Interactive Emails: Using Polls, Quizzes, and Micro‑surveys to Boost Engagement
Introduction: Why Static Emails Are Losing Ground Email is still powerful, but the way people interact with it has changed. Most marketing emails feel like newsletters, promotions, or announcements, and those get skimmable at best. If subscribers aren’t doing something, their attention vanishes quickly. Interactive email marketing is exactly what it sounds like: emails that […]
