Web Development Service Archives

A Step-by-Step Guide to Designing and Building Your Website by Eco York (8 Easy Steps)

August 9, 2022Web Development

Over 250K websites are created every day. And the number is only going to get higher and higher. From a business point of view, having a website is a prerequisite for a business to succeed in today’s internet-driven world. Hence, every entrepreneur is mulling the idea of designing the best website for their brand.

But, how to develop a high-performing, user-friendly, and business-generating website has always been a challenge for most brands.

That’s why we bring you an insightful but crisp guide on designing and developing a website for everyone looking for an easy-to-understand guide.

At the end of the post, you will know what you need to do to make an impressive website that can help you serve users better and grow your business.

Steps to Building Your Website

The most common steps you must follow when building a website are below. Let’s try to understand each of them a little more:

1. Get a good domain registered

The first thing your business needs before a website is a domain name. Ideally, it has to be your brand’s name.

This is what the user will have to enter on a search engine/browser to get to your website. It is important that you get a good domain, preferably with your brand’s unique name.

You must also ensure that the domain is short and easy to type and remember.

2. Purchase a good hosting service

Another important aspect of developing a website is to have a strong and reliable web hosting service. When you choose a hosting service, keep in mind the following:

Choose the service as per your site’s needs
The uptime offered by the hosting service
The ability to scale your needs as needed
Understand the signup and renewal prices
Ability to take up backup for your websites
How reliable and quick is the technical help
Speed and responsiveness of the server

All these elements need to be in your favor. Compromising on any of these elements might be a pitfall in the making—sooner or later.

3. Get a user-friendly interface

The most obvious element of any website is its design. No website can engage its users without an aesthetically appealing and impressive design.

Creating, therefore, an impeccable website with a user-focused and intuitive user interface is integral. The design must put the functionality of the website first than its aesthetics.

Never include any element that will lower the user engagement with your website. Even if that’s a banner, a moving widget, or a contact form, you need to take that down.

After all, you need your website to have longer sessions with your visitors.

4. Create original, unique content

Another major aspect of creating a website is its content. In a way, the website is a framework to host and present the content you have on your website.

The content may be text, images, videos, or all of them.

After the website is designed and developed, ensure that you have the best, optimized, and user-centered content on your website.

The users usually come looking for your services via the content on your website. Therefore, hiring an experienced writer who can make flawless content to entice users is necessary.

5. Never forget Search Engine Optimization

Once you have the website ready and the content updated, the next step is to optimize the website for search engines.

Use relevant keywords and search phrases in the content. Also, optimize your website’s title tags, meta description, URL, navigation, and diverse aspects of the site. It will make your website easily discoverable by search engine bots and crawlers.

Optimizing your website for search engines is also imperative to attain high rankings for diverse search phrases related to your products and services. The searchers use these keywords and phrases to find what they need online.

6. Optimize the website for mobile

It was reported that mobile search in 2022 amounts for more than 70% of the total web traffic on the internet. It is obvious that you need to optimize the website for mobile phones as well.

Otherwise, you are missing a majority of traffic.

There are a few things that you can do to make your website mobile-friendly, such as:

Make your website load faster
Use a responsive website layout
Use a clutter-free, simple web design
Test the website on devices before going live
Keep the mobile users in mind when updating content

7. Add tools you need for management

You also need to manage the website once it is live. Therefore, you need to integrate these tools to ensure that you can manage your website effortlessly.

To make your website perform well, you must keep a tab on diverse metrics, elements, and factors. The tools must help you take care of these elements without fail.

Ensure all these tools are seamlessly installed, updated, and integrated into your website.

8. Hire a web design and development company

Thanks to advances in technology and the internet, there are many applications and platforms that let you do your own website designs, like Wix, HubSpot, WordPress, etc.

While they are fit for smaller and beginner websites, you need to hire a web design and development company to develop and design a large website that will help you grow.

The major aim of every website ever created is to deliver the best user experience and bring customers. If you need your website to do that, the only way is to seek help from an established and experienced website development agency.

They would know what your business needs, what the website must entail, and how each functionality needs to be developed to create the best experience for your users.

Doing this will help you make a website that you are proud of and users are willing to come back to over and over again.

Conclusion

Although website development and designing has become extremely easier than it was before, hiring a reliable agency with demonstrated experience in the field is a must as your website will be your online identity.

Therefore, when looking to hire a website design and development agency, look into their portfolio, previous clients, their design philosophy, and the technologies that they are adept at. You also need to mind how they support the client after the project is executed.

Proceed if you have found a satisfying business that positively ticks all these elements.

If you are looking for such a web development and design agency, Eco York is a recognized brand in the field. We can help you with all your website design and development needs.

You may contact our client support team for more details.

7 Web Development Trends That Will Rule 2021

July 5, 2021Web Development

The emergence of new technologies in recent years has fuelled the progress of web development. Starting from dynamic websites to web app solutions, standards of web design and development changed faster than they can be implemented.

Every year web development trends change to a greater or lesser extent, crafting new directions for businesses and web development companies. We are already in the middle of 2021, and technological advancements such as progressive web applications, artificial intelligence, IoT, and more have already been implemented by tech giants like Google, Forbes, or Amazon.

To stay in the market, it has become imperative for businesses to analyze the web development trends shaping up around and try not to ignore them. Want to know what are the key web development trends you should keep an eye on? Here’s the list of trends that will shape the future of web design and development ahead.

Accelerated Mobile Pages will lead the market.

Tech giant Google paid a lot of attention to the user experience and introduced Accelerated Mobile Pages a long time back. However, it got noticed a few years back and is in huge demand these days due to its nature to help organizations build websites that load instantly and work seamlessly across all kinds of mobile devices. Many organizations already started leveraging this technology since it will help to increase the website’s visibility in the Google search engines.

Progressive Web Apps are booming.

It is considered to be one of the hottest trends of 2021 when it comes to custom web development. Unlike any other technology, this technology pushes the boundaries of web design and development to bring a native mobile app-like experience for website users. Whether you want push notifications, offline access, or hardware access, you can get all the traditional functionalities available in the native apps. Alibaba, Forbes, and Virgin America are a few of the leading brands that have implemented PWA for their business.

Voice Search Optimization would have a great impact on the web.

Voice search is yet another trend that you can’t afford to ignore in the future. Gartner predicted that approximately 30% of all searches would be done without using a traditional screen by 2021. On the other hand, voice commerce sales are reaching sky high. Considering multiple pieces of research and studies, voice search will be a highly demanding technology when it comes to web design and development services in the future.

Push Notifications will be at the core of the user experience.

When it comes to user experience, push notifications are a powerful tool. It provides momentum to the web applications by delivering different information to the end-users. And that too without any hassle of managing credentials like conventional communication tools. This will enable organizations to interact with their target audience in the best possible way.

Artificial Intelligence-based Chatbots is the next big thing.

Good customer service is something that can make or break your business. The recent trend of web design and development to automate various things to enable instant customer support will fuel the need for AI-powered chatbots soon. It will help organizations to bring self-learning chatbots to provide a human-like experience when it comes to resolving customer queries.

Single Page Applications will see a great rise.

Starting from Uber, Facebook, and Google, many technology giants have started adopting single-page applications. Such applications work within a browser without requiring page reloads, which leads to a better user experience. It is possible to change the content within an application, but the page will remain the same. This empowers uninterrupted browsing to the end-users, even when the user is having poor internet connectivity.

Motion UI will bring outstanding user engagement.

Every organization tries to engage users using a variety of UI elements with the help of custom web development. Motion UI library is a perfect way to enable engaging and attractive web applications using stunning animations. It empowers website development services providers to animate UI elements with grace while allowing them to play with them the way they want.

Also Read – Factors You Must Consider While Selecting a Web Development Company

The bottom line

The web design and development industry is transforming quickly, and you need to align your business objectives keeping in mind the latest web development trends to outrun your competitors. Starting from progressive web applications, AI-based chatbots, and motion UI to single-page applications, these are the new web development trends that will dominate 2021. Each of these trends promises extraordinary web development progress in the year ahead.

If you’ve planned to update your existing website, it is important to have a look at these trends in web development and think of which can be the best fit for you! In case you need experts to do this for you, hire website developers from us or get in touch with our web design and development team.

A Closer Look at How eCommerce Revolution Has Affected Online Consumer Behavior

October 13, 2020Web Development

Today, eCommerce is the fastest-growing retail sector all over the world. Right from the groceries, clothes, and electronic gadgets to the medicines, shoppers can buy almost anything they desire at the click of a button. According to 99Firms’ eCommerce Statistics for 2020, 95% of all purchases will be conducted via eCommerce websites by 2040.

Though eCommerce website development is on its peak, it is observed that still there is a gap between what customer is expecting and what retailers are offering. This not only affects the way consumers shop online but also changing conventional search optimization and social media marketing methods to understand and match customer preferences to deliver a better shopping experience.

Modern consumer behavior has changed drastically over the past few years and affecting the decisions of online retailers about their social media marketing or business growth. Therefore, retailers must understand the modern customer’s behavior and discover multiple channels and ways to grow their online business. To help you get an edge over the rivals and win at customer experience, we have clubbed a few key behavioral changes in the shoppers.

Ways eCommerce is changing consumer’s shopping habits:

Online shoppers expect more

With the multiple online stores and brands available in the market and that too with innovative features and deals, most of the online retailers are struggling to bring the best of the products at affordable rates. No matter how hard you invest in eCommerce website development or search engine optimization, the consumers will switch to any other store in just a minute if he found better opportunities and offers.

Today, various discounts and offers have obliterated margins of online retailers. The consumers easily jump to other sites offering FREE delivery and other incentives. The only way to fulfill what a shopper expects is to get smarter about other sales channels

Shoppers are less committed

It is observed that there are a few people who can be loyal to only one sales channel. The higher price of the products, the lack of global presence, delivery issues, privacy issues, and a lot more; there could be multiple factors affecting the loyalty of online shoppers. Therefore, retailers need to think out-of-the-box to keep the shoppers engaged and involved for a longer time to sustain in the market.

Consumers are SMART

Yes, that is true! According to a recent survey, it is found that 50% of online shoppers use their smartphones, and approximately 60% use their tablets to buy products online. This means consumers these days are not dumb and are smarter. It won’t be easy for online retailers to fool them with fake promises from their web development venture. When any retailer is offering something special, he is accountable to provide it anyhow to the consumer. This has boosted the value proposition to the customers when they buy anything from the store.

Brand’s digital presence influences consumers

It is very important for consumers today to validate how a brand portrays itself online. If you fail to establish a strong market presence, you are going to lose a major chunk of online shoppers. Therefore, search engine optimization and social marketing are very important these days for retailers to boost their brand’s identity and personality. Most of the eCommerce website development agencies are aware of this aspect and thus, hiring professionals can help you work out on graphics and user experience design more effectively.

It is all about the omnichannel world today!

Getting help from the web development agencies to set up your online presence is not something that is appealing to online consumers. In a world where people are using multiple devices of different sizes and shapes, the retailers cannot operate a website that is not optimized only for the desktop or laptop experience. It is a must that your eCommerce site is accessible from laptops, tablets, and mobile devices to bring optimal customer experience.

Consumers are concerned about their Privacy!

While eCommerce brings a whole new shopping experience, it also opens the new doors of opportunities for the retailers to roll-out their marketing strategies based on the information gathered from the online consumers. It not only helps retailers understand customer preferences but also enable the personalized experience. But it is also important for the retailers to take the privacy of the consumers seriously. Consumers today are well-aware of the pros and cons of sharing personal information and may raise concerns if found something suspicious. Therefore, online retailers need to think about the privacy concerns of consumers.

Apart from this, it is also observed that online shoppers love to bargain during their online purchases. They often expect simplified checkout and multiple payments or discount options as a part of their shopping journey. A lot is going to change in the future in terms of customer’s shopping behavior. The rise of artificial intelligence and chatbots will greatly change the way consumers shop today.

What’s your take on this? Do you feel the conventional way of eCommerce website development will work for changing consumer behavior? Want to know how experts can help you with your web development? Get in touch with us now!

Tag: Web Development Service