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Content Calendar

How to Create an Effective Content Calendar

Content Marketing

In the fast-paced world of digital marketing, maintaining consistency with your content strategy is essential for brand success and fostering strong audience engagement.

A well-structured content calendar acts as a powerful tool to streamline your efforts, ensuring that your communication remains timely, relevant, and aligned with your strategic goals.

Whether you’re an established brand or just starting, a content calendar is a must-have to stay organized and focused on long-term success.

This comprehensive guide will walk you through the essential steps of creating an effective content calendar, enhancing productivity, and maximizing engagement.

Understanding Content Calendars

Content calendars are a strategic tool that helps social media and digital marketing experts plan, schedule, and manage content across multiple platforms. Let’s dive into how they effectively streamline collaboration, align content with marketing goals, and prevent last-minute stress while enhancing content performance tracking.

About the Content Calendar

A content calendar is one essential plan to organize, adjust, and schedule the content across different platforms. Think of it as a roadmap that will keep your content strategy on track to provide content publication with regularity and scope for the aims of your business.

It helps define the release dates and distribution channels and oversees the putting of materials out on schedule. In planning, the content calendar comes in handy when trying to make your marketing campaign structured and very efficient, reducing confusion and miscommunication among team workers.

Keeping important events, promotional activities, and updates prioritized would mean being incorporated at opportune times into your content plan with the help of the calendar.

Why Use a Content Calendar?

A content calendar helps organize and streamline content management, making it more structured and visible. Here’s why every business should have one:

  • Maintaining a Balanced Content Mix Across Platforms: Content calendars ensure a fair mix of content across all your channels, preventing overindulgence in any given type of content and keeping your audience entertained.
  • Aligning Content with Marketing Objectives: Planning allows you to ensure that your content is supporting business goals, be it pushing sales, building brand awareness, or engaging with the audience.
  • Preventing Last-Minute Rushes and Inconsistencies: A structured calendar takes the last-minute stress out of wondering what to write about, keeping low chances of producing content that is sub-par or erroneous.
  • Enhancing Collaboration within Teams: When everyone knows the expectations, content production becomes a more collaborative activity. A shared calendar eases teamwork and communication between writers, designers, and marketing teams.
  • Tracking Content Performance for Continuous Optimization: Using the content calendar, you can measure the performance of your content and tweak your strategies based on the data to improve your ROI over time.

How to Create a Content Calendar?

Start by defining clear content goals that align with your marketing strategy, ensuring every piece serves a purpose. Then, design a structured template with key details like content type, target audience, publishing date, distribution channels, and performance metrics for seamless execution.

Define Your Goals

Before one starts creating the content calendar, one must have a clear definition of content objectives. Without vision, they die to wander off course with what they want to achieve: is it to increase traffic to the website generate more leads, or raise brand identity and enhance engagement?

You can even make sure to indicate that your content matters for these goal types: specific, measurable, achievable, relevant, and time-bound (SMART). This ensures that your content strategy will be goal-related and results-directed, making the most out of your efforts.

Set Timelines

Planning content well in advance is vital. It is essential to allow enough time before publication for research, writing, modification, and approval. This also includes taking into account industry events, local events, or holidays that make the content applicable anywhere. Setting the deadline well before the scheduled time gives enough time to tweak things and keep them at the highest quality level.

Assign Responsibilities

Your content calendar won’t be running smoothly unless everyone is aware of their role. Assign clear responsibilities to every member of your team, be it content creators, editors, or social media managers. This concrete workflow promotes accountability, decreases confusion, and makes tasks easier to track.

Choose the Right Platforms

Choosing appropriate platforms for content distribution is extremely important in ensuring that the message reaches the desired audience.

Each platform has its requirements and ways of interacting. For instance, what works on Instagram might not have an audience on LinkedIn or your company blog. Be sure to adapt your content for each platform:

  • Social Media: Use short, pungent posts for shortened content and make them socially stonewallish through Twitter, Facebook, and Instagram. Visuals are key!
  • Blog Posts: Long and the Most In Detail For Your Website.
  • Email Newsletters: Make Content Personal for Subscribers and Optimize for Small Screens
  • Podcasts: Audio Content That is Educational and Informative for People Who Like to Move with the Punch.

Content Strategy for a Calendar

Maintain a balance between evergreen and fresh content to engage both new and returning audiences. Repurpose high-performing content into different formats and set a consistent posting schedule to maximize reach and engagement.

Balance Evergreen and Fresh Content

A successful content strategy includes both evergreen and fresh content. Evergreen content is timeless and can be reused, while fresh content ties into current trends or events. Maintaining a balance between these types ensures you’re appealing to new visitors and keeping loyal followers engaged.

Evergreen content provides lasting value and can continue to generate traffic over time. Fresh content is more time-sensitive and relevant to current trends, news, or events. Examples include blog calendar posts about recent industry changes or upcoming product launches.

Repurpose Existing Content

This is an efficient way to utilize their investment fully. High-performing content could be repurposed into various formats, such as a lengthy blog post, an infographic, a video, or even a number of social media posts. This saves time and ensures that your content goes a long way across various channels.

Determine Posting Frequency

Consistency is what keeps the loyal audience there. Set a fixed posting schedule that is okay with you and your audience. Whether it is daily, weekly, or biweekly, with routine comes trust that lets users know when to expect fresh stuff. Also, keep a close eye on how well-optimized content performs on different tracks to know the best times to post for increased engagement.

Conclusion

It’s not simply a schedule—it’s much more than that. It could be a game-changer for your whole content marketing calendar strategy. A content calendar is a strategic, consistent, and performance-based approach to increasing brand visibility and engagement among audiences.

Whether you are a veteran marketer or not, implementing a content calendar allows you to be organized, focused, and in control of most of your goals.

Why Wait? Start today by developing your content calendar, and take ownership of your digital marketing strategy with Eco York. We lead your brand in attaining improved working efficiencies, better content deliverables, and sustainable growth in the digital arena.

Pros and Cons of AI Content

Pros and Cons of AI Content: Should You Use AI Content or Not?

SEO

Content created by AI tools like ChatGPT, SurferSEO, Bard, etc., has taken content-driven marketing by storm. Many industry leaders believe that AI content brings limitless opportunities for businesses, but many others are not as optimistic. They believe AI content is not suitable.

These debates will rage for years to come, but let’s try to get to the bottom of the debate. Is there any merit to both sides of the argument?

That is what we’ll look at in this blog post – analyzing the pros and cons of AI content.

What is AI Content or AI-generated Content?

AI content is the content created using AI tools like ChatGPT, Bard, Mid Journey, Dall-E, etc. AI-generated content comes in various forms, such as text-based content, images, audio, video, etc.

Diverse businesses are already using AI tools to create and optimize their content to reach wider audiences fast and at affordable investments.

If you are looking to grow your business through content marketing, AI tools can be a huge advantage for you. However, before you adopt AI tools into your marketing efforts, you must understand their benefits and limitations.

Pros of AI-Generated Content

Content creation has always been a challenge for small and large businesses alike. Thanks to AI, they no longer have that challenge. At least not like what it was before because AI helps them create content much faster. Listed are some more benefits of AI content:

Enhanced Productivity

AI content improves productivity by a large margin. You can ideally produce content much faster than using manual techniques.

We can categorize these advantages into the following.

  • Create content faster using AI tools like ChatGPT, Bard, Dall-E, etc. This moves everything related to content creation in a faster mode.
  • Using these AI tools and relevant APIs, you can integrate these tools to automate repetitive content creation tasks.
  • These AI tools let you mass-produce content. This is impossible with human writers or content creators.
  • Instead of using human writers to create content, businesses can use them to do high-value content tasks like reviewing AI content, editing, and improving it.
  • AI tools do not tire like humans do. You can have AI tools run at their capacity for hours without giving them breaks.

Better Content Quality

While not the best example of the advantages of using AI to create content, quality is a major element for businesses that use AI-generated content.

Many AI tools can create images, text-based, and video content with excellent quality.

Here are a few things to consider on the quality:

  • AI content enables businesses to put out content with a consistent tone, voice, and formatting. Although this is possible with human creators, using AI is more efficient.
  • Human writing may be marred at times with grammar or spelling errors. AI tools do not make such mistakes.
  • You can use AI tools to quickly recreate or re-do the content as many times as needed for quality. That is not possible with humans.

Improved Accessibility

The cost of creating quality content has made it less accessible to businesses. However, with AI tools, businesses of all shapes and sizes can now create content for marketing purposes.

Some of the important aspects to keep in mind are:

  • AI tools help reduce the cost and other challenges that limit businesses from creating content. It makes content creation accessible to all businesses.
  • Using AI content, businesses have more participants to share their knowledge to help their customers and prospects.
  • With the support of AI, it is possible to create personalized content to meet the individual needs of different audiences.

Reduced Content Creation Costs

A huge advantage of AI content creation is its lower cost. Creating content has been extremely expensive for businesses. But AI has made it very affordable and quick.

Here are a few elements to consider from a cost perspective:

  • AI makes it easy for businesses to create content of any type at a very low cost per piece. This helps even small and mid-size businesses mass produce content cheaply.
  • When you have AI to help create content, you still need content strategists in your team. But you can reduce the number of writers, leading to low writer overhead.
  • Using AI to create content offers excellent scalability. You can change the scale of content creation quickly based on industry or audience needs.

Cons of AI-generated Content

All the advantages above have made content creation with AI immensely popular in the world. However, using AI to generate content has its limitations.

There are diverse dimensions to the disadvantages, or risks, of creating content with AI.

Here are a few of the most pressing ones:

Lack of Originality

Most people who are against the concept of creating content with AI aptly point out that AI does not create original content. There are no original thoughts or ideas.

They just regurgitate the content that’s already on the internet. Here are a few important things to consider.

  • Most pieces of content created using AI are derivative and non-creative. This does not serve the purpose of the content.
  • A huge disadvantage of AI content creation tools is that they repeat information instead of new ideas. This makes content similar to what’s existing on other sites.
  • AI cannot imitate or use the imagination or the experiences that make human writing valuable to the readers.

Lack of Factual Accuracy

Content hallucination is another challenge that makes content creation risky with AI. Often, AI can come up with false or inaccurate data.

If you rely on AI to create content and do not fact-check, it can lead to various consequences in the future.

Here are a few things to take into account:

  • Many AI models, like ChatGPT, Claude AI, etc., tend to produce false information. This can misinform or mislead readers.
  • AI content most often does not have a sense of truth, accuracy, or verification. This can put your brand in serious trouble.

Lack of Understanding

AI tools inherently lack understanding of various topics, subjects, and industries. All it does is create content from what’s already available in the field.

Hence, it cannot be used to come up with insightful content that’s value-adding.

Some of the challenges in this regard are:

  • AI tools do not have a real comprehension of topics or businesses. Hence, it cannot provide useful content support.
  • What most AI tools do is mindlessly generate text without meaning. This is not the best way to help your audience.
  • Content that is written or created using AI cannot ensure correct interpretations or nuance, making it subpar and unhelpful to your audience.

Ethical Risks

In addition to the challenges for businesses, AI tools also pose various ethical risks.

Some of them are:

  • High potential to automate misinformation cheaply at a huge volume to perpetrate agenda-based narratives.
  • AI tools can be used to create false or misleading content that could improperly influence the perspectives of the public.
  • Using AI to create content poses accountability challenges around fairness, transparency, and bias.

Should You Use AI-Generated Content?

AI tools are a great way to create content affordably at a massive scale. No one can doubt that, but the question is—should you go for it?

Well, that’s a bit tricky.

Here is what we advise our clients who are looking to use AI content for their businesses.

Use AI Tools – But With Supervision

Creating content without the help of a content writer or strategist can be counterintuitive. You need to use AI tools only as an assistant and not the main content creation method.

Edit AI Content Heavily

Even after creating content, it needs to be checked against various criteria with the help of a subject-matter expert or editor. This will help you ensure value for your readers.

Create A Standard Operating Procedure

Having a written document to fall back on when creating content helps you streamline the content-writing process. This makes it easy for you to ensure its quality and helpfulness to the audience.

Never Rely On AI Content Alone

Using AI tools to create content at scale with no supervision is a recipe for disaster. The aim is to use the tools to craft the first draft. Then, use an expert writer or content strategist to customize it as per your needs.

Conclusion: How Eco York Can Help You

We understand that the lure of creating content using AI is huge for small and mid-size businesses. AI does make content creation accessible for businesses, but there’s more to content creation than just putting together words and pictures.

Your content must help the audience make informed decisions. The benefits of AI content, like speed, affordability, productivity, etc., are good enough. But the limitations, like lack of originality, factual errors, etc., can be a challenge. The best way to use AI for content creation is with the help of a strategy and a supervisor.

That’s what we do at Eco York to help our clients. We’ve delivered some of the best content with unique facts and insights to engage our clients’ audiences.

If you wish to learn more about our AI services, contact our client services team.

Interactive content strategy

What Is Interactive Content and How It Can Help Your Business?

Content Marketing

Every business wants to engage its customers to convert them to paying members. As business transactions are largely influenced and online, no business can escape the need to create content.

But gone are the days when customers are satisfied with passive, informational content. With less attention span and more options to surf, customers now need content that is interactive and engaging.

While everyone is stressing the importance of interacting content, you may be thinking about what interacting content is and how it can help your business.

In this blog, let’s do just that.

What is interactive content?

Interactive content is simply digital content that consumers or users can engage and interact with. They can participate in activities with the content rather than passively consuming it.

As businesses try to sell their services and products online, they actively use interactive content to impress the audience to convert them.

With the attention span of customers going down and advancing technologies, businesses look for newer ways to engage their customers to keep them entertained and satisfied.

And interactive content is the best way to do that now.

Types of interactive content

There are different types of interactive content that a business can create to engage with its audiences. It could be on your website, social media, or even on your landing page.

Not only will they help make the audiences stay with you for longer but also share with you important insights about their preferences.

Some of the most common interactive content pieces businesses use are:

  • Quizzes
  • Polls
  • Surveys
  • Interactive infographics
  • Interactive videos
  • Games

Importance of engaging the audience

Building a loyal audience and follower base is crucial for any business to grow. Although it is challenging, through effective marketing that focuses on engaging and entertaining audiences, businesses can ensure that.

Therefore, you must engage your online audience due to the following reasons:

Reach a wider audience

When you have engaging content online that everyone loves to interact with, it naturally improves your brand’s reach. Better reach can help you find more prospects and customers, which can ensure business growth.

Better audience participation

When you engage your audiences online, they participate in a range of activities and events that you host online. Such activities help you build your brand and the community around it, which can also help your business and sales.

Understand customers better

When you engage your customers, you can generate impressive insights about what they like, what they don’t like, and how they love to engage with your brand. These insights can be leveraged to create better content and marketing strategies next time.

Build stronger customer relationships

Engaging content also helps a brand create stronger relationships with the audience. Everyone loves a brand that constantly engages with the audience and interacts with them. Such activities can make the audience-brand relationship deeper.

Competitive advantage

Interacting with the audience and engaging with them online can also help a business have a competitive advantage over other businesses. This advantage can become a huge factor in the audience’s decision to buy from you over the competition.

Tips for creating effective interactive content

As interactive content has become extremely important for businesses to engage their prospects, you must be very careful while developing the same. You need to pay attention to what the visitors would like and how to use the same to your business advantage.

If you are looking for ways to do that better, here are a few tips that you can use while creating content to make it interactive and engaging:

Develop a strategy for interactive content

The first thing when you are trying to develop interactive content is to develop a strategy for the same. Without a strategy, your interactive content activities can wither and die quickly. The strategy will provide you with the foundation you need to make it as impressive as you can.

Develop content based on a content audit

Blindly creating content does not add any value to your audience or the business. So conduct a content audit to understand what your audiences would love. Based on the findings of the audit, create the interactive content your audiences would love to engage with.

Create the content for the audience

Many businesses make the mistake of creating content with a business-first perspective. This is a huge mistake as it would alienate audiences from your business. Instead, create content for the audience and let them come to you.

Leverage software and tools

There are diverse tools and software programs you can use today to create any type of interactive content for your business. Leverage all of them. This will help you create something truly interactive for your audience.

Think about the long-term goals

When creating interactive content pieces, you need to focus also on the long-term benefits you are going to get from the interactive content. Focusing too much on short-term and immediate benefits might put you off.

Make sure to follow your brand aesthetics

Another important element that you must not miss is to use your brand aesthetics throughout the interactive content that you use. Whether it is a quiz, infographic, or game, you need to ensure that it has your brand’s signature on it.

Conclusion

As a business, keeping the audience and prospective customers engaged must be a top priority for you. Interactive content is one of the best ways to do that. Although you can do that in a number of ways, it must be done in a way that adds value to your brand and the customers.

Therefore, it is crucial that you work with a content marketing company that understands the value of interactive content, and content in general.

If you are in search of such a social media advertising company, Eco York can help you. Having more than a decade of experience in the field, we can help you create, optimize, and promote interactive content for better online reach and business.

Our web development and SEO agency can create tailored content strategies for your brand and its unique target audience. Talk to our web development team in York, PA to learn more about how we can help you. Contact us now.

Enterprise Content Developers

What Should Content Writers Keep In Mind When Using WordPress

Web Development

WordPress has established its worth in the digital content creation arena as one of the leading content management systems (CMS). The statistics speak for themselves: WordPress powers 14.7% of the world’s most popular websites. No other platform offers the breadth and depth of functionality that WordPress does.

What makes WordPress so well-suited for creating and managing corporate content? WordPress gives you a variety of options for enhancing your content’s resale value and creating new revenue streams. In this post, we’ll go through the greatest WordPress features for businesses and how to incorporate them into your web content strategy to meet your company’s objectives.

Some of the Most Useful WordPress Features for Enterprise Content Developers

1. Block Options

Gutenberg, a block editor in WordPress, is one of the most groundbreaking WordPress tools for website & wordpress development. No prior knowledge of HTML or CSS is required to use Gutenberg blocks to create pages. Using this block feature, you can simply set global styles for the entire website without having to alter any code. You don’t need any HTML/CSS coding knowledge to make changes to the styles at any moment. If your visitors’ preferences or requirements change, you may easily make updates to your theme.

When it comes to creating compelling content, how might WordPress’s block features benefit businesses? Over 55% of consumers believe that the aesthetic of a website is an important factor in determining whether or not they will buy something from a company. Incorporating block variations makes it simple for businesses to retain their brand norms while also giving content producers the freedom they need to come up with compelling and original ideas.

Gutenberg blocks make customizing the site a breeze. It is possible to make global stylistic changes, such as customizing the core blocks in the theme settings and applying them to the entire website. Moreover, you may ask the WordPress web development company to tailor the look of individual blocks. As a bonus, using the Gutenberg blocks can improve the performance of your site. Each block created its own stylesheets and scripts assigned to it, so you won’t have to worry about unnecessary loading code. 

2. Backward Compatibility

Businesses might lose a lot of money if they have to rebuild their websites in the case of a hosting failure. That’s why it is vital to have an updated structure that is both consistent and productive. Fortunately, WordPress has a very efficient updating structure: each new version adds functionality without affecting everything introduced by prior upgrades.

This functionality strengthens the reliability of your WordPress-powered corporate website and enables you to publish content in a secure and assured manner. As a result, you won’t have to enter “maintenance mode” every time a new version is released, giving your audience a better overall experience. There is no need to worry about losing your website theme or any of the plugins that you have meticulously installed.

3. Plugin Ecosystem

The vast plugin ecosystem of WordPress allows wordpress development services to add helpful features to websites. The WordPress marketplace has more than 59,000 free plugins! The chances of finding a plugin that does exactly what you want on your website are really high. The WordPress marketplace has a wide range of plugins, from those for SEO and project planning to those for site-building.

Moreover, there are several resources and documentation that complement the plugins so that may be easily accessed. This simplifies implementation and makes the plugins an extremely cost-effective option. Even if you have no prior experience with WordPress or web programming, you can pick up the various plugins and get started developing for them in no time.

SEO plugins, for example, have the potential to significantly increase profitability. Despite the fact that SEO can be intimidating to those without a strong background in the field, there are numerous tools available to assist in keyword research, topic generation, content optimization (such as headings and subheadings), outline creation, and other aspects of content creation powered by artificial intelligence (AI).

4. Scalable Design

WordPress’ scalability makes it easy for businesses to add new items and services to their websites. It is feasible to have numerous websites that are designed to function on many devices with the smoothest possible web experience and are ready to adapt to any changes as your business expands. Making drastic design changes on your company website is made easier by plugins that allow for custom coding.

WordPress’s multisite functionality enables content producers to scale websites to build several websites in a single WordPress instance and to handle all of these websites at once. If you manage many domains and assign various individuals to manage different websites and their sensitive data, you can quickly alter user rights across multiple platforms.

Having a stable backend may also help your business since it makes corporate websites work efficiently and give a smooth experience for visitors and consumers. WordPress guarantees that even large-scale corporate websites load quickly and are easy to use for visitors.

5. Enhancements to APIs

The importance of APIs may have slipped your mind if you haven’t worked with them previously. If you want to use a 3rd party tool on your website, APIs are what you need. The WordPress REST API makes it possible to use WordPress as a headless CMS. Flexibility and improved performance are two advantages of this approach, and it is also more future-proof.

The open-source nature of the WordPress platform and its ease of customization enable you to add third-party APIs to enhance the functionality of the site. For instance, you may route all emails to a custom email address using a third-party email sending provider, resulting in significantly improved reliability.

Conclusion

WordPress is a fantastic platform for enterprise content creators because of its ease of use, unlimited scalability, and vast selection of tools and functionality tailored to varied company needs. It is possible to strengthen your brand’s online visibility and boost your marketing efforts by becoming an expert in this platform’s capabilities.

Online Marketing Services

Understanding Content Marketing and Why Your Company Needs It

Business Advice

You may have heard the term content marketing and wondered exactly what that term means. In the digital marketing landscape of websites, blogs, social media, videos, ebooks, and search optimization, the digital content you publish on an ongoing basis plays an important role in sharing your message, strengthening your brand, helping potential customers find you on the web, and most importantly turn prospect leads into customers. The following post offers five key points about content marketing and why your company needs it.

Establishes Industry Expertise and Brand Authority

Your company’s website is an important tool to share information about your business, your services and your industry. It’s an opportunity to be a lead generator, a sales tool, a customer service engagement, and an educational vehicle all at once. It’s a tricky balancing act, however, to offer the correct amount of information on your site. Too little information and the visitor is apt to navigate off and continue their search elsewhere. Too much information and your visitor may be overwhelmed with trying to navigate the dense pages to find what they are looking for. The perfect amount of content will allow you to present your firm as an expert in your field and offer your visitors exactly what they need.

 

Content such as web pages, videos, white papers, ebooks, and blog posts allow you to educate on specific topics and keep your website up to date and relevant. These types of content help to establish you as an industry expert which ultimately strengthens your brand. Whether you have an in-house team to create and publish dynamic content and continually update it on your page, post it on your social media or communicate to your lead base, or you have chosen to contract with an outsourced marketing agency specifically knowledgeable about content marketing, you will quickly learn that content is a key comment to your marketing strategy.

 

Entices Return Visitors

When you create, curate and publish meaningful and relevant content on an ongoing basis, you continue to engage with your audience past a one-stop visit. By inviting your visitors to subscribe to your blog, like your social media page, or sign up for your opt-in email newsletter, you are creating the opportunity to continue the conversation and fortify that lead-to-sale conversion process. It is important to keep in mind that in order to retain their attention, you must be offering quality content to your subscribers and loyal audience. Content should intentionally serve the purpose to educate, inspire, persuade, promote and engage.

 

Optimizes Organic Search

When someone opens a browser and types words or phrases into a Google search bar to find your business or services, immediately a list of results pop up. What many people don’t stop to think about is how Google knows that you belong in those results and in which place to show your business name and website in the results. There is a complex, complicated, intuitive and mind-boggling series of criteria and algorithms that Google search uses to determine such things. When you are publishing and providing useful and meaningful content to your target audience, and not simply junking up the web with repetitive, salesy and spam-like self-promoting material, Google recognizes and rewards your intentional focus on dynamic quality content with higher-raking search results.

These algorithms and search criteria are constantly changing, and so should your content to some degree. What and when and how you publish your content matters. Keeping information current, informative and relevant is key. SEO refers to search engine optimization and is a marketing service offered by digital marketing experts to help you get the best ranking search placement which will ultimately result in more views, leads and conversions.

 

Offers Something to Share

Our digital platforms provide more than ever before the ability for information to be quickly easily and affordably shared, making digital marketing one of the most impactful components to your marketing strategy. When you provide desirable content, it is more likely to be shared, creating even a wider audience. Social Media marketing is a prime example of how things (memes, videos, inspirational stories, news and current event coverage, etc) can be spread virally in a very short time. Improving brand recognition and associating your brand with quality content are the favorable results of publishing content that can be easily shared.


In addition, if you create expert content, other websites (looking to curate and offer good content themselves) may wish to link to it. This idea of back-linking further spreads the visibility of your content and your brand and plays an important role in the criteria used by search engines for your ranking in the results. Again, your outsourced digital marketing agency can help to facilitate and promote these backlink opportunities,

Converts Prospects to Leads

In addition to educating and sharing and building your brand authority, the bottom line of marketing is ultimately to increase your business through the conversion of visitors to leads, leads into customers, and hopefully finding yourself with a growing number of loyal, repeat customers. One of the best reasons to focus on content marketing is because of the proven success record and high ROI in the digital space. In short, if you know what you are doing and do it well, It works!

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