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Introduction: Advertising Is Learning to Read People Paid advertising has always tried to connect businesses with customers at the exact moment they need something. In the early days, that connection was built almost entirely on keywords. If someone typed “roof repair York,” advertisers competed for that phrase, and the highest bid usually won the click. […]
SaaS companies have always encountered unique challenges when it comes to marketing. These challenges include dealing with lengthy sales cycles and the need to focus on giving product demonstrations. During Covid-19, numerous businesses were forced to completely transform their strategies, day-to-day operations, and their approaches to digital marketing. As there was a notable increase in […]
