Search engine optimization is an integral part of making a website visible to search engines and users. While you can use many different SEO techniques to optimize your website, not all of them are created equal.
However, one element you need to focus on is on-page optimization if you are looking to take your website to the next level.
No Search engine optimization experts would disagree with you on this.
On-page optimization is the process of making sure your website is optimized for both users and search engines.
This means creating content that is relevant and keyword-rich, as well as ensuring your website’s design and architecture are search-engine friendly.
In this blog post, we will discuss the top on-page techniques you should be using to take your website to the next level.
The best on-page SEO techniques for better ranks
There are many on-page SEO techniques that a business can take advantage of.
However, if you are working to improve the SEO of your website, on-page optimization is the best place to start.
Here are a few on-page SEO techniques to ensure that your website ranks better in search engine results for your target keywords.
Talking of keywords…
Pick the right keywords
Choosing the right keywords is the best choice to ensure your website is optimized for search engines.
Right. But what are the right keywords?
The right keywords are keywords most relevant to your website and its content.
They are popular enough to generate a good amount of traffic but not so popular that they’re difficult to rank for.
Once you get hold of these keywords, you can create content around them and publish the same. To find the right keywords, start by brainstorming a list of relevant terms for your website.
After picking the right keywords, start incorporating them into your content, title, header tags, and image tags, as well.
However, don’t overdo it; too many keywords on a page can actually hurt your SEO efforts by making your content seem spammy.
Optimize your title tags and meta descriptions
Title tags and meta descriptions are two of the most important on-page SEO elements; optimizing them can significantly impact your website’s organic traffic.
Here are some tips for optimizing your title tags and meta descriptions:
Use keyword-rich titles
Titles containing relevant keywords rank higher in search engine results pages (SERPs).
Keep titles under 60 characters
Shorter titles are easier for users to read and are more likely to be completely visible in SERPs.
Write unique meta descriptions for each page
Meta descriptions should provide a brief, accurate description of the page’s content. They should also contain relevant keywords.
Keep meta descriptions under 160 characters
Like titles, shorter meta descriptions are easier for users to read and are more likely to be completely visible in SERPs.
Optimize your images
Images can significantly impact the performance of a website. Not only do they provide visual interest, but they also help convey your message and attract attention.
Unfortunately, many website owners don’t take the time to optimize their images properly, resulting in slow page loading times and lost visitors.
To ensure your images are working for you, not against you, consider the following tips:
Resize and compress your images
There’s no need to use huge image files when smaller ones suffice. Hence, reduce the site as required before uploading them to your website. By reducing the file size, you’ll improve your page loading times.
Use the appropriate file format
The format of the image also has a huge impact on how fast an image loads. Hence, you must consider the format of the image you use, as well.
JPEGs are best for photos, while GIFs and PNGs work well for graphics and logos.
Use images relevant to the content
Always include relevant images in your content and add value for your readers. Avoid adding images for the sake of adding them.
Every image must enhance your message, help further illustrate your point, and improve user experience.
Descriptive filenames and alt text
This will help improve your website’s search engine optimization (SEO) and make it easier for people with vision impairments to understand what each image is about.
With the right alt text, search engines will know what your image is about and rank images in image search.
Check for broken images and address
You must regularly check to ensure that all of your images are displaying properly on your website.
Broken images are not only frustrating for visitors, but they can also negatively impact your SEO efforts
Add internal links
Internal linking is another important on-page SEO technique.
You can help search engines understand your website’s structure and hierarchy by linking to other pages on your website. This, in turn, can help them crawl and index your website more effectively.
Not only does internal linking help with SEO, but it can also help improve the user experience on your website.
You can help visitors find the information they’re looking for more easily by providing links to other relevant pages on your site.
When adding internal links, keep the following in mind:
- Ensure the links make sense in the context of the page. Don’t force them, ever.
- Use keyword-rich anchor text for the links to improve the link SEO value.
- Don’t overdo it with the links since only a few well-placed links are all you need.
Improve your page load speed
Page load speed is one of the most important on-page optimization techniques. If your pages take too long to load, visitors will likely leave before they even have a chance to see your content.
There are several ways to improve your page load speed, including:
Optimize your images
Make your images small without sacrificing their quality. You can do this using an image editing tool like Photoshop or GIMP.
Minimize HTTP requests
Every time a visitor loads a page, their browser has to send an HTTP request to the server where the website is hosted.
The fewer requests a browser has to make, the faster the page will load.
Use a content delivery network (CDN)
A CDN stores copies of your website’s files on servers worldwide so visitors can access them from the closest server.
This will significantly improve page load times for visitors who are located far from your primary server.
Enable browser caching
When a visitor loads a cached page, their browser doesn’t have to re-download all of the files on the page – it can simply load them from its cache memory.
This can greatly reduce page load times for returning visitors.
There you have it — the top on-page techniques to optimize your website.
By implementing these techniques, you can be sure that your website is as search engine friendly as possible, which will lead to better visibility and more traffic.
Remember, however, that SEO is an ongoing process, so don’t forget to keep up with the latest trends and changes. You can also use an SEO agency’s help to improve your SEO.
If you are looking for a reliable SEO company offering on-page SEO services, Eco York can help you.
Talk to our customer service desk.