As Google and other major search engines began focusing on delivering better and more personalized user experiences, businesses find it hard to keep up. One of the best ways to deliver users the most personalized website experiences is by focusing on long-tail keywords.
Long tail keywords help businesses to understand what the users intend. This allows businesses to cater their content and marketing efforts to meet users’ intent.
As a result, users get to fulfill their goals quickly, and businesses can serve the users better. But do you do that as a business?
Well, let’s try to understand this in this blog.
What are long tail keywords?
Long tail keywords are, as the name suggests, long keywords specific to their search goal. They usually have lower search volume and competition than other popular keywords.
One of the major characteristics of long tail keywords is quality and not quantity. Most long-tail keywords bring high-quality search traffic to your website.
There are two types of long-tail keywords. They are discussed below:
Supporting long-tail keywords
These long-tail keywords discuss general topics and are hard to rank for. Although they are considered long-tail keywords, there would be general terms that already rank for these words.
Therefore, it becomes easier to rank for these keywords if you rank for the general terms.
Topic long-tail keywords
These long-tail keywords are topic specific and directly relate to your product or services. They have less competition and are easier to rank for. As a business, these keywords must be what you need to focus on if you want to rank.
These are not based on any general discussion topic but on specific user intents that will serve your SEO efforts well.
Importance of long tail keywords?
Most SEO agencies want to rank their clients for high-traffic and volume keywords. However, if you are a small or new business, it would be hard for you to do that.
In such times, long tail keywords are the best choice you have. Are you wondering why? Here are the reasons:
Long tail keywords have low search volume. As a result, most large businesses do not want to waste their SEO and PPC efforts on such traffic. Hence, it becomes easier for small or new companies to rank for them. Although the traffic may be less, low competition means higher chances of better SERP rankings and conversion.
If you are working with an SEO agency for your business, you can discuss this with them and create a plan for it.
As mentioned earlier, long-tail keywords are known for their higher convertibility. Users use these types of keywords when they have a specific goal. When you can rank for such keywords, conversion is almost guaranteed in most cases.
Therefore, if you work with any SEO services provider, you must develop an SEO plan to rank for long-tail keywords relevant to your business.
Search engines want to ensure that the users have the best user experience when searching for anything. And one of the ways that users search is semantic. This means that people tend to search as they speak to another person.
Semantic search has become even more significant as voice search has been on the rise.
Therefore, when you can rank for these keywords, you are in an excellent position to convert this traffic and enjoy more revenue.
How to find long-tail keywords for your website?
One of the biggest tasks of optimizing your websites and posts according to long-tail keywords is finding them. Search consoles and other tools may not give you an exact idea of the stats of long tail keywords.
In such cases, here is where you can find the best long-tail keywords that can power your SEO efforts:
Research on Google.
Google is the biggest search engine in the world, and it is a mine of great long-tail information. Therefore, starting at Google is one of the best ways to find long-tail keywords relevant to your business.
You can look at the automatic suggestions made by Google to find relevant long-tail keywords. You can also check people also ask and related search sections in Google to find adequate information.
There is a lot of information that can help you get started with long-tail keyword research on Google itself.
Check your competition.
The next idea is to check whether your competition ranks for such keywords. There are SEO tools that you can use to check this. Your SEO company will help you with the same.
Once you understand the long-tail keywords your competitors rank for, you can start working on them to create content.
However, you need a solid content strategy to ensure you outrank your competition for these keywords.
Analyze search trends.
Another way to find long-tail keywords to rank for is to analyze the search trends about your products and services. Once you analyze the trends, you will understand the long-tail keywords you can rank for.
You may not have enough time or SEO resources to conduct proper search trends analysis as a business. Working with one of the best SEO companies to help your efforts is the best idea.
However, ensure that the SEO agency you choose has the expertise and experience to help you.
Create long-tail keywords with your services.
Another smart way is to create long-tail keywords based on your services and products. Research the concerns and pain points your users face and develop long-tail keywords relevant to them.
After creating a list of such keywords, you can develop new content or optimize existing content to rank for these terms.
How to use long-tail keywords in your content?
Adding long-tail keywords to your content is the biggest challenge businesses face, as there are numerous variations of long-tail keywords. What you can do is create content that’s around a similar topic cluster. And don’t worry, Google is smart enough to know phrasal variations of long-term keywords.
However, don’t make the mistake of creating content for the sake of it. Ensure that what you build can resolve the searcher’s intent and help them. Or the content will go to waste.
And always try to be natural when using a long tail keyword. You don’t always have to follow the same structure of the long tail keywords in a sequence. You can alter them with enough stop words, and Google or other search engines will know.
Long tail keywords must be integral to the SEO strategy of every business that wants to grow. Long tail keywords can help companies to bring high-quality traffic with high intent of availing your services and buying from you.
However, if you are a business looking to grow, you must work with a reliable and experienced digital marketing service company like Eco York. We have been working in the field for a long time. We can help you with all your SEO efforts, from providing free website audits, offering professional SEO services, creating customized digital marketing solutions, and more.
As the best digital marketing services company in York, Eco York can help you take advantage of long-tail keywords in your industry and improve conversion if you wish to know how to talk to our SEO team now.