Generative Engine Optimization (GEO) Services
Large Language Models (LLMs) like ChatGPT, GitHub Copilot, Perplexity, and Google Gemini are rapidly changing how people find businesses online. Our Generative Engine Optimization (GEO) services ensure your York, PA business stays visible in this new AI-driven search landscape. We help you earn valuable mentions (citations) in AI-generated answers, appear in more AI recommendations, and stay one step ahead of your competitors as search technology evolves.
GEO is essentially SEO for the AI era – it’s about optimizing your online content so that when someone asks an AI assistant for a product or service you offer, your business gets recommended. For example, if a user asks ChatGPT or Siri, “Who’s the best landscaper in York?”, a solid GEO strategy increases the chances that the AI will mention your company in its answer.
Your Customers Are Turning to AI-Assisted Search – GEO Keeps You Visible
As AI-assisted search becomes mainstream, being visible on these platforms is crucial. People are increasingly turning to AI chatbots and voice assistants to get recommendations on what to buy or where to go – often before they even see the standard Google results.
In fact, AI-driven results already account for about 6.5% of all web traffic, a share that’s projected to reach 14.5% by next year. Google’s own search results are evolving too: AI-generated summaries now appear at the top of roughly 13% of all searches
This means ignoring AI search could soon mean missing out on a significant segment of your market. On the flip side, businesses that embrace GEO early – especially here in York, PA – will capture these new leads while competitors lag behind.
Why GEO Matters Now
AI is becoming a trusted advisor: More people now rely on AI-powered assistants for recommendations, advice, and answers.
Google’s results are changing: Google is integrating AI “overview” answers into search, which can push traditional website results further down.
You can influence AI recommendations: LLMs decide which businesses to mention based on signals you can control – like your content quality, online reviews, and brand mentions.
GEO amplifies (not replaces) SEO: Optimizing for generative AI complements your traditional SEO efforts, ensuring you appear wherever customers are searching.
Our 5-Step GEO Strategy
Fix Technical Issues Blocking Your Visibility
We ensure your website is technically solid – fast-loading, mobile-friendly, secure, and easy for search engines (and AI crawlers) to navigate. By fixing site errors and improving speed, we build a strong foundation that boosts your visibility across all search platforms.
Create AI-Friendly Content that Builds Trust
Our team develops helpful, authoritative content that clearly explains what you do, who you serve, and why you’re the expert. High-quality, well-structured content makes it easier for AI platforms (and human users) to understand your business and trust the information they find about you.
Build the Trust Signals AI Looks For
We help your business earn the credibility markers that AI engines use to choose recommendations. This includes gaining quality backlinks from respected websites, accumulating positive customer reviews, and securing mentions of your brand on authoritative platforms. These trust signals show both AI models and Google that your business is reputable and worth recommending.
Optimize Content for AI Search Results
Beyond basic SEO, we fine-tune your site specifically for AI-driven search. This means structuring your content so that AI can easily extract key facts about your business. For example, we might add structured data (schema markup) to highlight important details (like your business name, location, services, and hours), and create concise FAQs or summaries that directly answer common questions. By making your information AI-ready, we increase the chances that platforms like ChatGPT, Bing Chat, or Google’s AI will pull your business details when generating answers.
Monitor Your AI Visibility and Adapt
Finally, we continuously monitor how your brand appears in AI-generated results – and we adjust our strategy based on the data. As a Semrush Certified Partner, Eco York uses advanced SEO and AI tracking tools to see when and where your business is mentioned by AI systems, and even how you stack up against competitors. Using these insights, we refine your GEO strategy over time, so you maintain strong visibility and keep an edge over the competition as the AI search landscape evolves.
Mentioned in AI Response
Content Optimized
Average Improvement
AI Platform Optimized
Ready to Embrace AI Search in York, PA?
The AI search revolution is here – and moving fast. As a local agency in York, PA, Eco York is ready to help your business thrive in this new landscape with a personalized GEO plan.
When you partner with us for Generative Engine Optimization, you will:
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Maximize your visibility – Appear prominently in both traditional search results and AI-generated answers/recommendations.
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Stay ahead of competitors – Be among the first in your area to capitalize on AI-driven search, giving you a head start while others play catch-up.
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Diversify your traffic sources – Reach customers beyond just Google, by getting found on emerging platforms like ChatGPT, Bing Chat, voice assistants, and more.
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Shape your brand narrative – Ensure that AI tools present accurate, positive information about your business (so potential customers hear your story, not your competitor’s).
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Leverage local expertise – Work with a York-based SEO team that understands the local market and handles the technical heavy lifting for you, so you can focus on running your business.
