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Pay-Per-Click Advertising

How To Get More Leads with Pay-Per-Click Advertising

Digital Marketing

Unlock qualified traffic, reduce wasted spend, and generate leads that convert with more innovative PPC strategies.

In today’s digital-first world, attention is currency, and businesses need more than just visibility. They need action. Pay-per-click lead generation offers a direct way to reach your audience and generate results quickly. But clicks alone don’t grow your business—conversions do.

If you spend on PPC without a well-defined lead-generation strategy, you’re probably overspending and under-performing. This blog will demonstrate how to execute more brilliant PPC campaigns that drive the right traffic and convert more visitors into valuable leads.

Understand the Intent Behind Every Click

Not all clicks imply that someone is ready to convert. Some of them are browsing, others are comparing solutions, or deciding. Matching your campaigns with users’ intent is essential to raise conversions.

Start with defining what constitutes a “lead” for your business—whether it’s an in-page form submission, a quote request, or a booked call. Then, create ad messaging and promotions around those precise results. Ads that align with the intent of the user’s search will always perform better than ads that do not.

Pro Tip: Insert intent-based terms such as “hire,” “get a quote,” “schedule demo,” or “buy now” to enroll users who are more likely to make a decision.

Target Keywords with High Commercial Intent

Your targeted keywords determine the quality of your traffic. While generic keywords will get you volume, high-intent, long-tail keywords get qualified leads.

For instance, “best accounting software for freelancers” will tend to get more target users than “accounting software.” While long-tail keywords tend to have less search volume, they also tend to have less competition, higher relevance, and increased conversions.

Don’t neglect negative keywords if your offering is premium, block terms such as “free” or “cheap” to avoid spending budget on non-converting clicks.

Example: Steer clear of “CRM” — Aim at “best CRM for real estate agents”

Write Ad Copy That Solves Real Problems

Your readers don’t need features—they need solutions. While creating ads, keep an eye on the problems your service or product resolves.

Instead of a generic line like “Complete Marketing Solution,” use a benefit-focused message like “Generate Qualified Leads in 7 Days—Start Your Free Trial Today.” 

Highlight what the user gains and use direct, outcome-driven CTAs like “Download Now,” “Get a Quote,” or “Schedule a Call.”

The more relevant your messaging is to the user’s search query, the more likely they are to click and convert. A/B tests multiple headline variations and CTAs to determine what drives the most engagement and conversions.

Optimize the Landing Page for Conversions

The landing page is where the lead is either won or lost. It should match your ad copy and provide a seamless, one-conversion-point experience.

If your ad is touting a free trial, ensure your landing page has the signup form prominently displayed above the fold. The design should be simple, the content concise, and the form brief. Avoid distractions—no extra links, long blocks of text, or unrelated CTAs.

Trust factors such as testimonials, client logos, or user reviews can enhance credibility and increase conversion rates. And don’t forget to ensure your page loads quickly and performs excellently on mobile.

Pro Tip: Experiment with various landing page designs using tools like Google Optimize or Unbounce to enhance your lead conversion rate.

Use Advanced Targeting and Remarketing

PPC tools such as Google Ads and Meta Ads provide advanced targeting features to enable you to target your perfect customer. You can target by location, device, audience interests, or website behavior in the past.

Remarketing works exceptionally well. The majority of users will not convert on the first visit. By retargeting those who visited your site but did not convert, you can re-engage them with personalized messages, like a time-limited offer or product comparison.

Segment your audiences for even greater accuracy. For instance, have a different campaign for users visiting your pricing page than those reading a blog. You can also prevent converted users from being shown ads again, achieve budget savings, and achieve greater campaign relevance.

Measure and Optimize Performance Regularly

Successful PPC campaigns aren’t “set and forget.” Ongoing optimization is essential. Check key metrics regularly:

  • Conversion Rate
  • Cost Per Lead (CPL)
  • Quality Score
  • Click-Through Rate (CTR)
  • Return on Ad Spend (ROAS)

Use solutions such as Google Ads conversion tracking and Google Analytics 4 (GA4) to understand user behavior fully. See which keywords, ads, and landing pages deliver the best results, and increase the budget.

Lower bids or suspend the campaigns not yielding returns, and test alternate versions of ad copy, targeting, and landing page design.

Intelligent optimization makes mediocre campaigns profitable lead generators.

Align Campaigns with the Buyer’s Journey

To get the best out of it, align your PPC strategy with where the user is in the sales funnel.

Top of Funnel: Provide informative content such as blogs, checklists, or ebooks to pique interest.

Middle of Funnel: Showcase case studies, product demos, or webinars that assist users in testing your solution.

Bottom of Funnel: Encourage conversions through free trials, consultations, or promotions.

Every step of the funnel requires a different message and promotion. Landing pages and ad alignment enhance engagement, trust, and lead quality.

FAQs About PPC Lead Generation

What should I expect to spend on PPC to get quality leads? 

Your budget varies based on industry and objectives. Most companies begin at $500–$1,000 and grow depending on the cost per lead and the conversion value.

Is PPC more effective than SEO for lead generation? 

PPC for lead generation creates instant visibility and immediate results. SEO creates long-term credibility. A combination of both usually has the most significant ROI.

What constitutes a successful Cost Per Lead (CPL)? 

It depends on the industry. In B2B or SaaS, CPL is $50–$200. Local businesses or e-commerce may be as little as $10–$30.

Final Thoughts

PPC is among the strongest lead-gen tools when used correctly. The secret is appealing to the right crowd, presenting relevant messaging, and continually optimizing your approach based on performance metrics.

Rather than pursuing more clicks, target more of the proper clicks. That’s where true ROI occurs.

At Eco York, we are experts at developing ROI-focused PPC campaigns that bring your target customers to your doorstep. Whether you’re in e-commerce or PPC lead generation for B2B, we’re here to help.

Ready to convert your ads into leads? Let’s do it. Contact us today to begin!

SAAS Business

Best PPC Strategies that Saas Businesses Can Try for Better Traffic and ROI in 2023

PPC Management

SaaS companies have always encountered unique challenges when it comes to marketing. These challenges include dealing with lengthy sales cycles and the need to focus on giving product demonstrations.

During Covid-19, numerous businesses were forced to completely transform their strategies, day-to-day operations, and their approaches to digital marketing.

As there was a notable increase in online searches, SaaS businesses have recognized the potential of PPC campaigns to bring traffic to their sites and improve conversions. And long story short, PPC is now recognized as one of the most efficient digital marketing methods in terms of return on investment.

If you are a business looking to integrate PPC into your SaaS business marketing strategy, here is how you can do it.

Advantages of PPC Campaigns for SaaS Businesses

The advantages of running PPC campaigns for businesses are numerous. It is regarded as the most effective paid advertisement in the market now.

The following are the major benefits of leveraging PPC for your SaaS business, no matter what your SaaS offering is.

They let you target well

PPC ads allow you to focus on individuals who have already demonstrated an interest in your product. They may have done so by actively searching for related terms online. And you can leverage this insight and present your product to them with higher chances of conversion.

They are more highly effective

When executed accurately, SaaS PPC campaigns can effectively generate leads and sales. You can also combine the same with SEO or content marketing tactics for greater marketing results and ROIs.

They deliver you faster results

PPC ads bring you faster results right from the moment you start running the ads. And given that you only incur costs when a user clicks on your ad, you don’t need to wait for outcomes. This allows you to learn which approach works and which doesn’t to finetune your ads further.

They are easy to measure

Unlike other leading generation means like SEO and social media, PPC is easy to measure by businesses. You can check the number of clicks on your page and the visitors coming to your site. This enables you to fine-tune your strategies accordingly.

Best PPC Strategies for SaaS Businesses

There are diverse PPC strategies that you can use to bring results. However, some strategies are better than others. Here, we discuss a few of the top PPC strategies we use for our clients as part of our PPC services.

Always develop a custom landing page

When investing in PPC, presenting users with a landing page that aligns with their intent is vital.

One of the worst scenarios in SaaS PPC is potential leads swiftly exit your landing page because it doesn’t meet their expectations. Therefore, always devote a thorough effort to crafting landing pages for your PPC ads.

Every element on the landing page must guide users toward your call to action, no matter what it is.

Improve the element of trust

Even if you target your ads efficiently, it can happen that your visitors may not know your brand at all. So, it is natural for the users to not trust you. This is a challenge you need to overcome.

Therefore, you must begin building credibility and trust from the moment users arrive on your landing page.

Employ case studies to foster trust while demonstrating concrete success stories. Use user-generated content and social proof to communicate to the visitors that you are an established brand.

Release your content

Traditionally, it was recommended to gate premium content. However, this practice introduces friction between you and your leads, which results in a surge of bounces.

While dealing with organic traffic bounces comes at no cost, PPC ad bounces entail financial implications. In particularly competitive domains, these costs can swiftly accumulate, depleting your ad budget.

Therefore, provide all the information you can to the visitor, even if it is premium. This will considerably improve your conversion rates.

Leverage leads to writing your ad copy

When demonstrating your product to prospective clients, it is essential to understand their operations and the essence of their business. Pay close attention to their pain points and aspirations to craft ad copies around these elements.

These insights not only enhance your selling approach and address their requirements better, but they provide valuable material for your future ad copy.

When you craft copies that capture the situation of your visitors effectively, the chances of converting them are higher as they will resonate well with your ad copy.

Prioritize long-tail keywords.

Concentrating your bidding strategy on long-tail keywords offers a twofold advantage.

  • It leads you to higher quality leads.
  • It grants you cost-effective clicks that remain well-qualified.
  • This is crucial for a successful PPC campaign in the realm of SaaS, given the relatively high costs associated with SaaS PPC.
  • Long-tail keywords often reflect buyer intent and open opportunities to uncover hidden gems with remarkably low CPCs.
  • These keywords provide a chance to acquire qualified leads at a reasonable cost. And this is a go-to approach our pay-per-click experts rely on.

Rotate ads monthly

The prolonged sales cycle in SaaS requires multiple similar searches by leads before settling on a particular software. As these leads encounter the same ads repeatedly, they begin to ignore them.

This leads to diminished click-through rates, a lower quality score, and elevated AdWords PPC expenses when your ads do receive clicks.

Regularly rotating ads, either monthly or biweekly, is the optimal way to ensure your leads stay warm and avoid ad fatigue.

Diversify beyond Google

While Google reigns supreme in the search arena, viable opportunities for SaaS PPC advertising can be found beyond its dominion. Bing, for instance, presents an alternative platform where you can discover potential success.

Another option to try is a LinkedIn advertisement. This is even more effective as it is a platform for professionals who may be in decision-making roles.

While venturing into Bing and LinkedIn advertising extends your ad budget, there are many ways to leverage the same for better overall ROIs.

Boost conversions with ad retargeting.

Ad retargeting can be a substantial investment. However, it is a potent method for elevating the conversion rate of SaaS companies. Using this technique, you can display ads to users who have already engaged with your ad.

Such users are already acquainted with your offering. They could also be further along in their buyer journey compared to their earlier interaction with your brand.

With an effective retargeting strategy, you can bring in results much easier than with PPC ads alone.

Precise targeting to minimize ad spend waste.

In the world of PPC ads, a portion of clicks won’t materialize into the high-quality leads you seek. However, the cost per click remains the same. Therefore, you must target your ads strategically.

Negative keywords and audience exclusion can significantly decrease the number of ads presented to unsuitable users. These strategies prevent your ads from appearing to individuals who don’t fit your ideal customer persona.

Once you have gathered enough data after running your ads, assess the type of users who bounce and exclude them strategically.

How Eco York Can Help You with Our PPC Services

At Eco York, we have a lot of SaaS product experts looking to leverage PPC for their businesses. And this is a common sight. If you are a business that wants to grow with the help of PPC, we can assist you.

Having worked with a plethora of clients over the years, we have perfected our craft with the following service traits you will love.

Check them out here.

Custom PPC services for all our clients

We are a huge fan of customized service offerings. Every business is unique, has different goals, and serves different people. Hence, they need custom PPC services and plans, and that’s what we offer.

Affordable PPC campaigns as you need

Not all businesses want to spend millions of dollars on PPC to sell their products. We have learned this from our experience in the past. Therefore, no matter how small your business is, we have an affordable offer for you.

PPC experts oversee all your ads

At Eco York, we have SaaS product experts with Google certifications to manage your PPC accounts and ads. These experts know all there is to know about running high-quality and efficient PPC ads.

Years of experience in the PPC industry.

Eco York has been offering PPC and digital marketing services to our clients for a long time now. Hence, we know how PPC has evolved over the years. This profound knowledge and insights help us improve the ROI for each ad.

Trained customer service team to help

At Eco York, we believe in delivering the best experience to all our customers. Hence, we have a customer service team that you can contact to solve any of your concerns. They will provide you with the right solution to address your issues.

Conclusion

As one of the most reliable PPC agencies in the York, PA, area, we have worked with a plethora of SaaS businesses in the last few years. Thanks to our client-centric and targeted approach, the clients have been able to experience tremendous growth in their business and revenue. And we can help you grow your SaaS business through our SaaS PPC services as well.

Our Eco York team knows what you require when it comes to SaaS PPC, and we will strategize the entire campaign based on extensive research. We go full-fledged only when we have enough data and a top ad copy that reflects your audience’s needs. If that’s something you need from your PPC expert, contact us and speak to our client service team.

We would love to talk to you about a PPC strategy that will bring you results.

PPC Advertising for Ecommerce

The Ultimate Guide to Online PPC Advertising for Ecommerce Websites

PPC Management

In today’s highly competitive business world, PPC or Pay-Per-Click ads have become the go-to marketing strategy for businesses. No matter if you are a small or large e-commerce business, PPC ads are something you cannot overlook when trying to scale your business.

However, it is a complex marketing area that can overwhelm you if you do not know what you want from it. Understanding PPC is essential to fully leveraging it.

That’s why we at Eco York, having delivered extensive PPC services to our clients, decided to publish this guide on PPC for online stores. Let’s get started.

What Is PPC Advertising?

In the bustling digital marketplace, PPC ads emerge as your greatest ally. As an e-commerce business, you want to attract, engage, and convert, and PPC lets you bid on keywords to display ads and provides a direct route to this goal.

You pay only when someone clicks, ensuring that every penny spent aligns with tangible engagement.
And that’s very convenient and cost-effective, right? Yes, and that’s why it has become one of the most effective paid advertising strategies in the world now.

The following are some of the most popular PPC networks in the world:

  • Google Ads
  • Facebook Ads
  • Microsoft Ads
  • Taboola
  • Outbrain
  • LinkedIn Ads
  • Amazon Ads

What Are the 3 Key Elements of a PPC Campaign?

Running a PPC campaign is not an easy task. You need to take care of a range of elements to make the ad run effectively. If you fail to do that, you will not get impressions and clicks.

And all your efforts can go to waste. There are three key elements to a PPC campaign. These elements can be considered the pillars of the campaign.

Let’s try to understand the same in detail.

Keyword research and analysis

Keywords are your map to your potential buyers’ thoughts, leading you to terms they use when searching for products like yours. These keywords drive your ad’s visibility, and thus, selecting the right ones is paramount.

Compelling ad copywriting

Your ad copy must be concise yet compelling, stirring curiosity and conveying value. Create headlines that grab attention and ad text that entices clicks. Every word in your ad copy is important, and every sentence should be a stepping stone toward conversion.

Effective landing page design

Your landing page is where a customer’s journey ends. It is also where visitors transition into customers. Hence, you need to craft your landing page with care, ensuring it matches the promise your ad makes.
Ensure smooth navigation, clear calls-to-action, and a design that resonates with the audience. Or you will lose your audience.

Why Should E-commerce Businesses Use PPC?

The power of online PPC advertising is beyond what you have seen in the field of marketing. The advantages of the e-commerce industry are numerous.

Let’s dive into why PPC can bring immense success to your online store and why you must use it for your brand.

Precise targeting of potential customers

The essence of advertising lies in capturing the right eye. With PPC, you are the architect of your audience’s engagement and can sculpt your target audience based on the characteristics of your existing customers.

You can choose specific locations and even designate optimal times for your ads to shine.

This means that each person encountering your ad has a strong likelihood of being genuinely interested in your offerings.

Triumph over competitors

Your competitors are already employing PPC to bolster their market presence. To stand shoulder-to-shoulder with them, to carve out your share of the pie, running your own PPC campaigns isn’t just an option; it’s a necessity.

PPC serves as your ultimate ticket to ascending the search engine results page (SERP) hierarchy.

And the result is constant traffic, sales, and growth.

Collect data and optimize

PPC campaigns shower you with a wealth of data. It can unveil the secret lives of your target audience, their browsing patterns, and their purchase tendencies. These insights are nothing short of gold for enhancing your e-commerce endeavors.

Your task, then, is to embrace this knowledge and metamorphose it into actionable strategies.

The more you understand your audience, the more you can refine your advertising and e-commerce tactics to cater to their wants and needs.

Aboard the trend train

Think about the buzz generated around occasions like Prime Day, Valentine’s Day, or Halloween. These events steer immense traffic, and it’s a realm you want to dominate. That’s where PPC sweeps in to save the day.

Harnessing the power of PPC enables you to soar to the top of the SERPs for these trending topics. The result?

A surge in traffic and the opportunity to convert curious browsers into committed buyers.

Best PPC Practices to Follow in 2023 for Better Results

Crafting a successful e-commerce PPC strategy requires more than just knowing what PPC is. It is all about creating an intelligent plan based on proven practices in the industry.

Here are a few strategies you must follow to ensure the success of your PPC campaigns.

Research your competitors

This is the first thing you need to do. Understand the competition for the keywords you are going for. Learn about what they are doing and how you can do it better. You can check their website, landing page, how good their SEO is, etc.

The analysis will give you an idea as to what you need to do when entering the market for the same keywords that other players are already on the field.

Assess your position

Without understanding where you are standing, you will not get anywhere in the PPC game. Hence, you need to learn where you are and build a strong foundation upon which you can grow.

Understand your e-commerce site’s engagement metrics and what elements click the users well. Incorporating these aspects can make your PPC work better, as well.

There are many tools in the market that you can use, as well.

Identify high-performing keywords

Although SEO and PPC are two diverse aspects of your overall website growth strategy, they can help each other well. When running PPC ads, you can take inspiration from your SEO.

Learn what keywords are bringing you the traffic and optimize your PPC for these keywords. It can make a lot of difference in your traffic and sales.

Embrace long-tail keywords

This practice follows the previous one we have discussed. Once you identify the best keywords that bring you traffic, you can create a strong PPC strategy around them.

Look for long-tail keywords that revolve around these keywords and create a campaign around them.

This will help you create a more optimized campaign for the keywords and bring you high-quality traffic with transactional intent.

Draw insights from competitor ads

Your competition is the best place to look for ad inspiration and insights. If they are running the ad for a long time, it can be highly beneficial for you. Evaluate their ads and try to see if there is a pattern or theme in the ads.

How are they incorporating images into their ads, what’s consistent about their ad text, and how their landing pages are optimized for the ads?

All these can offer you invaluable insights that you can use on your ads as well.

Continuously monitor and optimize

This is one of the most important aspects of running an efficient and successful PPC campaign. No matter what campaign you run, you need to monitor the same constantly and optimize it.

As you gather more data on your ads, it will become more evident to you what variations are working and what is not. On what days do you get more clicks?

And what ads are converting more? All these insights will help you improve your campaign for higher ROIs.

What Makes Eco York a PPC Expert in the Market?

Eco York brings a variety of PPC services for you according to your business requirements. With Eco York’s PPC experts, you can take your e-commerce business to the next level.

And are you wondering how we can do that? The following service traits help us become the best in the market for e-commerce ads services.

Team of experts

At Eco York, we have a team of PPC experts. They are certified to run these campaigns and have been doing it for many different e-commerce brands for years. Hence, your PPC account is in the safest hands possible.

Years of experience

We have been working for years in the industry, offering tailor-made PPC services to our customers. Our clients include local and national e-commerce brands that want to improve their sales and revenue. The experience of working with them helps us create high-performing ads for everyone.

Affordable service plans

Having worked with diverse businesses with different budgets, we know that not all businesses are looking to spend a lot of money on PPC advertisements. Hence, we offer our services in multiple packages. As such, no matter how big or small you are, you can hire our PPC experts.

Custom ad packages

As businesses have diverse needs, their PPC ads must be tailored to meet their distinct requirements. Hence, we offer customized advertisement service packages exactly as needed by the clients. Whether you want to sell products, grow awareness, or improve your visibility, we can help.

Conclusion

As you navigate the landscape of online PPC advertising for e-commerce, you need to understand that the campaign’s effectiveness can take your business to the next level. However, you need a reliable PPC agency that can offer you all the support you need to run successful PPC campaigns for your e-commerce business. This is where a PPC expert agency like Eco York can help you.

We have been delivering top-notch e-commerce ads services to our clients for a few years now. Our experiences have helped us understand how to create, run, and optimize ads as per the requirements of our clients. In recent years, we have helped small and mid-size businesses run top-notch campaigns for their stores.

And if you need a Google ads expert to work for your e-commerce store, speak to our client support team and get started. Contact us.

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