Confused about going with a blog vs. a podcast? Both podcasts and blogs are extremely useful tools for engaging with your audience. They help you build a strong online presence, build communities, and grow your business.
However, what’s the best option for your business?
Blog or podcast?
Although both get talked about in the business and creator communities in the same breath, they are not the same. They need different tools, approaches, and equipment to work for the business.
So, the question is, should you go for a blog? Or is a podcast the best option?
Let’s find out in this post.
Blogs vs Podcasts: All the Difference to Know
You may already know what blogs and podcasts are. However, let’s organize that information here.
This will give you a better understanding of how beneficial they are for your business.
A blog is like your website—it has content in the form of articles, how-to guides, tutorials, whitepapers, etc. Blogs help you attract customers by addressing the questions they have.
On the other hand, a podcast is like radio programming. While it can promote your services, which is the goal, it may not directly do it right from the beginning.
Another difference between blogs and podcasts is the medium that they communicate with. Blogs are primarily text-based. But podcasts are spoken conversations.
Blogs are often written by the owner of the business. There are also freelance writers who help the owner with writing blogs.
Podcasts are not fully developed by the owner of the business. It involves other guests who also contribute to the podcast.
Advantages of Blogs for Your Business
Blogs have huge potential to help businesses. Whether you are a small business or a large enterprise, blogs help your business in a range of ways.
A few of the top benefits of blogs are given below:
It improves traffic to your site.
Which one do you think gets more traffic—a website with 100 blogs and another with 5 blogs?
The first one, obviously.
Consistently publishing blogging improves the traffic to your website. As you add new blogs, the number of pages on the site goes up. This increases the reach of your business and allows your potential customers to find you.
The result is more traffic to your site and opportunities for sales.
Supports your SEO
Search engine optimization is a crucial aspect of your website. Without effective SEO strategies, you cannot rank well on Google.
And do you know what’s important in SEO content?
That’s right, content is a crucial element that makes search engine optimization worthwhile. And publishing more blogs can boost your SEO.
It can also get recognized by other businesses and help you earn valuable backlinks as well.
Helps in content marketing
Gone are the days when you relied fully on paid marketing to bring sales and revenue. Today is the age of content. And blogging is one of the best ways to leverage the potential of content marketing.
Consistently publishing blogs on your website lets you get noticed by people looking for your services and products.
This will lead them to your website. You can also publish your blogs on various social media platforms and repurpose your blogs.
All these can take your content marketing to the next level.
Increased brand awareness
Publishing valuable and helpful content regularly improves your brand awareness among your target audience.
Combining effective search engine optimization and content marketing strategies with publishing blogs can make your blogs pop up everywhere.
This is going to make the audience recognize your brand and offerings. And next time they search for services and products that you offer when they see your brand, they are more likely to buy from you.
Advantages of Podcast for Your Business
Like in the case of blogs, podcasts can also help you improve your business in a variety of ways. This makes podcasts an excellent tool to promote your business and its offerings.
Let’s see how podcasting helps your business.
Establish personal connections
Unlike blogs, podcasts make it easier for audiences to listen to you. Which is a nice change of pace. Most business persons and entrepreneurs aren’t in the limelight.
With podcasts, that can change. It lets the audience listen to you and become familiar with your personality.
In today’s personal branding era, that’s important for your business.
Improve your brand’s authority
Your podcasts share your expertise in the industry. You share insights and experiences that you have amassed over the years. This makes you a reliable and knowledgeable person to solve the issues that the audience faces.
And you do that through the services and products you sell.
When you have a strong brand authority, it not only helps your audience but also makes you a trusted name in the whole industry.
Podcasts can easily do that for you.
Podcasts are more accessible
Unlike blogs, podcasts are more accessible to people on the go.
Whether one’s traveling, walking, or sitting in a bus station, one can listen to your podcasts. That can’t happen with blogs.
One needs to sit comfortably to read a blog. Hence, more people are likely to choose podcasts often than reading blogs.
Reach more people
Podcasts can get you to a new audience who is not reading your blogs but is interested in what you want to say or your business.
Some don’t like to read blogs. And we get that. Having worked in the podcast marketing field, we know that people love to listen to businesspersons talk.
And that’s a huge advantage for your business as not everyone is keen on doing podcasts and taking advantage of podcast marketing.
Connect with other creators and influences
Podcasts are often a conversation between two or more people. And most of the time, they are experts in their field.
You can have content marketing experts in your podcast if you are a marketing agency. You can also have experts talking about podcast marketing in your podcast.
When you bring in these influencers and experts in diverse fields, you can build better relationships with them. This can take your business to their audience.
Which One Should You Go For?
From our experience as a content marketing services provider, we believe businesses must take advantage of every form of content marketing they can leverage.
And we think that both these platforms will stay here and co-exist. One is not a threat to the other as they cater to audiences with different preferences.
There will, of course, be overlap, but that’s understandable.
Hence, choosing one platform over the other is not the best content marketing strategy you should use. Instead of choosing one over the other, you can start with either a blog or podcast and then pivot to the other.
Most businesses usually start with a blog because it is easier to start. Once you have made enough of an audience who comes to read the blog, then adding a podcast can be beneficial.
This will help you benefit from an existing audience and present the podcast to the blog audience. And you can do this and vice versa, as well.
So, the idea is to start with one and then move on to the next instead of going with another platform.
Conclusion
Both blogs and podcasts can make a huge difference for your business. While blogs can take your business to people who love to read, podcasts are inclined toward people who love to listen to their favorite speakers and influencers.
As an experienced content marketing company, Eco York believes that both these platforms are staying for the long game. Blogging has stood the test of time for decades. Podcasts will also start doing the same due to the convenience it offers.
Therefore, as a business, you must embrace both and try to add value to your customers in every way they prefer. And if you need a content marketing firm with experience in podcast marketing to help you with the same, we offer all the support you need.
