Web Design, Software Development & Marketing News and Tips

7 Web Development Trends That Will Rule 2021

July 5, 2021Web Development

The emergence of new technologies in recent years has fuelled the progress of web development. Starting from dynamic websites to web app solutions, standards of web design and development changed faster than they can be implemented.

Every year web development trends change to a greater or lesser extent, crafting new directions for businesses and web development companies. We are already in the middle of 2021, and technological advancements such as progressive web applications, artificial intelligence, IoT, and more have already been implemented by tech giants like Google, Forbes, or Amazon.

To stay in the market, it has become imperative for businesses to analyze the web development trends shaping up around and try not to ignore them. Want to know what are the key web development trends you should keep an eye on? Here’s the list of trends that will shape the future of web design and development ahead.

Accelerated Mobile Pages will lead the market.

Tech giant Google paid a lot of attention to the user experience and introduced Accelerated Mobile Pages a long time back. However, it got noticed a few years back and is in huge demand these days due to its nature to help organizations build websites that load instantly and work seamlessly across all kinds of mobile devices. Many organizations already started leveraging this technology since it will help to increase the website’s visibility in the Google search engines.

Progressive Web Apps are booming.

It is considered to be one of the hottest trends of 2021 when it comes to custom web development. Unlike any other technology, this technology pushes the boundaries of web design and development to bring a native mobile app-like experience for website users. Whether you want push notifications, offline access, or hardware access, you can get all the traditional functionalities available in the native apps. Alibaba, Forbes, and Virgin America are a few of the leading brands that have implemented PWA for their business.

Voice Search Optimization would have a great impact on the web.

Voice search is yet another trend that you can’t afford to ignore in the future. Gartner predicted that approximately 30% of all searches would be done without using a traditional screen by 2021. On the other hand, voice commerce sales are reaching sky high. Considering multiple pieces of research and studies, voice search will be a highly demanding technology when it comes to web design and development services in the future.

Push Notifications will be at the core of the user experience.

When it comes to user experience, push notifications are a powerful tool. It provides momentum to the web applications by delivering different information to the end-users. And that too without any hassle of managing credentials like conventional communication tools. This will enable organizations to interact with their target audience in the best possible way.

Artificial Intelligence-based Chatbots is the next big thing.

Good customer service is something that can make or break your business. The recent trend of web design and development to automate various things to enable instant customer support will fuel the need for AI-powered chatbots soon. It will help organizations to bring self-learning chatbots to provide a human-like experience when it comes to resolving customer queries.

Single Page Applications will see a great rise.

Starting from Uber, Facebook, and Google, many technology giants have started adopting single-page applications. Such applications work within a browser without requiring page reloads, which leads to a better user experience. It is possible to change the content within an application, but the page will remain the same. This empowers uninterrupted browsing to the end-users, even when the user is having poor internet connectivity.

Motion UI will bring outstanding user engagement.

Every organization tries to engage users using a variety of UI elements with the help of custom web development. Motion UI library is a perfect way to enable engaging and attractive web applications using stunning animations. It empowers website development services providers to animate UI elements with grace while allowing them to play with them the way they want.

Also Read – Factors You Must Consider While Selecting a Web Development Company

The bottom line

The web design and development industry is transforming quickly, and you need to align your business objectives keeping in mind the latest web development trends to outrun your competitors. Starting from progressive web applications, AI-based chatbots, and motion UI to single-page applications, these are the new web development trends that will dominate 2021. Each of these trends promises extraordinary web development progress in the year ahead.

If you’ve planned to update your existing website, it is important to have a look at these trends in web development and think of which can be the best fit for you! In case you need experts to do this for you, hire website developers from us or get in touch with our web design and development team.

Essential Web Design Tips to Improve Design of Your Website

June 29, 2021Web Design

Let’s accept the fact, we all need our website to be a hotspot for sales and help us pay off the marketing efforts we put into it. Whether you have tight boots on a budget or have an enterprise-grade operation to rub your business, a rock-solid website opens the door for massive success for your business.

If your website is poorly designed, the chances are higher that you will lose a major chunk of leads. They will easily look out for others that will cause you to lose against your competitors. To attract your target audience, you need a professionally designed website that will convert one-time visitors into permanent customers. A good website puts the visitors first and considers different ways to entice them.

You’ve invested heavily in your website design and development, but now you have to think about delivering the excellent user experience they’re expecting from you with the help of professional web design services. In this post, we will provide you with professional web designing tips that will not only help you create a great design but also will help you make it a huge success for your business.

Your website should reflect your brand…

Your website is a reflection of what you do. And thus, it is very important that it depicts your brand in the best possible way. Make sure the web design company you have hired designs the website keeping your brand in mind because it will be remembered by your visitors. Right from graphic design, colors, and fonts to content, every element of web design should remind your target audience about your brand.

Your website speed is IMPORTANT!

It is an undeniable fact that the speed of your website is a crucial factor in determining its success. Starting from the bounce rate to conversions and revenue, it affects everything. While designing your website, it is important that the custom web design services provider you have hired consider performance and speed aspects. The higher the speed of your website, the more visitors it will bring to your business.

Simplicity is the key to success…

Whether you are investing in search engine optimization or pay-per-click campaigns, your ultimate goal is to redirect more and more people to your homepage to learn about your business. The homepage of your website is something that every visitor sees when they land on your website. Therefore, it is important that web designers you have hired design a homepage that is simple yet effective. Don’t try to overwhelm your visitors with a lot of information and unwanted glitters. Make sure the homepage of your website includes only necessary information that interests your audience.

Think of “Functional” navigation…

Navigation is an important web design and development element. People usually use navigation when they wish to find something on your website. If they can’t find what they want easily, they will simply move to the next website of your competitor. Therefore, it is important to keep the navigation simple and easy to navigate. Make sure you get broad headings with specific subheadings while designing your website to make it meaningful.

Design your site in a way to make it easy to skim…

There will be plenty of leads that will skim your website to find the relevant information. Most of the users are interested in specific information, and thus, they will prefer to go through a quick scan of your website to check if they find the required information or not. Therefore, it is important to design a website in a way that makes it easy for the users to skim pages. You follow a few of the best practices during web design and development of your site, such as having small paragraphs, using graphics to highlight specific information, choosing the right size of fonts, and more.

Don’t forget to include visual elements…

Visual elements are a vital part of web designing. You would never want your website to be bombarded with a lot of text only. This will greatly affect leads coming to your site. Make sure you include different visual elements like photos, videos, and infographics to grab the attention of your target audience. It will help you make your website more engaging for the target audience.

Call-to-action is an important asset…

Many businesses often overlook the call to action while designing their website. However, it is an important piece of your website since it will trigger your leads to take action. If you have hired a professional web design and development services provider, they will help you incorporate a call to action while designing a website, but if they don’t, make sure you pinch them using a call to action at the right place in your website.

Also Read – Factors You Must Consider While Selecting a Web Development Company

Your website is a gateway to bring a lot of business opportunities. While most of the web designing aspects that lead to a successful website are linked with the user experience and your brand, web designing tips discussed in this blog post will help you refine the design of your website to achieve better results. Looking for custom web design services? Get in touch with our web designers to know how they can help you make your website successful.

Custom Software Development – How It Can Help Small Businesses?

June 15, 2021Software Development

Nowadays, it is hard to believe that a business achieves desired success without process automation and software applications. It helps businesses automate workflows, streamline business processes, and manage enterprise-wide resources. There are plenty of readily available applications and software out there in the market to fulfill business requirements across different industries. But such applications hardly cover all facets of what a particular business needs.

If you are using any such applications, you may have felt at some point that it doesn’t fit your business’s unique needs. Your business is growing and is in need of a more efficient way of dealing with your day-to-day challenges. And here’s another option: “Custom Software Development.”

Related Reading – Software Testing Trends that Will Rule 2021

Custom software, as the name suggests, is tailored to fit into your unique business needs and objectives. The software development company you have hired helps you align it with the technical, financial, and strategic values of your business. Is it the only benefit organizations can leverage from custom software development? Certainly not! There exist many more, which you can benefit from. This blog post talks about what all you can leverage by opting for custom software development for your business. So, let’s explore!

Personalization to achieve business objectives

Yes, one of the most obvious reasons to go for tailored software development is personalization. Custom software agencies like Eco York offer a wide range of features to serve your organization’s specific needs. Not only this, but such custom software may bring unique functionalities that may help you shape up a unique identity in your niche. Since such applications cater to your business challenges better, they will put you in a leading position against your competitors.

Better control over the design of your application

Off-the-shelf applications offer less flexibility and control over the choice of technologies, tools, and overall design of your business software. It doesn’t provide room for improvement or incorporating the latest tools and technologies. On the other hand, with custom software, you have far better control over what to choose for your application. It is you who determines the features required, what all technologies to be used, and update it as and when required.

Robust and secure

One of the most underrated elements of custom software development is its ability to provide robust and secure applications. Most of the hackers and cybercriminals target the popular applications used by many businesses. Moreover, such popular off-the-shelf applications are easy to exploit since their resources are widely available. On the other hand, custom applications are designed specifically to cater to your business needs, and it will be hard for hackers to crack it since they will never have exposure to deal with such custom software before. Moreover, most of the custom software developers ensure utilizing industry-best security practices while designing it. This will ensure your data and information is intact from any cybercriminal.

Helps you bring down the operational costs in the long run

Yes, it is true! Most people have the misconception that custom software development is an expensive toy to play with. Of course, up to a certain extent, it may cost you more. But if you compare the cost spent vs. cost benefits, in the long run, you will find custom software actually reduces your overall operational costs. You can smartly plan and launch different features in chunks as and when required by your business.

Extensive support and maintenance

With custom software, you can get access to the dedicated team of custom software developers working for you. With their in-depth technical knowledge and expertise, you can easily mitigate technical challenges or security loopholes in a short time span as compared to the readily available software where you have to wait for the update or patch from them. Furthermore, you don’t have to worry about technical support and maintenance in case you break the contract with your existing service provider. Since you own the code and solution, you can hire other custom software agencies and make them work for you.

Ease of integration with any system

Yes, it is one of the best things you will leverage using custom software. Your organization may have multiple systems in place to fulfill your business requirements. It may bring a lot of compatibility and integration challenges for you if you use ready-to-use software. With custom software development, it becomes easy to integrate your existing systems. You can extend the existing custom software functionalities to add new integration touch points to automate various business processes.

Simple DIY Home Energy Audit Tricks To Cut off Your Monthly Energy Bill

May 18, 2021Energy Saving Tips

Do you feel your energy consumption is not usual these days? Do you think your recent utility bills have shocked you because you can’t figure out how you managed to guzzle through that much energy consumption for your home?

Keeping your home efficient in terms of energy consumption is one of the most effective ways to get down the utility bills and save a noticeable amount of money. Investing in improving energy efficiency may be a tedious job to do since it requires a lot of effort, money, and time. But that’s not the truth at all! A home energy audit is an effective way to spot inefficiencies or loopholes in your home’s energy use. A home energy audit should be considered by every homeowner on a regular interval of two to three years to ensure they are not spending more on energy than required.

You can either get help from professional home energy audit services, or you can get home performance software to do so. No matter what option you choose, you will definitely find plenty of options for a residential energy audit for sure. In case you want to perform a home energy audit on your own, here’re some useful tips you can follow to uncover how you’re using energy in your home and discover different ways to start saving more.

Identify the areas of home consuming maximum energy

Before getting started with a residential energy audit, it is crucial to identify which part of your home consumers’ maximum energy. You can start by looking at lightning, hot water, heating and cooling systems, refrigeration, appliances, and cooking.

Begin with inspecting the heating and cooling system

When it comes to home energy consumption, heating and cooling systems are one of the greatest consumers among all. According to the research, it is found that approximately 48% of the average home energy is used by heating and air conditioning. If you have a water heating system, it will add up to 18% more in the house energy consumption. You can greatly reduce your electricity by simply improving the heating and cooling systems of your home. To begin with a home energy efficiency audit, you can follow the below steps:

Inspect cooling or heating appliances to check for any issues.
Don’t forget to examine your ducts in case you have a central air conditioner. It is possible that the duct might be having air leaks. If required, you can find professionals who can seal it up properly to avoid any leakage.
Identify air leaks around the doors and windows of your house. Small gaps easily allow warm or cold air to flow in your home, which at the end forces heater or cooling systems to work harder to maintain the atmosphere.
Try to control the hot water usage per day and adapt water usage habits to reduce the waste of water.

Always check for insulation and sealing

Do you know poor insulation and sealing could cost you hundreds of dollars due to heat loss and cooling inefficiencies? Therefore, it is advisable to inspect your home thoroughly to identify potential insulation gaps or poor sealing as a part of your home performance audit. Make sure you check out the following things during the energy audit:

Make sure you examine uninsulated spaces since most of the heat loss occurs through such small gaps in the insulation. Try to check all the junctions in a home, plumbing fixtures, light switches, and any other possible areas.
Don’t miss out on attic insulation. It is crucial to check if there are any gaps around pipes, chimneys, or ducts of your home or not. You can seal it up using foam.
Did you check the wall insulation in your home? Well, that is something that requires professional energy audit services since you will need thermal imaging equipment to identify or inspect your wall insulation. In case you don’t want to get into a professional energy audit, you can make a small hole to check the insulation.
In case you have an uninsulated basement, you should think of floor insulation. It is important that you check your home flooring for insulation. If it is not insulated properly, it may cause heat loss.

Also Read – Tips to Grow Your Home Cleaning Business in the COVID-19 Pandemic

So, do you think you’re done with a home energy audit?

Well, following the above tips, you can easily perform home energy audits on your own. But do you know that general electricity waste is a major contributor to poor home energy efficiency? It is always a good idea to evaluate your electricity usage habits and potential sources of electrical waste in the appliances. To get the maximum benefit from professional home energy audits, make sure you check your light usage, evaluate light bulbs, monitor TV or computer settings, and unplug unnecessary appliances.

However, make sure you take necessary safety precautions while conducting a home energy audit on your own. Do you want experts to do a residential energy audit for your home? Or looking for home performance software? Get in touch with our experts now.

HVAC Load Calculations – What is it and Why It is So Important?

May 11, 2021Energy Saving Tips

Every home needs a specific amount of heating, cooling, and ventilation to be comfortable for the residents. And achieving such a level of comfort is entirely dependent on having the right kind of HVAC system in place. Some people do have old HVAC systems in place, but most of the time, they simply replace it with the new one and feel it is good enough to improve the performance and achieve the right kind of comfort in their home. But that’s not at all true!

One of the most important steps or pre-requisites to install and buy any new HVAC services or system is having proper HVAC load calculations in hand. Having accurate HVAC load calculation won’t just help you get the perfect size of systems but will also help you achieve the most comfortable in-house experience. You can easily find a variety of HVAC software or eds heat load calculators in the market to perform a heat load calculation.

Okay, but what are HVAC load calculations?

Well, in simple terms, it is a mathematical process to identify the best size, application, and kind of HVAC system suitable for your home. While performing the calculations, a technician will measure a few things at your premises to determine the right size. There are a couple of factors considered, such as:

Total square footage of your home
Total number of windows, doors, and entryways
Validate the insulation – it is important to validate the type of material used, the density of the insulation, and how it is installed
Don’t forget to consider the total number of floors and the number of living space vs attic space
Is there any specific kind of landscaping outside a home that can block sunlight from entering the house?
What sort of window treatments used to keep the sun out?
Just check the duct condition, size, and type of vent system used.

With these factors in mind, the technician may use a residential HVAC calculator and decide the size of the HVAC system your home requires.

What happens if you have wrong HVAC heat load calculations?

Today, you have HVAC load calculation service providers available, or you can try out HVAC software to calculate the load accurately. However, if you fail to calculate the load properly, you would end up paying more for a larger unit. The larger the unit, the shorter lifespan it will have since they will turn on and off frequently.

Why is having correct HVAC load calculations crucial?

Using the right kind of HVAC load calculator will not just help you get the accurate HVAC heat load calculation or HVAC cooling load calculation, but it will also bring a lot of other benefits. HVAC software or HVAC load calculation service helps you get the right-sized HVAC system.

The correct-sized HVAC system will bring the utmost comfort and efficiency to your home. Such systems will consume very little energy each day and produce an excellent result. The lower the energy consumed by the HVAC system, the lower the monthly utility bills you will have to pay. This will, in the end, help you save more.

On the other hand, HVAC load calculations will help the HVAC services providers to diagnose critical issues in well-advance and may help you fix it before it affects your overall energy saving and comfort.

Also Read – Tips to Grow Your Home Cleaning Business in the COVID-19 Pandemic

Is it really expensive to get the load calculations completed?

Well, not really! There are plenty of resources and information available these days using which you can easily carry out the HVAC load calculations for your home. There are many professional HVAC load calculation service providers available that can do it for you. Also, you can use an HVAC load calculator or heating load calculation software to do it on your own.

Looking for an expert to perform load calculation for your home? Give our professionals a call today, and we will do the math work for you!

Basic Guidelines For Getting an Accurate Estimate for a Residential Building Cleaning Schedule on the Spot

May 4, 2021Energy Saving Tips

Estimating a building cleaning schedule can be a little tricky. Residential spaces are distinctive and varied based on the people and their way of living. The estimation of any residential building cleaning schedule requires considering various factors such as residential area size, demand, service types, and any specific requirement of a client.

It is very common for professional cleaning organizations to face challenges cleaning residential properties since, many times, the cleaning jobs become more complex and big as the job progresses. And this results in higher costs than expected or budgeted before starting building a cleaning schedule.

Of course, many professional cleaning organizations have cleaning business software in place, which can help them estimate a residential building cleaning schedule. But when it comes to providing an instant or immediate estimation of any house or property cleaning job, it is not as simple as quoting whatever your competitors are chagrining. If you fail to provide the precise estimation for house cleaning at first, you may miss out on a good business opportunity.

So, how can you estimate a residential property cleaning schedule on the spot? Want to know the house or residential building cleaning schedule checklist to provide the estimation on the spot? Keep reading this blog post.

Make sure you quote not to just meet the client’s requirements but to beat the competitors too!

The charges for building cleaning by professional cleaning organizations usually range between $0.07 to $0.15 per square foot. When you provide an estimation for a residential property or building cleaning schedule, you must figure out where you are. But it is very vague to just pick any random number and wait for your client to approve! To ensure you come up with the most realistic estimation for house cleaning, you must study your competitors. Use the internet, make a few contacts, and try to get answers to a few questions like:

How much do your competitors charge on an hourly basis?
What are all the inclusions in the estimations provided?
Do they provide any specific services to the customers?
How about discounts for frequent or repeated orders?

There may be a lot more other things you must keep in mind when planning to provide a quote for residential property cleaning. Make sure you do enough homework to reach a reliable and meaningful quote.

Figure out residential building cleaning cost factors

When it comes to professional cleaning organizations, they provide cleaning services for a wide range of property types, and thus, average price estimation may vary greatly for building cleaning. While some customers consider hiring professional cleaning organizations for just one time, others may consider the cleaning services on a daily basis. Here’re are a few factors that may affect the overall residential building cleaning schedule estimation:

Cleaning rates per square foot
One-time charges
The number of bathrooms and windows affect the estimate
Flat or hourly rates of the cleaning service providers

Workout on your numbers

To bid or estimate cleaning costs for any house or residential property, you must need to have a few numbers clear in your mind. You may have house cleaning business software in place, but for the spot estimation, you need to know the cleanable square foot of the building. Secondly, you need to know the exact time it will require to clean a house. And at last, you have to work on your pricing structure.

Calculating a cleanable square foot – Start by measuring the property space with a measuring wheel. Simply multiply length and width to get the square foot details.
Calculating time to clean a building – It is based on your production rate, i.e., how much square foot your team can clean in an hour.
Deciding on price structure – This should be entirely based on your market research about how your competitors are charging per hour for a house cleaning. For the safer side, you can go somewhere in the middle range to win the business.

Have a proper calculation in place

Once you have numbers in your hand, you can utilize cleaning company scheduling software to come up with an appropriate bid. Utilizing cleaning business software will help you understand if you are going to make a profit on the said account or not.

Adjust yourself with the amount of time it requires to convince the client

In the estimation phase, to fulfill your client’s expectations, you must think of optimizing your rates. However, this doesn’t mean you lower your rates if you feel a job quoted for an hour will take a day. Estimates for a residential building cleaning schedule usually start at by an hour and knowing the facts and figures will make your job easier and will help you gain the trust of the clients.

Also Read – 8 Useful Do’s and Don’ts of Adding Online Booking to Your House Cleaning Business Website

There are all basic guidelines to improve productivity when it comes to providing rough estimates on the spot for any residential property or a house. Make sure you do have a residential building cleaning schedule checklist in hand and have done enough research to stand out among the competitors and come up with the most realistic and acceptable estimate for your house cleaning job. Looking for a cleaning company scheduling software to get reliable rough estimates for your building cleaning schedule? Get in touch with us now.

SEO Checklist – How To Optimize Blog Posts For SEO

April 22, 2021SEO

This infographic will give you a clear understanding of how to optimize better blog posts. You don’t need to commit to the entire checklist either. Look for areas that you might be lacking in, and apply the said tips appropriately. The results will speak for themselves!

When optimizing your blog for SEO, there are tons of different tips, tricks, and techniques that can be used. So it’s important to note this is not a comprehensive list of SEO best practices. The following SEO checklist focuses on the on-page SEO efforts that will improve visibility and search rank for your blog posts.

Now let’s take a look at six steps to optimizing a blog for SEO.

Blog SEO Checklist: The Essentials

1. Craft a proper title
2. Plan your links beforehand
3. Do your research
4. Consider FAQs
5. Account for other blog elements
6. Optimize your URL

SEO Checklist

Use this Checklist to Optimize Your Blog

When you get ready to write your next blog post, have this list handy and walk through it step by step. You’ll begin to realize that it doesn’t take much to boost your search rankings. By being intentional about the words you choose, the format you use, and the topics you write about, you’ll begin to see your blogs rank higher and attract more traffic.

All these items in this SEO blog checklist will become second nature to you as you evolve as a blogger. These tips will serve you at any point in time, guaranteeing solid results for pages both big and small, so take note now!

Everything You Need to Know About Information Architecture in terms of UX Design

April 13, 2021Web Design

Whenever we visit any website or interact with a mobile app, we are faced with the interfaces containing information we are looking for. But did you ever thought to look at how every piece of information is arranged on a website or a mobile app? If you look carefully, you will find that all the content within a website has been organized accurately.

A good UX is all about information presented logically and within reach of the target audience. And information architecture is the foundation to help you organize and present content in a structured manner for the website or a mobile app. Information architecture design is a task that is often shared by designers, developers, and content specialists since it helps to solve problems about organizing complex information clearly and logically.

To help you give detailed insights about the information architecture, we have covered a few key concepts in this blog post, so read on!

Understanding Information Architecture?

One of the important aspects of user experience design is finding out how users will react to content in the context of UX design. Understanding is the key to a successful UX design, and information architecture is essentially relevant to the user experience. In simple terms, information architecture is a science or method of structuring content of the website, mobile app, or any other online platform. Information architecture design is a way using which the user can understand where the information to be placed so that it becomes easy for the users to find it as and when needed.

Are Information Architecture and UX Design the same?

The answer is NO. Though both are highly connected, they are different! While UX design touches a few aspects of the user experience, the information architecture is more about the user’s goals and cognitive efforts. In a way, we can say that UX is about ensuring a pleasant interface and responding to the psychological needs of the end-user. And information architecture is more about structuring. This means without proper information architecture, it is not possible to bring an effective user experience.

What should be considered while doing information architecture design?

Okay, so you have made your mind going for information architecture design for your website, that’s cool! But do you know a few key things that you must be aware of and figure out to achieve desired results from IA? Here’s the list of pre-requisites for a successful IA:

The user flow throughout the website or a mobile app
How your website eases finding information for the users?
Do you know how the information will be represented on your website?
Do you feel the information on your website or mobile app helps the users to make the decision?

Once you have this information in place, you’re all set to move ahead with the information architecture design. You must focus on the target audience, the core technology behind your website or a mobile app, and the kind of data that will be presented through it.

Also Read – A Closer Look at How eCommerce Revolution Has Affected Online Consumer Behavior

Talking about the Best Practices, you should follow during information architecture design…

Think and define the company goals – To identify and determine the goal of the effective information architecture, it is a must that you think about the goal of your organization. Why are you going for information architecture for your website? What are your objectives and goals? Try to find out answers to such questions. In general, most companies are adopting IA to make more money, reduce costs, and help the end-users make the right decision. If you cannot formulate the right goal or objective, just stop right there and rework it!

Try to understand what the users will do with your website or a mobile app – It is very important to figure out your target audience. You must identify who all will be visiting your mobile app or website. Also, try to understand your users’ objectives behind visiting your website. To find out the answers, you can follow the conventional UX practices like identifying personas, scenarios and even arrange user interviews. You can easily find out the best and the worst scenarios that might occur, and you can think of preventing them earlier.

Don’t forget to analyze your competitors – You might be having something in your mind for your website or mobile app, but your competitors might have already implemented the same idea! So, go out and make sure you know what your competitors offer and ensure you don’t repeat the same! Try to analyze your competitor’s website to find out how they display information, what is common between you and your competitor, is their website easy to navigate, and so on.

And that’s it! You can now design content for your website or mobile app! You can group and label the content, define navigation and create a site map, and perform user testing to ensure it is up to the mark! Looking for website design services for your website? Why don’t you give it a try and have a look at the website design services offered by us?

Digital Marketing Trends That Will Reshape Digital Marketing Landscape in 2021

April 6, 2021SEO

The COVID-19 pandemic has left us with a deep scar and had a deep impact on businesses of all shapes and sizes. And digital marketing is not an exception in it. Since people across the globe are relying on and using online platforms to make the purchase of everything, digital marketing has become a vital need for their survival. Various virtual platforms have replaced in-person consumer experiences, and thus, it has become crucial for businesses to rework their digital marketing strategies and digital marketing campaigns to make the most out of it.

Since everything is virtual and relied heavily on technology, being a digital marketing agency, it is not possible to stick to the digital marketing plans they have followed so far. The ambitious concepts like artificial intelligence, voice search engine optimization, and data-driven marketing are now becoming the top priorities and leading digital marketing trends for businesses to survive in 2021.

To help you get ready for 2021 and ahead, we’ve taken a look at a few of the most anticipated digital market trends that you must prepare for. Have a look at this blog to discover key digital marketing trends you should keep an eye on in 2021 to survive in this pandemic situation.

Related Reading – 8 Useful Way To Increase Website Traffic

NO-CLICK SEARCH – A new shift to attract more visitors!

The search engines are the heart of the digital marketing industry. Usually, potential customers enter their queries in the search engine and navigate to the specific URL to get the information. However, recent enhancements in the search engine have eliminated the need to click on the specific link since they display a few of the top results on the search result page itself. This is great to improve the customer experience, but it would add a little extra complexity for the digital marketing services providers.

VISUAL SEARCH – Giving a new way to optimize Image and Video for SEO

Probably, you may think it is nothing new, but hold on! Searching images and videos have been an old wine to drink, but did you know you can submit existing images for search? Or can you take original photos and search for the context? Well, it is nothing but a visual search. Visual search will be the future of search engine optimization and will change the overall SEO landscape. To reap the benefits of visual search, make sure your digital marketing strategies include image and video SEO campaigns.

INTERACTIVE CONTENT – It will be recognized as a best practice.

Of course, this has been around us for a while, but it will be considered as a best practice to enable more engagement and user enjoyment for the customers. Interactive content such as open-ended questions, surveys, polls, etc., can be a turning point to boost your digital marketing services. Moreover, including interactive content as a part of your digital marketing strategies will help you increase the customer experience.

CUSTOMER SEGMENTATION – Segregation will be a key to achieve desired results.

Customer segmentation is not new but quite popular among digital marketing agencies. Instead of designing fewer marketing campaigns, a digital marketing agency should focus on targeting a general audience and have many marketing campaigns for a specific audience. Customer segmentation helps digital marketing experts to group their target audience based on certain parameters. This will empower you to design content and digital marketing strategies suitable to your target audience’s preferences.

VOICE SEARCH – An increasing use of voice search will transform digital marketing strategies in 2021!

Do you know that 50% of all searches will be conducted using a voice command by 2021? Today, 72% of the shoppers own voice-enabled speakers and use them to carry out their day-to-day activities. And many more numbers show that voice-based search will be a key digital marketing trend in 2021. It provides useful information that people are looking for using audio content. Incorporating a voice-based search in a digital marketing strategy is not just about being into the race of winning the marketing world, but it is more about providing a unique and optimized customer experience to boost brand loyalty.

BROWSER PUSH NOTIFICATION – A key digital marketing trend to watch for in 2021.

The recent amendments in GDPR (General Data Protection Regulations) and increasing use by online stores have fueled the popularity of browser-based push notifications in recent years. Today, the youth prefer different ways of communication with lesser touchpoints when searching for any specific brand. Browser push notifications have been used extensively by online stores to increase conversations. This way, you can easily engage your target audience and convert them. The digital marketing agency can use images and CTAs to boost conversations and bring unbelievable results.

Also Read – Industry-best Practices to Improve SEO-Friendliness of Your Website Design

So, there you’ve it! The digital marketing sphere is constantly changing. Knowing the possible digital marketing trends is crucial for your digital marketing strategies. Make sure you do have a look at the above-mentioned trends while forming digital marketing plans for 2021! Looking for a helping hand to boost your digital marketing campaigns? Get in touch with our experts now!

SEOblog.com Names Eco York Among Best PPC Companies in the United States in 2021

March 31, 2021press release

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands.

Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results –and our efforts do not go unnoticed. SEOblog.com recently awarded our PPC firm as one of the Best PPC Companies in the United States in 2021.

“SEO is no longer about keyword stuffing and trying to trick Google to get better rankings,” said Mark Lane, president of Eco York. “It’s all about developing a user experience that is data-driven. Customers are searching for a solution to rank for specific results. It’s a combination of science and art to successfully rank a website.”

Our PPC managers stay abreast of the latest marketing trends and industry developments to help more businesses boost their digital performance. From paid advertising and SEO to web development and social media marketing, we make sure all our marketing solutions are geared towards achieving our clients’ goals in the most efficient way possible.

“Mark and his team put my vision together perfectly. They conducted business with professionalism and promptness. Thank you!”

– Katelyn Aldridge | Client

SEOblog.com, a leading thought-leadership website and directory for the best SEO companies, published the “2021 Best PPC Companies in the United States” in late March. Each PPC company was vetted based on expert certifications, client list, online rankings and industry experience, among other qualitative and quantitative factors in its ranking system.

We are pleased to be identified as one of the best PPC companies in the United States by SEOblog.com. Thanks to all our clients, partners and our Eco York team for their continued support to our PPC firm.

Get in touch with our PPC experts to know more about our digital marketing services. You may also write a review on SEOblog.com about your experience with Eco York by clicking here.

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