In an ideal world, your eCommerce website would be error-free. Your customers would be able to find what they’re looking for without a problem, and the purchase process would be quick and easy.
But in the real world, mistakes happen. That’s why it’s important to have e-commerce snippets on hand to help you out when things go wrong. Snippets can do anything from fixing broken links to displaying special messages to customers.
Let’s explore a few important eCommerce snippets to use on your website. Before that, let’s see what rich snippets are.
What are rich snippets?
E-commerce snippets are small pieces of code that can be inserted into your website to fix common problems. These small bits of information help search engines understand specific details about your products and services and display them in an organized way.
These snippets can be added when you are developing your eCommerce website or at a later period. Also, remember that Google is a great fan of rich snippets and displays snippets for the price, rating, review, availability, author details, etc.
While there’s no one-size-fits-all approach to creating snippets, there are certain elements that all successful snippets share. First, they are concise and easy to read. They also make use of strong keywords that accurately reflect the content of the page they link to. Finally, they are attention-grabbing and persuasive, encouraging users to click through.
Keep these elements in mind to make your snippets worth your and your users’ time.
Essential rich snippets your eCommerce website must have. When speaking to your web development company to integrate rich snippets into your eCommerce website, keep in mind that they have no direct influence on search rankings. But having a thorough strategy can help you in the long term.
When developing your eCommerce website, always ensure that it has the following:
Product snippets
As you might already know, a schema is a set of codes used to display certain information about the product on the search engine. When a particular search phrase is entered into a search engine, if the product schema is enabled, it would show snippets with the price, rating, availability, etc.
It helps the searchers understand more details about the product without having to go into each eCommerce website and waste time.
Here is an example:
Rating and review snippets
When a customer enters a search query to buy a product on a search engine, a number of results show up. Even if they go to a website, one of the most important things that people look for is product reviews from customers who have already bought it.
It helps them realize the product is good and how people like it.
A rating and review snippet helps searchers understand this right from the search engine page itself.
Here is an example:
Price snippet
As indicated by the name, this snippet shows the price of the product that the customer is looking for. Most of the time, customers need to get into an eCommerce website to get the price details of the product they are searching for.
However, when your website uses a price schema, it helps display the product price right on the SERP itself.
This works extremely well to improve the user experience on search engines. And Google loves it.
Here is an example of it:
Product availability snippet
There are times when a customer visits a website after searching for a product only to find that the same is out of stock. This is a rather disappointing thing to experience. However, you can easily address this issue with the product availability snippet.
You can show the product’s availability right on the SERP and encourage customers to visit your website to order the product.
Here is an example:
Video snippets
Video is a key component of any eCommerce website. It helps to sell products, create an engaging user experience, and promote your brand. While it may not be beneficial for all types of products or queries, it works best with how-to queries.
Here is an example:
Why should an eCommerce business use rich snippets?
The competition in the eCommerce sector is stiffer than it ever was. Every business is doing everything it can to stand out from the rest. And that’s exactly why you need to use rich snippets in your eCommerce website.
Here are a few important reasons to use rich snippets in your eCommerce service or product website:
Help improve traffic
While Google says that rich snippets do not directly influence ranking, websites using rich snippets tend to get better footfall. Further, rich snippets bring a certain level of engagement. Since Google likes engagement, this can influence your position on the SERP.
Use multimedia to impress users
Rich snippets help capture the attention of the searchers with excellent images and information. This can make the users click on your website’s snippet, and better traffic is the result.
It improves your click-through-rate
One of the challenging metrics of eCommerce websites is the CTR. Using excellent snippets as needed for particular searches can improve the CTR of your website. With improved CTR comes better conversions.
It sets you apart from your competition
Not every eCommerce business uses rich snippets despite its advantages for a variety of reasons. Therefore, using rich snippets can help you stand apart from the rest and encourage users to click on the rich snippets on your website.
Multiple product listings on the SERP page
Generally, your website ranks only once on the search engine page. However, when you have rich snippets for a product on your website, similar products from your website may be displayed more than once. That’s hugely beneficial to your website.
Conclusion
As an eCommerce website owner, you must use snippets to help improve your website’s traffic and conversions. By creating informative and keyword-rich snippets, you can give potential customers a taste of what your website has to offer and encourage them to click through to learn more.
In addition, by optimizing your snippets for search engines, you can attract more organic traffic to your site. If you have not already done it, speak to your eCommerce development company and get it done.
Eco York can help you with the same as we have helped hundreds of businesses with their eCommerce development needs and goals.
