Search Engine Optimization helps your business develop a focused, organic audience base, like no other. A concentrated SEO strategy designed to serve specific goals is a long term investment. And, even though SEO plays a pivotal role in the growth of revenue, most small businesses steer away from digital marketing, more importantly, search engine optimization. Business today, is heavily reliant on online visibility and sales, and businesses that don’t hop onto the digital wagon, stand to lose a lot.
Search Engine Optimization is one of the easiest and the most effective marketing hygiene practice recommended for small businesses. It has become a fundamental part of efficiently marketing your business. SEO helps businesses to create responsive, user-friendly, and robust websites that rank well on the search engine result pages (SERP), eventually leading to better conversion rates.
Not convinced yet?
We have outlined the benefits of SEO that will help your businesses flourish and put your small business on the map.
SEO generates targeted traffic
SEO helps businesses refine and target specific audiences that are most willing to buy the products and services they are selling. Filtering out the weak leads who are just wasting your advertising money and time can be a smart business move. SEO helps in redirecting people who are looking for exactly what you are selling, to your website or e-commerce store. This ensures higher conversion, as the user’s search stops with you.
SEO finds you new customers
SEO uses a mix of keywords to increase your website’s rankings and visibility. Using the right set of keywords can help your website appear more often on the search results when users are searching for something relevant to your business. This definitely helps in generating a lot of traffic and finding you new customers, that weren’t aware of your brand before.
SEO is cost-effective
Paid marketing can be an expensive affair. On the contrary, investing in SEO can generate desired results, without hurting your marketing budgets.
Bigger companies have sufficient money to spend on pay per click digital campaigns, getting them massive visibility and audience. But as for small businesses, pay per clicks can be futile as you continue spending large sums of money, trying to generate leads that may or may not convert. SEO remains to be the only area for small businesses to compete big without quickly burning holes in their pockets.
SEO produces constant and long-lasting results
Investing in online paid ads will definitely reap good results for your business, but only for as long as you continue advertising and spending big bucks. Money spent on SEO is more effective as the effects of a job well done last longer, fetching you customers long after you have stopped investing in SEO.
SEO takes time to start generating results, as the goal of optimization is to eventually show up on the first page of the search engine results page (SERP) and stay up there for as long as you can.
SEO offers better conversion rates
Optimized search engine websites and stores load faster and offer a better user experience. If done correctly, they would also be optimized specifically for different gadgets, be it a laptop, a mobile, a tab, etc. This helps your website to reach your audience on any device they might choose to use.
Easy navigation and speed optimization are some of the major driving factors behind a customer’s purchasing decision and an optimized website, e-commerce store gives your business that edge.
SEO helps you to beat the competition
The bigger players in your sector too can be competed with. Optimization helps your website to rank well and increases traffic organically. A good optimization strategy might help your website climb up the rankings and on occasion, even surpass the bigger players. This unique opportunity helps your business garner a larger reach and brand awareness, which eventually leads to higher conversion rates.
SEO builds brand awareness
If your website or e-commerce store makes it to the top of the search engine result page (SERP), however small the business may be, it registers with the audiences. This helps the audiences recall your brand when they see it the next time or need something that you sell. Building brand awareness is one of the best ways to organically grow a loyal customer base.
SEO makes your website more responsive
Studies suggest that most users are willing to wait only for 3 seconds for a website to load. Anything beyond that results in a drastic drop amongst the users. Search engines assess user-friendly websites and reward’s optimized websites by ranking them higher. Improving your user experience can not only result in a higher ranking position but also generate positive feedback amongst your users.
The online market is constantly changing and businesses need to constantly revise their strategies and tools to compete in the game. While most other tools and processes can be intimidating to implement, SEO for the most part is really easy and cost-effective to implement. Hiring an agency to implement the best SEO practices for your business can be a long term marketing solution.