Estimate your reach, clicks, leads, and return on ad spend across Facebook & Instagram before you invest a dollar.
Primary Platform
?Facebook generally has lower CPMs; Instagram tends to have higher engagement. Running both together (All Placements) is usually most cost-efficient.
Facebook Only
Instagram Only
All Placements (Recommended)
Campaign Setup
Monthly Ad Budget
?Your total Meta ad spend per month. Management fees are separate and can be added below.
$1,500/mo
$300$50k$100k$200k
Industry
?Different industries have vastly different CPM and CPC rates on Meta based on audience demand and advertiser competition.
Target Location
?Broader geographic targeting increases reach but may reduce relevance. Tight local targeting often yields better conversion rates.
Campaign Objective
?Meta optimises delivery based on your objective. Awareness = impressions, Traffic = clicks, Leads = form fills, Sales = purchases.
📢
Awareness
🖱️
Traffic
❤️
Engagement
📋
Leads
🛒
Sales
Target Audience Size
?Smaller, more defined audiences typically have higher CPMs but better conversion rates. Broad audiences are cheaper but less targeted.
🎯 Niche / Retargeting
10K – 200K people
Custom audiences, past visitors, warm leads. High CPM, high intent.
⚖️ Medium / Interest-Based
200K – 2M people
Interest & behavior targeting. Best balance of reach vs. relevance.
🌐 Broad / Lookalike
2M+ people
Wide reach with low CPM. Best for awareness and top-of-funnel.
Conversion & Value
Expected CTR (%)
?Click-through rate — the % of people who see your ad and click. Meta average is 0.9–2.5%. Leave at 0 to use industry default.
%
Expected Conversion Rate (%)
?% of clicks that become leads or purchases. Varies by industry — leave at 0 to auto-fill from your selected industry.
%
Average Value per Lead / Sale ($)
?The revenue value of one customer or sale. Used to calculate projected ROI and ROAS.
$
Please select your industry and location before calculating.
💡—
Estimated Ad Funnel (Monthly)
0
Impressions
›
0
Clicks
›
0
Conversions
›
$0
Revenue
$0
Avg CPM
$0
Avg CPC
0×
ROAS
0%
ROI
💰 Monthly Investment Breakdown
Ad Spend (paid to Meta)—
Eco York Management Fee—
Total Monthly Investment—
Est. Monthly Reach
0
unique users
Est. Impressions
0
at ~0× frequency
Cost Per 1,000 (CPM)
$0
—
Est. Clicks / mo
0
at 0% CTR
Cost Per Lead
$0
incl. management fee
Total Campaign Cost
$0
ad spend + mgmt fee
* Estimates use industry-average CPM / CTR / CVR benchmarks. Actual performance depends on creative quality, audience targeting, landing page experience, and market conditions.
Free Proposal
Let’s Launch Your Meta Ads Campaign
Our Meta-certified team will review your details and send a custom campaign strategy within 24 hours.
📊 Your estimate: /mo spend | ~ conversions | ROAS
Please fill in all required fields.
🚀
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