Conversion Rate Optimization Process
Most marketers are struggling to convert website visitors turns into leads. Sites are constantly optimized for more visitors to increase the odds of conversion. However, all of this is of no use if a suitable framework isn’t followed, which defines the actual pain points to be worked and the results to be achieved. This procedure for defining goals, optimizing landing pages, testing hypothesis, and validating results to improve conversion is called CRO.
CRO is a systematic process of increasing sales on a website. CRO is both an art and science of converting visitors into buyers. CRO is used for improving a website so that it engages and converts more traffic to your key objectives.
CRO is a complex process consisting of several vital steps that need to be taken before measuring outcomes. It consists of defining KPIs that are utilized to measure results such as signups, registration, downloads, etc.
In this infographic, we explain seven essential steps, which consist of the CRO Framework.
- Defining business goals and objectives
- Gathering data of users
- Insight phase
- Listing hypothesis
- Designing hypothesis
- Testing hypothesis
- Reviewing the hypothesis
The Conversion Rate Optimization framework covers are the necessary steps that are required to grow the conversion rate of the business. What are your ideas on this CRO process?
Conclusion
Here, we learned the seven essential Steps of the CRO framework. For instance, a website requires relevant traffic for a good conversion rate.
Furthermore, we discovered various methods to collect data. The way to make a data-driven hypothesis, and we learned the need to put forward hypotheses. We saw how to find those ideas and put the thoughts into the evaluation using the perfect tools.
