check out our Search Engine Optimization services that we provide as well.

Website Design

Industry-best Practices to Improve SEO-Friendliness of Your Website Design

SEO

Search engine optimization isn’t a second thought for businesses today to gain the attention of Google and other search engines. But do you know that getting attention from the search engines starts at the very beginning of your website design? Yes, that is true! No matter how good your website is designed, but if it is not optimized for search engines, hardly any business gets a chance to hit the charts in search engine rankings.

So, how to improve your website design without compromising the SEO quotient? Well, adjusting your existing website takes extensive efforts, but enabling a few best practices keeping in mind the SEO marketing while improving your website design could be a substantial time-saver. 

Lacing local SEO optimization in the early website development phase of your website may bring great results. However, if you are a little late in search engine optimization, SEO website design guidelines discussed here in this post can help you rank higher without breaking the customer experience.  

SEO-friendly Website Design Guidelines:

Search engine optimization and website design work together effortlessly if the website design agency follows the basic guidelines discussed below. 

  • Work on website architecture

Believe it or not, but website structures have a significant impact on the way your site appears in search engines. Website architecture is all about how all the web pages on your website are linked with each other. If you will get in touch with any SEO consultant, you will come to know that simple website architecture is all preferred by the popular search engines. 

website architecture
website architecture

If you have architecture like the one shown above, Google or any other search engines will find it difficult to index the web pages of your site. Therefore, it is important that you get website architecture corrected with the help of a website design agency.

  • Sensible and SEO-friendly URLs 

When you have started your online business, your website might be having a limited set of URLs, but as you grow, the URLs will increase for new sections or pages of the website. It is possible that the URLs might contain numbers or any vague terms, which makes them less meaningful. This will heavily affect the way search engines follow the new URLs. 

For example, 

www.sample.com

www.sample.com/s123/

www.sample.com/s1222/21s

The above set of URLs are difficult for the search engines to understand and are less human-friendly. Therefore, it is crucial to use sensible naming conventions to provide more context for search engines and users. Make sure that the web design agency you hire follows this while adding and designing any new pages for your website.

  • Make web pages fully indexable
web pages fully indexable

It is very important that Google can index all the web pages and contents of your website to make it visible in the search results. Here’s what you can do to make your website pages indexable:

  • Use Alt Text for the images on your website. No search engine understands or identifies the images. Therefore, any local SEO optimization service provider will suggest you use the alt attribute to describe what an image is about.
  • Don’t hide any content. Many times, website design often uses several forms and expandable menus where some of the contents are hidden behind it. This can add difficulties for the search engines to index such hidden content. Therefore, it is important that you ask the website design agency to help you keep all your content visible and open to help search engines crawl such contents easily.
  • Ensure the seamless navigation

Navigation of your website is equally important when it comes to search engine optimization. It is important that navigation of your website should not make the visitors think. And if the users don’t find what they are looking for on your website, they will simply move to the next website of your competitor. Therefore, make sure your site has neat and clean navigation. 

  • Canonical tags are useful

While designing your website, it is possible that you end up having different pages having similar content. However, you want a specific page to be considered for SEO marketing. Also, it is important that you don’t get caught in the trap of duplicate content. And that’s where canonical tags come to rescue! It will tell search engines whether to index any page or not. Make sure you ask an SEO consultant to use canonical tags as and where applicable to improve your website design for search engine optimization.

  • User experience is everything

Do you know that 89% of buyers shop from your competitor in the event of poor user experience? Well, it is always important to understand that you optimize your site to fulfill the user needs. But it is more important to know that Google search engine is also one of your users and it is the only user who can help you make your site visible. And user experience is the key to rank your site higher in the search results. To improve the user experience, you can simply follow a few tricks like:

  • Think of a mobile-first design. 
  • Go for descriptive page titles
  • And work on link building strategies

Closing notes…

Remember, SEO works best in conjunction with website design, and improving your design is not a daunting task if you follow these guidelines. There are a lot of moving parts when it comes to designing an SEO-friendly website. But it requires SEO services from the experts. Want to make your website design SEO-compatible? Get in touch with us now!

Marketing Trends

Think New, Think future – Small Business Marketing Trends to Rule 2020

SEO

The marketing industry is never stagnant! It is dynamic and keeps changing every day – with new trends, technologies, and tactics. To succeed in digital marketing and SEO company in York as a whole, the SMBs must adapt forward-thinking. The small businesses should always stay up to date with new developments and innovations in the industry – after all, you would never like to feel dropped-off by the competitors! 

But before we get into the trend analysis, let’s look at some interesting small business marketing statistics:

  • Almost 25% of small businesses have planned to start investing in digital marketing in 2020. 
  • Small businesses will lookout for new ways to reach potential customers. Approximately 22% of small businesses are planning to market using a mobile app to connect with their customers.
  • 8% of the small businesses have planned to start using augmented or virtual reality.

Today, many small businesses are experimenting to gain a competitive edge over their rivals. A great way to remain in the competition with limited resources is to keep your eyes on the latest innovations and trends in the field of digital marketing. In 2020, due to the coronavirus outbreak and volatile economic conditions, we can expect some of the biggest changes to hit the marketing world. While some might be very relevant, others might surprise you and push to you give new directions to your content marketing or social media marketing activities for the year to come. 

With that said, here are the digital marketing trends marketing companies in York PA should know to evolve and raise in 2020.

Paid Voice Search will mature

Voice search advertising has been the most preferred choice for marketers at this moment. If you look at the recent statistics from Amazon, they claimed to sell more than 100 million Alexa devices. Also, it is found that 20% of searches are made with the help of voice assistants. The local businesses and eCommerce sites have witnessed great benefits of incorporating paid voice search in the marketing strategy. With the help of proper tone in the written contents, focusing on long-tail keywords, and schema markups can greatly help small businesses leverage from exceptional benefits from paid voice search.

The rising influence of Artificial Intelligence 

The use of artificial intelligence might seem an impractical approach for marketers, but it is no more a fantasy approach. With the help of a few tools available in the market today, it is possible for small businesses to utilize the historical customer data and gain actionable insights. However, it is important to understand that incorporating AI into your marketing strategy won’t make any decision on your behalf. Instead, it will be useful to analyze past data and leverage from the recommendations to understand whether a specific marketing campaign or strategy will work for you or not. 

WiFi Marketing to dominate the future

It is globally known that free WiFi is all about improving customer experience. The concept of WiFi marketing will enable new opportunities for small businesses while offering a great customer experience. However, smart marketing is not all about gathering information but is more about understanding the important information collected for the SEO company in York. With the help of information collected the small business marketing teams can easily make offers to the customers based on their preferences. Moreover, with the help of information collected, you already know that the customer has visited your physical location and performed more actions than they would ever perform online.

Intelligent use of conversational marketing

This is one of the most exciting marketing trends these days, which brings together smart device adoption and innovative search query processing. According to the latest Gartner hype cycle, conversational marketing is a major innovation along with Artificial Intelligence.

Gartner

Based on the forecast from Gartner, conversational marketing is considered among the top three trends going to hit the mainstream in the next two to five years. The trend will not only enable interactions between companies and customers but will also bring a personal touch in the marketing by the means marketing tone used by the marketers. Combining AI and machine learning technologies, small businesses can easily enable marketing companies in York PA to design marketing campaigns based on consumer behavior. 

Chatbots can do wonders for digital marketers

During 2020, chatbots are going to be the most significant addition in the digital marketing strategies of small businesses. Unlike conventional content marketing or social media marketing where the user interacts with static content, this AI-powered technology uses instant messaging and real-time interaction with the consumers. Today, customers prefer to get instant responses to their query and human-like interactions. According to a recent survey, it is found that 63% of participants preferred chatbots to communicate with a business or brand. Many popular brands today leverage from the chatbot to boost their marketing efforts and will continue in the future as well.

Programmatic Advertising will see a great demand ahead

With a plethora of digital marketing channels and campaigns, rarely any small business can get time to manage them effectively. Therefore, programmatic advertising will be an anchor for small businesses to pave the way for a successful marketing strategy in the future. Such advertising could be a great way for small businesses to buy or sell different types of media.

Though the year is suffering from coronavirus pandemic and economical crisis, the small businesses can plan-out their digital marketing strategy considering the trends discussed in this post. What’s your take on this? Do you think conventional content marketing or social media marketing can curb the challenges posed by COVID-19 and help small businesses to embark on their marketing journey with ease? Confused? Get experts from the SEO company in York to work on your digital marketing strategy now!

seo

8 reasons why SEO matters

SEO

Search Engine Optimization helps your business develop a focused, organic audience base, like no other. A concentrated SEO strategy designed to serve specific goals is a long term investment. And, even though SEO plays a pivotal role in the growth of revenue, most small businesses steer away from digital marketing, more importantly, search engine optimization. Business today, is heavily reliant on online visibility and sales, and businesses that don’t hop onto the digital wagon, stand to lose a lot.

Search Engine Optimization is one of the easiest and the most effective marketing hygiene practice recommended for small businesses. It has become a fundamental part of efficiently marketing your business. SEO helps businesses to create responsive, user-friendly, and robust websites that rank well on the search engine result pages (SERP), eventually leading to better conversion rates.

Not convinced yet? 

We have outlined the benefits of SEO that will help your businesses flourish and put your small business on the map.

SEO generates targeted traffic

SEO helps businesses refine and target specific audiences that are most willing to buy the products and services they are selling. Filtering out the weak leads who are just wasting your advertising money and time can be a smart business move. SEO helps in redirecting people who are looking for exactly what you are selling, to your website or e-commerce store. This ensures higher conversion, as the user’s search stops with you.

SEO finds you new customers

SEO uses a mix of keywords to increase your website’s rankings and visibility. Using the right set of keywords can help your website appear more often on the search results when users are searching for something relevant to your business. This definitely helps in generating a lot of traffic and finding you new customers, that weren’t aware of your brand before.

SEO is cost-effective

Paid marketing can be an expensive affair. On the contrary, investing in SEO can generate desired results, without hurting your marketing budgets.

Bigger companies have sufficient money to spend on pay per click digital campaigns, getting them massive visibility and audience. But as for small businesses, pay per clicks can be futile as you continue spending large sums of money, trying to generate leads that may or may not convert. SEO remains to be the only area for small businesses to compete big without quickly burning holes in their pockets.

SEO produces constant and long-lasting results

Investing in online paid ads will definitely reap good results for your business, but only for as long as you continue advertising and spending big bucks. Money spent on SEO is more effective as the effects of a job well done last longer, fetching you customers long after you have stopped investing in SEO.

SEO takes time to start generating results, as the goal of optimization is to eventually show up on the first page of the search engine results page (SERP) and stay up there for as long as you can.

SEO offers better conversion rates

Optimized search engine websites and stores load faster and offer a better user experience. If done correctly, they would also be optimized specifically for different gadgets, be it a laptop, a mobile, a tab, etc. This helps your website to reach your audience on any device they might choose to use.

Easy navigation and speed optimization are some of the major driving factors behind a customer’s purchasing decision and an optimized website, e-commerce store gives your business that edge.

SEO helps you to beat the competition

The bigger players in your sector too can be competed with. Optimization helps your website to rank well and increases traffic organically. A good optimization strategy might help your website climb up the rankings and on occasion, even surpass the bigger players. This unique opportunity helps your business garner a larger reach and brand awareness, which eventually leads to higher conversion rates.

SEO builds brand awareness

If your website or e-commerce store makes it to the top of the search engine result page (SERP), however small the business may be, it registers with the audiences. This helps the audiences recall your brand when they see it the next time or need something that you sell. Building brand awareness is one of the best ways to organically grow a loyal customer base.

SEO makes your website more responsive

Studies suggest that most users are willing to wait only for 3 seconds for a website to load. Anything beyond that results in a drastic drop amongst the users. Search engines assess user-friendly websites and reward’s optimized websites by ranking them higher. Improving your user experience can not only result in a higher ranking position but also generate positive feedback amongst your users.

The online market is constantly changing and businesses need to constantly revise their strategies and tools to compete in the game. While most other tools and processes can be intimidating to implement, SEO for the most part is really easy and cost-effective to implement. Hiring an agency to implement the best SEO practices for your business can be a long term marketing solution.

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