Website Design Service Archives

The Role of Web Design in Business Growth: Statistics

January 9, 2023Web Design

The pace at which new websites are designed and created for businesses to attract users has been steadily increasing without any signs of slowing down. Thanks to the penetration of high-speed internet, websites have undergone a tremendous metamorphosis in terms of how they look, function, and perform.

The impeccable experiences assured by these websites are due to the advances happening in the responsive web design and development field.

As a business, when you are trying to design and develop your website, you need to understand what makes a website work.

That’s why we bring you exciting and insightful web design statistics on the latest web design technologies, trends, and consumer preferences and behaviors.

But before that, let’s understand why web design is important for a business.

Importance of Web Design for a Business

A well-designed website can be a crucial tool for businesses of all sizes. A good web design can help a business to attract and retain customers while establishing its credibility and professionalism.

Here are some of the key benefits of having a well-designed website for your business:

Improved user experience

A website that is easy to navigate and use will keep visitors on the site for longer periods of time, increasing the chances of them becoming customers.

Better search engine rankings

Websites that are well-designed and optimized for search engines are more likely to rank higher in search results, leading to more traffic and potential customers.

Increased customer engagement

A well-designed website can engage and educate customers about your products or services, leading to increased sales, which is the objective of having a website.

Better business credibility

A professional-looking website can help to establish trust and credibility with potential customers. As trust is a crucial aspect of online sales and business, always develop a professional website with excellent design.

Higher brand representation

A website is often the first point of contact between a business and a potential customer. A well-designed website can help you effectively communicate your brand and values to visitors.

Creating a well-designed business website is imperative for businesses of all sizes to grow and sustain. It can help attract and retain customers, establish credibility, and effectively communicate your brand to visitors.

Interesting Web Design Statistics to Design Better Websites

In order to underscore the above points, here are a few interesting web design statistics you can keep in mind while designing your website.

People prefer to browse beautiful websites

That’s not surprising, right? A survey by Adobe revealed that users want to have beautifully designed websites over ones with simpler designs. What’s even more surprising is that it constitutes 59% of the global audience. So if you want to impress your audiences, go beautiful.

Website designs decide the first impression

They often say that the first impression is the best. We don’t know if that goes with everything, but with web designs, it definitely has huge importance, as found in a study published on ResearchGate. It states the design is the element that influences the first impression of 94% of visitors.

Users form an opinion about your website in .05 seconds

You may already know that the speed of the website is critical to your website’s performance. Therefore, when designing your website, ensure that it has all the right design and content elements to help the users make the right opinion about your website.

Usability is most important for people in designing

Per Statista, the usability of a website is the most important aspect of the website design for 60% of people as they need to find out about the products and services they are looking for on the website. Therefore, having a clean interface that’s easy to navigate makes the website more usable. Therefore, when you start website design and development for your website, keep these elements in mind.

Visitors want to see service/product info on the homepage

According to a report by Ko Marketing, 86% of visitors want to see information about the services and products offered by a company on the website homepage when they land on the site. This is a key insight that every business needs to pay heed to during their web design phase if they want to reduce their bounce rate and improve user experience.

Videos make visitors stay longer on websites

According to Forbes, having videos on a website keeps the users on the site for 88% longer than otherwise. Therefore, when you decide to work on website design and development of a new website, keep this insight in mind to make your visitors stay longer on your website.

Uses pay attention more to the left of the page

In a rather unique and insightful report, Nielsen Norman Group says that people visiting a website spend 80% of their time paying attention to the left side of the page. Hence, when you design your website next time, ensure that crucial info about the service and products must be on the left side of the site while navigational info can be on the right side.

Image quality is crucial for most shoppers

In a report, Meero says that 90% of shoppers consider the quality of images on an eCommerce website to be crucial in their decision to buy online. Therefore, next time you design your eCommerce website, pay attention to the images used not only on your website sections but also for your product description purposes.

Conclusion

Without a well-designed and intuitive website, you cannot grow your business in today’s technology-driven world. This is why you need to consider a range of elements when creating a new website or redesigning your existing business website.

We hope that these statistics improve your fundamental understanding of how to design and develop your business website. Knowing these statistics will help you make a better website that not only can grow your business but also impress the audience for sustained business growth.

And if you are looking for a reliable web design and development agency to help you create a unique website, Eco York is the best option. Having aided numerous businesses over the years in designing impeccable websites, we can do that for you, too.

Talk to us to learn more about how we can help you.

Everything You Need to Know About Information Architecture in terms of UX Design

April 13, 2021Web Design

Whenever we visit any website or interact with a mobile app, we are faced with the interfaces containing information we are looking for. But did you ever thought to look at how every piece of information is arranged on a website or a mobile app? If you look carefully, you will find that all the content within a website has been organized accurately.

A good UX is all about information presented logically and within reach of the target audience. And information architecture is the foundation to help you organize and present content in a structured manner for the website or a mobile app. Information architecture design is a task that is often shared by designers, developers, and content specialists since it helps to solve problems about organizing complex information clearly and logically.

To help you give detailed insights about the information architecture, we have covered a few key concepts in this blog post, so read on!

Understanding Information Architecture?

One of the important aspects of user experience design is finding out how users will react to content in the context of UX design. Understanding is the key to a successful UX design, and information architecture is essentially relevant to the user experience. In simple terms, information architecture is a science or method of structuring content of the website, mobile app, or any other online platform. Information architecture design is a way using which the user can understand where the information to be placed so that it becomes easy for the users to find it as and when needed.

Are Information Architecture and UX Design the same?

The answer is NO. Though both are highly connected, they are different! While UX design touches a few aspects of the user experience, the information architecture is more about the user’s goals and cognitive efforts. In a way, we can say that UX is about ensuring a pleasant interface and responding to the psychological needs of the end-user. And information architecture is more about structuring. This means without proper information architecture, it is not possible to bring an effective user experience.

What should be considered while doing information architecture design?

Okay, so you have made your mind going for information architecture design for your website, that’s cool! But do you know a few key things that you must be aware of and figure out to achieve desired results from IA? Here’s the list of pre-requisites for a successful IA:

The user flow throughout the website or a mobile app
How your website eases finding information for the users?
Do you know how the information will be represented on your website?
Do you feel the information on your website or mobile app helps the users to make the decision?

Once you have this information in place, you’re all set to move ahead with the information architecture design. You must focus on the target audience, the core technology behind your website or a mobile app, and the kind of data that will be presented through it.

Also Read – A Closer Look at How eCommerce Revolution Has Affected Online Consumer Behavior

Talking about the Best Practices, you should follow during information architecture design…

Think and define the company goals – To identify and determine the goal of the effective information architecture, it is a must that you think about the goal of your organization. Why are you going for information architecture for your website? What are your objectives and goals? Try to find out answers to such questions. In general, most companies are adopting IA to make more money, reduce costs, and help the end-users make the right decision. If you cannot formulate the right goal or objective, just stop right there and rework it!

Try to understand what the users will do with your website or a mobile app – It is very important to figure out your target audience. You must identify who all will be visiting your mobile app or website. Also, try to understand your users’ objectives behind visiting your website. To find out the answers, you can follow the conventional UX practices like identifying personas, scenarios and even arrange user interviews. You can easily find out the best and the worst scenarios that might occur, and you can think of preventing them earlier.

Don’t forget to analyze your competitors – You might be having something in your mind for your website or mobile app, but your competitors might have already implemented the same idea! So, go out and make sure you know what your competitors offer and ensure you don’t repeat the same! Try to analyze your competitor’s website to find out how they display information, what is common between you and your competitor, is their website easy to navigate, and so on.

And that’s it! You can now design content for your website or mobile app! You can group and label the content, define navigation and create a site map, and perform user testing to ensure it is up to the mark! Looking for website design services for your website? Why don’t you give it a try and have a look at the website design services offered by us?

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