Google Ads Calculator
Google Ads Budget Calculator
Estimate your ideal monthly ad spend, projected clicks, leads, and ROI before launching your campaign.
Campaign Setup
Monthly Ad Budget
Your total monthly spend on Google Ads. This is your ad spend only — management fees are separate.
Industry
Each industry has different average Cost Per Click (CPC) ranges based on competition and keyword demand.
Target Location
Larger geographic targets generally mean more competition and higher CPCs.
Campaign Type
Different campaign types have different CPC ranges and conversion behaviours.
Search Ads
Text ads in search results
Display Ads
Banner ads on websites
Shopping Ads
Product listings for retail
Local Services
Pay per verified lead
Conversion Goals
Campaign Goal
Your primary objective affects how ROI is measured — lead gen focuses on cost per lead, sales on revenue.
Expected Conversion Rate (%)
The % of clicks that become a lead or sale. Industry average is 2–5%. Leave at 0 to use the industry default.
%
Average Value per Conversion
The revenue value of a single lead or sale. Used to calculate your projected ROI and ROAS.
$
Please select your industry, location, and campaign goal before calculating.
💰 Monthly Investment Breakdown
Ad Spend (paid to Google)—
Eco York Management Fee—
Total Monthly Investment—
Avg. Cost Per Click
$0
Industry range
Est. Monthly Clicks
0
at selected budget
Est. Daily Budget
$0
recommended split
Est. Conversions / mo
0
at 0% conv. rate
Cost Per Conversion
$0
incl. management fee
Total Campaign Cost
$0
ad spend + management
* Estimates are based on industry-average CPCs and conversion rates. Actual results vary by ad quality, landing page, competition & bidding strategy.