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Website Redesign

Website Redesign: Reasons, Benefits, and Best Practices in 2023

Web Design

Are you a business looking to thrive in today’s fast-paced digital landscape? If yes, you know how important it is to make full advantage of your website.

If you are thinking, how do we even do that, you are not alone.

At Eco York, many of our clients keep asking similar questions as they want to keep successfully navigating the changes in the digital world one after the other.

Now, to answer your question, the most important part of your online growth strategy is your website. You must make it effectively represent your business values, engage users, and drive conversions.

If your website falls short in any of these aspects, it is time for a redesign.

In this blog, let’s explore the key reasons why a website redesign is worth considering and the advantages it brings.

Reasons for Redesigning: Why You Should Redesign Your Website

From our experience as an affordable web design company in York, we have found different businesses have different reasons to redesign their website.

You can check some of the most common reasons we have come across:

The current site looks old school

This is a common reason we have heard our clients talking about. When everything around business changes, the site must also look modern and fresh. Trends come and go in the ever-evolving world of web design.

Having outdated aesthetics and the lack of modern design elements create a negative perception of your brand.

Users expect visually appealing and contemporary websites. Thus, an outdated appearance may make them question your credibility and professionalism.

The site has a poor user experience

Businesses that want to keep their users satisfied and happy need to always deliver impeccable user experiences. Smart businesses know that user experience (UX) is paramount for a successful website.

Most of the clients that come to us talk about how users complain about the site being very hard to navigate and use.

In addition to having a hard-to-navigate layout, being slow, lack of intuitive capabilities, etc., also compromise the user experience to a great experience.

Ideally, your site must be able to optimize the user journey, ensuring a seamless and enjoyable experience that keeps them engaged and encourages them to buy.

Not mobile-friendly

In 2023, there will be 6.8 billion people using mobile phones, according to Oberlo. This means that a majority of your traffic comes from smartphones—more than 60%, to be exact.

And the number is likely to go higher, and with the increasing dominance of mobile devices, having a mobile-friendly website is no longer optional but essential.

Not making your site mobile-friendly alienates visitors to your site, as well, because their experience on the mobile is not optimized.

With a responsive design, your website can adapt to various screen sizes seamlessly, improving usability and user experience.

This helps your business, as the site will bring more traffic, conversions, and revenue.

Not reflecting your business now

Over the years, many of our long-term clients have made significant changes to their line of business, strategy, or even their entire business model.

There are businesses that have even revamped their entire business operations.

As businesses evolve, their brand identity, values, and offerings may change. And it may not reflect on your existing website, which might affect your online reputation.

This is where working with a website redesign agency to redesign your website is important. Doing so will help you ensure to create an excellent brand identity, conveying the right message to your audience.

Managing content has become hard

In order to maintain the relevance and usefulness of your website for your users, it’s important to consistently publish new content. However, older websites may not have a reliable CMS to make content management easy.

As search engines change and become more advanced, publishing content regularly is crucial, and without a robust CMS, it could be very difficult.

However, a web redesign can help in this regard. If you work with a web design and development company, they will integrate the best CMS into your site, streamlining content management.

This saves time, enhances productivity, and enables you to deliver fresh and relevant content consistently.

Lack of modern and adequate features on your site

All users want the most modern features on their brands’ sites. They want to share their feedback, share content on social media, chat with customer service, etc.

These features may not always be available on your older website, which will impact the user experience and conversion rates.

Adding these features with the help of an agency offering web design in York can help you enhance user experience and traffic to your site.

Inadequate security features

Ensuring the safety of your website and user data is crucial, as cybersecurity has become a huge concern for all businesses. According to Forbes, cybercrimes are expected to cost a whopping USD 8 trillion in 2023 and 10.5 trillion in 2025.

If your current website lacks robust security measures, it becomes vulnerable to attacks, compromising your reputation and potentially causing financial losses.

When you redesign your website, you can incorporate cutting-edge security features to safeguard your data and offer peace of mind to your users.

Advantages of Redesigning Your Website

Now that we’ve explored the reasons behind redesigning your website let’s delve into how this process can benefit your business.

It improves your website image

When you redesign your website, you can convey professionalism, trustworthiness, and a commitment to excellence. A well-designed and visually appealing website elevates your brand image and establishes credibility, which leads to more traffic and revenue.

Delivered better user experience

A website redesign focuses on enhancing the user experience. This ensures that your visitors easily find the information they need, navigate effortlessly, and interact intuitively.

By providing a seamless and enjoyable experience, you increase user engagement, reduce bounce rates, encourage repeat visits, and foster positive word-of-mouth referrals.

It improves sales and conversions

When you redesign your site, you are optimizing the user journey. This, in turn, helps you improve usability and create an environment that nudges visitors toward taking desired actions.

When your design helps your users easily navigate and interact with the site, session time increases, and conversions follow.

It improves SEO and site performance

Redesigning your site is your best opportunity to create a great SEO foundation, if you don’t already have one. You can implement SEO best practices, ensuring that your website is properly optimized for search engines.

There are many things you can do to make your site’s SEO better.

A well-optimized website ranks higher in search engine results and leads to increased visibility and organic traffic.

Add new, adequate features to improve the site

You can reassess your website’s functionality and identify areas for improvement when looking to redesign your site. This includes integrating interactive elements, social media integration, advanced search capabilities, personalized user experiences, etc.

These new features and technologies will enhance the functionality of your website and provide your users with the capabilities they want.

When your site offers such excellent features, people will come, spend time, and convert.

Offers top-notch security

Redesigning your website helps you improve your site’s cybersecurity features and capabilities.

A website redesign provides an opportunity to reinforce security measures and protect your website and user data from potential threats.

Implementing SSL certificates, robust firewalls, secure payment gateways, and regular security updates helps safeguard sensitive information. This will build trust with your audience.

Conclusion

Redesigning your website is more than just a cosmetic makeover. It is a business strategy to align your business with the modern preferences and expectations of your customers.

When you are going ahead with such a strategy, working with an experienced agency offering web design in York, PA is crucial. Having already delivered responsive web design fitting diverse businesses of our clients for years, Eco York has become a reputed name in the market.

Eco York has an extensive arsenal of advanced technology infrastructure, expert professionals, and unrivaled industry insights to help you. If you want to work with an agency that has delivered web design services for years, Eco York is the one to go with.

Contact our support team to start strategizing your website redesign affordably.

Web Development Company

Qualities That an Ideal Web Development Company Must Have in 2023

Web Development

According to a report by Forbes, a new website is developed and launched every three seconds. That’s an interesting statistic to consider if you are a business looking to create a new website for your brand or revamp the existing one.

With 18% of business being done online and counting, it makes sense to have a robust online presence to take your website to the next level.

In doing so, the role of a website is beyond important. Hence, you naturally look for an experienced web development agency to work with. As your website is the most critical aspect of your online presence, it must be impeccable.

Therefore, you must work with a reliable web designing company to ensure your website comes out as perfectly. But how do you do that?

That’s what we are discussing in the blog below.

Top Qualities of a Good Web Development Company

When hiring a website development company in York, or any other place, you must first check if the agency has the following qualities.

All top web development companies have these traits, indicating that you can depend on the agency to deliver the best results.

Industry experience

Experience is an essential quality of every top-notch website development agency in York or anywhere else. With experience comes proficiency, insights, and creativity.

When an agency has years of experience, they know what you want, and it is easier to communicate with them.

Their team will also be skilled in various tools and technologies, making it easier for you to develop a unique website, even better than you want. Hence, before entering into a contract with any agency, learn how long you have been in the industry.

Excellent portfolio

An exceptional and rich portfolio is another must-have quality for an outstanding website development agency. The portfolio is paramount for two reasons:

It shows that the agency has worked with a variety of agencies and that it has profound experience in the field.

It shows the previous works of the agency, and it would be impossible for agencies to fake this.

Therefore, you must carefully evaluate the agency’s portfolio and check if they have done work in a similar industry. The look and feel of a hospitality-related website are entirely different from that of an e-commerce or SaaS business.

By looking at the portfolio, you can quickly determine whether or not the agency can design a website for you.

Advanced technology infrastructure

Website development technologies have been changing drastically over the years. Every day, new technology is around the corner to make the website better and more user-friendly.

Therefore, you must understand whether the agency is an expert in the latest development technologies.

Ask them how they develop the website and the technologies that they use. If your potential agency is adept at the tools, they would have a concrete methodology on how.

Team of expert developers

This is a no-brainer. The quality of the employees working in the agency impacts the quality of your website to a great extent. Hence, look for agencies that have qualified and experienced web developers.

You can ask the agency about the team and their qualifications during a discovery call. If the agency allows, you can also pick developers with specific years of experience to work on your project.

Ensure the professionals are adept at using technologies and development methodologies before starting your project.

A well-defined development process

A well-defined development process is another sign of a great web development agency. And not all website development companies have it. The process helps you understand how your project will proceed from the beginning.

The process also helps you have a sense of direction, and you can understand when the project will end.

Therefore, when you interact with the agency for the first time regarding the project, inquire about their process.

Custom and affordable plans

The pricing of the project is another vital factor you need to consider. Since the website is the most valuable asset of your business online, you need to set an adequate budget for the same.

Hence, look for an agency that can provide you with custom website development services and plans in York.

Many businesses make the mistake of choosing companies that offer cheap services. It may bring you more headaches and damage than value.

Therefore, the best way is to find an agency that can deliver value for your investments.

Expertise in full-stack development

While looking for an agency to develop a website, ensure the consultant has full-stack development capabilities. It makes your job easier as the agency can manage both frontend and backend development.

Not all businesses provide this facility.

However, finding a full-stack web development company can help you save a lot of time, effort, and money.

It can also improve your website as the code and design will complement each other when they are conceived together right from the beginning.

Internal quality policy and checks

Quality is a crucial aspect of your website’s design and development. The design must be clean and professional. The code must also be sleek without unnecessary, cluttered codes.

While compromises on these elements may happen during production, having an internal quality process can address these issues. That’s why it is imperative that every agency offering web development in York must have an internal assessment policy.

Before signing the contract with the agency, assess its internal quality assessment process and learn about it.

If you don’t find one, you are better off finding another web development company in York.

Professional customer service

Another indispensable quality of a top website development company is its customer service. Every agency must have a responsive and professional customer service team willing to go the extra mile to help its clients.

Hence, one of the first things you need to inquire about when looking for a website development agency is their customer service.

Research online to see how client-centric and supportive the agency is and evaluate the customer reviews. You can find testimonials on the website and other platforms like Facebook, Google, etc.

You should give more value to reviews you see on public platforms than on the agency’s website.

Willingness to be collaborative

Your website development agency in York must be willing to work together. A website is about value-adding visual designs that entice prospects to learn more about your services and products. Hence, collaborating is an essential element to get the site right.

Therefore, their willingness to include you in the creative design process must be assessed when you choose a website designing company. If you need a unique, creative style for your website, the agency you choose to work with must also understand this and be willing to work with you as you need.

If the agency is unwilling to cooperate with your creative inclination, it will be a massive problem for you once the project commences. Hence, checking the agency’s creative design process and ensuring collaboration is essential.

Conclusion

Your website is your online identity. Most users visit your website to learn about your services and products before purchasing. Hence, having a user-friendly and seamless website makes perfect sense if you want to grow your business.

Eco York is one of the most experienced web development companies in York. We have been providing website designing and maintenance services in York for a long time.

With an expert team, years of experience, and profound expertise in leading website development technologies, Eco York can meet all your website development and design requirements at affordable pricing.

If you wish to know more, you can contact our client support team and learn how to create an impressive website to grow your business online.



Website Design

Common Elements that Every Successful Website Design Has

Web Design

In order for a website to be successful, it must have a well-designed interface that is easy for users to navigate. Aesthetics are also important in order to create a pleasing user experience.

However, creating a functional and informative site is the most important element of successful website design.

Users should be able to find what they are looking for quickly and easily on your website. The layout should be intuitive and logical, and all information should be easy to access.

Why good web design is important?

In today’s digital world, your website is often the first impression people will have of your business. That’s why it’s crucial to have a website that is not only professionally designed but also user-friendly and informative.

A well-designed website will help you stand out from your competitors and give users the information they need to decide on doing business with you.

Good web design is also integral for good SEO (Search Engine Optimization). Search engines use algorithms to determine which websites should show up in search results, and those algorithms take into account factors such as the quality of your website’s design.

By designing your site well, you can improve your chances of appearing higher in search results and getting more traffic to your site.

Ultimately, good web design is essential for any business that wants to succeed in today’s digital age.

Investing in professional web design services can help you create a site that makes a great first impression, ranks well in search results, and provides users with the information they need.

Commons elements in any successful website design

These elements help them make an informed decision about doing business with you.

If you are looking to revamp your website design and hire a professional web design agency, keep these elements in mind before you begin;

Easy navigation

Your website’s navigation should be easy for users to understand and use. The most common navigation element is a menu bar, which can be found at the top of most websites.

This bar usually contains links to the different pages on your site. Another common navigation element is a breadcrumb trail.

This allows users to quickly and easily find the information they are looking for on your website without clicking through every page.

Mobile-friendly design

A mobile-friendly design is one of the most important aspects of a successful website. In today’s world, more and more people are using their mobile devices to access the internet.

Meaning if the website is not designed with a mobile audience, you could miss out on a lot of potential traffic and customers.

This is important because people use all kinds of different devices to access the internet, from small smartphones to large tablets.

If your site is not responsive, it will look choose and difficult to navigate on smaller screens.

A creative and action-inducing CTA

Make sure your CTA is creative and action-inducing!

Your CTA is one of the most important aspects of your website design. It should be clear and concise and compel visitors to take action. Here are a few tips for creating an effective CTA:

  1. Keep it short and sweet
  2. Use active language
  3. Be clear about what you want visitors to do
  4. Make it visually appealing
  5. Test the CTA

Effective video integrations

When it comes to website design, there are certain elements that can make or break a site. One of those elements is video integration.

A video is a powerful tool that can help engage visitors and keep them on your site longer. If you have a personal brand or you’re representing a company, a short introduction video is a great way to build trust and credibility with potential customers.

With a complex product or service, a short explainer video can help break down the key points so that people can understand what you’re offering.

When used correctly, videos can also help improve your SEO.

Ample white space in designing

In design, white space is the area between elements on a page. It is important to use white space effectively to create a balance between the various elements on a page and improve the design’s overall look.

By using light colors for your background and dark colors for your text, you can create a striking effect that makes your text stand out.

This is an effective way to grab attention and ensure that your readers can easily read your content. Another way to use white space is to create visual interest.

You can do this by using differently shaped elements or by varying the size of your text blocks. By creating visually interesting designs, you can keep your readers engaged and ensure they keep coming back for more.

Accessibility elements

It is important for any website design to take into account the various accessibility elements that may be required for some users. These can include features such as text-to-speech, high contrast mode, and adjustable font size.

While not all users will require these features, it is important to consider them in order to ensure that your website can be accessed by everyone.

By including these elements in your design, you can ensure that everyone can enjoy your website, regardless of their ability.

Mobile-friendliness

The vast majority of internet users now access the internet through a mobile device such as a smartphone or tablet.

This means that it is essential for any website to be mobile-friendly in order to ensure that it can be accessed by everyone.

There are a number of ways to make a website mobile-friendly, such as using responsive design or creating a separate mobile version of the site.

Whichever option you choose, it is important to test your site on a range of different devices to ensure that it works correctly.

Website speed

Websites that load quickly are essential for a good user experience. No one wants to wait around for a slow website to load, and if your site is slow, people will likely leave before they even see what you have to offer.

You can do a few things to improve your website speed, including optimizing your images, using a content delivery network (CDN), and minimizing your code.

Keeping your code clean and concise will also help improve loading times. This means minifying your CSS and JavaScript files and eliminating any unnecessary code.

Conclusion

All in all, these are the key characteristics that your website should have if you want it to be successful. How many of these boxes does your current website check off? Are there any areas that you need to work on?

If so, don’t fret — with a little bit of time and effort and the help of a professional web design company, you can ensure that your site has everything it needs to succeed.

If you want to know more about it, contact Eco York a web design agency right here!

website design

A Step-by-Step Guide to Designing and Building Your Website by Eco York (8 Easy Steps)

Web Development

Over 250K websites are created every day. And the number is only going to get higher and higher. From a business point of view, having a website is a prerequisite for a business to succeed in today’s internet-driven world. Hence, every entrepreneur is mulling the idea of designing the best website for their brand.

But, how to develop a high-performing, user-friendly, and business-generating website has always been a challenge for most brands.

That’s why we bring you an insightful but crisp guide on designing and developing a website for everyone looking for an easy-to-understand guide.

At the end of the post, you will know what you need to do to make an impressive website that can help you serve users better and grow your business.

Steps to Building Your Website

The most common steps you must follow when building a website are below. Let’s try to understand each of them a little more:

1. Get a good domain registered

The first thing your business needs before a website is a domain name. Ideally, it has to be your brand’s name.

This is what the user will have to enter on a search engine/browser to get to your website. It is important that you get a good domain, preferably with your brand’s unique name.

You must also ensure that the domain is short and easy to type and remember.

2. Purchase a good hosting service

Another important aspect of developing a website is to have a strong and reliable web hosting service. When you choose a hosting service, keep in mind the following:

  • Choose the service as per your site’s needs
  • The uptime offered by the hosting service
  • The ability to scale your needs as needed
  • Understand the signup and renewal prices
  • Ability to take up backup for your websites
  • How reliable and quick is the technical help
  • Speed and responsiveness of the server

All these elements need to be in your favor. Compromising on any of these elements might be a pitfall in the making—sooner or later.

3. Get a user-friendly interface

The most obvious element of any website is its design. No website can engage its users without an aesthetically appealing and impressive design.

Creating, therefore, an impeccable website with a user-focused and intuitive user interface is integral. The design must put the functionality of the website first than its aesthetics.

Never include any element that will lower the user engagement with your website. Even if that’s a banner, a moving widget, or a contact form, you need to take that down.

After all, you need your website to have longer sessions with your visitors.

4. Create original, unique content

Another major aspect of creating a website is its content. In a way, the website is a framework to host and present the content you have on your website.

The content may be text, images, videos, or all of them.

After the website is designed and developed, ensure that you have the best, optimized, and user-centered content on your website.

The users usually come looking for your services via the content on your website. Therefore, hiring an experienced writer who can make flawless content to entice users is necessary.

5. Never forget Search Engine Optimization

Once you have the website ready and the content updated, the next step is to optimize the website for search engines.

Use relevant keywords and search phrases in the content. Also, optimize your website’s title tags, meta description, URL, navigation, and diverse aspects of the site. It will make your website easily discoverable by search engine bots and crawlers.

Optimizing your website for search engines is also imperative to attain high rankings for diverse search phrases related to your products and services. The searchers use these keywords and phrases to find what they need online.

6. Optimize the website for mobile

It was reported that mobile search in 2022 amounts for more than 70% of the total web traffic on the internet. It is obvious that you need to optimize the website for mobile phones as well.

Otherwise, you are missing a majority of traffic.

There are a few things that you can do to make your website mobile-friendly, such as:

  • Make your website load faster
  • Use a responsive website layout
  • Use a clutter-free, simple web design
  • Test the website on devices before going live
  • Keep the mobile users in mind when updating content

7. Add tools you need for management

You also need to manage the website once it is live. Therefore, you need to integrate these tools to ensure that you can manage your website effortlessly.

To make your website perform well, you must keep a tab on diverse metrics, elements, and factors. The tools must help you take care of these elements without fail.

Ensure all these tools are seamlessly installed, updated, and integrated into your website.

8. Hire a web design and development company

Thanks to advances in technology and the internet, there are many applications and platforms that let you do your own website designs, like Wix, HubSpot, WordPress, etc.

While they are fit for smaller and beginner websites, you need to hire a web design and development company to develop and design a large website that will help you grow.

The major aim of every website ever created is to deliver the best user experience and bring customers. If you need your website to do that, the only way is to seek help from an established and experienced website development agency.

They would know what your business needs, what the website must entail, and how each functionality needs to be developed to create the best experience for your users.

Doing this will help you make a website that you are proud of and users are willing to come back to over and over again.

Conclusion

Although website development and designing has become extremely easier than it was before, hiring a reliable agency with demonstrated experience in the field is a must as your website will be your online identity.

Therefore, when looking to hire a website design and development agency, look into their portfolio, previous clients, their design philosophy, and the technologies that they are adept at. You also need to mind how they support the client after the project is executed.

Proceed if you have found a satisfying business that positively ticks all these elements.

If you are looking for such a web development and design agency, Eco York is a recognized brand in the field. We can help you with all your website design and development needs.

You may contact our client support team for more details.

Poorly Designed Website Impacts Your Business

Business Lacking: It Could Be The Result of Bad Website

Web Development

Website design is an important step in business development. A responsive website is essential if you want to see your business grow. A Bad website design can be disastrous for your business and web development.

Such websites can cause more damage than good to your brand. They can turn off potential leads, make it difficult to convert them, and create a negative impression of your brand. Your business will suffer if your website isn’t designed for users.

Because websites are often confusing or distracting due to their information, you must keep the website quite attractive and user-friendly. Websites are designed to appeal to more people and increase their popularity.

Here’s How a Bad Website Hurts Your Online Business

Online businesses should offer a one-stop station for everything that people expect. The website must be responsive, easy to use, attractive, user-friendly, and have valuable content. It should be a balance of professional and visual appeal.

Check out below how your bad website can hurt your online business:

  • Lack of Trust

Your website’s appearance is a significant factor in gaining customers’ trust. It is basically the first impression on the viewer. Your business will lack if it fails to attract customers to its website. Grammatical errors, poorly written content, and other issues can be a big turnoff for many. They’ll look elsewhere if they can’t find the information they need. The site should be simple to navigate. Therefore, it is important to hire web development services to make your website look professional. A bad website with a poor design will cause customers to abandon your company and look for another one.

  • Poor User Experience

Bad UX can lead to lost conversions, ultimately detrimental to your business. Every page on your website should clearly state its purpose. You should ensure that your website directs users in the right order if your goal is to offer digital services to potential customers. Bad UX means that users cannot find the information they need. Thus, focus that your website must provide the information the users seek when they visit your page. They may leave your site and go to another one in seconds. Avoid taking such risks and hire a website design and development services for better assistance.

  • Don’t Let Online Inaccuracy Hurt Your Credibility

Customers will never be impressed by a poorly designed website full of ads, pop-ups, and errors. At worse, customers will lose confidence in your business if they don’t like the website. Your website will lose customers quickly if it doesn’t have a strong call-to-action, is difficult to navigate, or takes too long to load. They will leave your website if they find it challenging to find what they need. People today lack patience and can’t wait for what they want. Keeping such things in mind, always focus on building confidence among your customers by providing them with what they want on your website.

  • Poor Brand Image

Your website is your online business’s face. All your marketing efforts, such as banner marketing, pay-per-click, email marketing, and SEO, will come together at one point – your website. Website design is not only about providing information to customers. It’s also about the “wow!” factor. Many websites incorporate videos with looped clips in the background to grab people’s attention instantly. Visitors will not associate with your brand if your website seems uninteresting.

  • Makes You Look Outdated

Many business owners mistakenly believe that a website can be a business expense. While this may have been true in the old days, it is better to keep things current these days. Make sure to update your website regularly to reflect any recent changes. These include contact information regarding price lists and any new or modified products or services. 

Missing such a thing damages your SEO and shows that you aren’t up to date with technological advances. People might believe you don’t care enough about your product to update your website. 

This is a standard for online presence. It will increase your chances of customers engaging with your site and spending more time there.

  • Missing Out on Leads

Anyone visiting your website is actively looking for information about your products. You want to capture not only their attention but also their contact information. You’re missing out if your website doesn’t achieve this. Your contact information should be prominently displayed on every page of your website. It is also smart to keep in touch with customers continuously. Ask people to sign up on your website for your mailing list. Or like your Facebook Page. You will get more signups if you offer something valuable, like access to discounts or an e-book full of useful information.

What Can You Do? Hire Website Development Services

To make your website more appealing to customers, use striking layout designs, attractive graphics, fonts, and colors. The success of your business depends on the website. You need a website development company that meets your requirements, including satisfied content development, publishing and developing productions, and a website information section and management process. 

Your website design requires a lot of attention. You can feel professionalism by contacting the company and interacting with them about your development. This will allow you to see their approach to any client projects and give you a better idea of their abilities.

The most trustworthy, reliable, and creative website development agency can help you achieve great heights in any field. The team includes highly skilled developers with extensive experience who can finish your projects on time.

Conclusion

These are just a few ways bad website design can damage your business. You should not be focusing on how to lower the cost of your website. It is not all about price. It is more about your brand, online visibility, and reputation. Bad website design can ruin all your efforts, whereas an attractive and user-friendly website will make you reach great heights.

WEB DESIGNING TRENDS

Tips to Successful Web Designing for B2B Companies

Web Design

As technology advances, it’s not incorrect to state that for most consumers, a company’s website is their initial point of contact with them. Therefore, a B2B website developed by a website design company plays a crucial role in marketing and lead creation. An effective B2B web design starts with getting to know the visitors’ mindsets, objectives, and interests before diving into any design details.

Consumers are accustomed to sites that are both fascinating and useful. You should hire professional website design services to create a B2B website that exceeds your consumers’ expectations and grab their attention.

What is an Aesthetic Website Design?

To put it simply, aesthetic designs are those that focus on a product’s visual look. There are several ways in which an aesthetic design reflects a company’s brand identity. Website design & development services can organically represent the business’s basic values by including desirable components in the website that resonate with target consumers.

What Are the Most Important Elements of a Successful B2B Website?

1. A Robust Foundational Strategy

For a website to be useful, both to its owner and to its users, it must have a specific goal. That’s why it’s important to have a well-defined plan in place. Developers should know:

  • Who is the intended audience?
  • What pages are essential, and what value will they add?
  • What distinguishes the company, and hence the website, from its competitors?
  • What kind of image do they wish to project?
  • What are the company’s objectives, and what role will the website play in achieving those goals?

Without a clear strategy in place, it’s too obvious for a website to collapse into a collection of unconnected or irrelevant pages contained inside a single domain.

2. A Focus on Prospective Customers

It’s important to remember that the ideal consumer should always be researched thoroughly. An excellent website is designed to meet the needs and interests of the target audience. Developing buyer personas that are specific to your company is usually a smart idea because they might differ widely from sector to industry. A website’s conversion rate is higher when it is targeted at clients who are a good fit for the company’s products or services.

3. Keywords

Nowadays, Search Engine Optimization (SEO) is the most important factor in every business. Getting organic traffic to a well-optimized website will need a lot of hard work. To save the day, keywords are at hand. A website’s most important pages should have keywords that are relevant to its target audience and may be found through search engines. 

With keyword research, it is possible to find terms or phrases that receive high search traffic yet do not have a lot of competition, which may help a website stand out.

4. Intuitive User Interface

In today’s digital environment, user experience is everything. There will be a high bounce rate if the site is hard to browse or cumbersome in its design. Short attention spans and lack of patience are two of the most common characteristics of today’s consumers. Consumers want to be able to quickly locate what they need. 

5. Social Proof

Testimonials and case studies, two common forms of social proof, might be the final push for a potential customer to make a purchase decision. Customers like hearing what other people have to say about a product or service they’ve purchased. How many times have you chosen a restaurant based on a positive web review or the recommendation of a friend? When it comes to B2B marketing, the same holds true. When a corporation can show that its prior customers were satisfied, it will notice an increase in sales.

Aesthetic Web Design Ideas

1. Reputation Squad

Small and medium-sized businesses might benefit from Reputation Squad’s online monitoring service. They employ a variety of mouse-sensitive animations that are both beautiful and functional, which is precisely what you’d anticipate from a monitoring company. Their landing page is divided into many sections that may be scrolled through inside a “page.”

2. Asana

The website of Asana is fantastic since it takes people to where they want to go exactly. It’s minimalistic, easy to use, and free of clutter. On their homepage, a huge call-to-action is ready to entice visitors to buy their items.

3. Ultimaker

Ultimaker, a 3D printing firm, provides a clean and simple website with lots of whitespaces to allow their brief demonstration films and high-resolution images to take center stage. Moreover, they keep their content simple and direct, so visitors understand exactly what they do and how they accomplish it in just a few words.

4. Magnetica

Magnetica not only has an eye-catching homepage, but they also explain highly technical MRI technologies in an approachable manner. Every product page has an “Email us” CTA at the bottom, and there is a unique CTA that follows consumers on every page they visit.

5. Grammarly

B2B web design is well-exemplified by Grammarly. For example, it has fast scrolling, minimalistic design, and animation. However, its most notable characteristic is its flat layout, which takes up the full display. This improves mobile device responsiveness and loading speeds. When it comes to conveying data, a flat design is ideal.

6. Kekselias

Kekselias is portfolio management and financial analytics service for corporate asset managers that specialize in macroeconomic and market research. When a mouse hovers over an element, it gets highlighted.

It contains a scrolling list of recent articles and a basic “read the post” button. There is a drop-down menu in the upper right corner of the screen. When you click on the menu, you’ll be taken to three subpages outlining the company’s offerings.

7. Blake Envelopes

Despite the fact that envelopes aren’t the most fascinating product on the market, every company need them. On Blake’s homepage, you may quickly and easily locate what you’re looking for.

The search option is the first thing you see. You have the option of specifying the color, size, type, and measurements. Then use their huge product catalog to quickly locate what you’re looking for!

8. D.FY

D.FY uses attractive videos to demonstrate the information and to communicate its message. Videos are becoming common on website homepages. Rather than using a lot of “about us” stuff, this is a wonderful option. D.FY’s site is an excellent illustration of how video can be used to create a story.

9. Pics.io

Pics.io is a cloud-based solution for managing digital media. You’ll find plenty of information on how to utilize their product on their website, which is easy to navigate. They demonstrate how simple it is to share and save your digital assets with Pics.io.

Conclusion

We hope these examples provide you with some fantastic design and data presentation ideas for your own B2B website. Web design services in York can help you develop a brand style guide so that you can effectively communicate your business’s identity and values.

Enterprise Content Developers

What Should Content Writers Keep In Mind When Using WordPress

Web Development

WordPress has established its worth in the digital content creation arena as one of the leading content management systems (CMS). The statistics speak for themselves: WordPress powers 14.7% of the world’s most popular websites. No other platform offers the breadth and depth of functionality that WordPress does.

What makes WordPress so well-suited for creating and managing corporate content? WordPress gives you a variety of options for enhancing your content’s resale value and creating new revenue streams. In this post, we’ll go through the greatest WordPress features for businesses and how to incorporate them into your web content strategy to meet your company’s objectives.

Some of the Most Useful WordPress Features for Enterprise Content Developers

1. Block Options

Gutenberg, a block editor in WordPress, is one of the most groundbreaking WordPress tools for website & wordpress development. No prior knowledge of HTML or CSS is required to use Gutenberg blocks to create pages. Using this block feature, you can simply set global styles for the entire website without having to alter any code. You don’t need any HTML/CSS coding knowledge to make changes to the styles at any moment. If your visitors’ preferences or requirements change, you may easily make updates to your theme.

When it comes to creating compelling content, how might WordPress’s block features benefit businesses? Over 55% of consumers believe that the aesthetic of a website is an important factor in determining whether or not they will buy something from a company. Incorporating block variations makes it simple for businesses to retain their brand norms while also giving content producers the freedom they need to come up with compelling and original ideas.

Gutenberg blocks make customizing the site a breeze. It is possible to make global stylistic changes, such as customizing the core blocks in the theme settings and applying them to the entire website. Moreover, you may ask the WordPress web development company to tailor the look of individual blocks. As a bonus, using the Gutenberg blocks can improve the performance of your site. Each block created its own stylesheets and scripts assigned to it, so you won’t have to worry about unnecessary loading code. 

2. Backward Compatibility

Businesses might lose a lot of money if they have to rebuild their websites in the case of a hosting failure. That’s why it is vital to have an updated structure that is both consistent and productive. Fortunately, WordPress has a very efficient updating structure: each new version adds functionality without affecting everything introduced by prior upgrades.

This functionality strengthens the reliability of your WordPress-powered corporate website and enables you to publish content in a secure and assured manner. As a result, you won’t have to enter “maintenance mode” every time a new version is released, giving your audience a better overall experience. There is no need to worry about losing your website theme or any of the plugins that you have meticulously installed.

3. Plugin Ecosystem

The vast plugin ecosystem of WordPress allows wordpress development services to add helpful features to websites. The WordPress marketplace has more than 59,000 free plugins! The chances of finding a plugin that does exactly what you want on your website are really high. The WordPress marketplace has a wide range of plugins, from those for SEO and project planning to those for site-building.

Moreover, there are several resources and documentation that complement the plugins so that may be easily accessed. This simplifies implementation and makes the plugins an extremely cost-effective option. Even if you have no prior experience with WordPress or web programming, you can pick up the various plugins and get started developing for them in no time.

SEO plugins, for example, have the potential to significantly increase profitability. Despite the fact that SEO can be intimidating to those without a strong background in the field, there are numerous tools available to assist in keyword research, topic generation, content optimization (such as headings and subheadings), outline creation, and other aspects of content creation powered by artificial intelligence (AI).

4. Scalable Design

WordPress’ scalability makes it easy for businesses to add new items and services to their websites. It is feasible to have numerous websites that are designed to function on many devices with the smoothest possible web experience and are ready to adapt to any changes as your business expands. Making drastic design changes on your company website is made easier by plugins that allow for custom coding.

WordPress’s multisite functionality enables content producers to scale websites to build several websites in a single WordPress instance and to handle all of these websites at once. If you manage many domains and assign various individuals to manage different websites and their sensitive data, you can quickly alter user rights across multiple platforms.

Having a stable backend may also help your business since it makes corporate websites work efficiently and give a smooth experience for visitors and consumers. WordPress guarantees that even large-scale corporate websites load quickly and are easy to use for visitors.

5. Enhancements to APIs

The importance of APIs may have slipped your mind if you haven’t worked with them previously. If you want to use a 3rd party tool on your website, APIs are what you need. The WordPress REST API makes it possible to use WordPress as a headless CMS. Flexibility and improved performance are two advantages of this approach, and it is also more future-proof.

The open-source nature of the WordPress platform and its ease of customization enable you to add third-party APIs to enhance the functionality of the site. For instance, you may route all emails to a custom email address using a third-party email sending provider, resulting in significantly improved reliability.

Conclusion

WordPress is a fantastic platform for enterprise content creators because of its ease of use, unlimited scalability, and vast selection of tools and functionality tailored to varied company needs. It is possible to strengthen your brand’s online visibility and boost your marketing efforts by becoming an expert in this platform’s capabilities.

web portal development

What Exactly is A Web Portal & Why Is It Beneficial To A Company?

Web Design, Web Development

“What is a web portal?” is a reasonable question to ponder. Similar phrases like the corporate portal, business portal, digital portal, and others are used often. At first, it might be challenging to understand all of the different words.

However, all of these names speak to the same thing: a single gateway for exchanging information and accomplishing business activities by workers, partners, and consumers. 

So, what exactly is a web portal?

A well-designed web portal serves as a doorway to the internet that users may connect with. Search, email, chat, play, and buy are just a few of the features available via a single point of entry that is meant to be quick and convenient for users.

Companies employ portals as part of their marketing strategy to fulfill customer demand in today’s business environment. The advantages of utilizing a web portal, rather than merely having a website development online, will be discussed in this article.

What are the advantages of company web portals?

Improved Customization

Most online portals have systems that enable users to alter the material to suit their tastes and requirements. By doing so, you’re making it easier to keep track of all of your essential data.

Opportunities to Learn

If you’re a B2B or B2C company, portal platforms may help you educate your prospective customers/users. This is a new trend in online development that presents new marketing prospects. Thanks to these tools, even if things go wrong unexpectedly, you’ll never be left behind again while attempting new approaches or improving on existing ones.

Connection to a Larger Audience of Leads

Businesses may connect with their consumers and business partners using web portals. Businesses may benefit from this by increasing their consumer base and establishing a favorable internet reputation for their company.

Accessible From Any Location

For organizations, web portal development may be a boon since it gives a user-friendly interface for their employees, partners, and customers, allowing them to access the information from wherever they are and on whatever device they have. Because of this, individuals may more easily make adjustments and update information as needed, which leads to increased productivity.

User-friendly, Centralized, and Efficient

It’s all about making the user’s experience as pleasant as possible. Centralizing essential pages into a single location allows for a solid organic link structure. Because of this, all of the company’s material can be accessed using a single URL, login, and password.

Boosted Communication 

We all understand how important it is to provide accurate information to our customers and business partners. You have the option of customizing information that may be of benefit to your team, business associates, or customers. Using web portals to communicate with clients and coworkers is a smart move, and they open the door to additional commercial ideas by making communication easier.

Promotes a Sense of Community Between Clients

Your consumers will appreciate having a second means of contacting and communicating with your company if you use client portals. Customer retention is boosted when they get timely updates on the progress of their orders, questions they have answered, or other connected topics.

Analytical Tools For Obtaining Reliable Data

It’s a great approach to monitoring the overall health of your business. In a single window, you can see where you need to improve or where you can develop without having to bother with data analysis since it all flows right into the system!

An Increase in Efficiency

Everything you need to keep track of your project or sale is at your fingertips. There’s no need to go through many emails to see what you and your coworkers or customers agreed on since they’re all in one convenient location.

Improved Interaction with Clients

Client portals allow clients to handle issues independently, which saves them time and effort during website design services. Because service providers do not want to waste time and money dealing with difficulties that a computer program can address, it’s a no-brainer victory for them!

Source of Reliable Information 

Incorrect material on your client portal is far less likely with excellent content management. Only the most recent copies of papers, including the correct branding and signatures, may be shared thanks to the consolidation of firm information.

Conclusion 

The advantages of using a web portal are many: from collaboration to customer service to brand identification. Because most businesses encounter the same difficulties, well-designed enterprise portals typically provide high ROI.

Web portals are a fantastic approach to increasing your company’s visibility. To take the next step in your organization, consider creating a web portal that will enable customers and partners to access vital information from any location and time while also boosting customer service.

Making a bespoke web portal is not a simple task, but it is achievable with the help of EcoYork’s team of web developers with extensive expertise! 

Our Top Achievements from 2017

Our Top Achievements from 2017

press release

As we look back at 2017, we would like to extend our appreciation for you helping make our 8th year in business such a success! It’s because of you that we’ve achieved so much in 2017.

During the Holiday Season we like to think of those who have made our achievements possible. Those achievements are because you helped share the experience you’ve had with our web development company, and we Thank you.

Our Top Achievements from 2017:

Eco York achieved a lot of our goals in 2017, and without you those goals never would have came to fruition. We want to Thank Each and Every One Of You!

What have we been up to in 2017?

Best Wishes for a Happy Holiday and Safe New Year!

Your partner in Developing Websites that Save Time and Money,

Mark Lane

President Eco York, LLC

Simple ways to promote your business

Simple ways to promote your business

Business Advice

In today’s economy it’s important to look at the advertising opportunities out there and choose the ones that work best for you to help promote your business. However there are certain advertising techniques that shouldn’t be ignored and should be used by every business.

Do you currently have a website?

If you don’t currently have a website you should. No matter what industry you are in, your current and potential customers are going to do some research on your business, and the first thing they’ll likely do is go to the web. A website is essential to setting yourself apart from other businesses in the same industry. It gives your potential customer an opportunity to learn more about your business, and an opportunity for you to sell yourself and your services. If you would like a professional website done for your business, check out our portfolio and contact us today!

Do you have business cards?

Every business should have business cards, but not everyone goes about their business cards in the right way. There are certain things that should be on your business card, which include your name, email address, website, phone number, and the services you provide. Your business cards should also be printed by a professional printing company. We use Penny Press of York for all of our printing needs.

What type of Email Address do you use?

An email address can tell alot about your company, and sometimes how long you’ve been around. If you aren’t using an email address which includes your domain name, then you are really missing out on marketing your business the way it should be marketed. If someone sees bobscontracting@yahoo.com for example on your business  card you may be turning customers away because they don’t feel that you’re ultimately a legit business. Not only would you be turning potential customers away, but you’re losing the ability to market your website every time someone asks for your email address. An ideal email address for Bob’s Contracting would be bob@bobscontracting.com. This makes his email address personable (bob) but also professional and markets their website. If you already own the domain name, setting up the email address is fairly simple.

Do you utilize Social Media?

Social Media is a HUGE opportunity for a business to get it’s name out there and also market themselves on a daily basis. The main Social Media sites every business should be apart of include Facebook, Twitter, Linkedin, Google + as well as Youtube. Check out our Blog post on Integrating Social Networking into your Business for more information on the different social networks available to you.

There are many opportunities that are sometimes missed by a business when it comes to advertising. We hope the suggestions above will help you promote your business and utilize the advertising opportunities that are available at low costs.

Your partner in living a greener life,

Mark Lane

President Eco York, LLC

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