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Web Accessibility

What Is Web Accessibility and Why It Is Essential for Your Business

Web Development

Online presence is important for any business that wants to sell more and grow. As a business, your aim is to cater to everyone who wants to use your products and services regardless of their physical limitations. In addition to being an integral part of user experience, accessibility is also a legal requirement in most countries in the world.

Making your website accessible to all users, including the ones with disabilities, can help businesses cater to a wider audience, enhance their reputation, and avoid any legal troubles.

Is your business accessible to everyone? If not, here is everything you need to know about it.

Also, you will learn how you can work with an agency offering web accessibility services to make it work.

What is web accessibility?

In its simplest, web accessibility is ensuring that every user is able to access a website regardless of their disabilities. Businesses are urged to develop their websites, content, and web technologies in such a way that it is easy to access using assistive technologies.

These technologies include screen readers, voice recognition tools, and keyboard-only navigation.

Importance of web accessibility

One of the most crucial aspects of website accessibility is that it makes the world of the internet accessible to everyone. This makes it easier for people with disabilities to take advantage of the internet, from which they have been disconnected for a long time.

As more websites become accessible, people with disabilities can have better and more opportunities to work, learn, and connect with the world.

Thanks to its importance, web accessibility has also been a legal requirement for businesses. Hence, you just need to stay clear of the legal requirement to avoid any tussle with a lawsuit.

Further, web accessibility is also a great option for businesses to serve more customers and elevate their experiences on websites. The advantages of the same are immense—from increased traffic to sales and a better online reputation.

How to make your website accessible

Many businesses have trouble understanding how they can make their website comply with those website disability standards. Here are a few ways that you can make sure that your website is accessible to everyone.

Organize and structure your website correctly

One of the first things you need to ensure that your website is accessible to everyone is by following a defined structure. This can help you move further down the line to make your website more reachable and accessible.

Use alt text for images and videos on the website

All websites use images and videos in their website to make them appealing and engaging for users. While doing so, ensure that it has got alt text for them to help people with disabilities understand them better.

Use captions for videos

Speaking of videos, you need to caption your videos for people who have hearing impairment so that they understand what the video is talking about. Captioning videos have been widely adopted by businesses to attract more customers.

Make sure to use accessible PDF

Another way you can make your website more accessible to people is to create and use accessible PDFs on your website. Accessible PDFs are documents that can be interacted with by people with disabilities.

Use adequate color contrast

Taking advantage of contrast while designing your website is another thing that you can do to make your website more accessible. You can talk to your web design company in York, PA, to make use of color contrast in your website.

Describe links

Links are another element that all websites use extensively. However, one challenge that people with disabilities face with links is that most of them do not have enough descriptions of the same. Describing the links can be a great way to make your website more accessible to everyone.

Make the website accessible with a keyboard

Making it easier for people to navigate your website using a keyboard is another way to ensure that your website is accessible to everyone. Enabling keyboard navigation and avoiding keyboard traps are the best ways to do it. You can also alternatively make the interactive elements on your website keyboard-friendly.

How accessibility helps your business

While making your website accessible is definitely great to serve a section of society that is historically side-lined from the internet, what are the benefits your business can enjoy?

Here are a few ways making your website accessible can benefit your business:

Improves the perception of the brand

Everyone loves a brand that is inclusive and looks out for people with disabilities. This positive word of mouth can translate to an excellent image for your brand, which in turn can help you in a range of ways.

Reach a wider audience

When your website is accessible to people with disabilities, it opens up new business opportunities for your business. It would be easier for them to buy from you, and you will naturally improve your revenue and profitability.

Avoid legal complications

There were instances of businesses getting legally challenged when they failed to make their website accessible to everyone. Hence, it is important that you make your website accessible and comply with the legal requirements to avoid any lawsuits.

Improve the site’s usability

Making your website accessible for everyone also renders it more usable for everyone. The little changes that you make on your website can be helpful for all your users with and without disabilities. This can spell better user experience, which will result in more traffic and sales.

Helps enhance user experience

User experience is at the center of every website. The better the user experience, the more likely businesses will be able to impress visitors and convert them into paying customers. Hence, web accessibility is another way to improve your business prospects.

Boost your website SEO

SEO is an important part of your website’s performance. If your website has a better SEO score, it will naturally show up higher in search engine result pages, and traffic will flow to your website. With higher traffic, sales can also go high.

Conclusion

Web accessibility has become an important requirement for businesses around the world. Some businesses have already taken steps to be more inclusive with their web accessibility strategies. If you are a business in the US, it is imperative that you comply with the accessibility requirement as it is a legal need in most states in the US.

As you are looking to make your websites more accessible for everyone, you must work with a web development company in York that can help you with all the ADA compliance services you need.

Having offered a range of web accessibility services for numerous businesses, we can help you too. Our team of accessibility experts will ensure that your website has everything it needs to be as inclusive as possible.

Work with us, the best agency for Web Design in York, PA. Contact us to learn more.

Website Development Service

How to Build an Effective Business Website

Web Development

In today’s era of digital business transactions and growth, having a user-friendly website is more than a necessity for businesses to grow.

A website is the online storefront of a business, and it must be impeccable in every way possible.

But is that possible?

Can we truly make a website exceptional, focusing on the users?

Yes, we can. And we know you may be wondering how!

This post will explain in simple terms how you can make a business website that works for you and your users.

What is a business website?

In a nutshell, one can say that a business website is a space or destination on the internet where a user can go to get public information about a company, its services, and its products.

It is a marketing tool for businesses to attract users and sell their products and services.

The website usually has every piece of information that users would want to know before they make.

Importance of business website

A business site is important for the growth of your business because;

  • It ensures constant brand awareness
  • It helps improve your credibility
  • It supports generating leads and sales
  • It aids in improving customer experience
  • It helps make strategic business decisions
  • It helps collect data and make data-backed strategies

Tips for building an effective business website

We know that you are wondering how you can build a successful business website that performs well.

While there is no short-cut to that, here are a few elements that you can request your web design service provider to focus on;

Focus on user-experience

The first thing that you must focus on when developing a website is user experience. Any website is developed for users to come and interact with.

It can be accessed on any device seamlessly, and the design and development elements must consider this.

With a range of technologies and design philosophies to follow, an established web design agency would surely be able to help you.

Use a simple, yet effective design

Another fact to keep in mind is to use a simple but effective design. Having extensive and strong design elements might not be suitable for all businesses.

And some users may be turned off by heavy transitions and design elements.

As your website must appeal to every user that visits your website, the middle ground is to use a simple design that will appeal to everyone.

Make the website mobile-friendly

Gone are the days when people open their desktops and laptops to visit your website. Thanks to the advent of smartphones, people access the internet on their mobile phones.

Therefore, your business has to be mobile-friendly.

The layout must fit the size of the screen, and the content must be displayed in such a way that users can interact with it easily.

Without making your website mobile-friendly, it would be hard to rank for your keywords. It would, in turn, make it hard to grow your business.

Use SEO to make it findable

Even if you have an exceptionally designed website, without optimizing it for search engines and keywords that users search online, it will be hard to see any considerable traffic.

Although some website design companies offer SEO services, you must work with an established agency to get it right.

The efforts must also follow your content strategy to keep improving your business website’s value and authority in the eyes of various search engines.

You can assure yourself that with better SEO, higher traffic is guaranteed.

Make the website easier to navigate

Another element you must keep in mind when developing your website is to make it easier to navigate. Meaning there must be enough navigational elements to help the users move through the website.

There must be buttons or menu items that users can see to take them back and forth on the website.

Similarly, you can also use breadcrumbs to help the users navigate, as well. This is a crucial element as this directly influences the users’ experiences on the site.

Ensure that the website loads faster

The loading speed of a website is important for many reasons.

Firstly, users are not going to wait on your website to take all 10 seconds and load. If your website takes more than 4 seconds to load, it can certainly affect your conversion rate.

Secondly, search engines rank faster-loading websites higher on their search rankings. As search engines want to deliver the best experiences to their users, they want to favor websites that load faster.

Hence, you must use those technologies and design and development elements that make the website lighter so that it can load faster.

Hire an expert website developer

Your website is going to be your online identity. It must be professional and as perfect as you can get.

It must be able to let the users have a unique experience so that they will continue to use your website. Hiring an expert web design agency is key to ensuring this.

Before you go with any particular developer, conduct extensive research, interact with businesses, and get quotes.

The selection must come after enough research and valuation to find the best one to work with.

Conclusion

Developing a professional or business website has become necessary if a brand wants to succeed. Even if you do not have an eCommerce site, you need to have a website as people search for local businesses online and review them before deciding to walk in.

Further, developing a website must be done with the help of an expert website development company that knows how to make a perfect website that your business needs and your customers love.

Making a website that works for you and your customers is key to growing your business online. And if you are looking for a professional web design company that can help you, speak to the Eco York client support team.

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