# Meta Ads Budget Calculator **URL:** https://www.ecoyork.com/meta-ads-budget-calculator/ Facebook / Meta Ads ROI Calculator – Eco York πŸ“˜ Meta & Facebook Ads ROI Calculator # Meta Ads ROI Calculator Estimate your reach, clicks, leads, and return on ad spend across Facebook & Instagram before you invest a dollar. Primary Platform ? Facebook generally has lower CPMs; Instagram tends to have higher engagement. Running both together (All Placements) is usually most cost-efficient. Facebook Only Instagram Only All Placements (Recommended) Campaign Setup Monthly Ad Budget ? Your total Meta ad spend per month. Management fees are separate and can be added below. $1,500/mo $300$50k$100k$200k Industry ? Different industries have vastly different CPM and CPC rates on Meta based on audience demand and advertiser competition. Select your industry Retail / E-commerce Home Services Medical / Healthcare Legal Services Finance / Insurance Real Estate Restaurant / Food Fitness / Wellness Education / Coaching Technology / SaaS Beauty / Fashion Travel / Hospitality Other Target Location ? Broader geographic targeting increases reach but may reduce relevance. Tight local targeting often yields better conversion rates. Select location scope Local (single city / radius) Regional (state / province) National International Campaign Objective ? Meta optimises delivery based on your objective. Awareness = impressions, Traffic = clicks, Leads = form fills, Sales = purchases. πŸ“’ Awareness πŸ–±οΈ Traffic ❀️ Engagement πŸ“‹ Leads πŸ›’ Sales Target Audience Size ? Smaller, more defined audiences typically have higher CPMs but better conversion rates. Broad audiences are cheaper but less targeted. 🎯 Niche / Retargeting 10K – 200K people Custom audiences, past visitors, warm leads. High CPM, high intent. βš–οΈ Medium / Interest-Based 200K – 2M people Interest & behavior targeting. Best balance of reach vs. relevance. 🌐 Broad / Lookalike 2M+ people Wide reach with low CPM. Best for awareness and top-of-funnel. Conversion & Value Expected CTR (%) ? Click-through rate β€” the % of people who see your ad and click. Meta average is 0.9–2.5%. Leave at 0 to use industry default. % Expected Conversion Rate (%) ? % of clicks that become leads or purchases. Varies by industry β€” leave at 0 to auto-fill from your selected industry. % Average Value per Lead / Sale ($) ? The revenue value of one customer or sale. Used to calculate projected ROI and ROAS. $ Please select your industry and location before calculating. πŸ’‘ β€” Estimated Ad Funnel (Monthly) 0 Impressions β€Ί 0 Clicks β€Ί 0 Conversions β€Ί $0 Revenue $0 Avg CPM $0 Avg CPC 0Γ— ROAS 0% ROI πŸ’° Monthly Investment Breakdown Ad Spend (paid to Meta)β€” Eco York Management Feeβ€” Total Monthly Investmentβ€” Est. Monthly Reach 0 unique users Est. Impressions 0 at ~0Γ— frequency Cost Per 1,000 (CPM) $0 β€” Est. Clicks / mo 0 at 0% CTR Cost Per Lead $0 incl. management fee Total Campaign Cost $0 ad spend + mgmt fee Calculate ROI Get a Free Proposal β†’ * Estimates use industry-average CPM / CTR / CVR benchmarks. Actual performance depends on creative quality, audience targeting, landing page experience, and market conditions. Γ— Free Proposal ### Let’s Launch Your Meta Ads Campaign Our Meta-certified team will review your details and send a custom campaign strategy within 24 hours. πŸ“Š Your estimate: ****/mo spend Β |Β  ~**** conversions Β |Β  ROAS **** First Name * Last Name * Business Name * Email Address * Phone Number Website / Facebook Page URL What’s your main goal for Meta Ads? Please fill in all required fields. Send My Free Proposal Request β†’ πŸš€ #### Proposal Request Received! Our Meta Ads specialists will review your campaign goals and send a tailored proposal to your inbox within **24 hours**. --- Generated from WordPress HTML at: https://www.ecoyork.com/meta-ads-budget-calculator/ Last modified (UTC): 2026-03-26T12:15:40+00:00