In the past nine months, the coronavirus has severely affected the lives of millions all over the world. After a long lockdown, businesses and individuals have started buckling up to begin a new normal life.
But recent news of a new strain of the coronavirus has shaken the confidence of people moving out, and they are now more concerned about how to keep themselves safe and maintain cleanness around in this uncertain situation. Since proper cleaning and hygiene could be the only way people stay safe from COVID-19, cleaning and maid services are glittering these days.
But as a cleaning and maid service business owner, you might be facing uncertain challenges with your business. Since people are more worried about their safety, some of them often feel insecure while opting for cleaning and maid service. In such a scenario, how can you grow your cleaning business? How can you make sure no one is contaminated while opting for your cleaning services? Here’re a few simple things you should follow to ensure you grow your cleaning business without becoming a super spreader!
- Understand the regulations or guidelines for cleaning business
One of the very first things you should do is to stay updated with the rules and regulations to run your cleaning business during the COVID-19 pandemic. Local as well as state governments, roll out frequent guidelines and update on reducing the spread of the coronavirus. It is very crucial that you keep yourself and your employees informed about the latest guidelines and rules to offer your cleaning and maid services safely in this uncertain situation. If required, try to change certain service offerings or policies, and effectively communicate the same to the staff and customers as and when needed.
- Go for “ZERO-CONTACT” services
The next tip is to introduce policies and procedures that eliminate all contact between your staff and the customers. If you are using any residential cleaning software, ask the service provider to help you display new procedures and guidelines on the maid service estimating software itself. You can also use a house cleaning cost estimator to estimate the cost of cleaning virtually without visiting customer premises to avoid physical contact.
- Don’t hesitate to communicate
In this uncertain time, many things have changed, and it is important that you keep your customers well informed about everything you are doing to keep their lives safe. Be very clear about how you are doing your business in this pandemic and what are the new policies and procedures you have introduced to reduce the spread of the coronavirus. You can create a video or send emails to reassure families what you are doing to keep everyone safe. In case you are using residential cleaning software, you can ask the developer to put an FAQ that outlines steps and precautions you are taking on the application or website.
- Look after your fellow members and employees
For any cleaning and maid services, their employees are at the forefront to keep the business running in this pandemic situation. Therefore, it is high time for you to think about your fellow members and employees. Always perform some basic health checks like temperature screening, provide them PPE kits, and measure other body vitals as and when reporting to the office. Also, try to introduce a healthcare coverage or protection plan for your employees to keep their lives safe. Remember, if your employees are happy and safe, they will help you grow your cleaning business.
- Keep in touch with local health departments
When running a business in such uncertain conditions, it is always advisable to keep in touch with local health departments and government authorities to take a cue about preventive measures you should take to avoid any hassle. This will ensure you are doing everything right and helping local authorities to restrict the spread of the coronavirus.
- Rework on your marketing message
Last but not least, tips to survive in the coronavirus pandemic is to adjust your marketing strategy. With a “New Normal” people are living in a dilemma and uncertainty. The focus has now changed towards more secure and safe services instead of cheaper cleaning and maid services. So, it is time for you to change your marketing message by showing a level of emotional attachment with the customers.
The Bottom Line
At present, no one can think or even imagine how long it will take to get rid of the coronavirus. It has hit the economy very hard, and the home cleaning industry is not an exception in it. But if they follow a few simple tips discussed above, they can keep running their cleaning and maid services even in the worst situation without compromising the safety of the customers and their employees. What do you think about this? Share your views in the comment section…
