Creating and using a top local SEO strategy helps moving businesses connect with the right audience and build their local clientele. No moving business can grow without the help of local SEO. Therefore, you must work on your local SEO strategy tailored to your moving business.
Resorting to SEO strategies that all other businesses constantly use may not work for you. You have a highly specific target audience, and your local SEO must cater to their needs.
Don’t worry if you are struggling with your moving business local SEO, and we have you. Here are a few actionable local SEO tips you can use for your moving business.
Why Is Local SEO Important for Your Moving Business?
Before you invest your time, money, and effort in using the tips we discuss, you must realize why you should do so to better understand what you are getting yourself into.
Whether you are doing it yourself or hiring a local SEO agency, a thorough understanding of why you do it encourages better focus.
So, what are the advantages?
Reach The Right Audience
Local SEO enables you to reach your target audience—in this case, people looking for moving services. This assures more ROIs for your SEO efforts as it will take you to people who are more likely to convert.
Improve Local Visibility
Optimizing your site for local search helps you appear on local search results. This allows local searches to find your moving services quickly. And this leads to higher traffic and more conversion.
A huge part of local SEO involves optimizing your website for a better user experience. Hence, when local searchers find your business, they can quickly find your phone number, business hours, email, etc.
Not all your competitors are going to invest in local SEO. Therefore, you have a competitive advantage in the location for moving businesses. This allows you to reach your target audience and grow the revenue.
Better Mobile Results
People are increasingly searching for moving services in their local area using mobile phones. As local SEO focuses immensely on mobile, this enables you to reach users faster. And in the moving industry, quick service is always a winner.
Tips for Local SEO for Moving Businesses
Now that you understand why local SEO is crucial for moving businesses, let’s check the best local SEO tips.
Search For Local Keywords
Keywords are one of the staples of your SEO—local or not. If you target the wrong keyword, you miss everything. To grow your moving business locally, you need to find keywords that local target audiences are searching for.
Once you identify these keywords, optimize your website around these keywords, and create content using these keywords.
Optimize Google My Business (GMB) Listing
GMB has a huge influence on your local SEO. Often when people search for moving businesses in your area, Google shows the GMB listing, provided you have a great listing.
Optimize your listing with adequate information as follows:
- Accurately display business name, address, phone number, and email id.
- Add high-quality images of your trucks, fleet, office, etc.
- Choose the right category for your business.
- Create and optimize engaging descriptions with the right keywords.
Another effective way to optimize your website for local SEO is to use location-specific keywords for on-page optimization.
Use local keywords on meta descriptions, meta titles, header tags, etc. You can also create landing pages for specific locations and use keywords specific to that area.
These keywords will help search engines understand your moving services are location-specific. And they will rank your pages for relevant local searchers by users.
Your content needs to address the full-funnel concerns of a customer looking for information on moving and relocation. The content must include how-to guides, tips, best practices, etc.
The content must also have local keywords and include them as naturally as possible.
After developing the content, syndicate the content across local platforms and forums.
Optimize Website For Mobile
Individuals are using their mobile phones to search for products and services. Therefore, your website must be mobile-friendly.
Ensure faster navigation and loading speed. Make it easier for visitors to gather your business information and user reviews. The faster you can solve user questions, the better.
Google also takes mobile optimization as a ranking factor. So, it helps on that front as well.
Use Local Structured Data Markup
Strategically use schema markup on your website to help search engines. The markup must include information about your business, such as email, phone, address, etc.
This helps search engines understand what your business is all about.
When you have schema markup on your website, search engines display the page with rich information that’s easier for the searchers to understand.
And you get higher click-through rates.
Local Link Building
One of the best SEO strategies for moving businesses is to build backlinks from local companies, directories, and businesses.
When you have backlinks from local businesses, Google takes it as a signal to rank your moving business locally. You can use local anchor texts suitable for your moving business.
You can also join hands with local organizations for mutual benefits through cross-promotions, collaborations, link exchanges, etc.
Online Reputation Management
Although most moving businesses do not think about this as a local business strategy, you must. All your customers cannot be satisfied at all times. Various circumstances may lead to a negative experience.
And as a moving business that’s responsible, you need to address them. If there is a negative review on your social media pages or Google reviews, respond to the user.
Try to understand what the issue is and solve it. It will surely improve your brand image locally, showing that you care about your customers.
Use Local Citations
Always ensure that your business information is the same and updated across multiple platforms like directories. If you have changed your address, mobile phone, etc., update it across all directories.
You can use tools like Moz Local or BrightLocal to manage the citations for local SEO.
Having accurate, updated business information in directories shows you are genuine and care about helping your customers.
Geotags And Local Keywords In Images
Consistently add geotags to your images before you upload them to your website. The geotags of your vehicles, office, fleet, etc., help search engines understand you are a local business.
You also need to use descriptive alt text for your images with local keywords. This ensures that search engines understand your local presence.
And when users search for your moving services locally, that’s going to help you a lot with ranking.
How Should You Select a Local SEO Agency for Moving Business?
SEO requires expert knowledge and skills to be successful. No matter what you do or invest, without an expert, it can all go to waste. Therefore, you need to choose an experienced agency that is an expert in local SEO for your moving business. The online presence and success of your business depends on it.
How do you choose the best local SEO agency for moving business?
Do Local Research
Search for local SEO agencies in your area, or agencies specializing in serving moving businesses.
Use the following to find potential agencies:
- Search engines
- Social media
- Industry directories
Check For Local Reviews
Find and read reviews and testimonials from past clients to gauge the agency’s reputation. Look for the results they have achieved for other moving businesses specifically.
Ask the agency for case studies that demonstrate their ability to deliver on their promises.
Visit Google for more reviews from users.
Check Their Portfolio
Review the agency’s portfolio. This helps you understand if they have experience working with moving businesses or similar niches.
This can indicate their expertise in catering to your specific needs.
Evaluate Services Offered
When working with an agency, you need all the help you can get for optimizing SEO. Hence, ensure that they provide all the following services:
- Google My Business optimization
- On-page and off-page SEO
- Local link building
- Content creation
- Local directory list optimization
Choose an agency that can customize their services accordingly as per your need as a moving business.
Ask About Their Approach
Inquiring about the agency’s approach to local SEO is a great way to assess its capabilities.
They should be willing to explain their strategies and how they plan to achieve your goals. While detailed information is not needed, a sensible and viable approach from them is important.
Avoid agencies that promise quick fixes or black-hat tactics. These can lead to penalties from search engines.
Discuss Reporting And Communication
Regular communication and transparent reporting are essential for a successful partnership. Clarify how the agency communicates progress and reports on results.
Ensure that you are both on board with the right tools that let you communicate freely, openly, and clearly.
Determine your budget for local SEO services and discuss it with potential agencies.
Be wary of agencies that significantly underpin their services, as this could indicate a lack of expertise or a willingness to cut corners. And don’t also go with highly expensive agencies that may break your bank.
The best idea is to go with someone who can offer custom solutions for your moving business.
Reaching local users and searchers is essential for the success of your moving business, and local SEO plays a huge role in it. That’s why investing in the right local SEO is integral to your moving business.
If you are looking for such an agency, Eco York is among the best local SEO agencies for moving businesses. We have years of experience, diverse clients, a strong portfolio, etc., to help you.
Speak to our client service team to learn more about our local SEO services for moving companies and to build a strong local SEO strategy for your business.
Contact us for a free consultation.