The Role of Web Design in Business Growth: Statistics
The pace at which new websites are designed and created for businesses to attract users has been steadily increasing without any signs of slowing down. Thanks to the penetration of high-speed internet, websites have undergone a tremendous metamorphosis in terms of how they look, function, and perform.
The impeccable experiences assured by these websites are due to the advances happening in the responsive web design and development field.
As a business, when you are trying to design and develop your website, you need to understand what makes a website work.
That’s why we bring you exciting and insightful web design statistics on the latest web design technologies, trends, and consumer preferences and behaviors.
But before that, let’s understand why web design is important for a business.
Importance of Web Design for a Business
A well-designed website can be a crucial tool for businesses of all sizes. A good web design can help a business to attract and retain customers while establishing its credibility and professionalism.
Here are some of the key benefits of having a well-designed website for your business:
Improved user experience
A website that is easy to navigate and use will keep visitors on the site for longer periods of time, increasing the chances of them becoming customers.
Better search engine rankings
Websites that are well-designed and optimized for search engines are more likely to rank higher in search results, leading to more traffic and potential customers.
Increased customer engagement
A well-designed website can engage and educate customers about your products or services, leading to increased sales, which is the objective of having a website.
Better business credibility
A professional-looking website can help to establish trust and credibility with potential customers. As trust is a crucial aspect of online sales and business, always develop a professional website with excellent design.
Higher brand representation
A website is often the first point of contact between a business and a potential customer. A well-designed website can help you effectively communicate your brand and values to visitors.
Creating a well-designed business website is imperative for businesses of all sizes to grow and sustain. It can help attract and retain customers, establish credibility, and effectively communicate your brand to visitors.
Interesting Web Design Statistics to Design Better Websites
In order to underscore the above points, here are a few interesting web design statistics you can keep in mind while designing your website.
People prefer to browse beautiful websites
That’s not surprising, right? A survey by Adobe revealed that users want to have beautifully designed websites over ones with simpler designs. What’s even more surprising is that it constitutes 59% of the global audience. So if you want to impress your audiences, go beautiful.
Website designs decide the first impression
They often say that the first impression is the best. We don’t know if that goes with everything, but with web designs, it definitely has huge importance, as found in a study published on ResearchGate. It states the design is the element that influences the first impression of 94% of visitors.
Users form an opinion about your website in .05 seconds
You may already know that the speed of the website is critical to your website’s performance. Therefore, when designing your website, ensure that it has all the right design and content elements to help the users make the right opinion about your website.
Usability is most important for people in designing
Per Statista, the usability of a website is the most important aspect of the website design for 60% of people as they need to find out about the products and services they are looking for on the website. Therefore, having a clean interface that’s easy to navigate makes the website more usable. Therefore, when you start website design and development for your website, keep these elements in mind.
Visitors want to see service/product info on the homepage
According to a report by Ko Marketing, 86% of visitors want to see information about the services and products offered by a company on the website homepage when they land on the site. This is a key insight that every business needs to pay heed to during their web design phase if they want to reduce their bounce rate and improve user experience.
Videos make visitors stay longer on websites
According to Forbes, having videos on a website keeps the users on the site for 88% longer than otherwise. Therefore, when you decide to work on website design and development of a new website, keep this insight in mind to make your visitors stay longer on your website.
Uses pay attention more to the left of the page
In a rather unique and insightful report, Nielsen Norman Group says that people visiting a website spend 80% of their time paying attention to the left side of the page. Hence, when you design your website next time, ensure that crucial info about the service and products must be on the left side of the site while navigational info can be on the right side.
Image quality is crucial for most shoppers
In a report, Meero says that 90% of shoppers consider the quality of images on an eCommerce website to be crucial in their decision to buy online. Therefore, next time you design your eCommerce website, pay attention to the images used not only on your website sections but also for your product description purposes.
Conclusion
Without a well-designed and intuitive website, you cannot grow your business in today’s technology-driven world. This is why you need to consider a range of elements when creating a new website or redesigning your existing business website.
We hope that these statistics improve your fundamental understanding of how to design and develop your business website. Knowing these statistics will help you make a better website that not only can grow your business but also impress the audience for sustained business growth.
And if you are looking for a reliable web design and development agency to help you create a unique website, Eco York is the best option. Having aided numerous businesses over the years in designing impeccable websites, we can do that for you, too.
Talk to us to learn more about how we can help you.
