Your business website is your online marketing and sales machine. The more visitors you attract to your customers organically or through paid advertisements, the better your chances of increased business.
However, not all your visitors are going to convert into paying customers. In fact, lower conversion rates are a huge headache for most businesses.
Are you a business that wants to convert more visitors to paying customers and grow your business? If yes, keep reading to learn all the web design tips you can use to enjoy higher conversion rates on your business website.
Web design tips to improve your conversion rates
Every business wants to sell its services or products as much as possible and grow. The best way to do that is to attract customers to your website and entice them to buy your products or services.
However, improving conversion rates is a challenge that all businesses face.
Here are a few tips that you can use when you work with a web design & development company to ensure that your visitors are converting:
Go with a consistent branding style
One of the biggest mistakes most businesses make when designing their website is failing to adhere to a consistent branding style. An inconsistent style confuses visitors and creates a trust issue with the brand.
When a visitor feels that your website is inconsistent with branding, they may just click away.
Leverage the rule of thirds
With shorter attention spans, visitors now are looking for the best services or products in a short span of time. Therefore, you must be able to draw visitors to your website from the very first moment they land on your website.
You can do this by following the rule of thirds, where you put the most important and solution-focused information where the visitors can see it.
Limit the choices to the visitors
While having choices is a great thing for most visitors, having too many options on your website can just overwhelm them. These choices may encourage them to click back as they would not want to analyze the options available and make a decision.
They come to your website for answers, and it would be counteractive if you provided them with multiple choices.
Therefore, always limit your visitors’ choices when they land on your website. Make it easier for them to make the ultimate purchasing decision.
Make the navigation simple and easy
No one lines to keep clicking on links to jump from one to another all the time. Such a navigation would make the visitors feel bored and cheated as they don’t get the desired result.
Therefore, always make your navigation easy and simple. Visitors must be able to journey through your website easily and come back to the original location fairly easily.
Keep this in mind when you position your internal pages and avoid putting them deeper into your site’s menu.
Showcase your glowing customer reviews
Social proof is something that most visitors are looking for now. The best way to showcase the same is to display customer reviews on your website’s home page.
As this is something that most visitors would see when they get to your landing page, it can have a positive impact on their minds.
Hence, ask your web page design agency to create your website with enough space for customer reviews.
Take advantage of lead magnets
Not all visitors can be converted to paying customers at the first contact itself. Therefore, using lead magnets can be a great way to attract customers, groom them with your content and offerings, and convert them.
Many businesses integrate lead magnets on their homepage to encourage visitors to click and share their email addresses.
You can add these email addresses to your newsletter community and gradually convert them.
Every visitor expects to have a unique and moving user experience on your website. Using breadcrumbs is an effective way to enhance user experience on your website.
Not only does it make navigating through your website easy, but it also makes the visitors go back to the previous one pretty easily.
Having a clear breadcrumb on your website also encourages your visitors to visit more pages and get a better understanding of what you offer and why you are the best.
Make your web pages load faster
No one wants to visit a website that takes forever to load. When your website takes more than three seconds, your visitor will bounce and go to your competitor. That is not the ideal business situation you want for your business, right?
Therefore, when you work with your web design agency, ensure that they make the website easier to load.
In addition to satisfying the users’ expectations, websites that load faster can also add SEO value to your website. This can help your business with better organic rankings and online traffic.
Use color psychology
Another web design tip that you can use to improve your conversion rate is color psychology. There are certain colors that are associated with certain emotions, values, and reactions from the visitors.
If you can use the same effect in your website’s design, it will help you better influence the visitors positively and convert them.
So when trying to design your next website or landing page, talk to your web design agency about using color psychology in the design.
Have enough whitespace
Many businesses do not understand the importance of having whitespace on their website. Hence, they cram every bit of content on the page, which will bring down the user experience significantly.
Therefore, plan the design of your website with respect to the content you want to publish in the same.
Ensure that there is a balance between content, design, and whitespace to deliver the most harmonious experience to the visitor.
Keep the webpage organized
Always follow a structured pattern for your web page and the content on it. The page has to flow naturally to provide the information that the user needs.
If it breaks the natural flow, the visitor may get confused and will click away from your website to your competitor’s website.
Hence, always pay attention to the organization of the page and the content on the page.
Ensure that the site has a simple design
It is advised that your website always goes with a simple design, which is better for user experience and aesthetic appearance. A design with heavy design elements, unless your service warrants it, might turn off your visitor.
This can lead to a higher bounce rate, which is not good at all for your business or organic rankings.
Include an FAQ section
When a visitor lands on your landing page, they may have a range of questions despite the information you have given on the page. Hence, adding an FAQ section is an excellent way to address their concerns.
An FAQ section would help them address their concerns and get the answers to the most common questions they have about your services or products.
When visitors can find answers to most of their concerns regarding the service or product you offer, they are more likely to buy from you.
As a business, you must take advantage of every way possible to impress your users and convert them to paying customers. Having an exceptionally designed and developed website is important in this regard.
Hence, when you hire a web design and development company, ensure that you convey your expectation of the website with respect to visitor conversions. If you are looking for an agency offering web design services in York, PA, Eco York can help you.
As an experienced web design and search engine optimization company in York, Eco York has helped numerous businesses from diverse industries over the years.
If you wish to learn more about our services, talk to our client support team now.