Web design has become an essential aspect of branding in today’s technology-driven business world. The advances in UI design in the last few years have been unprecedented. As AI has also started contributing to designing, we are in the golden era of web design.
Despite the focus on designing, typography remains one of the most crucial aspects of web design. Typography can be used to improve the design and make it more user-friendly.
If you are a business looking to hire web design services for your brand, here are a few things to know about typography and its importance in web design.
What is typography?
In simple words, typography refers to how words are arranged in a design to improve their readability, legibility, and navigation on websites. It is a visual technique to blend the texts and design to create a seamless user experience.
As websites and other branding materials are primarily created for users to read and consume, typography has a considerable role in rendering any design value-adding.
Let’s look at some of the main typefaces in typography.
Main typefaces in typography
If you are not familiar, a typeface is all about a letter’s style, weight, and width. There are four major typefaces, as given below:
Serif
These types of typefaces are more consistent and used officially. They are also very conventional.
Sans serif
These are simpler and informal typefaces. Sans serif is also more casual, and as a result, it is preferred for web designing.
Slab serif
The primary goal of a slab serif typeface is to grab the users’ attention. It is thicker and bolder.
Script
Script typeface usually emulates the swishes and curls of handwriting. It is generally reserved for important titles and special occasions.
What makes typography important in web design?
As discussed above, typography is an important aspect of web design. As design and text need to go hand in hand to make the right impact, every web design agency must know how to take advantage of the same.
However, businesses must also know why typography is important and how it helps their design make the right impact.
Helps with consistency.
With typography, it becomes easier to maintain consistency across your design. No one wants to visit a website with no consistency in its typography. It is unprofessional and less user-friendly.
Improves readability.
At the end of the day, people visit your website to read and learn about your products or services. Typography is the most prominent element that helps them read better. And if you mess up your typography, there is no point in developing a website.
Helps establish recognition.
There are businesses that create their own typography and stick to the same across their branding and design efforts. This can hugely benefit your brand as it helps generate recognition and identity in the market.
Attracts the reader’s attention.
With the help of inventive and user-friendly typography, you can always attract attention from users. And people don’t like complications. When your typography is focused on user-friendliness, it makes them want to read your text and connect with your brand.
Ensure hierarchy in the design.
Another way typography helps is to establish a hierarchy in the design. Not every text deserves the same attention as the others. When you use typography to its full potential, it communicates to the users what is important and what is not. This helps users make quick decisions, which everyone loves.
Mistakes to avoid in typography
Although website design services companies are numerous in the market, the number of mistakes in the industry is also common. Hence, if you are a business owner developing a website for your business, you must be careful about these mistakes.
Here are a few mistakes that you must avoid to make your design impactful and texts more value-adding to the users.
No line-height
Reading becomes problematic when there is insufficient space between lines. In fact, no one wants to read text with no line height, even if the design is perfect.
Improper tracking
Another mistake to avoid is not ensuring a uniform spacing between words. When there is no tracking, it becomes difficult for the readers to read as they need to search for the following terms.
Misalignment
Failing to align text for better readability is another mistake you must avoid. The alignment must be picked to make it easier for the readers to read.
Contrast imbalance
The contrast between the text and the background must be adequate to make the text more readable. Lack of contrast or too much contrast makes reading hard. The idea is to find a balance between the same.
No guidelines for typography
When designing a website, web designers must establish a typography guideline that brands can follow when designing other designs for the same brand. This helps ensure consistency across all designs.
Best typography practices for web design
Having a comprehensive and defined set of practices can help businesses and web design agencies avoid the mistakes we have talked about.
Here are a few elements you can keep in mind and discuss with your web design company to focus on when developing your website design and choosing web designing fonts.
Focus on user-friendliness.
Texts are written to be read and consumed by the users. Hence, ensuring user-friendliness is one of the most important practices you must adopt when designing your website.
Maintain hierarchy.
Always maintain a clear and defined hierarchy with your typography. It makes reading easier. It lets the users ponder what is important and skim what is not.
Constant text density
Another critical practice that you can develop is to ensure a constant text density. Failing to do so can make your text unreadable.
Use of whitespace.
Using enough whitespace is another practice you can adopt to improve your designs. It bolsters your design’s readability to a great extent.
Focus on elements.
In a chunk of text, there would be different elements like links, quotes, etc. Highlighting these points can skyrocket the readability of your text and improve your overall design.
Conclusion
Undoubtedly, web design has a massive role in determining your business’s online success. If you have a great website design with the best typeface for websites, you are already on the right path to online success. On the other hand, if you cannot choose the right web typography, all your investments may be meaningless.
You need to work with experienced agencies offering website design services. Eco York is a pioneer agency offering web design in York. We have worked with local and international brands to meet their goals perfectly.
When you work with us, we deliver customized web design services in York, PA to help you meet your goals without compromise.
If you wish to know more, please contact us.
