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SEO Marketing for small business

How SEO Marketing Can Be a Helping Hand For Small Businesses?

SEO

You’re setting up a new venture and have a checklist of things you will require to get your business going. You got the website of your choice, you have an idea about products or services to be listed on a website, and you are good to go “DIGITAL.”

But hold on! The most important thing you might have missed is to bring customers. You can’t be into an online business if you don’t have customers. The only way to make your website meaningful is to bring visitors or customers. As a small business owner, you know how difficult it is to make a noticeable entrance into the digital landscape. With so many brands vying for attention, how would you make a difference? Do you think your target audience would reach you out for the solution they seek, or larger shark tanks will snatch them from you?

Well, practically, it is enticing to compete with rivals or already established brands. But one thing is sure that you can attract new customers to your online business with the help of search engine optimization. Having a proper SEO strategy and experts working for you could be a sure-shot way to improve the visibility of your website in the search engine result pages.

SEO marketing is the only way using which small businesses can increase their brand awareness and boost traffic to their website. But beyond that, SEO services can also help you build a social community and rock-solid digital presence. In this blog post, we will discuss the important SEO aspects for small businesses and what all small businesses can gain from search engine optimization. 

Related Reading – Digital Marketing Trends That Will Reshape Digital Marketing Landscape in 2021

Essential SEO Services for Small Business….

Both on-page and off-page elements play a vital role in your overall search engine rankings, and you must consider these two while creating an SEO strategy.

On-Page Search Engine Optimization. On-page SEO marketing can help you optimize various elements of your website, including title tags, meta descriptions, or body contents, affecting your search engine ranking. You can optimize them and include relevant keywords to improve your chances to rank higher in the search result.

On the other hand, off-page search engine optimization can help small business owners to work upon various outside elements such as links. When any small business owner opts for professional SEO services, they can help them in link building and other activities to bring more traffic to their website.

How can SEO marketing help small businesses?

  • Help small businesses to gain a competitive edge. There are billions of people who use the internet to find relevant information or to shop for products or services of their choice. As a small business owner, it is a daunting task to leave a long-lasting impression and keep visitors coming to your website. With the help of small business SEO services, you can easily place your brand in a good position without spending much. It can greatly help you increase exposure and give you an edge over your rivals.
  • Improved conversion rates. Search engine optimization helps you make your website easy to read, surf, and user-friendly. When your website has smooth and user-friendly navigation, it will become easy to attract potential customers. This will ,in turn, help you improve the conversion rate of your website.
  • Increase brand awareness. When you position yourself higher in the search engine result pages, you are on your way to increase brand awareness. And it is the only thing that matters for small business owners. When your website appears on the first page of the popular search engines, your target audience is going to trust your brand more than other competitor brands. Therefore, it is a must that every small business should invest in SEO services.
  • Bring in MORE relevant information. Have you ever tried to search for something, and you are unable to find it on the first, second, or third page of your website? It is frustrating, isn’t it? The culprit is a lack of appropriate SEO marketing practice. Following the SEO marketing techniques rightly would put your website in a position where customers will be finding answers to their common questions easily on the search engines.
  • Gets you closer to a MOBILE audience. Mobile is everywhere; it is not a new thing. Google announced that mobile-friendliness is the next big thing to consider for better ranking. This means making your website mobile compatible is a must thing to survive in the world of digital marketing. Small businesses can employ appropriate SEO marketing strategies to maximize their mobile reach in the future.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, does search engine optimization benefit and work for small businesses???

The answer is a big yes! Search engines keep imposing new challenges for businesses to deliver information precisely and more accurately. To keep your small business rolling, it is important to provide meaningful information with an appropriate SEO strategy. However, it is important to note that SEO marketing is a serious time investment and may require some breathing time to boost your brand’s online visibility and bring more leads. When SEO is managed properly by a professional SEO agency, it pays you off with long-term value and improved brand awareness. Want to have a robust SEO strategy for your startup or small business? Get in touch with our SEO marketing experts to help you out.

Digital Marketing Trends

Digital Marketing Trends That Will Reshape Digital Marketing Landscape in 2021

SEO

The COVID-19 pandemic has left us with a deep scar and had a deep impact on businesses of all shapes and sizes. And digital marketing is not an exception in it. Since people across the globe are relying on and using online platforms to make the purchase of everything, digital marketing has become a vital need for their survival. Various virtual platforms have replaced in-person consumer experiences, and thus, it has become crucial for businesses to rework their digital marketing strategies and digital marketing campaigns to make the most out of it.

Since everything is virtual and relied heavily on technology, being a digital marketing agency, it is not possible to stick to the digital marketing plans they have followed so far. The ambitious concepts like artificial intelligence, voice search engine optimization, and data-driven marketing are now becoming the top priorities and leading digital marketing trends for businesses to survive in 2021. 

To help you get ready for 2021 and ahead, we’ve taken a look at a few of the most anticipated digital market trends that you must prepare for. Have a look at this blog to discover key digital marketing trends you should keep an eye on in 2021 to survive in this pandemic situation.

Related Reading – 8 Useful Way To Increase Website Traffic

NO-CLICK SEARCH – A new shift to attract more visitors!

The search engines are the heart of the digital marketing industry. Usually, potential customers enter their queries in the search engine and navigate to the specific URL to get the information. However, recent enhancements in the search engine have eliminated the need to click on the specific link since they display a few of the top results on the search result page itself. This is great to improve the customer experience, but it would add a little extra complexity for the digital marketing services providers. 

VISUAL SEARCH – Giving a new way to optimize Image and Video for SEO

Probably, you may think it is nothing new, but hold on! Searching images and videos have been an old wine to drink, but did you know you can submit existing images for search? Or can you take original photos and search for the context? Well, it is nothing but a visual search. Visual search will be the future of search engine optimization and will change the overall SEO landscape. To reap the benefits of visual search, make sure your digital marketing strategies include image and video SEO campaigns.

INTERACTIVE CONTENT – It will be recognized as a best practice.

Of course, this has been around us for a while, but it will be considered as a best practice to enable more engagement and user enjoyment for the customers. Interactive content such as open-ended questions, surveys, polls, etc., can be a turning point to boost your digital marketing services. Moreover, including interactive content as a part of your digital marketing strategies will help you increase the customer experience.

CUSTOMER SEGMENTATION – Segregation will be a key to achieve desired results.

Customer segmentation is not new but quite popular among digital marketing agencies. Instead of designing fewer marketing campaigns, a digital marketing agency should focus on targeting a general audience and have many marketing campaigns for a specific audience. Customer segmentation helps digital marketing experts to group their target audience based on certain parameters. This will empower you to design content and digital marketing strategies suitable to your target audience’s preferences.

VOICE SEARCH – An increasing use of voice search will transform digital marketing strategies in 2021!

Do you know that 50% of all searches will be conducted using a voice command by 2021? Today, 72% of the shoppers own voice-enabled speakers and use them to carry out their day-to-day activities. And many more numbers show that voice-based search will be a key digital marketing trend in 2021. It provides useful information that people are looking for using audio content. Incorporating a voice-based search in a digital marketing strategy is not just about being into the race of winning the marketing world, but it is more about providing a unique and optimized customer experience to boost brand loyalty.

BROWSER PUSH NOTIFICATION – A key digital marketing trend to watch for in 2021.

The recent amendments in GDPR (General Data Protection Regulations) and increasing use by online stores have fueled the popularity of browser-based push notifications in recent years. Today, the youth prefer different ways of communication with lesser touchpoints when searching for any specific brand. Browser push notifications have been used extensively by online stores to increase conversations. This way, you can easily engage your target audience and convert them. The digital marketing agency can use images and CTAs to boost conversations and bring unbelievable results.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, there you’ve it! The digital marketing sphere is constantly changing. Knowing the possible digital marketing trends is crucial for your digital marketing strategies. Make sure you do have a look at the above-mentioned trends while forming digital marketing plans for 2021! Looking for a helping hand to boost your digital marketing campaigns? Get in touch with our experts now!

Best PPC Companies in the United States

SEOblog.com Names Eco York Among Best PPC Companies in the United States in 2021

press release

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands.

Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results –and our efforts do not go unnoticed. SEOblog.com recently awarded our PPC firm as one of the Best PPC Companies in the United States in 2021.

“SEO is no longer about keyword stuffing and trying to trick Google to get better rankings,” said Mark Lane, president of Eco York. “It’s all about developing a user experience that is data-driven. Customers are searching for a solution to rank for specific results. It’s a combination of science and art to successfully rank a website.”

Our PPC managers stay abreast of the latest marketing trends and industry developments to help more businesses boost their digital performance. From paid advertising and SEO to web development and social media marketing, we make sure all our marketing solutions are geared towards achieving our clients’ goals in the most efficient way possible.

“Mark and his team put my vision together perfectly. They conducted business with professionalism and promptness. Thank you!”

– Katelyn Aldridge | Client

SEOblog.com, a leading thought-leadership website and directory for the best SEO companies, published the “2021 Best PPC Companies in the United States” in late March. Each PPC company was vetted based on expert certifications, client list, online rankings and industry experience, among other qualitative and quantitative factors in its ranking system.

We are pleased to be identified as one of the best PPC companies in the United States by SEOblog.com. Thanks to all our clients, partners and our Eco York team for their continued support to our PPC firm.

Get in touch with our PPC experts to know more about our digital marketing services. You may also write a review on SEOblog.com about your experience with Eco York by clicking here.

SEO Service

SEO Marketing Strategies That Boost Website Ranking

SEO

The efficient Search Engine Optimization advertising and marketing techniques need to be applied to enhance your website ranking as well as see profit rise. Without dragging it, even more, let me discuss listed below a few of the very best SEO advertising and marketing approaches that we have implemented for all our clients thus far. This checklist is a combination of both On-Page, as well as Off-Page SEO Techniques, pointed out in no specific order.

  1. Publish Blog Posts Regularly
  2. Improve Your On-Page Website Structure
  3. On-Page Content is Required
  4. Optimize for Huge Lists of Keywords
  5. Do Comprehensive Competitor Analysis
  6. Local SEO

SEO Marketing Strategies That Boost Website Ranking

Related Reading – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

Conclusion

As we know, SEO is rapidly evolving. Business owners and marketers have to adapt and fast, but it’s still possible to give your website the edge over your competition. Make sure to spend time on the fundamentals of solid content creation and copywriting and stay on top of technology trends as well as the impact of things like backlinks, site speed, and schema.

There’s a lot to consider, but remember, you don’t need to become the world’s top SEO expert overnight. Make an effort to understand even the basics of SEO, and you’ll see a big difference in your website’s click-through rates, engagement, and, of course, rankings.

SEO Company

5 Reasons Why SEO Is Important For Your Business

SEO

The following reasons will help you understand the importance of SEO for any business, including yours.

  1. Visibility
  2. Better User Experience
  3. Good Conversation Rate
  4. Brand Credibility
  5. Mobile-Friendly

5 Reasons Why SEO is important for your business

Conclusion

SEO is a valid tactic that can boost your sales through the roof from the smallest startups to the largest enterprises. It is not the fastest approach, but it’s also not heavy on investment when compared to other marketing strategies. Even though it often seems like a game of cat and mouse with Google and their algorithm changes, SEO will remain an important part of every business in the foreseeable future.

Increase Website Traffic

8 Useful Way To Increase Website Traffic

SEO

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

In this Infographic, I’m going to share with you 8 Useful tips on how to drive more traffic to your website.

  1. Invest in Advertising
  2. Get active on Social Media
  3. Have you thought of SEO?
  4. All you need is ORM
  5. Interact with your Customers
  6. Create Interesting Content
  7. Landing Pages matter
  8. Maintain Consistency

8 useful way To Increase Website Traffic

Conclusion

We hope that these tips will provide you how to drive more traffic to your website. Also, don’t forget to check out our Search Engine Optimization services that we provide as well.

Website Design

Industry-best Practices to Improve SEO-Friendliness of Your Website Design

SEO

Search engine optimization isn’t a second thought for businesses today to gain the attention of Google and other search engines. But do you know that getting attention from the search engines starts at the very beginning of your website design? Yes, that is true! No matter how good your website is designed, but if it is not optimized for search engines, hardly any business gets a chance to hit the charts in search engine rankings.

So, how to improve your website design without compromising the SEO quotient? Well, adjusting your existing website takes extensive efforts, but enabling a few best practices keeping in mind the SEO marketing while improving your website design could be a substantial time-saver. 

Lacing local SEO optimization in the early website development phase of your website may bring great results. However, if you are a little late in search engine optimization, SEO website design guidelines discussed here in this post can help you rank higher without breaking the customer experience.  

SEO-friendly Website Design Guidelines:

Search engine optimization and website design work together effortlessly if the website design agency follows the basic guidelines discussed below. 

  • Work on website architecture

Believe it or not, but website structures have a significant impact on the way your site appears in search engines. Website architecture is all about how all the web pages on your website are linked with each other. If you will get in touch with any SEO consultant, you will come to know that simple website architecture is all preferred by the popular search engines. 

website architecture
website architecture

If you have architecture like the one shown above, Google or any other search engines will find it difficult to index the web pages of your site. Therefore, it is important that you get website architecture corrected with the help of a website design agency.

  • Sensible and SEO-friendly URLs 

When you have started your online business, your website might be having a limited set of URLs, but as you grow, the URLs will increase for new sections or pages of the website. It is possible that the URLs might contain numbers or any vague terms, which makes them less meaningful. This will heavily affect the way search engines follow the new URLs. 

For example, 

www.sample.com

www.sample.com/s123/

www.sample.com/s1222/21s

The above set of URLs are difficult for the search engines to understand and are less human-friendly. Therefore, it is crucial to use sensible naming conventions to provide more context for search engines and users. Make sure that the web design agency you hire follows this while adding and designing any new pages for your website.

  • Make web pages fully indexable
web pages fully indexable

It is very important that Google can index all the web pages and contents of your website to make it visible in the search results. Here’s what you can do to make your website pages indexable:

  • Use Alt Text for the images on your website. No search engine understands or identifies the images. Therefore, any local SEO optimization service provider will suggest you use the alt attribute to describe what an image is about.
  • Don’t hide any content. Many times, website design often uses several forms and expandable menus where some of the contents are hidden behind it. This can add difficulties for the search engines to index such hidden content. Therefore, it is important that you ask the website design agency to help you keep all your content visible and open to help search engines crawl such contents easily.
  • Ensure the seamless navigation

Navigation of your website is equally important when it comes to search engine optimization. It is important that navigation of your website should not make the visitors think. And if the users don’t find what they are looking for on your website, they will simply move to the next website of your competitor. Therefore, make sure your site has neat and clean navigation. 

  • Canonical tags are useful

While designing your website, it is possible that you end up having different pages having similar content. However, you want a specific page to be considered for SEO marketing. Also, it is important that you don’t get caught in the trap of duplicate content. And that’s where canonical tags come to rescue! It will tell search engines whether to index any page or not. Make sure you ask an SEO consultant to use canonical tags as and where applicable to improve your website design for search engine optimization.

  • User experience is everything

Do you know that 89% of buyers shop from your competitor in the event of poor user experience? Well, it is always important to understand that you optimize your site to fulfill the user needs. But it is more important to know that Google search engine is also one of your users and it is the only user who can help you make your site visible. And user experience is the key to rank your site higher in the search results. To improve the user experience, you can simply follow a few tricks like:

  • Think of a mobile-first design. 
  • Go for descriptive page titles
  • And work on link building strategies

Closing notes…

Remember, SEO works best in conjunction with website design, and improving your design is not a daunting task if you follow these guidelines. There are a lot of moving parts when it comes to designing an SEO-friendly website. But it requires SEO services from the experts. Want to make your website design SEO-compatible? Get in touch with us now!

Improve your Website and Increase your SEO

Improve your Website and Increase your SEO

Web Development

There are many ways that you can improve your website, without having to do a completely new redesign.

Improve your SEO

When is the last time you had someone take a look at your website and offer tips on how to improve your website rankings in the search engines? If you’re a small business the answer is probably, not recently.

There are many aspects of a website which need to be taken into consideration not only during development of the initial website, but periodically throughout the year as well.

Your websites URL Structure is very important. When you visit an About Us page on a website, what does the URL typically look like? If it looks like aboutus then SEO wasn’t taken into consideration when the website was originally developed. When a Search Engine crawls your website it not only looks at the content on the page, keywords, description, and title tags but it looks at the URL structure as well. If a Search Engine crawls your website and sees aboutus in the URL it has no idea what that means. However if the same Search Engine crawls a website with about-us in the URL then it will know that the page it’s currently looking at is an About Us page. The URL structure should be readable and make sense for the specific page.

Another important aspect of a website is the content and information that it provides. If you have a website for a Travel company for example, you’ll want to have some pages specific to the types of Travel that your company provides. Stuffing your website with Keywords, Title Tags, and Description tags isn’t enough anymore to keep your website at the top of the list.

Add some Flare

Does your website look like it came out of the 90’s? We won’t target small businesses, but if you are a small business the likely answer is ‘yes’. Don’t worry you don’t need to spend thousands of dollars for a completely new redesign. There are things you can do to improve your website without spending that kind of money.

If your website was created in the 90’s (or even later), you may be able to change the color scheme slightly on your website to bring it more up to date. Is there an ugly Green, or Blue that you made the background and now realize it’s hard to read the text on the page? Updating these colors is a simple change that can change the look and feel of your website instantly.

Do you have any photos on your website? What about updating the photo gallery to something more modern? There are many online gallery examples out there, but choosing the right one for your particular scenario is important. Here’s a website that has just a few of the galleries that are out there

On the home page what about adding a slider? Often times a website will have a header image on the front page, but adding a slider adds more flare to an existing, and maybe boring home page. After all this is the first page your potential customers will see. A slider we like is Nivo, which has a WordPress plugin (if you have a WordPress website), but also can be used on any platform that would support Jquery.

Also, don’t forget to check out our Search Engine Optimization services that we provide as well.

We hope that these tips will provide you with some ideas on how you can improve your website in 2013 without breaking the bank.

Your partner in Developing Websites that Save Time and Money,

Mark Lane

President Eco York, LLC

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